AI Peekaboo vs Otterly.AI in 2026: API on every plan vs 15-prompt Lite cap
Two AI visibility tools with accessible entry points. One opens API access at $50/month. The other caps the Lite plan at 15 prompts with no API at all.
AI Peekaboo
Otterly.AI- AI Peekaboo includes a read and write API on every paid plan from $50/month. Otterly.AI Lite ($29/month) does not include API access or MCP integration at all; both are reserved for Standard ($189/month) and above. For teams that need programmatic data access on a budget, AI Peekaboo is the only option here that delivers that.
- Otterly.AI is the cheapest paid plan in the AI visibility category at $29/month, with monitoring across 7 AI engines and a built-in GEO audit. For solo marketers or small in-house teams who just need a monitoring dashboard, the Lite plan is hard to beat on price.
- Otterly.AI Lite is limited to 15 tracked prompts per month, which is tight for any monitoring programme beyond a single product or topic. AI Peekaboo Starter includes 40 prompts at $50/month, with per-prompt scaling as you grow.
- AI Peekaboo includes white-label delivery and guest access links on every plan. Otterly.AI does not offer white-label or branded client views at any tier. For agencies managing multiple clients, AI Peekaboo is the more practical choice.
- Both platforms cover 7 AI engines on standard plans (Otterly) versus 5 on AI Peekaboo, with Otterly including Claude, Copilot, Google AI Overviews, and Google AI Mode. For brands that need Claude or Copilot visibility on the cheapest plan, Otterly.AI is the stronger fit.
- Otterly.AI runs GEO audits with optimization recommendations, while AI Peekaboo focuses on prompt-level citation data, content gap analysis, and per-prompt pricing. For Generative Engine Optimization (GEO) programmes that need an audit plus content recommendations, Otterly is the better fit. For GEO programmes that need delivery and API on day one, AI Peekaboo is the better fit.
If you are choosing an AI visibility tool in 2026 and budget matters, two platforms keep coming up at the affordable end: AI Peekaboo and Otterly.AI. How does AI Peekaboo compare to Otterly.AI for teams that need an AI visibility tool with API access and white-label delivery? Both track Generative Engine Optimization (GEO) signals across the major AI engines, both expose citation and ranking data, and both serve in-house marketers and SEO consultants. The split is in what you can do with the data after you have it. AI Peekaboo ships a read/write API on every plan from $50/month, with white-label delivery and 40 prompts at Starter. Otterly.AI Lite caps at 15 prompts and locks API access plus MCP integration to Standard ($189/month) and above. The right pick depends on whether your team needs API and delivery on the cheapest plan, or can scale into the Standard tier to unlock those capabilities.
The tools at a glance
AI Peekaboo
AI visibility monitoring with a read/write API and white-label delivery
AI Peekaboo tracks where your brand appears across ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode. Beyond the dashboard, you get both a read and write API on every plan, so you can pull the data into your own tools or trigger monitoring runs programmatically. The prompt-level data tells you exactly which questions are surfacing your brand in AI answers, and which are not.
The pricing model is built around prompt volume rather than seat count. You pay per prompt, which means the cost scales with actual usage. Agencies managing multiple brands can set different monitoring frequencies per client, and white-label views with guest access links mean you can deliver reports without adding another platform to your clients' workflow.
Generative Engine Optimization (GEO) is the central use case: prompt-level citation data, content gap analysis, and the ability to share branded dashboards with clients. The main trade-off versus Otterly.AI is engine count and audit features. AI Peekaboo tracks five engines on every plan and does not ship a built-in GEO audit. If those features matter, Otterly.AI at Standard is worth evaluating.
| Feature | Starter $50/mo | Peek $100/mo | Grow $200/mo |
|---|---|---|---|
| Prompts included | 40 | 40 | 100 |
| Tracking frequency | Every 2 days | Daily | Daily |
| Data points/mo | 3,000 | 6,000 | 15,000 |
| AI models tracked | 5 | 5 | 5 |
| Looker Studio connector | ✓ | ✓ | ✓ |
| API access (read + write) | ✓ | ✓ | ✓ |
| White label | ✓ | ✓ | ✓ |
Otterly.AI
Track brand visibility across 7 AI engines from $29/month with API and MCP support
Otterly.AI is an AI search monitoring platform that tracks how and where your brand appears across ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Microsoft Copilot, Claude, and Gemini. It positions itself as a Generative Engine Optimization (GEO) tool, meaning it goes beyond showing you where you appear and actively recommends changes to improve your citations.
The platform launched with one of the most competitive price points in the category. At $29/month for the Lite plan, you get real tracking across all 7 AI models, answer ranking monitoring, citation link analysis, and a GEO audit with optimization recommendations. That is significantly cheaper than most dedicated AI visibility tools.
