AgencyAnalytics vs Megalytic in 2026: A live self-serve tool vs the enterprise platform Megalytic became
Megalytic was acquired by TapClicks in 2023 and no longer exists as a standalone product. Here's how AgencyAnalytics compares to what you actually get today if you go looking for Megalytic.
AgencyAnalytics
Megalytic (now TapClicks)
Megalytic no longer exists as a standalone product. megalytic.com redirects to TapClicks, and the original self-serve interface is gone.- AgencyAnalytics has transparent public pricing at $20/client/month with a 14-day free trial. What Megalytic became, TapClicks, has no public pricing and requires booking a demo.
- TapClicks (tapReports) inherited Megalytic's reporting engine but added tapData (an ETL pipeline to BigQuery and data warehouses), tapAnalytics, and tapInsights (AI-flagged anomalies), a significantly larger platform than Megalytic ever was.
- AgencyAnalytics connects to 85+ marketing integrations with self-serve setup. TapClicks maintains a connector library exceeding 500, but access and configuration go through an enterprise sales process.
- AgencyAnalytics includes unlimited staff and client users, white-label branding, and API access on its only paid plan. TapClicks pricing and feature access depend on the modules negotiated during the sales cycle.
- A second tool in the TapClicks portfolio, iSpionage, shut down in July 2025, which is a relevant continuity signal for teams evaluating whether to follow legacy Megalytic accounts into TapClicks.
Searching for "AgencyAnalytics vs Megalytic" in 2026 turns up a comparison that needs a caveat upfront: Megalytic does not exist anymore as something you can sign up for. TapClicks acquired it in 2023, megalytic.com now redirects to tapclicks.com, and the reporting functionality Megalytic used to offer lives on inside TapClicks as a feature called tapReports, bundled with an ETL pipeline, interactive dashboards, and AI-flagged anomalies you cannot buy separately. AgencyAnalytics, by contrast, is a live, self-serve reporting platform at $20 per client per month with transparent pricing and a 14-day trial. If you are actually trying to replace what Megalytic used to do for a small or mid-sized agency, this comparison is really AgencyAnalytics against a much bigger, sales-led enterprise suite that happens to have absorbed the name you searched for.
The tools at a glance
AgencyAnalytics
AI-powered client reporting platform that cuts report build time by 75% for marketing agencies
AgencyAnalytics is what Megalytic used to be, before the acquisition: a focused, self-serve reporting platform you can sign up for today without a sales call. It connects to 85+ marketing integrations and turns that data into white-labeled reports and dashboards, priced at $20 per client per month with unlimited staff and client users included.
The AI and benchmarking layer is where it goes beyond what Megalytic ever offered on its own. Anomaly detection flags unexpected metric changes with chart annotations, Ask AI answers questions about live account data, and industry benchmarks compare a client's performance against anonymized data from 150,000+ real agency campaigns.
It is not a replacement for TapClicks's full scope. There is no ETL pipeline, no data warehouse export, and no workflow automation layer, so agencies with genuinely complex, multi-source data operations at enterprise scale will eventually outgrow it. For the reporting-first use case Megalytic used to serve, though, AgencyAnalytics is a closer match than TapClicks is now.
| Feature | Core $20/client/mo (annual) | Enterprise Custom |
|---|---|---|
| Marketing integrations | 85+ | 85+ plus custom |
| Self-serve signup | Yes | Yes |
| Transparent public pricing | Yes | No, custom quote |
| White-label branding | Yes | Yes |
| API access | Yes | Yes |
| AI insights (Ask AI) | Yes | Yes |
| Anomaly detection | Yes | Yes |
| Benchmarks and forecasting | Yes | Yes |
Megalytic (now TapClicks)
Agency reporting tool for automated client reports, acquired by TapClicks and now operating as tapReports within the TapClicks platform.
Megalytic used to be a straightforward reporting tool built around pulling Google Analytics, Google Ads, Search Console, and Facebook Ads data into branded, automated client reports. That product, as a thing you can sign up for on its own, is gone. TapClicks acquired it in 2023, and the domain now redirects into an enterprise marketing intelligence platform with a much wider remit.
The reporting capability survives as tapReports, one module inside a suite that also includes tapData (an ETL pipeline pushing blended marketing data to BigQuery or a hosted warehouse), tapAnalytics (interactive dashboards), tapInsights (AI-flagged anomalies and trend changes), tapOrders (sales workflow automation), and tapWorkflow (task routing). It is genuinely more capable than Megalytic was, and genuinely more complex.
