Cometly vs Usermaven in 2026: sales-led ad attribution vs public-pricing attribution plus product analytics
Both chase the same B2B SaaS question, closed-won ARR by campaign, but Usermaven adds product analytics and publishes its prices while Cometly stays attribution-only behind a sales call.
Cometly
Usermaven- Both tools calculate attribution against actual CRM deal values rather than lead or signup volume, but Usermaven gates that feature to its $199/month Scale plan while Cometly includes CRM sync only on its unpriced Enterprise tier.
- Usermaven publishes transparent pricing starting at $84/month with a 14-day free trial. Cometly has no public pricing and requires a sales call before you see a number.
- Cometly auto-detects traffic from ChatGPT, Gemini, Grok, and Google AI Overviews as named attribution channels. Usermaven's attribution covers Google Ads, Meta Ads, and LinkedIn Ads but has no equivalent AI traffic classification.
- Usermaven combines marketing attribution with full product analytics (DAU/MAU, feature adoption, funnels, retention cohorts). Cometly has no product analytics layer; it stops at pipeline and ARR.
- Usermaven offers a white-label option for agencies. Cometly does not offer white-label delivery at any tier.
- Cometly ships an MCP integration for Claude on Enterprise. Usermaven's AI layer, Maven AI, focuses on automated anomaly detection and insight summaries rather than conversational querying, and is also gated to its Scale plan.
Cometly and Usermaven both target B2B SaaS marketing teams who need to connect ad spend to actual revenue rather than lead volume, and both integrate with CRMs to attribute closed-won deals. The difference is scope and access. Cometly is attribution-only, deeper on server-side tracking and AI traffic detection, but has no public pricing and requires a sales call regardless of company size. Usermaven bundles the same CRM-based attribution with a full product analytics layer, covering feature adoption, retention, and DAU/MAU tracking, and publishes transparent pricing from $84 a month. If your team only needs attribution, Cometly goes deeper on that single job. If you also need to understand what users do inside your product after they convert, Usermaven covers both in one subscription.
The tools at a glance
Cometly
B2B SaaS ad attribution that connects every campaign dollar to pipeline created and closed-won ARR.
Cometly is a marketing attribution platform focused entirely on connecting ad spend to closed-won ARR for B2B SaaS companies. It tracks the full funnel from first ad touch through booked demo, deal created, and closed-won revenue, calculating LTV ROAS against actual CRM deal values rather than platform-reported conversion estimates.
A server-side Conversion API recovers sessions lost to ad blockers and iOS tracking restrictions, and the platform auto-detects traffic from ChatGPT, Gemini, Grok, and Google AI Overviews as distinct attribution channels, a capability Usermaven does not have. Enterprise accounts also get an MCP integration that lets users query attribution data through Claude in natural language.
Cometly has no product analytics of its own; it stops at pipeline and revenue attribution. It also has no public pricing at any tier, billing usage-based on website session volume, and every prospect goes through a sales call before getting a quote.
| Feature | Core Usage-based, contact for pricing | Enterprise Custom |
|---|---|---|
| CRM-based ARR attribution | No | Yes |
| Server-side Conversion API | Yes | Yes |
| AI traffic source tracking | Yes | Yes |
| Product analytics | No | No |
| MCP integration | No | Yes |
| White-label delivery | No | No |
Usermaven
AI marketing attribution and product analytics for B2B SaaS teams who need to connect campaigns to revenue.
Usermaven combines marketing attribution with product analytics in one platform, aimed at B2B SaaS companies and the agencies that serve them. The attribution layer connects Google Ads, Meta Ads, and LinkedIn Ads, supports first-touch, last-touch, and multi-touch models, and on the Scale plan adds CRM integration so attribution is calculated against actual closed-won deal values.
The product analytics side covers DAU/WAU/MAU stickiness ratios, feature adoption, funnel analysis, and retention cohorts, which is a genuinely different capability set than Cometly offers. Maven AI, also on Scale, automatically flags anomalies and surfaces insights without requiring custom report building, and pushes summaries into Slack.
