AI Peekaboo vs Moz Pro in 2026: AI-visibility specialist with API vs full SEO suite with AI dashboard bundled
AI Peekaboo tracks AI visibility only, with a read and write API on every plan from $50/month. Moz Pro is a complete SEO suite, keyword research, rank tracking, site audits, and an AI Visibility Dashboard, starting at $99/month with no API on any standard tier.
AI Peekaboo
Moz Pro- AI Peekaboo Starter is $50/month with a read and write API on every plan. Moz Pro Standard is $99/month and does not include API access on any standard tier.
- AI Peekaboo tracks 5 engines (ChatGPT, Gemini, Perplexity, Google AI Overviews, Google AI Mode). Moz Pro tracks 4 (ChatGPT, Gemini, Perplexity, Claude), including Claude which AI Peekaboo does not cover.
- Moz Pro bundles keyword research (1.25 billion-plus keywords), rank tracking, and site audits alongside its AI dashboard. AI Peekaboo does not offer any of those; it tracks AI visibility only.
- Both tools include white-label delivery on every plan: AI Peekaboo through guest access links, Moz Pro through branded client reports.
- AI Peekaboo uses pay-per-prompt pricing that scales with usage. Moz Pro uses flat tiered pricing based on tracked keywords and crawled pages.
- For agencies that already run Moz Pro for core SEO work, AI Peekaboo is typically an addition for the AI-visibility gap, not a replacement.
AI Peekaboo and Moz Pro are not really competing for the same budget line. Moz Pro is a full SEO suite: Keyword Explorer with 1.25 billion-plus keywords, Link Explorer with 40 trillion-plus links indexed, rank tracking, site audits, and an AI Visibility Dashboard covering ChatGPT, Gemini, Perplexity, and Claude, all starting at $99/month Standard. AI Peekaboo does one thing: it tracks brand visibility across ChatGPT, Gemini, Perplexity, Google AI Overviews, and Google AI Mode, and ships a read and write API on every plan from $50/month. If you are comparing these two head to head, the real question is not which is the better SEO tool, it is whether Moz Pro's bundled AI dashboard covers what you need, or whether you need API access and Google AI surface coverage badly enough to run a second, cheaper subscription alongside it.
The tools at a glance
AI Peekaboo
AI visibility monitoring with a read/write API and white-label delivery
AI Peekaboo tracks where your brand appears in AI-generated answers across ChatGPT, Gemini, Perplexity, Google AI Overviews, and Google AI Mode. It ships both a read and write API on every plan starting at $50/month, so you can pull visibility data into your own dashboards or trigger monitoring runs on demand. Moz Pro's AI Visibility Dashboard, by comparison, has no API on any standard tier, which means the data stays inside the Moz Pro interface.
The platform is built for agencies and consultants managing multiple client brands under one account. White-label guest access links let clients view their own visibility data without a login, and pricing runs per-prompt rather than per-seat, so the bill scales with actual monitoring volume instead of team size.
What AI Peekaboo does not do is the rest of what Moz Pro covers: no keyword research, no backlink index, no site audit crawler. Founded by Filipe Duarte and John Rice, it is positioned as a specialist tool for the AI-visibility slice of the workflow, not a full SEO suite replacement.
| Feature | Starter $50/mo | Peek $100/mo | Grow $200/mo |
|---|---|---|---|
| Prompts included | 40 | 40 | 100 |
| Tracking frequency | Every 2 days | Daily | Daily |
| AI models tracked | 5 | 5 | 5 |
| Looker Studio connector | ✓ | ✓ | ✓ |
| API access (read + write) | ✓ | ✓ | ✓ |
| White label | ✓ | ✓ | ✓ |
Moz Pro
All-in-one SEO and AI visibility platform with 1.25B+ keywords and white-label client reports
Moz Pro is an all-in-one SEO platform covering keyword research through a database of 1.25 billion-plus keywords, rank tracking across desktop and mobile, technical site auditing, and backlink research through Link Explorer with over 40 trillion links indexed. The AI Visibility Dashboard, added in recent years, tracks how brands appear in responses from ChatGPT, Gemini, Perplexity, and Claude alongside the traditional SEO data.
White-label reporting is included on every plan, from Standard at $99/month up to Large at $299/month, which lets agencies brand client reports without an upcharge. Reports can combine keyword rankings, site audit summaries, link metrics, and AI visibility data into one deliverable, cutting down the number of separate exports an account manager has to stitch together.
