DivvyHQ vs HubSpot Content Hub in 2026: Discontinued editorial calendar vs full-stack AI content platform
One is a standalone content calendar that was absorbed into a compliance platform in 2022. The other is a free-to-start content engine with AI writing, a native website builder, and CRM data behind it.
DivvyHQ
HubSpot Content Hub- DivvyHQ was acquired by Lytho in 2022. The divvyhq.com domain now redirects to Lytho, and the standalone editorial calendar product no longer exists in its original form.
- HubSpot Content Hub has a genuinely usable free tier with website pages, a blog, and basic AI writing tools. DivvyHQ required a sales conversation for every tier, including its lowest one, and never published a price.
- HubSpot Content Hub's Content Remix turns one asset into social captions, an email summary, and an audio clip automatically. DivvyHQ had no AI assistance for planning or brief generation at any point in its independent lifespan.
- DivvyHQ's workflow approval stages were configurable per content type, a planning-and-governance feature that HubSpot Content Hub does not offer in the same form.
- DivvyHQ published content out to WordPress via integration. HubSpot Content Hub hosts the website natively, with pages tied directly to CRM contact data for personalization.
- HubSpot's Professional tier jumps to $500 per month and Enterprise to $1,500 per month, a steep climb from the Starter tier, but the jump buys AI Clip Generator, podcast software, and multi-language content that DivvyHQ never built.
This comparison is a little lopsided by circumstance rather than by design. DivvyHQ was a purpose-built editorial calendar for mid-market content teams, with intake forms, campaign grouping, and configurable approval workflows that genuinely reduced planning chaos. But DivvyHQ was acquired by Lytho in 2022, and the divvyhq.com domain now redirects to Lytho's compliance-focused creative operations platform. Anyone landing on this comparison today is really asking whether the DivvyHQ approach to content planning still holds up against a modern alternative, and HubSpot Content Hub is the obvious one to check: a free-to-start platform that bundles AI writing, a native website builder, podcast hosting, and multi-channel content remixing under one roof, with the added pull of native CRM data. The two products were never really peers, and they are even less so now.
The tools at a glance
DivvyHQ
Content calendar and editorial planning platform for structured publishing teams
DivvyHQ was built around a simple premise: content planning breaks down when it lives in spreadsheets and status updates happen over email or Slack. The platform gave editorial teams a shared visual calendar where every piece of content had an owner, a due date, a channel, and a workflow stage, plus intake forms that turned ad-hoc stakeholder requests into structured draft items on the calendar instead of messages that got lost.
The parts of DivvyHQ that held up best were campaign grouping, which let editors see how individual blog posts, social updates, and emails tied to a broader launch, and configurable workflow stages, where a blog post and a video asset could move through entirely different approval steps. WordPress integration was the deepest connection in its stack, letting writers publish directly from the calendar without opening a second tool.
None of that changes the fact that DivvyHQ, as an independent product, stopped existing in 2022. Lytho acquired the company and has since built the platform toward brand compliance and creative review workflows, a different job than editorial calendar planning. Teams evaluating this comparison today are effectively looking at a legacy feature set with no active roadmap of its own.
| Feature | Starter Contact sales | Business Contact sales | Enterprise Contact sales |
|---|---|---|---|
| Content calendars | 1 | Multiple | Unlimited |
| Users included | Up to 3 | Custom | Custom |
| Content intake forms | Yes | Yes | Yes |
| Campaign planning | No | Yes | Yes |
| Workflow approvals | No | Yes | Yes |
| WordPress integration | Yes | Yes | Yes |
| SSO and admin controls | No | No | Yes |
HubSpot Content Hub
AI-powered content creation, remixing, and distribution across every marketing channel
HubSpot Content Hub covers the content lifecycle end to end: AI-assisted writing, a native website and landing page builder, podcast hosting, short-form video clip generation, and multi-channel distribution, all sitting on top of HubSpot's CRM. That last part is the differentiator; content performance data connects directly to contact records and pipeline rather than living in its own silo.
Content Remix is the flagship feature. Write one blog post and Content Remix produces social captions, an email summary, and an audio transcript without touching a separate tool. AI Blog Writer handles first drafts from a brief, and AI Clip Generator pulls short video moments out of longer recordings, which matters for teams repurposing webinars or podcast episodes into social content.
