Humblytics vs Northbeam in 2026: Self-serve CRO testing vs enterprise media mix modeling
Humblytics scores A/B tests against Stripe revenue starting at $19 a month. Northbeam builds multi-touch attribution and media mix models for DTC brands spending real budget across Meta, Google, and TikTok, and it never publishes a price.
Humblytics
Northbeam- Humblytics starts at $19/month with a 14-day free trial. Northbeam has no public pricing at all; every tier (Growth, Scale, Enterprise) requires a sales conversation.
- Northbeam runs full media mix modeling (MMM) that estimates channel contribution even for untracked channels like streaming and podcast ads. Humblytics has no MMM layer; its ad attribution connects Meta and Google Ads spend directly to Stripe revenue at the campaign level.
- Humblytics ties revenue verification specifically to Stripe. Northbeam pulls from Shopify, WooCommerce, and other ecommerce platforms for revenue data, with no dependency on a single payment processor.
- Northbeam onboarding takes two to four weeks with a dedicated customer success team. Humblytics is self-serve with a visual A/B test editor that a marketer can set up without a developer.
- Humblytics includes A/B testing and heatmaps as core features. Northbeam does not run A/B tests; its focus is attribution accuracy and budget scenario planning across channels.
- For brands under roughly $50k in monthly ad spend, Northbeam itself says the ROI is unlikely to justify the investment. Humblytics has no spend threshold and starts at $19 a month regardless of budget size.
Humblytics and Northbeam both promise to connect marketing spend to revenue, but they are built for very different budgets and very different questions. Humblytics is a self-serve, cookieless script starting at $19 a month: it runs A/B tests and heatmaps and scores winners against actual Stripe MRR. Northbeam is an enterprise attribution and media mix modeling platform for DTC and ecommerce brands spending tens of thousands of dollars a month across Meta, Google, TikTok, and streaming, with no self-serve tier and a demo-first sales process. One is a testing tool you can install today; the other is a considered platform purchase that assumes a real onboarding investment before it produces anything.
The tools at a glance
Humblytics
Revenue-verified analytics and A/B testing that ties every ad, page, and experiment directly to Stripe MRR.
Humblytics is a cookieless analytics script that scores A/B test variants by the Stripe revenue they actually produce, not click rate or a proxy conversion metric. It bundles analytics, A/B testing, funnels, and heatmaps into a single install, with heatmaps ranked by the revenue a page earns.
Meta Ads and Google Ads connections let Humblytics attribute spend to Stripe MRR at the campaign and creative level, correcting the platform-side inflation that comes from each ad network taking credit for the same conversion. This is attribution at the individual test and campaign level, not a statistical model of channel-wide contribution.
The product is self-serve: a 14-day free trial with no credit card, a visual test editor that works without engineering help, and pricing that starts at $19 a month. The scope is narrower than an enterprise attribution platform, and revenue verification only works through Stripe.
| Feature | Plus From $19/mo | Business Contact for pricing | Scale Contact for pricing | Enterprise Custom |
|---|---|---|---|---|
| Ad attribution (Meta, Google) | Yes | Yes | Yes | Yes |
| A/B tests | 1 | 5 | Unlimited | Unlimited |
| Agent API | No | Yes | Yes | Yes |
| Cookie-free tracking | Yes | Yes | Yes | Yes |
| 14-day free trial | Yes | Yes | Yes | No |
Northbeam
Multi-touch attribution and media mix modeling platform for DTC and ecommerce brands managing spend across paid social, search, and streaming channels.
Northbeam is an attribution and media mix modeling (MMM) platform for DTC and ecommerce brands running significant paid spend across Meta, Google, TikTok, and streaming. Its core claim is that platform-native attribution systematically overstates performance because every platform takes credit for the same conversion, and Northbeam gives brands a unified first-party view instead.
It combines multi-touch attribution, switchable between first-touch, last-touch, linear, time-decay, and data-driven models, with MMM that estimates channel contribution even for spend that has no user-level tracking, like streaming or podcast ads. Data refreshes near real-time rather than the weekly or monthly cycle typical of legacy MMM providers, and a budget scenario planner projects the revenue impact of shifting spend between channels.
