AgencyAnalytics vs Whatagraph in 2026: per-client billing vs a flat enterprise price with source groups
AgencyAnalytics charges $20 per client and adds anomaly detection and benchmarking. Whatagraph charges €199 a month flat and adds multi-account data blending most reporting tools cannot do.
AgencyAnalytics
Whatagraph- AgencyAnalytics bills $20 per client per month; Whatagraph bills a flat €199 per month (annual Go plan) regardless of client count, covering unlimited reports and users.
- Whatagraph's source groups combine data from multiple ad accounts or properties into one blended metric, a capability AgencyAnalytics does not have.
- AgencyAnalytics has anomaly detection with chart annotations and benchmarks against 150,000+ campaigns. Whatagraph has neither feature.
- Both tools include API access on every plan, but Whatagraph's documentation is complex enough that it is mainly useful to teams with developer resources, per its own positioning.
- AgencyAnalytics connects to 85+ integrations versus Whatagraph's 40+, though Whatagraph's custom integrations on Max and Prime can cover sources not natively supported.
- AgencyAnalytics offers a 14-day free trial with no credit card. Whatagraph does not publicly advertise a self-serve trial and typically requires a demo.
- AgencyAnalytics's per-client price crosses Whatagraph's flat €199 rate at roughly 10 clients (10 x $20 is close to €199); below that AgencyAnalytics is cheaper, above it Whatagraph is.
AgencyAnalytics and Whatagraph both sit at the higher-capability end of agency reporting, but they price and specialize differently. AgencyAnalytics bills $20 per client per month on its Core plan, connects to 85+ integrations, and layers in anomaly detection with chart annotations, benchmarks against 150,000+ real agency campaigns, and MCP access for ChatGPT and Claude. Whatagraph charges a flat €199 a month on its annual Go plan for unlimited users and reports across 40+ sources, and its standout feature is source groups, which combine data from multiple ad accounts or properties, useful for franchise or multi-location clients, into a single blended metric. Both include an API on every plan, both support white-label delivery, and neither has a permanent free tier. The real decision point is whether your roster is small enough that per-client billing stays cheap, or large and complex enough that Whatagraph's flat rate and account-blending earn their higher entry price.
The tools at a glance
AgencyAnalytics
AI-powered client reporting platform that cuts report build time by 75% for marketing agencies
AgencyAnalytics connects to 85+ marketing platforms and turns that data into white-labeled dashboards, priced at $20 per client per month on the Core plan with unlimited staff and client users. The per-client model means the bill scales directly with the roster, which keeps costs low for smaller agencies and grows proportionally as the client count climbs.
What it adds beyond data pulling is an analysis layer built for account management: anomaly detection flags unexpected metric changes with visual chart annotations, industry benchmarks compare a client against anonymized data from 150,000+ real agency campaigns, and MCP access lets ChatGPT or Claude query live client data directly. None of these three have an equivalent in Whatagraph.
What it does not have is Whatagraph's source-group capability. Combining multiple ad accounts or properties into a single blended metric is handled through custom metrics on AgencyAnalytics, which is more manual than Whatagraph's purpose-built grouping feature for franchise and multi-location clients with fragmented account structures.
| Feature | Core $20/client/mo (annual) | Enterprise Custom |
|---|---|---|
| Integrations | 85+ | 85+ plus custom |
| Staff and client users | Unlimited | Unlimited |
| White-label branding and custom domain | Yes | Yes |
| API access | Yes | Yes |
| AI insights (Ask AI) | Yes | Yes |
| Anomaly detection | Yes | Yes |
| Benchmarks and forecasting | Yes | Yes |
| MCP access (ChatGPT, Claude) | Yes | Yes |
| Multi-account data blending | Manual, via custom metrics | Manual, via custom metrics |
Whatagraph
Multi-source marketing data in one place, built for agencies that live and die by client reports
Whatagraph connects to 40+ data sources and blends them into unified dashboards, priced at a flat €199 a month on the annual Go plan, or €249 monthly, with unlimited reports and users included regardless of how many clients you manage. Max at €699 a month and Prime at custom pricing add a dedicated Customer Success Manager, advanced source groups, and custom integrations.
Source groups are the feature that sets it apart. If a client runs five Google Ads accounts across different markets, you can group them and report on combined performance without building a manual rollup, which matters for multi-location or franchise clients where data is scattered across many accounts. Whatagraph has also added AI-powered natural language data querying, useful for ad-hoc exploration before building a polished client dashboard, though it is a lighter feature than a full analysis layer.
