AI Peekaboo vs Frase in 2026: agency-ready API plus white-label vs full content operating system with Content Guard
Two tools solving different-sized problems. AI Peekaboo tracks AI visibility with a read/write API and white-label delivery on every plan from $50/month. Frase runs the whole SEO and GEO content loop, from research to publish to ranking decay monitoring, for $39 to $239/month.
AI Peekaboo
Frase- AI Peekaboo Starter is $50/month with a read and write API and white-label delivery on every plan. Frase Starter is $39/month but ships no API at all and no white-label on any tier.
- Frase covers the full content lifecycle: research, brand-voice AI writing, SEO and GEO scoring, CMS publishing, and Content Guard ranking-decay monitoring. AI Peekaboo covers monitoring only.
- AI Peekaboo tracks five engines including Google AI Overviews and Google AI Mode. Frase Starter tracks ChatGPT and Google AI only, adding Perplexity on the $103/month Professional plan.
- Frase Content Guard watches 3 live pages on Starter and 15 on Professional for ranking decay, then drafts a fix automatically. AI Peekaboo has no equivalent auto-fix feature.
- AI Peekaboo includes white-label guest access links and a Looker Studio connector on every plan. Frase offers neither.
- Frase includes an MCP server on every plan for running research and content workflows from Claude or Cursor. AI Peekaboo does not offer an MCP server.
- AI Peekaboo uses pay-per-prompt pricing that scales with usage. Frase uses flat tiers with hard caps on articles (10 to 150 per month) and audit pages (50 to 1,000 per month).
If you are comparing AI Peekaboo to Frase in 2026, the first thing to understand is that they are not really solving the same problem. AI Peekaboo is a dedicated AI visibility tracker: five engines (ChatGPT, Gemini, Perplexity, Google AI Overviews, Google AI Mode), a read and write API on every plan from $50/month, and white-label guest share links standard on every tier. Frase is a content operating system that starts with research and brand-voice drafting, scores your content for both SEO and GEO, publishes to your CMS, and then watches your live pages for ranking decay through its Content Guard feature, all inside a $39 to $239/month range. The right pick depends on whether you need a dedicated monitoring layer that plugs into your own stack, or a single platform that runs the full content lifecycle end to end.
The tools at a glance
AI Peekaboo
AI visibility monitoring with a read/write API and white-label delivery
AI Peekaboo tracks where your brand appears in AI-generated answers across ChatGPT, Gemini, Perplexity, Google AI Overviews, and Google AI Mode. It gives you both a read and write API on every plan, so you can pull visibility data into your own dashboards or trigger monitoring runs programmatically, rather than being stuck inside a single vendor interface.
The platform is built for agencies and consultants managing multiple client brands under one account. White-label guest access links let clients view their visibility data without logging into AI Peekaboo directly, and pricing is per-prompt rather than per-seat, which keeps costs predictable as the client roster grows. There is no writing, research, or publishing layer here; it is a monitoring tool, not a content platform.
Founded by Filipe Duarte and John Rice, AI Peekaboo positions itself as the operationally practical option for teams who already have a content production process and just need a dedicated, API-accessible way to see whether that content is being cited in AI answers.
| Feature | Starter $50/mo | Peek $100/mo | Grow $200/mo |
|---|---|---|---|
| Prompts included | 40 | 40 | 100 |
| Tracking frequency | Every 2 days | Daily | Daily |
| Data points/mo | 3,000 | 6,000 | 15,000 |
| AI models tracked | 5 | 5 | 5 |
| Looker Studio connector | ✓ | ✓ | ✓ |
| API access (read + write) | ✓ | ✓ | ✓ |
| White label | ✓ | ✓ | ✓ |
Frase
Content operating system that runs the full SEO and GEO loop for in-house teams and agencies
Frase positions itself as a content operating system covering the entire lifecycle: researching topics, drafting in your brand voice, scoring content for both traditional SEO and AI citation potential (GEO), publishing to your CMS, and monitoring live pages for ranking decay. The idea is that no single step should hand you an output and send you elsewhere to complete the next one.
Content Guard is the feature that most separates Frase from a pure monitoring tool. It checks AI answers in your category daily-ish, and when a competitor takes a citation spot you held or a page starts sliding, it drafts a fix and queues it for approval before anything republishes. Starter watches 3 pages, Professional watches 15, Scale watches 50.
