DAXRM vs Whatagraph in 2026: Free Agency Starter Kit vs Enterprise Data-Blending Platform
One starts free for three clients and bundles an SEO audit and rank tracker with reporting. The other starts at €199 a month, blends 40+ data sources with source groups, and ships API access on its base plan.
DAXRM
Whatagraph- Whatagraph connects to 40+ marketing data sources and includes a public API from its base Go plan (€199/month annual). DAXRM connects to a smaller integration set and restricts API access to its custom-priced Advanced tier.
- DAXRM includes an SEO audit and automated rank tracker on every plan, including the free one. Neither feature appears anywhere in Whatagraph's published feature set.
- Whatagraph's source groups let an agency combine multiple ad accounts or properties, useful for franchise and multi-location clients, into a single reported metric. DAXRM has no equivalent rollup feature.
- DAXRM has a genuinely free Starter plan for three clients. Whatagraph has no free tier and no publicly listed trial, starting at €199/month on an annual contract.
- Whatagraph added AI-powered natural language data querying for ad-hoc exploration. DAXRM has no comparable AI querying feature.
- DAXRM bundles Kanban-based project management into the same workspace as reporting. Whatagraph has no project management feature at any price.
- Whatagraph includes unlimited users, reports, and dashboards on every plan. DAXRM's client account count scales with plan tier and per-account add-on pricing.
DAXRM and Whatagraph sit at opposite ends of the agency reporting market. DAXRM is a consolidation tool for small teams: client accounts, an SEO audit, rank tracking, project management, and reporting for free up to three clients, then $20/month after that. Whatagraph is a data-blending platform for agencies with real scale: 40+ marketing sources, source groups that roll up multiple ad accounts into one metric, natural-language AI querying, and a public API included from its base €199/month plan. Whatagraph has no SEO audit, no rank tracker, and no project management anywhere in its feature set; DAXRM has no source groups and gates API access behind a custom-priced tier instead of shipping it on a base plan. The two rarely compete for the same budget line.
The tools at a glance
DAXRM
All-in-one digital marketing agency CRM with project management, SEO audit, rank tracking, and drag-and-drop client reporting.
DAXRM is built for agencies that have not yet reached the scale where a €199/month data-blending platform pays for itself. The free Starter plan covers three client accounts with 250 tracked keywords, a 250-page SEO audit, and basic reporting, and the Essentials tier at $20/month adds white-label output and automated tracking. Neither of Whatagraph's signature features, source groups or AI-powered natural language querying, exists in DAXRM.
What DAXRM has instead is breadth in a different direction: an SEO audit, a rank tracker with local tracking included, and Kanban-based project management sitting inside the same login as the report builder. Whatagraph has none of those three. Where DAXRM is thinner is integration count and API accessibility: its connector library is smaller than Whatagraph's 40+, and API access is restricted to the custom-priced Advanced tier rather than shipped on a base plan.
For an agency running a handful of clients and wanting SEO monitoring, light project tracking, and reporting from one free-to-start login, DAXRM covers that ground. For an agency already blending data across dozens of ad accounts and multiple locations per client, DAXRM's reporting layer was not built for that complexity.
| Feature | Starter Free | Essentials From $20/mo | Advanced Custom |
|---|---|---|---|
| Client Accounts | 3 | 5+ ($4/account) | Unlimited |
| SEO Audit Pages | 250/mo | 5,000/mo | Custom |
| White-Label Reporting | ✗ | ✓ | ✓ |
| Custom Domains | ✗ | ✗ | ✓ |
| API and Webhooks | ✗ | ✗ | ✓ |
Whatagraph
Multi-source marketing data in one place, built for agencies that live and die by client reports
Whatagraph exists to solve one problem at scale: pulling data from 40+ sources, Google Ads, Meta, LinkedIn, HubSpot, Shopify, and more, into consistent, white-labeled reports without a team manually exporting spreadsheets every reporting cycle. Source groups, its most distinctive feature, let an agency combine data from several ad accounts or properties into a single reported metric, which matters for multi-location and franchise clients that DAXRM has no equivalent way to handle.
Unlike DAXRM, Whatagraph includes API access from its base Go plan rather than gating it behind a custom or steeply priced tier, which matters for agencies building custom client portals or piping Whatagraph data into a broader stack. It has also added AI-powered natural language querying, letting a user ask a question in plain text and get a chart back, though the platform notes this is more useful for ad-hoc exploration than production reporting.
