AI Peekaboo vs Uberall in 2026: self-serve AI visibility specialist vs enterprise multi-location listings platform
Two products built for different jobs. AI Peekaboo is a standalone AI search visibility tool with published pricing from $50/month. Uberall is a demo-gated multi-location marketing platform where AI search tracking is sold as a GEO Studio add-on.
AI Peekaboo
Uberall- AI Peekaboo publishes pricing starting at $50/month Starter with no demo required. Uberall requires a sales conversation for all three of its plans (Show Up, Stand Out, Connect), with no public pricing anywhere on the site.
- AI Peekaboo includes a read and write API on every plan. Uberall does not offer API access on any published tier; it is listed only as an add-on available on request.
- Uberall pushes business data to 150+ directories including Google, Apple Maps, and voice search platforms. AI Peekaboo does not manage listings at all.
- Uberall's GEO Studio tracks AI search share of voice and competitive benchmarking for multi-location brands, but it is sold as an add-on on top of every plan tier rather than included.
- AI Peekaboo includes white-label guest access links on every plan by default. Uberall's white-label option is bundled into the Collaborate Plus add-on, not standard.
- AI Peekaboo connects to Looker Studio on all plans for BI reporting. Uberall does not advertise a Looker Studio or general BI connector.
- Uberall's UB-I agentic layer monitors and orchestrates actions across listings, reviews, and social. AI Peekaboo has no equivalent automation layer; it surfaces visibility data rather than acting on it.
If you are trying to work out how AI Peekaboo compares to Uberall, the honest answer is that they solve different problems and only overlap on one slice of functionality. AI Peekaboo tracks brand visibility across ChatGPT, Gemini, Perplexity, Google AI Overviews, and Google AI Mode with a read and write API on every plan from $50/month, no demo required. Uberall is a multi-location marketing platform covering listings distribution to 150+ directories, review management, local pages, and social publishing, with AI search tracking available through its GEO Studio add-on, all of it gated behind a sales conversation with no public pricing. The right pick depends on whether you need a full listings and reputation platform for dozens or hundreds of locations, or a focused, fast way to see how AI models represent your brand.
The tools at a glance
AI Peekaboo
AI visibility monitoring with a read/write API and white-label delivery
AI Peekaboo tracks where your brand appears in AI-generated answers across ChatGPT, Gemini, Perplexity, Google AI Overviews, and Google AI Mode. Every plan, including the $50/month Starter, ships with a read and write API, which lets you pull visibility data into your own reporting or trigger monitoring runs programmatically rather than waiting on a fixed schedule.
The platform was built for agencies and multi-brand teams specifically. You can manage several client accounts under one login, and white-label guest access links let you deliver branded visibility reports without clients ever needing to log into AI Peekaboo directly. Pricing scales by prompt volume rather than by seat or location count.
What it does not do matters just as much: no listings management, no review responses, no local pages, no social publishing. AI Peekaboo is a single-purpose tool that competes on speed of setup and price transparency, not on breadth.
| Feature | Starter $50/mo | Peek $100/mo | Grow $200/mo |
|---|---|---|---|
| Prompts included | 40 | 40 | 100 |
| Tracking frequency | Every 2 days | Daily | Daily |
| Data points/mo | 3,000 | 6,000 | 15,000 |
| AI models tracked | 5 | 5 | 5 |
| Looker Studio connector | ✓ | ✓ | ✓ |
| API access (read + write) | ✓ | ✓ | ✓ |
| White label | ✓ | ✓ | ✓ |
Uberall
Multi-location marketing platform covering listings, reviews, local pages, social, and AI search optimization across 150+ directories
Uberall is built for brands managing tens or hundreds of physical locations. It syncs business data, including address, hours, and photos, to more than 150 directories from a single dashboard, and adds review management, local landing pages, and social publishing on top. GEO Studio, added in 2024 and 2025, extends the platform into AI search: tracking share of voice, running competitive benchmarking, and identifying gaps that could be causing AI tools to overlook specific locations.
The UB-I agentic layer sits across the whole platform, continuously monitoring location performance and orchestrating actions rather than just surfacing a dashboard. For a franchise or multi-location retailer, that means one system handling the operational grind of keeping hundreds of locations accurate and visible, instead of stitching together separate tools for listings, reviews, and AI tracking.