Pricing starts free, with website pages, a blog, and basic AI writing tools included at no cost. Starter runs $10 to $20 per seat per month. The jump to Professional at $500 per month is where the real AI toolkit unlocks: multi-language content, brand voice controls, and the AI Clip Generator. Enterprise at $1,500 per month adds custom reporting and sandboxes. The catch is that Content Hub delivers the most value paired with HubSpot CRM or Marketing Hub, so evaluating it in isolation understates what the platform can actually do.
| Feature | Free $0/mo | Starter $10-20/seat/mo | Professional $500/mo | Enterprise $1,500/mo |
|---|---|---|---|---|
| Website pages and blog | Yes | Yes | Yes | Yes |
| AI Blog Writer | Yes | Yes | Yes | Yes |
| Content Remix | No | Yes | Yes | Yes |
| AI Clip Generator | No | No | Yes | Yes |
| Podcast software | No | No | Yes | Yes |
| Multi-language content | No | No | Yes | Yes |
| Custom reporting | No | No | No | Yes |
Head-to-head feature comparison
| Feature | DivvyHQ | HubSpot Content Hub |
|---|---|---|
| Visual editorial calendar | Yes (core feature) | No dedicated calendar view |
| Content intake / request forms | Yes | No |
| Campaign grouping | Yes | No |
| Configurable approval workflows | Yes | No |
| AI-assisted content generation | No | Yes (AI Blog Writer, Content Remix, AI Clip Generator) |
| Multi-channel content remixing | No | Yes (Content Remix) |
| Native website / CMS builder | No (publishes out to WordPress) | Yes (Website Builder) |
| Podcast hosting | No | Yes |
| Built-in SEO recommendations | No | Yes |
| CRM integration | No | Yes |
| Free tier | No | Yes |
| Public pricing | No (contact sales at every tier) | Yes |
| Starting price | Undisclosed | $0/mo (Free tier) |
Which should you choose?
HubSpot Content HubHubSpot Content HubHubSpot Content HubThis comparison only exists because people still search for DivvyHQ by name, and the honest answer is that the product they are thinking of has not been actively developed since the Lytho acquisition. HubSpot Content Hub is not a direct replacement for DivvyHQ's calendar-and-approvals model, it solves a different problem: AI-assisted creation and multi-channel distribution tied to CRM data. Teams that genuinely need what DivvyHQ built, a dedicated planning calendar with intake and approvals, should look at active competitors like CoSchedule, Percolate, or Contently rather than either tool in this comparison.
Bottom line
If you are searching for DivvyHQ today, know that you are looking at a discontinued standalone product now folded into Lytho's compliance platform, not an actively developed content calendar. HubSpot Content Hub is worth signing up for free if you want AI writing, a native website, and multi-channel remixing tied to CRM data, and worth the $500 per month Professional jump once you need the AI Clip Generator and brand voice controls. Neither tool replaces a dedicated editorial calendar with configurable approval workflows; if that is specifically what you need, look elsewhere.
Frequently asked questions
Is DivvyHQ still a separate product from Lytho?
No, DivvyHQ was acquired by Lytho in 2022 and the divvyhq.com domain now redirects to Lytho's website. The original editorial calendar product has been folded into Lytho's creative operations platform, which is now focused on brand compliance and creative review rather than standalone content planning.
What is the closest active alternative to what DivvyHQ used to be?
CoSchedule, Percolate, and Contently are the closest active equivalents to DivvyHQ's original calendar-and-workflow model. CoSchedule in particular offers public pricing and stronger social publishing integration than DivvyHQ ever had, which was a recurring complaint about the original product.
Does HubSpot Content Hub replace a dedicated content calendar tool?
Not exactly. HubSpot Content Hub does not have a dedicated visual editorial calendar with campaign grouping and configurable approval stages the way DivvyHQ did. It is built around AI content creation, a native website builder, and multi-channel remixing rather than planning-and-workflow governance.
Is HubSpot Content Hub worth it if I am not using HubSpot CRM?
Yes, Content Hub works independently, but its value is meaningfully higher when paired with HubSpot CRM or Marketing Hub, since content performance data ties directly to contact records and revenue attribution. Used alone, you get the AI writing, website builder, and remixing tools without the pipeline context.
How much does HubSpot Content Hub cost compared to what DivvyHQ charged?
HubSpot Content Hub has public pricing starting free, with Starter at $10 to $20 per seat per month, Professional at $500 per month, and Enterprise at $1,500 per month. DivvyHQ never published pricing for any tier and required a sales conversation to get a quote at any scale, which made it hard to evaluate against transparent competitors.