ReportGarden vs Whatagraph in 2026: budget templates without an API vs deeper data blending with one
ReportGarden starts at $75 a month with 1,000+ report templates but no API on any plan. Whatagraph starts at €199 a month, connects to 40+ sources, and includes a public API on every tier, including source groups for combining multiple accounts into one metric.
ReportGarden
Whatagraph- Whatagraph includes API access on every plan, starting at €199/month. ReportGarden has no API on any plan, at any price.
- Whatagraph connects to 40+ data sources. ReportGarden's integration list is narrower, and expands from "core channels" to "all channels" only starting at its $125/month Professional tier.
- ReportGarden ships more than 1,000 pre-built report templates. Whatagraph does not advertise a comparable template library and leans instead on source groups and custom data blending.
- Whatagraph's source groups let you combine multiple ad accounts or properties, useful for multi-location and franchise clients, into a single reported metric. ReportGarden has no equivalent account-rollup feature.
- ReportGarden's entry tier is $75/month. Whatagraph's entry tier is €199/month on an annual plan, nearly three times ReportGarden's starting price.
- Whatagraph has added AI-powered natural-language data querying for ad-hoc exploration. ReportGarden has no AI-assisted querying or narrative feature of any kind.
ReportGarden and Whatagraph both automate the same basic workflow, pulling client marketing data into a white-label dashboard and report, but they are priced and built for different scales of agency. ReportGarden keeps costs down and leans on a library of more than 1,000 templates to get a new client reporting-ready fast, while offering no API on any plan. Whatagraph starts at nearly triple ReportGarden's entry price, at €199/month, but connects to over 40 data sources, ships a public API on every tier, and adds source groups that combine multiple ad accounts or properties into a single rolled-up metric, a genuinely useful feature for multi-location or franchise clients. The gap between them is not really features versus no features, it is depth and data portability versus speed and a lower bill.
The tools at a glance
ReportGarden
Marketing reporting made fast: 1,000+ templates, automated scheduling, and white-label delivery without the enterprise price tag
ReportGarden's bet is that most agencies would rather start from a proven template than build a custom canvas every time they onboard a client. The library covers more than 1,000 layouts across paid search, social, SEO, email, and ecommerce, so a new client with a familiar channel mix can be reporting-ready in minutes.
Data from Google Ads, GA4, Facebook Ads, Instagram, LinkedIn, Bing Ads, and Mailchimp blends into unified dashboards, with white-label branding and a custom domain included from the $75/month Standard tier, and scheduled PDF delivery on any cadence you set.
There is no path to combine multiple accounts into a rolled-up metric the way Whatagraph's source groups do, and there is no API on any plan, so once data is inside ReportGarden it stays there except as a PDF or a shared link. For agencies with straightforward, single-account client setups, that limitation rarely bites. For agencies managing clients with multiple ad accounts across locations, it becomes a real gap.
| Feature | Standard $75/mo | Professional $125/mo | Custom Contact for pricing |
|---|---|---|---|
| Report templates | 1,000+ | 1,000+ | 1,000+ |
| Integrations | Core channels | All channels | All channels |
| Multi-account rollups / source groups | No | No | No |
| White-label with custom domain | Yes | Yes | Yes |
| API access | No | No | No |
Whatagraph
Multi-source marketing data in one place, built for agencies that live and die by client reports
Whatagraph is built for agencies whose client data does not fit neatly into one account per client. It connects to more than 40 sources, spanning paid media, organic search, social, CRM, and ecommerce, and its real strength is blending: pulling Google Analytics sessions alongside Facebook ad spend and email opens into a single view without writing a query.
Source groups are the feature ReportGarden has nothing like. If a client runs five Google Ads accounts across different markets, you can group them and report on combined performance without building manual rollups, which matters for multi-location businesses and franchise clients where data is scattered across many accounts that need both individual and aggregated views.
