AI Peekaboo vs Agency Dashboard in 2026: dedicated AI visibility tracking vs all-in-one budget SEO reporting
AI Peekaboo tracks brand visibility inside ChatGPT, Gemini, and Perplexity with a read/write API on every plan. Agency Dashboard bundles rank tracking, site audits, keyword research, and a CRM into one dashboard from $5 a month, with no AI visibility layer at all.
AI Peekaboo
Agency Dashboard- Agency Dashboard has no AI visibility tracking of any kind. AI Peekaboo is built entirely around monitoring brand mentions in ChatGPT, Gemini, Perplexity, Google AI Overviews, and Google AI Mode.
- AI Peekaboo ships a read and write API on every plan from $50/month. Agency Dashboard does not offer a public API at any tier, despite bundling rank tracking, audits, and a CRM.
- Agency Dashboard is dramatically cheaper for its own category: $5/month for Starter versus AI Peekaboo's $50/month Starter, but the two tools are not tracking the same thing.
- Agency Dashboard includes unlimited users and unlimited client logins on every plan, including the $5 Starter tier. AI Peekaboo does not have a seat model at all; pricing is per-prompt.
- Agency Dashboard bundles rank tracking, unlimited site audits, keyword research, a Content Bot, and a CRM, none of which AI Peekaboo offers.
- Both tools include white-label delivery on every paid plan: AI Peekaboo via guest access links, Agency Dashboard via branded client dashboards, so neither is the deciding factor on its own.
- Agency Dashboard's own review flags API and integrations as its weakest category at 7.0, with 15 integrations versus 85+ on some competitors. AI Peekaboo's API and integrations score 9.2, its strongest category.
AI Peekaboo and Agency Dashboard rarely come up as a straight substitution because they solve different parts of an agency's reporting stack. Agency Dashboard is the budget all-in-one: rank tracking, unlimited site audits, keyword research, a content bot, a CRM, and white-label reporting for as little as $5 a month. AI Peekaboo does one job, tracking where a brand shows up inside ChatGPT, Gemini, Perplexity, Google AI Overviews, and Google AI Mode, and does it with a read and write API on every plan starting at $50 a month. If you are trying to work out whether AI Peekaboo can replace Agency Dashboard, or whether Agency Dashboard already covers AI visibility, the short answer is no on both counts: they overlap on almost nothing except white-label delivery, and most agencies end up running both rather than choosing one.
The tools at a glance
AI Peekaboo
AI visibility monitoring with a read/write API and white-label delivery
AI Peekaboo tracks where a brand appears in AI-generated answers across ChatGPT, Gemini, Perplexity, Google AI Overviews, and Google AI Mode. It does not run site audits, track Google rankings, or manage a CRM pipeline, the categories Agency Dashboard is built around. What it does instead is give agencies a read and write API on every plan starting at $50/month, so visibility data can be pulled into an existing reporting stack or triggered on demand rather than viewed only inside AI Peekaboo's own dashboard.
The platform is built for managing multiple client brands under one account, each with its own monitoring frequency and its own white-label guest access link. Clients see branded visibility data without ever logging into AI Peekaboo directly, which mirrors the client-login model Agency Dashboard already offers for its rank tracking and audit reports. Pricing is per-prompt rather than per-seat, so adding staff does not change the bill, a structural difference from Agency Dashboard's campaign-count pricing.
For an agency already running Agency Dashboard, AI Peekaboo is the layer that answers a question Agency Dashboard cannot: does this client show up when someone asks ChatGPT or Gemini a buying question. It is not a replacement for rank tracking, audits, or a CRM, and agencies expecting it to cover those bases will be disappointed. It is a companion tool for the one channel Agency Dashboard has not built yet.
| Feature | Starter $50/mo | Peek $100/mo | Grow $200/mo |
|---|---|---|---|
| Prompts included | 40 | 40 | 100 |
| Tracking frequency | Every 2 days | Daily | Daily |
| Data points/mo | 3,000 | 6,000 | 15,000 |
| AI models tracked | 5 | 5 | 5 |
| Looker Studio connector | ✓ | ✓ | ✓ |
| API access (read + write) | ✓ | ✓ | ✓ |
| White label | ✓ | ✓ | ✓ |
Agency Dashboard
All-in-one agency reporting with rank tracking, site audits, and content tools starting at $5 per month
Agency Dashboard is the budget all-in-one option in agency reporting: rank tracking with daily updates, unlimited site audits, unlimited keyword research, a Content Bot for blog and meta tag generation, a CRM for lead capture, and white-label reporting, all starting at $5/month for the Starter tier and $35/month for the fuller Freelancer plan. Unlimited user seats and unlimited client logins apply across every tier, including Starter, which is unusual at this price point.
What Agency Dashboard does not have is any way to see whether a client's brand shows up in an AI-generated answer. Its rank tracker checks Google desktop and mobile positions, its Local Search Grid checks Google Maps positions, and its keyword research pulls from traditional search volume data, none of which touches ChatGPT, Gemini, or Perplexity. There is also no public API: Agency Dashboard's own scorecard rates API and integrations as its weakest category at 7.0, with a 15-integration list versus the 85+ some competitors offer.
