DivvyHQ Review

Visual content calendar

DivvyHQ's core feature was a multi-channel editorial calendar that gave teams a single view of what content was planned, in progress, or published across all channels. Content items were color-coded by type, channel, or team, and could be dragged to reschedule without losing associated metadata. Filters let managers narrow the view to a single channel or campaign without losing context of the full production schedule.

Content intake and request management

Teams could publish internal intake forms to capture content requests from stakeholders across the business. Requests flowed directly into the calendar as draft items rather than arriving as informal messages. This reduced the back-and-forth around scope, timing, and priority that typically happens when stakeholders submit content requests outside a structured system.

Campaign planning and grouping

Content items could be grouped into campaigns, letting teams see how individual blog posts, social updates, and emails related to a broader initiative. Campaign views showed the full content mix planned for a launch or campaign period, which helped editors spot gaps in channel coverage or timing conflicts between related pieces.

Configurable editorial workflows

Workflow stages were configurable per content type, so a blog post and a video asset could move through different review and approval steps. Each stage could have assigned owners and optional approval gates. This made DivvyHQ usable for teams with compliance requirements, though the compliance tooling was nowhere near as deep as what Lytho built after the acquisition.

WordPress and CMS integrations

The WordPress integration was the strongest in DivvyHQ's integration stack. Writers could draft and publish content to WordPress directly from the platform, with the calendar item updating to reflect published status automatically. Integration with HubSpot and a handful of social scheduling tools was available, though coverage of non-WordPress CMS platforms remained a gap throughout the product's independent lifespan.

Running a content team of 5 to 20 people across multiple channels, needing a single place to track what is planned and where every piece sits in production. DivvyHQ (now Lytho) provides the calendar and workflow structure to replace spreadsheet-based planning, with enough stakeholder management features to handle intake requests without relying on Slack channels.

Coordinating content across blog, email, and social media for a B2B or B2C brand, and spending too much time chasing status updates across tools. The calendar view and configurable workflow stages give visibility into production status without requiring writers to update project management tools separately from their actual work.

Managing content production for multiple clients and needing to separate calendars and workflows by account. Multi-calendar support and campaign grouping make it easier to plan content strategies per client without mixing assets and deadlines across accounts.