First-party data

27 tools tagged with this

Amplitude
Amplitude8.3

AI-powered analytics platform combining behavioral data, product analytics, A/B experimentation, and session replay in a unified product intelligence suite

Analytics & Reporting
Brevo
Brevo8

All-in-one email, SMS, WhatsApp, and CRM platform priced by emails sent, not contacts stored.

Marketing Automation
Cometly
Cometly8.3

B2B SaaS ad attribution that connects every campaign dollar to pipeline created and closed-won ARR.

Analytics & Reporting
Customer.io
Customer.io8.5

Behavioral messaging platform for SaaS and tech companies, built on event-driven automation and real-time first-party data.

Marketing Automation
Factors.ai
Factors.ai8

AI-first ABM platform that turns account intent signals into pipeline actions.

Analytics & Reporting
Fathom Analytics
Fathom Analytics8.2

Simple, GDPR-compliant web analytics with cookieless tracking, forever data retention, and no consent banners.

Analytics & Reporting
Google Analytics 4
Google Analytics 49.1

Free web and app analytics platform from Google with cross-platform measurement, machine learning predictions, and deep integration with Google Ads and Search Console.

Analytics & Reporting
Heap
Heap8.3

Autocapture product analytics that records every user interaction automatically, so you never miss data from before you knew what to track.

Analytics & Reporting
Hotjar
Hotjar8.1

Heatmaps, session replay, and user feedback tools that show you what happens on your site and why.

Analytics & Reporting
Humblytics
Humblytics8

Revenue-verified analytics and A/B testing that ties every ad, page, and experiment directly to Stripe MRR.

Analytics & Reporting
Klaviyo
Klaviyo8.7

The autonomous B2C CRM unifying customer data, AI agents, and omnichannel campaigns in one platform.

Marketing Automation
Looker Studio
Looker Studio7.6

Free Google-native reporting tool for building interactive dashboards connected to Search Console, GA4, Ads, and 800+ other data sources

Analytics & Reporting
Mixpanel
Mixpanel8.2

Product analytics platform for tracking user behavior, conversion funnels, and retention with AI-powered insights and event-based data modeling

Analytics & Reporting
Northbeam
Northbeam8

Multi-touch attribution and media mix modeling platform for DTC and ecommerce brands managing spend across paid social, search, and streaming channels.

Analytics & Reporting
Octoboard
Octoboard7.8

Multi-channel marketing analytics platform covering marketing, web analytics, PPC, and ecommerce with white-label client portals and BigQuery export.

agency-tools
OpenPanel
OpenPanel8.3

Open-source product and web analytics with self-hosting, MCP integration, and Mixpanel-level event depth

Analytics & Reporting
Pirsch Analytics
Pirsch Analytics8.2

Cookieless, GDPR-compliant web analytics made and hosted in Germany, with no consent banners required

Analytics & Reporting
Plausible Analytics
Plausible Analytics8.6

Lightweight, EU-hosted, privacy-first analytics that replaces Google Analytics without cookies or consent banners.

Analytics & Reporting
Ruler Analytics
Ruler Analytics8.2

Unified marketing measurement platform that connects every customer touchpoint, online and offline, to real revenue in your CRM

Analytics & Reporting
SegmentStream
SegmentStream8.1

Cross-channel attribution and budget allocation built for AI agents and marketing teams.

Analytics & Reporting
Seolyzer
Seolyzer7.8

Technical SEO data platform combining site crawling, real-time log analysis, and Google Search Console in one interface

technical-seo
Simple Analytics
Simple Analytics8.1

Privacy-first web analytics that captures 100% of visitors without cookies or consent banners

Analytics & Reporting
Topic Intelligence
Topic Intelligence6.5

Deep-learning topic analytics that maps your highest-converting content themes

Content Strategy
Triple Whale
Triple Whale8

eCommerce analytics platform with multi-touch attribution, AI-powered insights, and real-time cross-channel dashboards

Analytics & Reporting
Usermaven
Usermaven8.1

AI marketing attribution and product analytics for B2B SaaS teams who need to connect campaigns to revenue.

Analytics & Reporting
Vemetric
Vemetric7.8

Open-source, privacy-first analytics combining web traffic and product analytics in one cookieless platform.

Analytics & Reporting
Wicked Reports
Wicked Reports8

First-party attribution that shows which ads bring new customers, not just clicks.

Analytics & Reporting
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