Advanced Web Ranking vs STAT Search Analytics in 2026: self-serve agency reporting vs enterprise scale with 5-platform AI monitoring
One is a self-serve rank tracker built for white-label agency delivery starting at $139 per month. The other is a Moz-owned enterprise platform for tracking millions of keywords with AI brand visibility across five platforms, reachable only through a sales conversation.
Advanced Web Ranking
STAT Search Analytics- STAT tracks AI brand visibility across five platforms: ChatGPT, Gemini, Perplexity, Claude, and Google AI Mode. Advanced Web Ranking only surfaces AI Overviews as one tracked SERP feature and does not monitor brand mentions across large language models.
- Advanced Web Ranking publishes self-serve pricing starting at $139/month. STAT requires a sales conversation and demo, with no published pricing at any account size.
- STAT is built for accounts tracking hundreds of thousands to millions of keywords with daily updates. Advanced Web Ranking's highest published tier, Enterprise Plus 50k, tops out at 50,000 keywords.
- Advanced Web Ranking includes white-label reporting on every plan. STAT has no built-in white-label report generator; agencies build their own branded reports through STAT's API.
- STAT tracks over 75 distinct SERP feature types at daily cadence. Advanced Web Ranking tracks SERP visibility KPIs but does not publish a comparable feature-type count.
- Advanced Web Ranking includes API access on every plan from $139/month. STAT's API is built for high-volume extraction but only becomes accessible once an account clears the enterprise sales process.
- Being part of Moz, STAT accounts get integrated access to Moz's domain authority and backlink data. Advanced Web Ranking is a standalone rank tracker without a bundled link-data product.
Advanced Web Ranking and STAT Search Analytics both serve agencies and larger SEO teams, but they part ways on scale and access model. Advanced Web Ranking is a self-serve platform with published pricing from $139 per month, tracking more than 4,000 search engines and bundling white-label reporting, unlimited competitors, and API access into every tier. STAT, now owned by Moz, is built for a different scale entirely: daily tracking across 75+ SERP feature types and AI brand visibility monitoring spanning ChatGPT, Gemini, Perplexity, Claude, and Google AI Mode, for accounts that can run into the millions of keywords. There is no published STAT price at any account size, and no free trial or self-serve signup. Advanced Web Ranking's AI coverage, by contrast, is limited to tracking AI Overviews as one SERP feature among many. The decision mostly comes down to keyword volume and whether your organization can absorb an enterprise sales process to get the broadest AI-platform coverage in the rank tracking category.
The tools at a glance
Advanced Web Ranking
Rank tracking across 4,000+ search engines with white-label reporting and API access on every self-serve plan
Advanced Web Ranking (AWR) has tracked search rankings for more than 20 years, and the coverage built up over that time now spans more than 4,000 search engines, including regional Google variants, Bing, Baidu, Yandex, YouTube, and vertical search engines. Pricing is published and self-serve, running from $139 per month for 2,000 keywords on Pro up to $980 per month for 50,000 keywords on Enterprise Plus 50k.
The platform is built for agency delivery from the entry tier: white-label reporting with scheduled email delivery, unlimited users and projects, up to 50 tracked competitors, and full API access all come standard, with no per-seat surcharge as a client roster grows. Google Search Console and Analytics integration connects rank data with actual click data rather than leaving the two in separate tools.
Against STAT, the gap is scale and AI coverage. AWR's published tiers stop at 50,000 keywords, far short of the millions STAT is designed to handle, and AI search visibility is folded into general SERP feature tracking rather than treated as a dedicated module. For agencies and mid-market brands whose keyword volume and AI-visibility needs fit inside that ceiling, AWR's self-serve access is a meaningful advantage over STAT's sales-only model.
| Feature | Pro $139/month | Agency $279/month | Enterprise $699/month | Enterprise Plus 50k $980/month |
|---|---|---|---|---|
| Keywords | 2,000 | 7,000 | 35,000 | 50,000 |
| Search engines tracked | 4,000+ | 4,000+ | 4,000+ | 4,000+ |
| Competitors tracked | 50 | 50 | 50 | 50 |
| White-label reports | ✓ | ✓ | ✓ | ✓ |
| API access | ✓ | ✓ | ✓ | ✓ |
| Google Search Console integration | ✓ | ✓ | ✓ | ✓ |
STAT Search Analytics
Enterprise rank tracking at scale with daily SERP data, 75+ SERP feature types, and AI brand visibility monitoring from Moz
STAT Search Analytics is an enterprise rank-tracking platform, now part of Moz, built for SEO teams and agencies tracking keywords at a scale most self-serve tools cannot handle: hundreds of thousands to millions of keywords per account. Every keyword is checked daily, and the platform identifies over 75 distinct SERP feature types, including AI Overviews, Knowledge Panels, shopping results, and video carousels, at that same daily cadence.
STAT's AI visibility layer is the broadest in this comparison: it monitors brand mentions across ChatGPT, Gemini, Perplexity, Claude, and Google AI Mode, five platforms Advanced Web Ranking does not track individually. Custom segmentation, backed by 1.25 billion keyword suggestions, lets enterprise teams build tracking sets that mirror their product lines, markets, or campaign structures at a scale AWR's filter system was not built for.