The trade-off is entry cost and support overhead. There is no public free trial and no tier below €199 a month, so small agencies are paying enterprise-level pricing regardless of client count. Custom integrations require technical setup, and the AI features are, by Whatagraph's own admission, still maturing relative to dedicated analytics platforms.
| Feature | Go (Annual) €199/month | Go (Monthly) €249/month | Max €699/month | Prime Contact for pricing |
|---|---|---|---|---|
| Data sources | 40+ | 40+ | 40+ | 40+ |
| Reports, dashboards, and users | Unlimited | Unlimited | Unlimited | Unlimited |
| White-label | Yes | Yes | Yes | Yes |
| API access | Yes | Yes | Yes | Yes |
| Source groups | Limited | Limited | Advanced | Advanced |
| Dedicated CSM | No | No | Yes | Yes |
| Anomaly detection | No | No | No | No |
Head-to-head feature comparison
| Feature | AgencyAnalytics | Whatagraph |
|---|---|---|
| Pricing model | Per client per month | Flat rate per plan |
| Starting price | $20/client/mo (annual) | €199/month (annual) |
| Data sources | 85+ | 40+ |
| Unlimited users and reports | Yes | Yes |
| White-label branding | Yes | Yes |
| API access on entry plan | Yes | Yes |
| Source groups / multi-account blending | Manual, via custom metrics | Yes, purpose-built (Limited on Go, Advanced on Max+) |
| Anomaly detection | Yes, with chart annotations | No |
| Industry benchmarks | Yes (150,000+ campaigns) | No |
| AI querying or insights | Ask AI plus AI Summary | AI natural language querying |
| MCP access for AI assistants | Yes, on Core plan | No |
| Free trial | 14 days, no credit card | No public self-serve trial |
Which should you choose?
AgencyAnalyticsWhatagraphWhatagraphAgencyAnalyticsAgencyAnalyticsAgencyAnalyticsWhatagraphBoth tools include an API by default, which is unusual in this category, so the choice is less about access and more about pricing shape and specialization. AgencyAnalytics is cheaper below roughly 10 clients and wins outright on anomaly detection, benchmarking, and MCP access. Whatagraph is cheaper above that client count and does one thing AgencyAnalytics cannot replicate cleanly: purpose-built source groups for clients whose data is spread across many accounts. Neither tool's AI feature is a dealbreaker either way, Ask AI and Whatagraph's natural language querying solve different problems, on-demand insight versus ad-hoc exploration, rather than competing directly.
Bottom line
Go with AgencyAnalytics if your roster is under 10 clients or if anomaly detection and campaign benchmarking are things you will lean on in client reviews. Go with Whatagraph if you are managing 10 or more clients, especially ones with multi-location or multi-account structures that need source-group blending, and you are comfortable paying €199 a month flat instead of scaling per client. Agencies that want both the analysis depth of AgencyAnalytics and the account-blending of Whatagraph will not find one tool that does both; that is a real gap between them, not a marketing difference.
Frequently asked questions
Is AgencyAnalytics or Whatagraph cheaper for an agency with 15 clients?
Whatagraph is cheaper for a 15-client agency, at a flat €199/month on the annual Go plan versus AgencyAnalytics's per-client billing working out to $300/month for 15 clients at $20 each. The crossover point sits around 10 clients, below which AgencyAnalytics is cheaper and above which Whatagraph's flat rate wins.
What are source groups in Whatagraph and does AgencyAnalytics have anything similar?
Source groups let you combine multiple ad accounts or properties, for example five Google Ads accounts across different markets, into a single blended metric without a manual rollup. AgencyAnalytics has no purpose-built equivalent; combining data across accounts requires setting up custom metrics manually, which works but takes more configuration than Whatagraph's dedicated feature.
Does Whatagraph have anomaly detection like AgencyAnalytics?
No, Whatagraph does not have a dedicated anomaly detection feature on any of its plans. AgencyAnalytics has anomaly detection built in on both Core and Enterprise, with visual chart annotations that flag unexpected positive or negative metric changes directly on the report.
Do both tools include API access, or is it gated to a higher plan?
Both include API access on their entry-level plans, which is not the norm in agency reporting software. AgencyAnalytics includes it on Core, its only paid tier below Enterprise, and Whatagraph includes it on Go, its cheapest plan at €199/month. Whatagraph notes its documentation is complex enough that teams without developer resources may find it harder to use in practice.
Which tool is better for agencies serving franchise or multi-location clients?
Whatagraph is the stronger fit for franchise and multi-location clients because of source groups, which combine data from many accounts or properties into a single view without manual rollups. AgencyAnalytics can report on each location individually but has no purpose-built rollup feature, so multi-location clients require more manual setup on that platform.
Does either tool offer a free trial before committing?
AgencyAnalytics offers a 14-day free trial with no credit card required, giving access to the full Core plan. Whatagraph does not publicly advertise a self-serve free trial; evaluating the platform typically starts with booking a demo, so budget extra time before you can test it hands-on.