Pirsch Analytics vs Wicked Reports in 2026: Cookieless site analytics vs ecommerce ad attribution
These sit in the same category on paper but solve different problems at different price points: $6 a month for privacy-first traffic data versus $499 a month for new-customer ad attribution.
Pirsch Analytics
Wicked Reports- Pirsch starts at $6/month for 10,000 page views. Wicked Reports starts at $499/month and scales with annual revenue, reaching $4,999+/month at Enterprise.
- Pirsch measures site traffic and on-site behavior. Wicked Reports measures which specific ad campaigns produced first-time customers, filtering out retargeting credit for repeat buyers.
- Wicked Reports' Attribution Time Machine matches a sale back to the original ad click even months later. Pirsch has no equivalent long-window attribution model; it reports sessions and events as they happen.
- Pirsch is cookieless and stores no personally identifiable information by design. Wicked Reports uses first-party click tracking that survives iOS 14+ restrictions but is built around identifying individual customers for revenue matching.
- Wicked Reports' 5 Forces AI issues a weekly Scale, Chill, or Kill recommendation per ad campaign. Pirsch has no ad-spend recommendation feature of any kind.
Pirsch Analytics and Wicked Reports both fall under analytics and reporting, but comparing them directly only makes sense if you understand what each one actually measures. Pirsch tells you how many people visited your site, where they came from, and what they did once they arrived, all without cookies or a consent banner. Wicked Reports tells you which ad dollars brought in a genuinely new customer versus which ones just got credit for a repeat purchase, using first-party click data that survives iOS tracking restrictions. One is a $6-a-month GA4 replacement; the other is a $499-a-month attribution engine for ecommerce brands with real ad spend. Almost no team should be choosing between them; the more useful question is whether you need one, the other, or both.
The tools at a glance
Pirsch Analytics
Cookieless, GDPR-compliant web analytics made and hosted in Germany, with no consent banners required
Pirsch replaces Google Analytics with a cookieless model: visitors are identified through a hashed IP and User-Agent combination that cannot be reversed to an individual, so sites can drop their consent banner entirely while still counting cookie-rejecting visitors. Standard hosting runs on Pirsch's own server cluster in Germany, with Schrems II compliance built into the architecture rather than bolted on.
At $6 per month for 10,000 page views, Pirsch covers page views, referrers, sessions, funnels, and segmentation once you reach the Plus plan at $12 per month. It answers "how many people came to my site and what did they do," which is a fundamentally different question from "which ad brought me a new customer."
There is no revenue attribution layer, no ad platform integration for spend optimization, and no concept of matching a sale weeks later to an original click. That is by design: Pirsch is a lightweight traffic and behavior tool, not an ad performance platform.
| Feature | Standard From $6/mo | Plus From $12/mo | Enterprise Custom |
|---|---|---|---|
| Websites | 50 | Unlimited | Unlimited |
| Funnels and A/B testing | No | Yes | Yes |
| White labeling | No | Extensive | Extensive |
| RESTful API and SDKs | Yes | Yes | Yes |
Wicked Reports
First-party attribution that shows which ads bring new customers, not just clicks.
Wicked Reports exists to answer one question that platform dashboards answer badly: which ad campaigns are bringing in genuinely new customers, not just claiming credit for a repeat buyer's next purchase. It has analyzed data from over 2,000 ecommerce brands and separates new-customer attribution from retargeting at the data layer, rather than as a manual filter you apply afterward.
The Attribution Time Machine matches a sale back to the original click even if that click happened weeks or months earlier, and Advanced Signal feeds clean new-customer conversion data back to Meta via CAPI to retrain its targeting. The weekly 5 Forces AI classifies every campaign as Scale, Chill, or Kill based on verified new-customer ROI, removing manual campaign audits from the workflow.