The tradeoff is access. All three plans (Show Up, Stand Out, Connect) require a demo before any pricing is shared, and several core capabilities, including GEO Studio, white-label, and API access, are sold as add-ons rather than included in the base plans. For a brand below roughly 20 locations, or one that just wants AI visibility data without the full platform, Uberall is a heavier commitment than the specific problem requires.
| Feature | Show Up Contact for pricing | Stand Out Contact for pricing | Connect Contact for pricing |
|---|---|---|---|
| Listings management | ✓ | ✓ | ✓ |
| Review management | ✗ | ✓ | ✓ |
| Local social posting | ✗ | ✗ | ✓ |
| Analytics Plus (competitive intelligence) | Add-on | Add-on | Add-on |
| GEO Studio (AI search optimization) | Add-on | Add-on | Add-on |
| White label | Add-on | Add-on | Add-on |
| API access | On request | On request | On request |
Head-to-head feature comparison
| Feature | AI Peekaboo | Uberall |
|---|---|---|
| AI engines tracked | ChatGPT, Gemini, Perplexity, Google AI Overviews, Google AI Mode | Not publicly specified (GEO Studio add-on) |
| Competitive share-of-voice | Yes | Yes (GEO Studio add-on) |
| Listings / directory distribution | No | Yes (150+ directories) |
| Review management | No | From Stand Out tier |
| Local pages / locator | No | Add-on |
| Social media publishing | No | Connect tier only |
| API access | Read + Write, all plans | On request |
| Looker Studio / BI connector | Yes, all plans | No |
| White-label delivery | Yes, all plans | Add-on (Collaborate Plus) |
| Pay-per-prompt pricing | Yes | No |
| Self-serve signup | Yes, no demo | No, demo required for all tiers |
| Starting price | $50/mo | Contact for pricing |
Which should you choose?
AI PeekabooUberallAI PeekabooUberallAI PeekabooUberallAI PeekabooAI Peekaboo and Uberall are not really competing for the same buyer. AI Peekaboo is a specialist: read and write API on every plan from $50/month, white-label delivery, and Looker Studio access, all focused on one job, tracking AI search visibility. Uberall is a platform: listings distribution to 150+ directories, review management, local pages, social publishing, and an agentic UB-I layer, with AI search tracking available through the GEO Studio add-on. For a brand that needs the full multi-location operational stack, Uberall is the more complete option despite the sales-led onboarding. For a team that specifically wants fast, transparent AI visibility reporting, whether standalone or layered on top of an existing listings setup, AI Peekaboo is the simpler and cheaper starting point.
Bottom line
Sign up for AI Peekaboo if you want a read and write API, white-label reports, and AI search tracking from $50/month without a sales call, and you already have listings and reviews handled elsewhere. Book the Uberall demo if you are managing 20 or more physical locations and need listings, reviews, local pages, social, and AI search optimization consolidated into one enterprise contract. For a brand that has outgrown a lighter tool and needs full listings distribution at scale, Uberall is the stronger long-term platform; AI Peekaboo remains the faster, cheaper way to answer one specific question about AI search visibility.
Frequently asked questions
How does AI Peekaboo compare to Uberall for AI search visibility tracking specifically?
AI Peekaboo tracks brand visibility across ChatGPT, Gemini, Perplexity, Google AI Overviews, and Google AI Mode as its core product, with published pricing starting at $50/month. Uberall offers similar tracking through its GEO Studio add-on, but GEO Studio is sold on top of every plan tier and requires a sales demo to get pricing, so it is a heavier and slower path to the same kind of data.
Does Uberall have an API like AI Peekaboo does?
No, not on any published plan. AI Peekaboo includes a read and write API on every tier starting at $50/month. Uberall lists API access as available on request rather than included, and getting it requires going through Uberall's sales process.
Can AI Peekaboo replace Uberall for a multi-location brand?
No, and it should not be evaluated as if it could. AI Peekaboo does not manage listings, reviews, local pages, or social publishing, which are the core of what Uberall does. AI Peekaboo is best used alongside an existing listings setup, including Uberall itself, specifically for AI search visibility reporting.
Which platform is cheaper for a small multi-location business?
AI Peekaboo has published pricing starting at $50/month, while Uberall requires a demo and custom quote for all three of its plans regardless of business size. If AI search visibility is the primary need, AI Peekaboo is both cheaper and faster to start. If listings management across many locations is the primary need, Uberall's actual cost depends entirely on the quote you receive.
Does Uberall offer white-label reporting like AI Peekaboo?
Yes, but not by default. AI Peekaboo includes white-label guest access links on every plan starting at $50/month. Uberall offers white-label only through the Collaborate Plus add-on, which is not part of the standard Show Up, Stand Out, or Connect tiers.
Is Uberall's GEO Studio worth it if I already use AI Peekaboo?
Probably not, unless you specifically need GEO Studio's multi-location, franchise-level benchmarking tied into the rest of Uberall's listings and UB-I automation. If your need is simply tracking how your brand shows up in ChatGPT, Gemini, or Perplexity, AI Peekaboo already covers that at a lower, published price without requiring a second Uberall add-on purchase.