Cometly vs Simple Analytics in 2026: Pipeline Attribution vs Cookieless Traffic Counting
One connects every ad dollar to closed-won ARR for B2B SaaS companies, sold only through a sales call. The other counts every visitor without cookies or consent banners, starting free.
Cometly
Simple Analytics- Cometly requires a sales call and discloses no public pricing. Simple Analytics has a free tier and a published €20/month self-serve plan.
- Cometly connects ad spend to closed-won ARR inside a CRM across a 90-day or longer cohort. Simple Analytics has no CRM integration or revenue attribution at all.
- Simple Analytics tracks visitors without cookies or a consent banner, capturing traffic that Cometly's Comet Pixel and Google Analytics both still lose to ad blockers.
- Cometly names ChatGPT, Gemini, Grok, and Google AI Overviews as tracked attribution channels. Simple Analytics has no equivalent AI traffic detection.
- Simple Analytics offers white-label delivery on its top plan for agencies. Cometly has no white-label option on either of its tiers.
- Cometly is priced on website session volume after a sales call, which can be hard to forecast. Simple Analytics publishes a flat €20/month rate for unlimited pageviews on Self-Serve.
Cometly and Simple Analytics both call themselves analytics tools, but they solve almost opposite problems. Cometly exists to trace a single ad click through to closed-won revenue in your CRM, built for B2B SaaS teams spending real money on Google, LinkedIn, or Meta campaigns. Simple Analytics exists to answer a much smaller question well: how many people actually visited your site, counted accurately even when consent banners and ad blockers hide most of that traffic from Google Analytics. Neither tool tries to be the other. If you are choosing between them, the decision usually comes down to whether you need pipeline-level attribution or a clean, GDPR-safe visitor count.
The tools at a glance
Cometly
B2B SaaS ad attribution that connects every campaign dollar to pipeline created and closed-won ARR.
Cometly is a marketing attribution platform built for B2B SaaS companies that need to know whether ad spend actually produced revenue, not just booked demos. It tracks the full journey from first ad touch through pipeline creation to closed-won ARR, calculated against real CRM deal values rather than platform-reported conversions.
The platform combines pixel tracking with a server-side Conversion API to recover sessions lost to ad blockers, and now includes AI traffic source detection for ChatGPT, Gemini, Grok, and Google AI Overviews. An MCP integration for Claude lets Enterprise customers query attribution data through natural language.
None of this is available without a sales call. Pricing is usage-based on website sessions and undisclosed until you talk to Cometly directly, which makes it a harder tool to evaluate quickly compared to a self-serve product.
| Feature | Core Usage-based, contact for pricing | Enterprise Custom |
|---|---|---|
| Pricing model | Based on website sessions | Custom |
| Server-side tracking | ✓ | ✓ |
| CRM and warehouse sync | ✗ | ✓ |
| MCP integration | ✗ | ✓ |
| API access | ✗ | ✓ |
Simple Analytics
Privacy-first web analytics that captures 100% of visitors without cookies or consent banners
Simple Analytics is a cookieless web analytics tool built on the idea that consent banners and ad blockers have made most traffic tools unreliable. It tracks visitors without setting cookies, so no consent popup is required, and captures traffic that Google Analytics loses when visitors decline or run an ad blocker.
The product is deliberately narrow: pageviews, referrers, top pages, device types, and geography on a single-page dashboard. There is no funnel analysis, no CRM connection, and no revenue attribution. That scope is the point, it makes the tool fast to read and easy to hand to a non-technical client.