None of this is built around SEO. There is no audit tool and no rank tracker anywhere in Whatagraph, and there is no free tier or public trial: pricing starts at €199/month on the annual Go plan and jumps to €699/month for Max, which adds a dedicated Customer Success Manager and advanced source group functionality. This is a platform priced and built for agencies managing 15 or more client accounts across a genuinely fragmented channel mix.
| Feature | Go (Annual) €199/month | Go (Monthly) €249/month | Max €699/month | Prime Contact for pricing |
|---|---|---|---|---|
| Data sources | 40+ | 40+ | 40+ | 40+ |
| API access | ✓ | ✓ | ✓ | ✓ |
| Source groups | Limited | Limited | Advanced | Advanced |
| Dedicated CSM | ✗ | ✗ | ✓ | ✓ |
Head-to-head feature comparison
| Feature | DAXRM | Whatagraph |
|---|---|---|
| Starting price | Free (Starter), $20/mo (Essentials) | €199/month (Go, annual) |
| Free tier | Yes, 3 client accounts | No, no public trial listed |
| White-label reporting with custom domain | White-label on Essentials; custom domain on Advanced only | Yes, on every plan including custom domain |
| Marketing data integrations | Google Ads, Meta, Search Console, Analytics; smaller library than Whatagraph | 40+, including Google Ads, GA4, Facebook, LinkedIn, HubSpot, Shopify |
| Source groups / multi-account rollups | No | Yes, limited on Go, advanced on Max/Prime |
| AI data querying | No | Yes, natural language querying |
| SEO audit | Yes, up to 5,000 pages/mo on Essentials | No |
| Rank tracking | Yes, automated on paid plans, plus local rank tracking | No |
| Project management | Yes, Kanban and list views | No |
| API access | Advanced tier only (custom pricing) | Yes, from the Go plan |
| Users included | Scales per client account | Unlimited on every plan |
| Dedicated CSM | No | Max and Prime plans |
Which should you choose?
DAXRMWhatagraphDAXRMWhatagraphWhatagraphDAXRMWhatagraphThe honest comparison here is less "which tool is better" and more "which tool matches your agency's current scale." DAXRM is priced and built for a team still consolidating point tools into one free-to-start login, with an SEO audit and rank tracker Whatagraph simply does not offer. Whatagraph is priced and built for a team that has outgrown manual data assembly across a genuinely fragmented channel mix and needs source groups and API access to keep reporting from becoming a full-time job. Neither tool is trying to serve the other's buyer, which is why the ten-times price gap between DAXRM's $20/month and Whatagraph's €199/month makes sense rather than signaling that one is simply overpriced.
Bottom line
Start with DAXRM's free plan if the agency is small enough that SEO auditing, rank tracking, and light project management matter more than blending 40+ data sources. Move to Whatagraph once the client roster crosses into the 15-to-50 range and manual report assembly across a fragmented channel mix is costing real hours each month; the €199/month entry price is easier to justify against that labor cost than against a smaller agency's budget. Agencies that need both SEO monitoring and heavy multi-source data blending will end up paying for two tools, since neither one replicates the other's core feature set.
Frequently asked questions
Is Whatagraph worth €199 a month over DAXRM's free plan for a small agency?
Usually not. Whatagraph is priced and built for agencies managing 15 or more client accounts across a fragmented channel mix; DAXRM's free Starter plan covers three clients with an SEO audit and rank tracker included at no cost, which is a better starting point for a small team before that volume of clients justifies Whatagraph's price.
Does DAXRM have anything like Whatagraph's source groups?
DAXRM has no equivalent to Whatagraph's source groups, which let an agency combine multiple ad accounts or properties, useful for franchise and multi-location clients, into a single reported metric without manual rollups. DAXRM reports on each connected account individually instead.
Can I run SEO audits or track keyword rankings in Whatagraph?
No, based on Whatagraph's published feature set. Whatagraph is focused on blending marketing data from 40+ sources into reports and dashboards, with no SEO audit tool or rank tracker anywhere in the platform. DAXRM includes both on every plan, including the free tier.
Which tool gives easier API access, DAXRM or Whatagraph?
Whatagraph is easier here: API access is included from its base Go plan at €199/month, no separate sales conversation required. DAXRM restricts API and webhook access to its custom-priced Advanced tier, which requires contacting sales, so agencies wanting programmatic access on a fixed, known price will find Whatagraph more accessible.
Does Whatagraph offer a free trial like DAXRM's free plan?
Whatagraph does not publicly list a self-serve free trial and has no permanent free tier; pricing starts at €199/month on the annual Go plan. DAXRM's Starter plan is free indefinitely for up to three client accounts, with no credit card or trial period involved.
Is DAXRM or Whatagraph better for a franchise or multi-location client?
Whatagraph is the better fit for multi-location reporting, since its source groups feature is specifically built to combine data across several accounts or properties, common in franchise and multi-site businesses, into one rolled-up metric. DAXRM has no comparable rollup feature and reports on each client account individually.