None of it is self-serve. There is no public pricing, no free trial, and no way to sign up without booking a demo. For a small agency that liked Megalytic specifically because it was simple and predictably priced, TapClicks is a different product for a different buyer, one running data across many sources at scale and willing to sit through an enterprise sales cycle to get there.
| Feature | TapClicks Platform Requires Demo |
|---|---|
| tapReports (automated reports) | Yes |
| tapData (ETL pipeline to BigQuery) | Yes |
| tapInsights (AI-flagged anomalies) | Yes |
| Connector library (500+) | Yes |
| Self-serve signup | No |
| Transparent public pricing | No |
Head-to-head feature comparison
| Feature | AgencyAnalytics | Megalytic (now TapClicks) |
|---|---|---|
| Self-serve signup | Yes | No |
| Transparent public pricing | Yes | No |
| Starting price | $20/client/mo (annual) | Custom, demo required |
| Marketing integrations | 85+ | 500+ |
| White-label reporting | Yes | Yes |
| API access | Yes | Yes (as part of enterprise package) |
| AI-powered analysis | Yes (Ask AI, anomaly detection) | Yes (tapInsights) |
| ETL / data warehouse export | No | Yes (tapData) |
| Industry benchmarks | Yes (150,000+ campaigns) | No |
| Client portal | Yes, branded, 24/7 access | Not documented |
| Free trial | 14 days, no credit card | No |
Which should you choose?
AgencyAnalyticsMegalytic (now TapClicks)AgencyAnalyticsMegalytic (now TapClicks)AgencyAnalyticsMegalytic (now TapClicks)This is not a head-to-head between two live competitors, so the usual pricing and feature tables only tell part of the story. AgencyAnalytics is the closer match to what Megalytic actually was: self-serve, transparently priced, reporting-first. TapClicks, the platform Megalytic became, is a much larger enterprise suite that happens to include the reporting capability Megalytic customers relied on, but wrapped in an ETL pipeline, AI trend analysis, and workflow automation most small agencies never asked for and would need to sit through a sales process to access.
Bottom line
If you are searching for Megalytic because you want what it used to be, straightforward automated client reports without a sales call, sign up for AgencyAnalytics instead. Book a TapClicks demo only if you are already running an enterprise-scale operation and specifically need the ETL pipeline, data warehouse export, or AI-flagged trend analysis that tapData and tapInsights add on top of reporting. Former Megalytic customers with a legacy account should still contact TapClicks support to confirm data migration options before deciding either way.
Frequently asked questions
Is Megalytic still around in 2026, or has it shut down?
Megalytic no longer exists as a standalone product. TapClicks acquired it in 2023, megalytic.com now redirects to tapclicks.com, and there is no self-serve Megalytic interface to sign up for. The reporting capability it had lives on as a feature called tapReports inside the broader TapClicks platform.
Is AgencyAnalytics a good replacement for agencies that used to use Megalytic?
AgencyAnalytics is a strong replacement if you used Megalytic for straightforward monthly client reports and did not need an ETL pipeline or AI trend analysis. It connects to 85+ marketing integrations, includes white-label branding and a client portal on its only paid plan at $20 per client per month, and has transparent, self-serve pricing the same way Megalytic once did. It will not match TapClicks's connector library or data warehouse export, so agencies with heavier data engineering needs should evaluate TapClicks directly.
What happened to my old Megalytic account after the TapClicks acquisition?
TapClicks offered migration support for existing Megalytic accounts at the time of the acquisition. If you still have a legacy account or need historical report data, contact TapClicks support directly through tapclicks.com rather than searching for a Megalytic login page, since one no longer exists.
How does TapClicks pricing compare to AgencyAnalytics?
AgencyAnalytics publishes its pricing at $20 per client per month on its Core plan with a 14-day free trial. TapClicks does not publish pricing publicly at all; you need to book a demo with their sales team, and pricing is typically based on which modules and how many integrations you need. Agencies that want to compare cost before committing time to a sales call can only do that with AgencyAnalytics.
Does TapClicks support the same integrations Megalytic had?
Yes, and considerably more. TapClicks maintains a connector library exceeding 500 integrations, larger than what Megalytic offered on its own, covering paid search, paid social, organic search, email, ecommerce, CRM, and call tracking sources in addition to the Google Analytics, Google Ads, and Facebook Ads connections Megalytic supported.
Which tool is better for a small agency that does not want to sit through a sales demo?
AgencyAnalytics is the clear choice for agencies that want to start reporting the same day they sign up. Its entire pricing structure is self-serve with published pricing and a 14-day trial requiring no credit card. TapClicks, the platform Megalytic became, requires booking a demo before you can see pricing or access the product at all.