JustReachOut vs WhitePress in 2026: AI pitch software vs a 30-country publisher marketplace
One tool gives you a 700,000-contact journalist database and an AI that drafts your pitches. The other hands you a marketplace of publishers across 30+ countries and lets you buy placements directly.
JustReachOut
WhitePress- JustReachOut's AI pitch engine reads a journalist's recent articles and drafts a personalised pitch email automatically. WhitePress has no equivalent AI-drafting layer; it is a placement marketplace, not an outreach tool.
- WhitePress explicitly markets its placements as building visibility in ChatGPT, Google AI Overviews, and other LLM-based systems. JustReachOut's own materials make no such AI-visibility claim.
- JustReachOut's core asset is a 700,000+ journalist database with human-verified email addresses. WhitePress does not publish a discrete contact count; it advertises a publisher network spanning 30+ countries and over 20 languages instead.
- JustReachOut publishes fixed monthly pricing starting at $147/month. WhitePress requires registration before any publisher rate is shown, since pricing is set per placement by each individual publisher.
- WhitePress bundles a copywriting service and a backlink management module for tracking live placements. JustReachOut offers neither; pitch drafting is for journalist outreach, not article content, and there is no built-in link tracker.
- JustReachOut includes broken link building and podcast/guest post prospecting in every tier. WhitePress's marketplace is built around article publication and link insertion, without a broken link building workflow.
- WhitePress runs a separate Digital PR service aimed at top-tier English-language outlets, distinct from its self-serve marketplace browsing. JustReachOut's comparable high-touch option is its $1,997/month White Glove tier, where its own team executes the campaign.
JustReachOut and WhitePress both end in a backlink or a brand mention, but they get there through opposite models. JustReachOut is software: you get a searchable database of 700,000+ journalists with human-verified emails, an AI that reads a reporter's recent articles and drafts a pitch, and tools for podcast booking and broken link building layered on top. You do the outreach; the software makes the research and drafting faster. WhitePress is a marketplace: publishers in more than 30 countries list article and link-insertion slots, you browse and buy, and WhitePress increasingly frames those placements as building visibility in ChatGPT and Google AI Overviews, not just classic search rankings. Picking between them is less about which is "better" and more about whether you want to run your own pitching, or pay publishers directly through a managed international network.
The tools at a glance
JustReachOut
AI-powered PR outreach software for finding journalists and securing press coverage and backlinks
JustReachOut is built for teams that want to run their own PR and outreach campaigns rather than hand them to an agency or buy placements outright. The foundation is a database of over 700,000 journalists with manually verified email addresses, searchable by topic, publication, beat, and geography, plus a responsiveness score built from historical outreach on the platform.
The AI pitch engine is what separates it from a plain contact database: it reads a journalist's recent articles, identifies the angles they cover, and drafts a personalised pitch email as a starting point. That cuts the research time that normally eats up an outreach campaign. The same subscription also includes podcast and guest post prospecting and a broken link building tool, so a single plan covers several link-building tactics rather than just journalist pitching.
The catch is volume. Monthly email send limits are tight: 100 on Starter, 300 on Advanced. There is no API, so nothing connects to a CRM without a manual export, and brand caps (1 on Starter, 5 on Advanced) make running several client accounts expensive. For a focused, one- or two-brand outreach programme the tool does its job well. For an agency running high-volume campaigns across many clients, the limits show up fast.
| Feature | Starter Outreach $147/month | Advanced Outreach $247/month | Ultimate Outreach $497/month | White Glove $1,997/month |
|---|---|---|---|---|
| Email sends per month | 100 | 300 | 1,000 | 5,000+ |
| Brands/clients | 1 | 5 | 10 | 10+ |
| AI pitch engine | ✓ | ✓ | ✓ | ✓ |
| API access | ✗ | ✗ | ✗ | ✗ |
| Done-for-you execution | ✗ | ✗ | ✗ | ✓ |
WhitePress
Global link building and digital PR marketplace connecting brands with publishers across 30+ countries for SEO, AI visibility, and LLM citation building
WhitePress is a link building and digital PR marketplace founded in Poland in 2013 and backed by the publicly traded RTB Group. Instead of a database you search and pitch yourself, it connects advertisers directly with a network of publishers across more than 30 countries and 20+ languages, covering article publication, link insertion, copywriting, and a dedicated Digital PR service for top English-language outlets.
What sets WhitePress apart from an older-style link marketplace is the framing: it explicitly positions placements as building visibility in Google Search, ChatGPT, AI Overviews, and other AI-based systems, on the logic that brand mentions on authoritative sites now matter for LLM citation as much as for PageRank. A built-in backlink management module tracks the live status of every link placed through the platform, and a free SEO audit gives new users an entry point before they commit.