The trade-off for the price is maturity. Support is email-only on most plans, the interface has rougher edges than more established platforms, and the jump from the $195 Agency Plus tier to the $700 Enterprise tier is steep. For agencies that are price-sensitive and need breadth over polish in the SEO and reporting categories it does cover, Agency Dashboard is hard to beat on cost. It simply is not, and does not claim to be, an AI visibility tool.
| Feature | Starter $5/mo | Freelancer $35/mo | Agency $125/mo | Agency Plus $195/mo | Enterprise $700/mo |
|---|---|---|---|---|---|
| Campaigns | 1 | 10 | 50 | Unlimited | Unlimited |
| User seats | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited |
| Client logins | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited |
| Keywords tracked | 50 | 250 | 500 | 750 | 1000+ |
| Site audits | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited |
| White-label reporting | Yes | Yes | Yes | Yes | Yes |
| Local Search Grid | No | Yes | Yes | Yes | Yes |
Head-to-head feature comparison
| Feature | AI Peekaboo | Agency Dashboard |
|---|---|---|
| AI visibility tracking (ChatGPT, Gemini, Perplexity, etc.) | Yes (ChatGPT, Gemini, Perplexity, Google AI Overviews, Google AI Mode) | No |
| Google rank tracking | No | Yes, daily updates, 50-1000+ keywords by tier |
| Site audits | No | Yes, unlimited on every plan |
| Keyword research | No | Yes, unlimited on every plan |
| AI content generation | No | Yes (Content Bot: blog, meta tags, rewriting) |
| CRM / lead management | No | Yes (lead capture from Google Ads, Meta, custom forms) |
| White-label reporting | Yes, all plans (guest access links) | Yes, all plans including $5 Starter |
| API access | Read + write, all plans | No public API |
| Looker Studio / BI connector | Yes, all plans | No |
| Local Search Grid (Google Maps) | No | Yes, from Freelancer plan ($35/mo) |
| Third-party integrations | Not applicable, single-purpose tool | 15 |
| Client logins | Not applicable, no client-login model | Unlimited, all plans |
| Starting price | $50/mo | $5/mo |
Which should you choose?
AI PeekabooAgency DashboardAI PeekabooAgency DashboardAI PeekabooAgency DashboardAI PeekabooAI Peekaboo and Agency Dashboard are not really competing for the same budget line. Agency Dashboard is the cheaper, broader platform for the SEO reporting work agencies already do: rank tracking, audits, keyword research, and a CRM from $5 a month with unlimited seats. AI Peekaboo is the narrower, more expensive tool that covers a channel Agency Dashboard has not built: AI visibility inside ChatGPT, Gemini, and Perplexity, delivered through a read and write API on every plan. Most agencies evaluating both are not choosing between them so much as deciding whether AI visibility has become a real client question yet.
Bottom line
Keep or start with Agency Dashboard if rank tracking, site audits, keyword research, and a CRM are the core of your reporting workflow and budget is the binding constraint. Add AI Peekaboo once a client asks whether they show up in ChatGPT or Gemini answers, since Agency Dashboard has no way to check that today. Running both is the realistic setup for most agencies rather than picking one over the other.
Frequently asked questions
Does Agency Dashboard track AI visibility in ChatGPT or Gemini?
No. Agency Dashboard tracks Google rank positions, runs site audits, and does keyword research, but it does not monitor brand mentions inside ChatGPT, Gemini, Perplexity, or any other AI model. For that specific job, AI Peekaboo is the dedicated tool, tracking five AI engines with a read and write API from $50/month.
Is AI Peekaboo a replacement for Agency Dashboard?
No. AI Peekaboo only tracks AI visibility; it has no rank tracker, site auditor, keyword research tool, or CRM, all of which Agency Dashboard bundles starting at $5/month. Agencies typically run AI Peekaboo alongside Agency Dashboard rather than switching between them.
Which tool has an API, AI Peekaboo or Agency Dashboard?
AI Peekaboo includes a read and write API on every plan starting at $50/month. Agency Dashboard does not offer a public API at any tier; its own scorecard rates API and integrations as its weakest category at 7.0 out of 10.
Is Agency Dashboard cheaper than AI Peekaboo?
Yes, for what it covers. Agency Dashboard starts at $5/month for the Starter tier and $35/month for the fuller Freelancer plan, versus AI Peekaboo's $50/month Starter plan. The comparison is not entirely fair, though, since Agency Dashboard bundles rank tracking, audits, and a CRM, while AI Peekaboo covers a single category, AI visibility, that Agency Dashboard does not track at all.
Can Agency Dashboard's Local Search Grid replace an AI visibility tool?
No. The Local Search Grid tracks where a business ranks in Google Maps results within a defined radius, which is a local SEO feature, not an AI visibility feature. It has nothing to do with whether a brand is mentioned or recommended inside ChatGPT, Gemini, or Perplexity answers, which is what AI Peekaboo measures.
Does AI Peekaboo offer white-label reporting the same way Agency Dashboard does?
Both offer white-label delivery, but the mechanism differs. AI Peekaboo generates guest access links so clients view branded AI visibility data without logging in, included on every plan. Agency Dashboard offers white-label dashboards with custom logo and branding, also included on every plan down to the $5 Starter tier. Neither charges extra for white-label, so the choice comes down to which data each platform tracks.