Pricing is public: Growth starts at $84 a month with a 14-day free trial, and Scale at $199 a month unlocks CRM attribution, Maven AI, and auto-sync of conversions back to ad networks. The trade-off is that Usermaven uses cookies, so a GDPR consent banner is still required, and the full feature set only arrives at the higher tier.
| Feature | Growth $84/mo | Scale $199/mo | Enterprise Custom |
|---|---|---|---|
| CRM-based ARR attribution | No | Yes | Yes |
| Product analytics | Yes | Yes | Yes |
| Paid ads attribution | No | Yes | Yes |
| Maven AI insights | No | Yes | Yes |
| White-label delivery | Limited | Yes | Yes |
| 14-day free trial | Yes | Yes | No |
Head-to-head feature comparison
| Feature | Cometly | Usermaven |
|---|---|---|
| Primary use case | Ad-to-ARR attribution only | Attribution plus product analytics |
| CRM revenue attribution | Enterprise only | Scale plan and above |
| Product analytics (DAU/MAU, retention) | No | Yes |
| AI traffic source detection | Yes (ChatGPT, Gemini, Grok, AI Overviews) | No |
| AI insight/query layer | Yes (MCP for Claude, Enterprise only) | Yes (Maven AI, Scale plan and above) |
| White-label delivery | No | Yes (Scale plan and above) |
| Public pricing | No | Yes |
| Free trial | Unclear | Yes, 14 days |
| Cookie-based tracking | Unclear | Yes |
| Starting price | Usage-based (contact for pricing) | $84/mo |
Which should you choose?
CometlyUsermavenUsermavenCometlyUsermavenCometlyBoth platforms are built for the same core buyer, a B2B SaaS marketing team that does not trust platform-reported ROAS. Cometly goes deeper on the attribution problem alone, with sharper AI traffic detection and an MCP integration for Claude, but keeps pricing behind a sales call at every tier. Usermaven trades some of that attribution depth for breadth, adding a full product analytics layer and publishing its prices openly with a free trial, though its most useful attribution features do not unlock until the $199 Scale plan.
Bottom line
Pick Cometly if attribution accuracy is the entire problem, your sales cycle is long, and you want AI traffic source detection plus a Claude-native query layer, and you are comfortable going through a sales conversation to get pricing. Pick Usermaven if you want that same CRM-grounded attribution alongside product analytics in one platform, prefer to see pricing upfront, and want to test the product on a 14-day trial before deciding whether Scale's $199-a-month tier is worth it.
Frequently asked questions
Does Usermaven track traffic from ChatGPT or Google AI Overviews the way Cometly does?
No. Cometly automatically identifies and attributes traffic from ChatGPT, Gemini, Grok, and Google AI Overviews as named channels in its dashboard. Usermaven's attribution layer covers Google Ads, Meta Ads, and LinkedIn Ads with first-touch, last-touch, and multi-touch modeling, but it has no published feature for classifying AI-sourced traffic separately.
Which tool gives me product analytics as well as ad attribution?
Usermaven does. It combines marketing attribution with product analytics, covering DAU/WAU/MAU stickiness, feature adoption, funnel analysis, and retention cohorts, in the same platform. Cometly is attribution-only; it has no product usage tracking, so you would need a separate tool for that.
Why does Cometly have no public pricing while Usermaven publishes its plans?
Cometly bills usage-based on website session volume and positions itself as an enterprise-capable attribution platform, so every prospect goes through a sales call to get a quote. Usermaven publishes transparent per-plan pricing starting at $84 a month specifically so smaller B2B SaaS teams can evaluate cost upfront without a sales conversation.
Is Usermaven cookieless like some competitors?
No. Usermaven uses cookies for tracking, so you still need a GDPR-compliant consent banner for European visitors. If a cookieless setup matters more than combined attribution and product analytics, a tool like Plausible or Fathom is a better fit than either Usermaven or Cometly.
Do either of these tools support agencies managing multiple B2B SaaS clients?
Usermaven has a white-label option and multi-workspace support on its Scale and Enterprise plans, making it usable for agencies managing several client accounts under their own brand. Cometly does not offer white-label delivery at any tier, which limits its fit for agencies that need client-facing branded reports.