The friction is pricing visibility. Publishers set their own rates, and nothing is shown until you register, so there is no quick way to gauge cost before signing up. There is also no published self-serve plan structure, which makes it harder to tell up front what fee model applies to a given service type. For a team running placements in a single English-language market, that opacity is a real hurdle; for one running multilingual campaigns across several countries, the network depth tends to outweigh it.
| Feature | Pay-per-placement Contact for pricing |
|---|---|
| Article publication | Available |
| Link insertion | Available |
| Copywriting | Available |
| Digital PR | Available |
| Backlink management | Included |
| Publisher network countries | 30+ |
Head-to-head feature comparison
| Feature | JustReachOut | WhitePress |
|---|---|---|
| Core model | Self-serve outreach software with a searchable contact database | Managed marketplace, publishers set and fulfil each placement |
| Journalist / publisher network size | 700,000+ human-verified journalist contacts | Publisher network across 30+ countries, 20+ languages |
| AI-drafted pitch personalisation | Yes (AI reads journalist articles and drafts a pitch) | No |
| AI visibility / LLM citation positioning | No | Yes (explicit ChatGPT, AI Overviews, LLM citation framing) |
| Guest post / article placement | Yes (guest post prospecting) | Yes (article publication and link insertion) |
| Broken link building | Yes | No |
| Copywriting / content service | No | Yes (integrated copywriting service) |
| High-authority editorial placements | Yes (journalist pitching to publications; White Glove tier for done-for-you execution) | Yes (dedicated Digital PR service for top English-language outlets) |
| Backlink tracking / management | No | Yes (built-in backlink management module) |
| Free trial or free tool | Yes (7-day free trial on monthly plans) | Yes (free SEO audit tool) |
| API access | No | Not publicly documented |
| Starting price | $147/month | Contact for pricing (pay-per-placement) |
Considering AI Peekaboo alongside JustReachOut and WhitePress?
WhitePress talks about ChatGPT and AI Overviews visibility, and JustReachOut gets your brand mentioned in press coverage, but neither tool tells you whether any of that placement work actually shows up when someone asks an AI model about your category. They get the links and mentions out into the world; they do not measure what happens after. AI Peekaboo tracks brand mentions and citations across AI engines directly, so an agency running outreach through JustReachOut or buying placements through WhitePress can see whether the resulting coverage is actually moving the needle on AI visibility, not just assume it from a marketing claim.
Read the AI Peekaboo review →Which should you choose?
JustReachOutWhitePressWhitePressJustReachOutWhitePressJustReachOutJustReachOutThese two tools are not really competing for the same budget line. JustReachOut is something you operate: you own the campaign, the AI just speeds up the drafting and research. WhitePress is something you buy from: publishers set the terms, you pick placements, and WhitePress manages the transaction and delivery. A team that wants control over pitch quality and journalist relationships will get more out of JustReachOut's database and AI drafting. A team that needs link placements in a dozen languages by next quarter will get there faster through WhitePress's existing publisher relationships than by building outreach lists market by market.
Bottom line
Start with JustReachOut's 7-day trial if your link building is really PR outreach: you have a story, you need to find the right journalists, and you want AI help drafting the first pitch. Register with WhitePress if you need placements across multiple countries and languages fast, and you are comfortable buying rather than pitching. Agencies serving both English-language PR clients and international SEO clients will likely end up needing both tools rather than picking one.
Frequently asked questions
Is JustReachOut or WhitePress better for getting brand mentions that show up in ChatGPT or Google AI Overviews?
WhitePress is the one that explicitly markets its placements this way, describing its service as building brand visibility in Google Search, ChatGPT, AI Overviews, and other AI-based systems. JustReachOut's own materials focus on journalist pitching and press coverage and make no comparable AI-visibility claim, though press coverage secured through any outreach tool can still get picked up and cited by AI models independently of how the tool markets itself.
How does JustReachOut pricing compare to WhitePress for a small agency running outreach for multiple clients?
JustReachOut has fixed monthly pricing from $147 for Starter up to $497 for Ultimate, but caps brands at 1, 5, and 10 respectively, so a multi-client agency needs at least the Ultimate tier to cover 10 accounts. WhitePress has no published subscription tiers at all; publishers set individual placement prices that are only visible after registering, so total agency cost depends entirely on how many placements are bought and from which publishers.
Does WhitePress publish its pricing before you sign up?
WhitePress does not publish pricing publicly. Each publisher in the network sets its own rate for article publication or link insertion, and those rates only become visible once you register on the platform, which adds a step to cost comparison that a fixed-tier tool like JustReachOut does not require.
Can JustReachOut be used for link building outside English-language markets?
JustReachOut's own materials do not describe country or language coverage for its journalist database, so there is no stated international breadth to point to. WhitePress is the tool built specifically for this: its publisher network spans more than 30 countries and over 20 languages, making it the more direct option for multilingual placements.
Which has the bigger network, JustReachOut's journalist database or WhitePress's publisher marketplace?
JustReachOut publishes a specific number: over 700,000 journalist contacts with human-verified emails. WhitePress does not publish a contact or publisher count, describing its reach instead as a network across 30+ countries and 20+ languages, so the two numbers are not directly comparable since one counts individual contacts and the other counts markets covered.
Do JustReachOut and WhitePress offer a free trial before you pay?
JustReachOut offers a 7-day free trial on all monthly plans, giving access to the journalist database, AI pitch engine, and outreach tools. WhitePress does not offer a trial of its marketplace; it offers a free SEO audit tool for new users, which is a lead-generation feature rather than access to the placement marketplace itself.