AI Peekaboo vs Brandlight in 2026: Agency-first delivery vs executive dashboards
Two AI visibility tools, two very different audiences. One is built for agencies shipping client reports; the other is built for in-house brand teams briefing leadership.
AI Peekaboo
Brandlight- If you are an agency delivering AI visibility reports to clients, AI Peekaboo is the only one of the two with white-label delivery and guest access links, included on every plan from $50/month. Brandlight does not offer white-label or client-sharing features.
- If you are an in-house brand team that wants executive-ready dashboards and real-time sentiment alerts to brief leadership, Brandlight's dashboard layer is built for that use case. AI Peekaboo prioritises data delivery over executive presentation.
- Brandlight does not offer API access on any plan. AI Peekaboo includes a read and write API from the $50/month Starter tier. If pulling data into your own tools or triggering monitoring runs programmatically matters, AI Peekaboo is the only option here.
- Brandlight does not publish pricing publicly and requires a sales conversation to get a quote. AI Peekaboo's pricing is on the website for every plan, including a $50/month Starter. The buying model alone may decide this for some teams.
- Brandlight focuses on real-time alerts and sentiment analysis for corporate communications use cases. AI Peekaboo focuses on prompt-level citation tracking and share-of-voice for GEO measurement. Each is built around the question its audience most needs answered.
- AI Peekaboo tracks five engines (ChatGPT, Gemini, Perplexity, Google AI Overviews, Google AI Mode). Brandlight tracks four engines (ChatGPT, Claude, Gemini, Perplexity). Coverage overlaps on three engines; the differences are Google AI Overviews/AI Mode on AI Peekaboo's side and Claude on Brandlight's side.
If you are comparing AI Peekaboo to Brandlight, the audience question is more important than the feature question. AI Peekaboo is built for agencies, consultants, and developer-led in-house teams who need to pipe Generative Engine Optimization (GEO) data into client reports or their own dashboards. Brandlight is built for in-house corporate communications and brand teams who need executive-ready dashboards and real-time alerts to brief senior leadership. Both platforms track brand mentions across the major AI models, both include competitive benchmarking, and both serve the AI visibility category. The differences are in how the data is delivered, who it is designed to be consumed by, and whether you know what you are paying before you start. The right pick depends on whether your primary user is a client, an executive, or an analyst.
The tools at a glance
AI Peekaboo
AI visibility monitoring with a read/write API and white-label delivery
AI Peekaboo tracks where your brand appears across ChatGPT, Gemini, Perplexity, Google AI Overviews, and Google AI Mode. Beyond the dashboard, you get both a read and write API on every plan, so you can pull the data into your own tools or trigger monitoring runs programmatically. The prompt-level data tells you exactly which questions are surfacing your brand in AI answers, and which are not.
The platform was built with agencies and consultants in mind. You can manage multiple client brands under one account, set different monitoring frequencies per client, and deliver white-label reports via guest access links without requiring clients to log into another platform. Pricing is per-prompt rather than per seat, which keeps costs predictable when managing many brands.
The main difference versus Brandlight is audience. AI Peekaboo optimises for the team that needs to act on the data: pipe it into a Looker Studio dashboard, trigger a monitoring run on demand via API, or deliver a client report under their own brand. Brandlight optimises for the team that needs to consume the data: clean dashboards, sentiment analysis, real-time alerts. Neither is better. They are built for different readers of the same underlying data.
| Feature | Starter $50/mo | Peek $100/mo | Grow $200/mo |
|---|---|---|---|
| Prompts included | 40 | 40 | 100 |
| Tracking frequency | Every 2 days | Daily | Daily |
| Data points/mo | 3,000 | 6,000 | 15,000 |
| AI models tracked | 5 | 5 | 5 |
| Looker Studio connector | ✓ | ✓ | ✓ |
| API access (read + write) | ✓ | ✓ | ✓ |
| White label | ✓ | ✓ | ✓ |
Brandlight
AI brand monitoring with real-time alerts and competitive benchmarking across major AI platforms
Brandlight monitors how brands are mentioned and perceived across ChatGPT, Claude, Gemini, and Perplexity, with a focus on real-time alerting and competitive share-of-voice analysis. When your brand sentiment shifts or a competitor gains ground in AI answers, Brandlight surfaces that change via configurable alerts, designed for the corporate communications team that needs to know before the next briefing cycle.
The platform is positioned at larger organisations that need executive-level reporting on AI brand presence. The dashboard design prioritises summary views, trend charts, and share-of-voice comparisons that read clearly without requiring deep familiarity with the platform, which makes it useful for marketing or comms teams that need to brief leadership on AI brand health regularly.