The API is available on every plan starting at the €199/month Go tier, letting agencies pull reporting data programmatically, trigger report generation, or feed a custom client portal. Whatagraph has also added AI-powered natural-language querying for ad-hoc data exploration, though it is positioned as a way to test hypotheses before building a polished dashboard, not a production reporting feature.
| Feature | Go (Annual) €199/month | Go (Monthly) €249/month | Max €699/month | Prime Contact for pricing |
|---|---|---|---|---|
| Data sources | 40+ | 40+ | 40+ | 40+ |
| Source groups | Limited | Limited | Advanced | Advanced |
| API access | Yes | Yes | Yes | Yes |
| White-label | Yes | Yes | Yes | Yes |
| Dedicated CSM | No | No | Yes | Yes |
Head-to-head feature comparison
| Feature | ReportGarden | Whatagraph |
|---|---|---|
| Report templates | 1,000+ pre-built templates | Not advertised as a distinct library |
| Marketing data integrations | Core channels on Standard, all channels on Professional and up | 40+ |
| Multi-account rollups / source groups | No | Yes, limited on Go, advanced on Max and Prime |
| AI-assisted data querying | No | Yes, natural-language querying for exploration |
| White-label branding | Yes, all plans | Yes, all plans |
| Custom domain for client portal | Yes, all plans | Yes, all plans |
| Scheduled recurring delivery | Yes | Yes |
| API access | No, not on any plan | Yes, on every plan including Go |
| Free trial | Not publicly advertised | Not publicly advertised |
| Pricing tiers | Three tiers plus custom enterprise | Four tiers (Go annual, Go monthly, Max, Prime) |
| Entry-level price | $75/mo | €199/mo (annual) |
Which should you choose?
ReportGardenWhatagraphWhatagraphReportGardenWhatagraphWhatagraphReportGardenPrice is the first signal here, but it is not the real story. ReportGarden at $75/month and Whatagraph at €199/month are not competing on the same axis: ReportGarden is optimized to get a new, straightforward client reporting quickly from a large template library, while Whatagraph is optimized to handle messier data, more sources, multi-account rollups, and a need to move that data somewhere else via API. An agency paying for Whatagraph but only ever managing single-account clients with no API use is overpaying for capability it will not touch. An agency on ReportGarden that starts picking up franchise or multi-location clients will hit the ceiling fast, since there is no rollup feature and no API to work around it.
Bottom line
Choose ReportGarden if your clients mostly run single ad accounts per channel, you value a large template library, and $75/month with no API is an acceptable trade. Choose Whatagraph if you are managing clients with multiple accounts per channel, need source groups to roll that data up cleanly, or need an API to move reporting data into other systems, and can justify the roughly €200/month starting cost. For agencies scaling past ReportGarden's limits, Whatagraph is the more likely next stop over building a custom Looker Studio setup from scratch.
Frequently asked questions
Does ReportGarden have an API like Whatagraph does?
No, ReportGarden does not offer an API on any plan. Whatagraph includes a public API on every tier, starting at €199/month, letting agencies pull reporting data programmatically, trigger report generation, or feed a custom client portal.
Which tool is better for a client with multiple ad accounts across locations?
Whatagraph is built for this specifically, through its source groups feature, which combines multiple accounts or properties into a single rolled-up metric without manual merging. ReportGarden has no equivalent feature, so multi-account or franchise clients need to be managed and reported on separately.
Is ReportGarden or Whatagraph cheaper for a small agency starting out?
ReportGarden is significantly cheaper to start, at $75/month for its Standard tier versus €199/month for Whatagraph's Go annual plan. ReportGarden also includes a larger, more established template library, while Whatagraph's price reflects deeper source coverage and API access included from the first tier.
How many data sources does each tool connect to?
Whatagraph connects to more than 40 data sources spanning paid media, organic search, social, CRM, and ecommerce. ReportGarden's integration list is narrower and covers "core channels" on its Standard tier, expanding to "all channels" only once you upgrade to the $125/month Professional plan.
Does ReportGarden offer anything like Whatagraph's AI data querying?
No, ReportGarden has no AI-assisted querying, narrative, or data exploration feature. Whatagraph added natural-language querying that lets users ask questions in plain text and get chart or metric answers, though Whatagraph itself positions it as most useful for ad-hoc exploration rather than production reporting.
Is Whatagraph worth the higher price over ReportGarden for a mid-size agency?
Whatagraph is worth the higher price once an agency is actually using the API, source groups, or 40+ source coverage that justify its roughly €200/month starting price, not just for the reporting layer alone. An agency managing 15 or more accounts with complex, multi-source channel mixes typically recovers that cost in time saved; an agency with simpler, single-account clients is more likely to get full value from ReportGarden's lower $75/month price and larger template library instead.