Frase also ships an MCP server on every plan, so you can run its research and writing workflows from Claude, Cursor, or another MCP-compatible tool, and it publishes directly to WordPress, Webflow, Sanity, and Wix. What it does not offer is a general-purpose API or any white-label delivery layer for agencies managing client-facing reports.
| Feature | Starter $39/mo (annual) | Professional $103/mo (annual) | Scale $239/mo (annual) |
|---|---|---|---|
| Articles per month | 10 | 40 | 150 |
| Audit pages per month | 50 | 250 | 1,000 |
| Content Guard (pages watched) | 3 | 15 | 50 |
| AI visibility tracking | ChatGPT, Google AI | ChatGPT, Perplexity, Google AI | All + AI crawler monitoring |
| MCP server access | ✓ | ✓ | ✓ |
| API access | ✗ | ✗ | ✗ |
| White label | ✗ | ✗ | ✗ |
Head-to-head feature comparison
| Feature | AI Peekaboo | Frase |
|---|---|---|
| AI engines tracked | ChatGPT, Gemini, Perplexity, Google AI Overviews, Google AI Mode | ChatGPT, Google AI (Starter); adds Perplexity on Professional |
| Content research and briefs | No | Yes |
| AI writing (brand voice) | No | Yes, trained on your published content |
| SEO / GEO content scoring | No | Yes, both SEO and GEO scores |
| Ranking decay monitoring with auto-fix | No | Yes, Content Guard drafts fixes for approval |
| CMS publishing | No | WordPress, Webflow, Sanity, Wix |
| MCP server access | No | Yes, all plans |
| API access | Read + Write, all plans | No |
| Looker Studio / BI connector | Yes, all plans | No |
| White-label delivery | Yes, all plans | No |
| Pay-per-prompt pricing | Yes | No |
| Agency multi-brand support | Yes | Limited (workspace-based, no white-label) |
| Starting price | $50/mo | $39/mo |
Which should you choose?
AI PeekabooFraseAI PeekabooFraseAI PeekabooFraseAI PeekabooAI Peekaboo and Frase are not really direct competitors so much as tools that overlap on one slice of the same problem. AI Peekaboo is the dedicated AI visibility layer: a read and write API and white-label delivery on every plan from $50/month, built for teams that already produce content and want a clean, programmatic way to track whether it is being cited. Frase is the full content operating system: research, brand-voice writing, SEO and GEO scoring, CMS publishing, and Content Guard monitoring bundled from $39/month, built for teams that want one platform to run the whole loop. If you already have a content production process and want a purpose-built visibility tracker that plugs into your stack, AI Peekaboo is the more focused option. If you want a single subscription that replaces four separate tools, Frase is the more complete one.
Bottom line
Pick AI Peekaboo if you need API-accessible AI visibility data, white-label client reports, and coverage of Google AI Overviews and Google AI Mode on the entry plan, and you already have a way to produce content. Pick Frase if you want research, brand-voice drafting, SEO and GEO scoring, CMS publishing, and automatic ranking-decay fixes under one login, and you do not need API access or white-label delivery. Teams running a serious multi-client AI visibility service alongside content production may end up wanting both: Frase for the writing and monitoring loop, AI Peekaboo for the API-accessible, white-label reporting layer on top.
Frequently asked questions
How does AI Peekaboo compare to Frase for AI engine coverage?
AI Peekaboo tracks five engines on every plan: ChatGPT, Gemini, Perplexity, Google AI Overviews, and Google AI Mode. Frase Starter tracks only ChatGPT and Google AI, adding Perplexity on the $103/month Professional plan and full coverage plus AI crawler monitoring on the $239/month Scale plan. AI Peekaboo gives broader coverage at a lower entry price if AI visibility tracking is the main requirement.
Does Frase or AI Peekaboo offer API access on a standard plan?
AI Peekaboo ships a read and write API on every plan starting at $50/month. Frase does not offer a general-purpose API on any tier, though it does provide an MCP server on every plan for running workflows from Claude, Cursor, or other MCP-compatible tools. For programmatic data access into your own dashboards, AI Peekaboo is the only option between the two.
Which tool is better for agencies that need white-label client reporting?
AI Peekaboo is the clear choice for white-label delivery: guest access links ship on every plan from $50/month, letting clients view their visibility data without an AI Peekaboo login. Frase does not offer white-label reporting on any tier, so agencies using Frase for content production would need a separate tool like AI Peekaboo to deliver branded visibility reports.
Can AI Peekaboo replace Frase entirely for a content team?
No. AI Peekaboo tracks AI visibility only and does not research topics, write drafts, score content for SEO or GEO, or publish to a CMS. Frase covers all of those steps plus monitoring. A team relying solely on AI Peekaboo would still need a separate content research and writing tool to replace what Frase provides.
Is Frase's Content Guard better than anything AI Peekaboo offers?
Frase's Content Guard is a feature AI Peekaboo has no equivalent for: it watches live pages for ranking decay and AI answer shifts, then automatically drafts a revised version for approval before republishing. AI Peekaboo surfaces visibility data through its API and dashboard but does not draft fixes or auto-generate revised content.
Which tool has the cheaper entry price for a small team just getting started?
Frase has the lower list price at $39/month for Starter versus AI Peekaboo's $50/month Starter, but Frase's Starter plan is capped at 10 articles and 3 Content Guard pages per month, and requires a 7-day trial decision with no ongoing free tier. AI Peekaboo has no publicly advertised free tier either, but its $50/month plan includes full API and white-label access rather than a capped feature set.