None of this is self-serve. Pricing across all three tiers (Growth, Scale, Enterprise) requires a sales conversation, onboarding takes two to four weeks with a dedicated customer success team, and Northbeam itself flags that brands under roughly $50k monthly ad spend will not generate enough data volume to make the model worthwhile.
| Feature | Growth Contact sales | Scale Contact sales | Enterprise Contact sales |
|---|---|---|---|
| Media mix modeling | No | Yes | Yes |
| Budget scenario planning | No | Yes | Yes |
| Data refresh cadence | Daily | Near real-time | Near real-time |
| BI connector | No | Yes | Yes |
| Dedicated CSM | No | Yes | Yes |
Head-to-head feature comparison
| Feature | Humblytics | Northbeam |
|---|---|---|
| Primary use case | Revenue-verified CRO testing for paid traffic | Multi-touch attribution and media mix modeling |
| Public self-serve pricing | Yes | No, sales conversation required for all tiers |
| Media mix modeling (MMM) | No | Yes (Scale and Enterprise) |
| A/B testing | Yes | No |
| Revenue attribution source | Stripe MRR | Shopify, WooCommerce, and other ecommerce platforms |
| Onboarding time | Same day, self-serve setup | Two to four weeks |
| Dedicated customer success | No (self-serve support) | Yes (Scale and Enterprise) |
| Data refresh cadence | Real-time as sessions occur | Daily to near real-time |
| Minimum spend to be worthwhile | None stated | Roughly $50k/mo ad spend |
| Starting price | $19/mo | Contact sales |
Which should you choose?
HumblyticsNorthbeamHumblyticsNorthbeamHumblyticsNorthbeamThese two only look similar from a distance. Northbeam is priced and built for brands with enough ad spend and data volume to make statistical attribution modeling meaningful, and it says so directly: under roughly $50k a month, the numbers will not be reliable. Humblytics has no such floor because it is not trying to model channel-wide contribution; it is scoring individual test variants and campaigns against Stripe revenue you can verify directly. A DTC brand scaling past that spend threshold will eventually need something like Northbeam. A team below it, or one focused on landing page and pricing experiments rather than channel-mix strategy, gets more direct value from Humblytics today.
Bottom line
Go with Humblytics if you want a self-serve tool you can install this week, with A/B tests scored against real Stripe revenue starting at $19 a month. Go with Northbeam only once you are spending enough across paid channels, generally north of $50k a month, that platform-reported ROAS numbers have become unreliable and you need MMM and multi-touch attribution to make defensible budget decisions. Below that spend level, Northbeam's own guidance suggests you will not get the ROI to justify the sales process.
Frequently asked questions
Is Northbeam overkill for a small ecommerce brand?
Likely yes. Northbeam itself states that brands under roughly $50,000 in monthly ad spend will not generate enough data volume for its attribution models to be statistically reliable. A smaller brand testing landing pages or pricing changes gets more direct value from a self-serve tool like Humblytics, which has no spend threshold and starts at $19 a month.
Does Humblytics do media mix modeling like Northbeam?
No. Humblytics attributes Meta and Google Ads spend directly to Stripe revenue at the campaign and creative level, which is useful but not the same as Northbeam's media mix modeling, which statistically estimates channel contribution even for untracked spend like streaming or podcast ads. If you need to justify upper-funnel or offline ad spend, Northbeam's MMM layer is the tool built for that question.
Can Humblytics work for a DTC brand also using Northbeam?
It is plausible as a combination, since the two operate at different levels. Northbeam models channel-wide attribution and budget allocation across Meta, Google, TikTok, and offline spend, while Humblytics could still run landing page or checkout flow A/B tests scored against Stripe revenue. Neither tool's documented feature set replaces the other's core job.
How fast can I get started with each tool?
Humblytics is self-serve: a 14-day free trial with no credit card and a visual A/B test editor mean a marketer can be running a test the same day. Northbeam requires a demo, a sales conversation, and typically two to four weeks of onboarding to implement its pixel, connect ad platforms, and calibrate the MMM models before any attribution data is usable.
Why does Northbeam not publish pricing while Humblytics does?
Northbeam is positioned as an enterprise platform with a dedicated onboarding and customer success process, and pricing is scoped to each brand's spend and data volume, which is why every tier requires a sales conversation. Humblytics is self-serve by design, so a published starting price of $19 a month fits a product meant to be installed without a sales cycle.