API access is the clear gap. Moz sells a separate Moz API product, but it is not included in any standard Moz Pro subscription, so pulling AI visibility or ranking data into your own systems means a second purchase. Moz Pro also tracks four AI models to AI Peekaboo's five, and while it covers Claude, it does not track Google AI Overviews or Google AI Mode.
| Feature | Standard $99/mo ($79/mo yearly) | Medium $179/mo ($143/mo yearly) | Large $299/mo ($239/mo yearly) |
|---|---|---|---|
| Tracked keywords | 300 | 1,500 | 3,000 |
| Crawled pages/month | 400K | 2M | 5M |
| AI Visibility Dashboard | ✓ | ✓ | ✓ |
| White-label reports | ✓ | ✓ | ✓ |
| API access | ✗ | ✗ | ✗ |
Head-to-head feature comparison
| Feature | AI Peekaboo | Moz Pro |
|---|---|---|
| AI engines tracked | ChatGPT, Gemini, Perplexity, Google AI Overviews, Google AI Mode | ChatGPT, Gemini, Perplexity, Claude |
| Competitive share-of-voice | Yes | Yes |
| Prompt-level citation data | Yes | Not detailed publicly |
| Answer / content gap analysis | Yes | No |
| Category intelligence | No | No |
| AEO content generation | No | No |
| Crawler / AI bot log access | No | No |
| Page content audits | No | Yes (Site Audit, technical SEO) |
| API access | Read + Write, all plans | No (separate Moz API product) |
| Looker Studio / BI connector | Yes, all plans | No |
| White-label delivery | Yes | Yes, all plans |
| Pay-per-prompt pricing | Yes | No (flat tiered pricing) |
| Agency multi-brand support | Yes | Yes (white-label reports, multi-client) |
| Starting price | $50/mo | $99/mo ($79/mo yearly) |
Which should you choose?
AI PeekabooMoz ProAI PeekabooMoz ProAI PeekabooMoz ProMoz ProThese two tools are not really fighting for the same buyer. Moz Pro is the right call for teams that need keyword research, rank tracking, and site audits alongside AI visibility in one subscription and are comfortable with a dashboard that has no API. AI Peekaboo is the right call when API access and Google AI Mode or Google AI Overviews coverage matter more than having every SEO function under one roof. For agencies that already pay for Moz Pro, the more common outcome is not switching but adding AI Peekaboo on top for the API and Google AI surface gap.
Bottom line
Choose Moz Pro if you need a complete SEO suite (keyword research, rank tracking, site audits) with AI visibility tracking for ChatGPT, Gemini, Perplexity, and Claude bundled in from $99/month, and white-label reporting on the cheapest tier. Choose AI Peekaboo if API access to AI visibility data, or coverage of Google AI Overviews and Google AI Mode, is the actual requirement, and you do not need keyword or backlink research in the same platform. Many teams end up running both: Moz Pro for the core SEO workflow, AI Peekaboo for the AI-visibility layer it cannot reach.
Frequently asked questions
Is AI Peekaboo a replacement for Moz Pro?
No, AI Peekaboo is not a replacement for Moz Pro. It tracks AI visibility only, with no keyword research, backlink index, or site audit tools, so a team relying on Moz Pro for core SEO work would lose those functions entirely by switching. AI Peekaboo works better as an addition alongside Moz Pro for the API access and Google AI Mode coverage Moz Pro's dashboard does not provide.
Does Moz Pro have an API for its AI Visibility Dashboard?
No, Moz Pro does not include API access on any of its standard plans, Standard, Medium, or Large. Moz sells a separate Moz API product outside the Moz Pro subscription. AI Peekaboo, by contrast, ships a read and write API on every plan starting at $50/month, which is the more direct route to programmatic AI visibility data.
Which tool tracks more AI engines, AI Peekaboo or Moz Pro?
AI Peekaboo tracks five engines (ChatGPT, Gemini, Perplexity, Google AI Overviews, Google AI Mode), one more than Moz Pro's four (ChatGPT, Gemini, Perplexity, Claude). The overlap is three engines; AI Peekaboo adds Google's two AI surfaces, while Moz Pro adds Claude. Neither set is strictly broader, the right pick depends on which engines your brand actually shows up in.
Can I use AI Peekaboo alongside Moz Pro instead of switching?
Yes, and that is the more common setup for agencies already invested in Moz Pro for keyword research and rank tracking. AI Peekaboo's pay-per-prompt pricing from $50/month makes it cheap to run in parallel, and its API and white-label guest links cover the gap Moz Pro's AI dashboard leaves open, specifically programmatic access and Google AI Mode coverage.
Which is cheaper, AI Peekaboo or Moz Pro?
AI Peekaboo starts cheaper at $50/month Starter versus Moz Pro's $99/month Standard ($79/month billed yearly). That comparison only tells part of the story, though, since Moz Pro's $99/month includes keyword research, rank tracking, and site audits that AI Peekaboo does not offer at any price. For AI visibility tracking alone, AI Peekaboo is the cheaper option.
Does AI Peekaboo offer keyword research or backlink data like Moz Pro?
No, AI Peekaboo does not offer keyword research, backlink analysis, or site auditing in any form. It is built specifically for AI visibility monitoring across ChatGPT, Gemini, Perplexity, Google AI Overviews, and Google AI Mode. Teams that need the broader SEO toolkit should keep Moz Pro, Semrush, or a similar suite for that work and treat AI Peekaboo as the AI-visibility layer on top.