John Rice
Co-Founder & CTO
15+ years building tech products and web applications. Conducted hundreds of user interviews to know what a good product looks like.
- Real, named author
- Checked against public sources
- Reviewed and kept current
About John
Full-stack engineer and serial builder who has spent 15+ years building tech products and web applications, and has conducted hundreds of user interviews along the way to know what a good product actually looks like. John spent years as a senior software engineer at MagicLinks before striking out on his own, first with Subreddit Signals, a tool built to track brand mentions across Reddit communities, and now as the engineer behind the AI Peekaboo platform, designed from scratch to monitor how brands show up in Claude, ChatGPT, and Perplexity answers. That firsthand research into what actually makes a product good, not just how it ranks in search, directly shapes how Marketraa scores and reviews tools. He leads product and engineering.
What John covers
Recently reviewed
RanksmithGEO platform tracking 5 AI search engines across prompts, competitors, and citations from $69/mo
AccuRankerReal-time rank tracking with on-demand refresh, AI search platform visibility, and 50+ filter options for agencies and enterprises
ActiveCampaignAutonomous marketing platform with AI that learns your brand style and builds campaigns from a prompt.
AdbeatDisplay advertising competitive intelligence across 1000+ ad networks with ad creative, landing page, and publisher spend insights
AdClaritySee exactly where your competitors are spending their ad budgets across every channel
How we keep this accurate
The standards behind everything John publishes.
Real, named authors
Every review Marketraa publishes is produced under a named editorial team, not an anonymous byline or unattributed AI output.
Checked against public sources
Pricing, features, and integration claims are cross-checked against the vendor's own site and docs, plus public user feedback on G2, Capterra, and Reddit discussions.
Reviewed and kept current
Each review carries a visible publish or update date. When a tool changes enough to matter, we revisit the page and move the date.
Frequently asked about John
Who is John Rice?
John Rice is the co-founder and CTO of Marketraa, and is credited as the checker on every tool review, comparison, and guide published on the site.
What does John do at Marketraa?
He leads product and engineering, and built the AI Peekaboo platform used to monitor how brands show up in Claude, ChatGPT, and Perplexity answers.
What is John’s background?
15+ years building tech products and web applications, including a senior software engineering role at MagicLinks and founding Subreddit Signals, a Reddit brand-mention tracker.
Where can I verify John’s credentials?
His LinkedIn and X profiles are linked from this page.