The trade-offs are operational. Pricing is not published, which means every evaluation starts with a sales conversation. There is no API access on any plan, no white-label delivery, and no public free tier. If the goal is to move the data into external tools or client reports, those constraints add friction. If the goal is for an executive to read a clean dashboard and act on an alert, the constraints are not relevant.
| Feature | Contact for pricing Not public |
|---|---|
| AI platforms tracked | 4 (ChatGPT, Claude, Gemini, Perplexity) |
| Real-time alerts | Yes |
| Sentiment analysis | Yes |
| Competitive benchmarking | Yes |
| Executive dashboards | Yes |
| API access | No |
| White label | No |
Head-to-head feature comparison
| Feature | AI Peekaboo | Brandlight |
|---|---|---|
| AI engines tracked | ChatGPT, Gemini, Perplexity, Google AI Overviews, Google AI Mode | ChatGPT, Claude, Gemini, Perplexity |
| Competitive share-of-voice | Yes | Yes |
| Prompt-level citation data | Yes | Yes |
| Answer / content gap analysis | Yes | No |
| Category intelligence | No | No |
| AEO content generation | No | No |
| Crawler / AI bot log access | No | No |
| Page content audits | No | No |
| API access | Read + Write, all plans | No |
| Looker Studio / BI connector | Yes, all plans | No |
| White-label delivery | Yes | No |
| Pay-per-prompt pricing | Yes | No |
| Agency multi-brand support | Yes | No |
| Starting price | $50/mo | Custom (sales-led) |
Which should you choose?
AI PeekabooBrandlightBrandlightAI PeekabooAI PeekabooBrandlightAI PeekabooThe simplest way to choose is to ask who reads the dashboard. If the answer is a client, an analyst, or an engineer piping data into another tool, AI Peekaboo is the clearer fit. If the answer is a CMO, a head of brand, or a corporate communications lead who wants a clean view they can read themselves, Brandlight's dashboard orientation makes sense. There is no version of this comparison where one tool substitutes cleanly for the other; they are designed for different consumption patterns.
Bottom line
AI Peekaboo answers "how do I get AI visibility data out of the tool and into the rest of my workflow, with published pricing and no sales call". Brandlight answers "how do I get an executive to look at AI visibility data without needing to learn a new platform". Pick the tool that matches the reader of your dashboard, not the loudest feature.
Frequently asked questions
How does AI Peekaboo compare to Brandlight for agencies managing multiple clients?
AI Peekaboo is built for agency workflows from day one: white-label client views with guest access links, multi-brand account management, pay-per-prompt pricing, and a Looker Studio connector are included on every plan from $50/month. Brandlight does not offer white-label or client-sharing features on any plan and is positioned for in-house corporate brand teams, not external client delivery.
How much does Brandlight cost compared to AI Peekaboo?
Brandlight does not publish pricing publicly and requires a sales conversation to get a quote. AI Peekaboo publishes pricing for all three plans on its website: $50/month Starter, $100/month Peek, $200/month Grow. Before booking a demo with Brandlight, it is worth confirming the price floor with the sales team, then comparing the total cost of ownership to AI Peekaboo at known rates.
Which AI visibility tool has the best API access for multi-client agencies?
AI Peekaboo is the only one of the two with API access at all. A read and write API are included on every plan from $50/month, which lets agencies trigger monitoring runs programmatically and pull visibility data into Looker Studio, custom dashboards, or downstream reporting tools. Brandlight does not offer API access on any plan.
Which tool is better for an in-house corporate brand team?
Brandlight is purpose-built for in-house corporate brand and communications teams: real-time alerts, sentiment analysis tracking, and executive-ready dashboards fit naturally into quarterly brand health reviews and reactive comms workflows. AI Peekaboo is also usable in-house but is optimised for delivery into other tools rather than for executive consumption inside the platform.
Is Brandlight worth the cost for agencies?
For most agencies, no. Brandlight has no white-label delivery, no API access, no client-sharing features, and no published pricing. For agency use cases with AI visibility data shipped under the agency's own brand, AI Peekaboo at $50/month is the more practical choice in this comparison.
Which AI models do each tool track?
AI Peekaboo tracks five AI engines on all plans: ChatGPT, Gemini, Perplexity, Google AI Overviews, and Google AI Mode. Brandlight tracks four AI engines: ChatGPT, Claude, Gemini, and Perplexity. If Google AI Overviews matters for your brand, only AI Peekaboo offers that coverage. If Claude matters, only Brandlight offers it. Confirm the current engine lists with each vendor before purchasing.