None of this comes cheap. Pricing starts at $499 per month on the Measure tier and scales with annual revenue, reaching $4,999-plus per month at Enterprise. It is built specifically for ecommerce brands running real ad spend on Shopify or WooCommerce-style platforms, not for general web analytics or B2B lead generation.
| Feature | Measure $499/month | Scale $699/month | Maximize $999/month | Enterprise From $4,999/month |
|---|---|---|---|---|
| API Integrations | No | Yes | Yes | Yes |
| 5 Forces AI (Weekly Budget AI) | Add-on +$199/mo | Add-on +$199/mo | Yes | Yes |
| Advanced Signal Meta CAPI | Add-on +$199/mo | Add-on +$199/mo | Yes | Yes |
| Priority Support | No | No | No | Yes |
Head-to-head feature comparison
| Feature | Pirsch Analytics | Wicked Reports |
|---|---|---|
| Starting price | $6/mo | $499/mo |
| Core function | Web traffic and behavior analytics | First-party ad attribution for ecommerce |
| Cookieless / consent-free tracking | Yes | No (first-party identified tracking) |
| Site traffic and referrer reporting | Yes | No |
| Ad spend attribution | No | Yes |
| New-customer vs repeat-buyer filtering | No | Yes |
| Long-window sale-to-click matching | No | Yes (Attribution Time Machine) |
| Weekly budget recommendations | No | Yes (5 Forces AI, Maximize+) |
| CRM or ecommerce platform revenue matching | No | Yes (via cart platform integrations) |
| White labeling | Yes (Plus plan) | Not documented |
Which should you choose?
Pirsch AnalyticsWicked ReportsWicked ReportsPirsch AnalyticsPirsch AnalyticsWicked ReportsThese tools rarely compete for the same budget line. Pirsch is a $6-to-$12-a-month replacement for Google Analytics, aimed at anyone who wants clean traffic data without a cookie banner. Wicked Reports is a $499-and-up attribution platform for ecommerce brands that already have meaningful ad spend and a specific problem: their platform-reported ROAS is inflated by retargeting credit. If you are choosing based on price alone, you are almost certainly asking the wrong question, since the two tools answer completely different problems in the funnel.
Bottom line
Use Pirsch Analytics if you need site-level traffic and behavior reporting without the compliance overhead of cookies. Use Wicked Reports if you run paid ecommerce advertising and need to separate true new-customer acquisition from retargeting noise. Many stores end up running something like Pirsch for general site analytics alongside Wicked Reports for ad attribution, since neither tool tries to do the other's job.
Frequently asked questions
Are Pirsch Analytics and Wicked Reports direct competitors?
Not really. Pirsch is a cookieless web analytics tool that replaces Google Analytics for general site traffic reporting, while Wicked Reports is a first-party ad attribution platform built specifically to separate new-customer acquisition from retargeting credit on ecommerce ad spend. Most teams choosing between them are actually solving two different problems.
Why does Wicked Reports cost so much more than Pirsch?
Wicked Reports prices from $499 per month and scales with annual revenue because it is solving a revenue-attribution problem for ecommerce brands running real ad budgets, including features like the Attribution Time Machine and weekly AI-driven budget recommendations. Pirsch, at $6 to $12 per month, is a lightweight traffic and behavior analytics tool with no ad spend attribution layer at all.
Can Pirsch tell me which ad campaign brought in a new customer?
No. Pirsch reports referrers, sessions, and on-site behavior, but it has no concept of matching a sale back to an original ad click weeks later, and no filter for separating new-customer conversions from repeat purchases. That specific capability is what Wicked Reports is built around.
Is Wicked Reports useful outside of ecommerce?
Wicked Reports is primarily built for ecommerce brands on platforms like Shopify and WooCommerce, since its new-customer attribution model is designed around transaction data. B2B or lead-generation businesses without a direct ecommerce checkout would find the feature set poorly suited to their sales process.
Does Pirsch survive iOS tracking restrictions the way Wicked Reports does?
Pirsch does not rely on cookies or Apple's attribution APIs in the first place, since its tracking model uses a hashed IP and User-Agent combination rather than persistent identifiers, so iOS restrictions do not affect it in the same way. Wicked Reports addresses iOS restrictions specifically through first-party click tracking and server-side Meta CAPI signals, which is a different mechanism aimed at ad attribution rather than general site analytics.