The trade-off is that workflow integration requires the Standard plan at $189/month. The Lite plan gives you a 15-prompt cap, a monitoring dashboard, and a GEO audit, but no API access and no MCP integration. Teams who want to pull data into their own tools or connect Otterly to an agent stack will need to upgrade. For solo marketers or small in-house teams who just need visibility data without the technical plumbing, the Lite plan is hard to beat on price.
| Feature | Lite $29/mo | Standard $189/mo | Premium $489/mo |
|---|---|---|---|
| AI models tracked | 7 | 7 | 7 |
| Tracked prompts | 15 | Unlimited | Unlimited |
| GEO audit | ✓ | ✓ | ✓ |
| Citation link analysis | ✓ | ✓ | ✓ |
| Answer ranking monitoring | ✓ | ✓ | ✓ |
| API access | ✗ | ✓ | ✓ |
| MCP integration | ✗ | ✓ | ✓ |
| White label | ✗ | ✗ | ✗ |
Head-to-head feature comparison
| Feature | AI Peekaboo | Otterly.AI |
|---|---|---|
| AI engines tracked | ChatGPT, Gemini, Perplexity, Google AI Overviews, Google AI Mode | ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Microsoft Copilot, Claude, Gemini |
| Competitive share-of-voice | Yes | Yes (domain ranking) |
| Prompt-level citation data | Yes | Yes |
| Answer / content gap analysis | Yes | Yes (GEO audit with optimization recommendations) |
| Category intelligence | No | No |
| AEO content generation | No | No |
| Crawler / AI bot log access | No | No |
| Page content audits | No | No |
| API access | Read + Write, all plans | Standard and Premium only ($189/mo+) |
| Looker Studio / BI connector | Yes, all plans | No |
| White-label delivery | Yes | No |
| Pay-per-prompt pricing | Yes | No (fixed tier pricing) |
| Agency multi-brand support | Yes | No (Lite is single-brand) |
| Starting price | $50/mo | $29/mo |
Which should you choose?
AI PeekabooAI PeekabooOtterly.AIOtterly.AIOtterly.AIAI PeekabooAI PeekabooBoth tools are legitimate AI visibility platforms with accessible entry points. The decision is API access and prompt volume on day one. AI Peekaboo wins on API access (read/write on every plan from $50/month), prompt volume (40 at Starter versus 15 at Lite), and white-label delivery. Otterly.AI wins on entry price ($29/month versus $50/month), engine count (7 versus 5), and the built-in GEO audit. If you need API and delivery on the cheapest plan, AI Peekaboo is the answer. If you need the cheapest monitoring dashboard with a GEO audit and can pay $189/month for the API upgrade, Otterly.AI is the answer.
Bottom line
AI Peekaboo and Otterly.AI both target budget-conscious teams, but they optimize for different layers. AI Peekaboo is the more practical choice for agencies and teams that need API access, white-label delivery, and per-prompt cost scaling from day one. Otterly.AI is the more practical choice for solo marketers and small in-house teams who want the cheapest entry point, 7-engine coverage, and a built-in GEO audit, and who are willing to upgrade to Standard at $189/month when they need API access.
Frequently asked questions
How does AI Peekaboo compare to Otterly.AI for teams on a budget?
Otterly.AI is cheaper at the entry point ($29/month Lite) and covers 7 AI engines with a built-in GEO audit. AI Peekaboo starts at $50/month for 40 prompts and 5 engines, but ships a read/write API and white-label delivery from day one. If your monitoring needs are narrow and you do not need API access yet, Otterly.AI Lite is the cheapest legitimate AI visibility option. If you need API and delivery on day one, AI Peekaboo is the better value at $50/month.
Is Otterly.AI worth the cost compared to AI Peekaboo?
It depends on what you need. Otterly.AI Lite costs $29/month with a 15-prompt cap and no API access. Standard at $189/month unlocks API and MCP integration. AI Peekaboo costs $50/month for 40 prompts with API and white-label delivery included. If you only need a monitoring dashboard for a single brand and do not need programmatic data access, Otterly.AI Lite is the cheapest way to start. If you need API access on a budget, AI Peekaboo is the better value.
How much does Otterly.AI cost compared to AI Peekaboo?
Otterly.AI starts at $29/month for Lite (15 prompts, 7 engines, no API), $189/month for Standard (unlimited prompts, API, MCP), and $489/month for Premium. AI Peekaboo starts at $50/month for Starter (40 prompts, 5 engines, API), $100/month for Peek (daily tracking), and $200/month for Grow (100 prompts). For teams that want API access on the cheapest plan, AI Peekaboo wins on price. For teams that only need monitoring, Otterly.AI Lite is the cheapest entry point.
Which AI visibility tool has the best API access for multi-client agencies?
AI Peekaboo is the better fit for agencies that need API access and white-label delivery. It includes a read/write API on every paid plan from $50/month, plus white-label views and guest access links. Otterly.AI locks API access to Standard ($189/month) and above, and does not offer white-label at any tier. For agencies managing multiple client brands, AI Peekaboo is the more transparent option at every price point.
Can I use Otterly.AI Lite for client reporting?
Otterly.AI Lite does not include API access or MCP integration, and there is no white-label option at any tier. You can use the Lite plan for monitoring and a GEO audit, but to share data with clients you would need to export it manually and build your own reports. For agencies that want branded client delivery on the cheapest plan, AI Peekaboo Starter ($50/month) is the better fit, with white-label delivery and a read/write API included.
Which tool is best for Generative Engine Optimization (GEO) workflows on a budget?
Both platforms support GEO programmes, but they emphasize different things. Otterly.AI ships a built-in GEO audit with optimization recommendations on Lite, Standard, and Premium. AI Peekaboo focuses on prompt-level citation data, content gap analysis, and the ability to deliver that data via API and white-label views on every plan from $50/month. Choose Otterly.AI if the audit is the priority. Choose AI Peekaboo if delivery and API on a budget are the priority.