The access model is the clear trade-off. STAT does not publish pricing at any account size, requires a sales conversation and demo before evaluation, and is explicitly not designed for small businesses or solo practitioners. There is also no built-in white-label report generator, so agencies pull data through the API and build their own branded output. For teams below tens of thousands of keywords, that overhead is rarely worth it.
| Feature | Enterprise Contact for pricing |
|---|---|
| Keywords | Millions (custom) |
| Daily tracking | ✓ |
| SERP feature types tracked | 75+ |
| AI platforms tracked | 5 (ChatGPT, Gemini, Perplexity, Claude, AI Mode) |
| API access | ✓ |
| White-label reports | ✗ |
Head-to-head feature comparison
| Feature | Advanced Web Ranking | STAT Search Analytics |
|---|---|---|
| AI engines tracked | Limited (AI Overviews tracked as a SERP feature) | ChatGPT, Gemini, Perplexity, Claude, Google AI Mode |
| Competitive share-of-voice | Yes | Yes |
| Prompt-level citation data | No | Limited |
| Answer / content gap analysis | No | No |
| Category intelligence | No | No |
| AEO content generation | No | No |
| Crawler / AI bot log access | No | No |
| Page content audits | No | No |
| API access | Yes, all plans | Yes (high-volume, enterprise) |
| Looker Studio / BI connector | Yes (via API) | Yes (Looker, Tableau, custom BI) |
| White-label delivery | Yes | No |
| Pay-per-prompt pricing | No | No |
| Agency multi-brand support | Yes | Yes |
| Starting price | $139/mo | Custom (sales-led) |
Considering AI Peekaboo alongside Advanced Web Ranking and STAT Search Analytics?
STAT's AI brand visibility monitoring is the broadest in this comparison, covering ChatGPT, Gemini, Perplexity, Claude, and Google AI Mode, but it is locked behind an enterprise sales process with no published pricing and no self-serve option. Advanced Web Ranking's AI coverage stops at tracking AI Overviews as a SERP feature. If your team wants dedicated AI visibility monitoring without qualifying for an enterprise STAT contract, AI Peekaboo tracks brand mentions across major AI platforms with a self-serve read and write API and white-label delivery starting at $50 per month, no demo required.
Read the AI Peekaboo review →Which should you choose?
STAT Search AnalyticsAdvanced Web RankingSTAT Search AnalyticsAdvanced Web RankingSTAT Search AnalyticsAdvanced Web RankingSTAT Search AnalyticsThe two tools are built for different points on the growth curve. Advanced Web Ranking gives an agency or mid-market brand a known monthly price, white-label reporting from day one, and 4,000+ search engines without ever talking to a salesperson. STAT gives an enterprise program the keyword scale, SERP feature depth, and AI platform breadth that self-serve tools were never architected to support, at the cost of a sales-led procurement process and no built-in client reporting. Pick based on keyword volume and procurement tolerance first; AI platform coverage is the deciding factor only once volume already points to STAT.
Bottom line
Choose STAT if your keyword volume already justifies an enterprise contract and AI brand visibility across five platforms, including Gemini and Claude, is a genuine requirement. Choose Advanced Web Ranking if you want a known monthly price, white-label reporting out of the box, and a 50,000-keyword ceiling that is nowhere near a constraint for your account. Most agencies fit the Advanced Web Ranking profile; STAT is the tool you move to once keyword volume and AI-platform coverage needs outgrow what a self-serve rank tracker can support.
Frequently asked questions
Is STAT Search Analytics or Advanced Web Ranking better for tracking AI visibility on Gemini and Claude?
STAT Search Analytics tracks AI brand visibility across five platforms, including Gemini and Claude, which Advanced Web Ranking does not monitor at all. Advanced Web Ranking only tracks AI Overviews as one SERP feature among many, without dedicated brand mention monitoring across large language models.
Why doesn't STAT Search Analytics publish its pricing?
STAT is built for enterprise accounts tracking hundreds of thousands to millions of keywords, and Moz prices each account individually based on tracking volume and requirements during a sales process. Advanced Web Ranking, by contrast, publishes self-serve pricing from $139 per month for teams that want to see cost upfront before committing.
How many keywords can Advanced Web Ranking track compared to STAT?
Advanced Web Ranking's highest published tier, Enterprise Plus 50k, supports 50,000 keywords for $980 per month. STAT is purpose-built for accounts tracking hundreds of thousands to millions of keywords, a scale Advanced Web Ranking's published tiers do not reach.
Does Advanced Web Ranking offer white-label reporting for agency client delivery?
Advanced Web Ranking includes white-label reporting on every plan, letting agencies build branded report templates with scheduled email delivery to clients. STAT has no built-in white-label report generator, so agencies using STAT typically build branded reports themselves through the API.
Is STAT Search Analytics worth it for a mid-size agency?
STAT Search Analytics is explicitly built for enterprise-scale accounts and is not designed for small businesses or mid-size agencies tracking a few thousand keywords. A mid-size agency is generally better served by Advanced Web Ranking's self-serve pricing and built-in white-label reporting, unless the agency's largest client alone requires enterprise-scale keyword volume.
What is the biggest functional gap in Advanced Web Ranking compared to STAT?
The biggest gap is AI brand visibility monitoring: STAT tracks brand mentions across ChatGPT, Gemini, Perplexity, Claude, and Google AI Mode, while Advanced Web Ranking only surfaces AI Overviews as a tracked SERP feature without broader large language model monitoring. Agencies that specifically need cross-platform AI visibility data will find STAT's coverage, once accessible through the enterprise sales process, considerably deeper.