Simple Analytics is EU-hosted, GDPR and CCPA compliant by default, and offers an API plus white-label delivery for agencies managing multiple client sites under their own branding.
| Feature | Free Free | Self-Serve €20/mo | Enterprise Contact |
|---|---|---|---|
| Pageviews included | Limited | Unlimited | Unlimited |
| Cookieless tracking | ✓ | ✓ | ✓ |
| API access | ✗ | ✓ | ✓ |
| White-label | ✗ | ✗ | ✓ |
Head-to-head feature comparison
| Feature | Cometly | Simple Analytics |
|---|---|---|
| Pricing model | Usage-based on sessions, sales-led | Flat monthly fee |
| Free tier | No | Yes |
| CRM and revenue attribution | Yes (pipeline to closed-won ARR) | No |
| Server-side / cookieless tracking | Server-side Conversion API | Cookieless |
| AI traffic source detection | Yes (ChatGPT, Gemini, Grok, AI Overviews) | No |
| MCP / AI assistant integration | Yes (Enterprise only) | No |
| API access | Enterprise only | Self-Serve tier and up |
| White-label delivery | No | Enterprise tier only |
| Data warehouse sync | Enterprise only (Snowflake, BigQuery) | No |
| Starting price | Contact for pricing | €20/mo |
Considering AI visibility monitoring alongside Cometly or Simple Analytics?
Cometly can tell you a visitor arrived from ChatGPT, Gemini, Grok, or Google AI Overviews, but it cannot tell you what those AI engines actually say about your brand when nobody clicks through. Simple Analytics has no AI traffic detection at all, only a cookieless pageview count. Neither answers whether your brand gets recommended when someone asks an AI model for a tool in your category. AI Peekaboo tracks brand mentions across ChatGPT, Gemini, Perplexity, and Google AI Overviews at the prompt level, with a read and write API on every plan from $50 a month, complementing either tool rather than replacing it.
Read the AI Peekaboo review →Which should you choose?
CometlySimple AnalyticsSimple AnalyticsCometlySimple AnalyticsThese tools rarely compete for the same buyer. Cometly is priced and built for teams with a CRM, a paid ad budget, and a long B2B sales cycle they need to attribute against. Simple Analytics is priced and built for teams that just want a trustworthy pageview count without cookie consent friction. A B2B SaaS company could plausibly run both: Simple Analytics for a fast, privacy-safe traffic read, Cometly for the harder question of which campaign produced revenue.
Bottom line
Book the Cometly demo if you run paid B2B SaaS campaigns and need to connect a specific ad to closed-won ARR, and come with your monthly session volume ready. Sign up for Simple Analytics if you want an accurate, GDPR-safe visitor count without a sales call, starting free and scaling to €20 a month for unlimited pageviews.
Frequently asked questions
Can Simple Analytics replace Cometly for a B2B SaaS company?
No. Simple Analytics only reports pageviews, referrers, and geography, with no CRM connection or revenue attribution. A B2B SaaS company that needs to know which ad produced a closed-won deal still needs Cometly or a comparable attribution tool; Simple Analytics is a traffic-counting layer, not a pipeline attribution one.
Is Cometly worth it if I do not have a long B2B sales cycle?
Probably not. Cometly is built specifically to connect first ad touch to closed-won ARR across 90-day or longer sales cycles typical of B2B SaaS. If your business converts immediately after a click, like ecommerce or content, Cometly's pipeline attribution has nothing to attach to, and a simpler tool like Simple Analytics or Plausible is the better fit.
Does Simple Analytics require a cookie consent banner?
No. Simple Analytics tracks visitors without setting cookies, so no GDPR consent banner is legally required. This means it counts visitors who would have declined a consent popup, which Cometly's pixel-based tracking, like most attribution tools, cannot recover without its server-side Conversion API.
Why does Cometly not publish pricing while Simple Analytics does?
Cometly bills on website session volume and positions itself as an enterprise-adjacent B2B SaaS tool, so it gates pricing behind a sales call to scope usage first. Simple Analytics is a self-serve product with a flat €20/month rate for unlimited pageviews, reflecting its simpler, less usage-variable feature set.
Which tool is better for an agency reporting to clients?
Simple Analytics, for traffic reporting. It offers white-label delivery on its top plan, letting agencies present a branded dashboard to clients. Cometly has no white-label option on either tier, so agencies using it for attribution reporting still need to build their own client-facing layer on top.