Keyword.com vs STAT Search Analytics in 2026: Self-serve AI visibility pricing vs enterprise-scale tracking from Moz
Keyword.com is a self-serve rank tracker with AI visibility add-ons starting at $7 a month. STAT, part of Moz, tracks millions of keywords daily with 75+ SERP feature types and five AI platforms, but requires a sales call and publishes no pricing.
Keyword.com
STAT Search Analytics- STAT tracks AI brand visibility across five platforms: ChatGPT, Gemini, Perplexity, Claude, and Google AI Mode. Keyword.com covers three: ChatGPT, Perplexity, and Gemini, plus Google AI Overviews.
- STAT requires a sales conversation with no published pricing. Keyword.com is fully self-serve, starting at $7/month for rank tracking and $39/month for AI visibility.
- STAT has no built-in white-label report generator; agencies build their own branded reporting through the API. Keyword.com includes white-label domains on every plan, including its $7/month entry tier.
- STAT tracks 75+ SERP feature types daily, including AI Overviews, Knowledge Panels, and shopping results. Keyword.com does not publish feature-type tracking at this depth.
- STAT is built for accounts tracking millions of keywords with custom segmentation across 1.25 billion keyword suggestions. Keyword.com is aimed at agencies and freelancers managing more modest client lists.
- STAT's API is designed for high-volume exports into BI tools like Looker or Tableau. Keyword.com's API is included on every paid plan but documented unevenly, according to the platform's own listed limitations.
Keyword.com and STAT Search Analytics both monitor AI answer engines alongside traditional rankings, but they're built for completely different account sizes. Keyword.com is self-serve from $7 a month, with AI visibility tracking across ChatGPT, Perplexity, and Gemini added for $39 a month. STAT, now part of Moz, is built for accounts tracking millions of keywords daily, with 75+ SERP feature types and AI monitoring that extends to Claude and Google AI Mode as well, but there's no published price and no way to buy without a sales conversation. If you're comparing these two seriously, you've probably already answered the question of whether you're an agency-scale account or an enterprise one.
The tools at a glance
Keyword.com
Rank tracker and AI visibility monitoring for SEO agencies, starting at $7/month.
Keyword.com sells rank tracking and AI visibility separately, starting at $7/month for standard Google position tracking and rising to $39/month for the AI Visibility tier, which covers ChatGPT, Perplexity, and Gemini brand mentions plus Google AI Overviews monitoring. That modular pricing means an agency can start cheap and add AI reporting only once a client actually asks for it.
API access and white-label domains ship on every plan, which keeps agencies able to deliver branded reports without an enterprise contract. The trade-off against a platform like STAT is scale and depth: Keyword.com doesn't publish SERP feature-type tracking, doesn't offer custom keyword segmentation, and its AI coverage stops at three LLMs rather than STAT's five.
For a solo consultant or small agency, none of that gap matters much. Keyword.com is built to be bought without a sales call and used the same day, which is exactly the workflow STAT does not support.
| Feature | Search Visibility $7/month | 360 Visibility $33/month | AI Visibility $39/month | Custom Plan Contact for pricing |
|---|---|---|---|---|
| Google rank tracking | Yes | Yes | No | Yes |
| AI Overviews monitoring | No | Yes | Yes | Yes |
| LLM brand mentions | No | Yes | Yes | Yes |
| White-label domain | Yes | Yes | Yes | Yes |
| API access | Yes | Yes | Yes | Yes |
STAT Search Analytics
Enterprise rank tracking at scale with daily SERP data, 75+ SERP feature types, and AI brand visibility monitoring from Moz.
STAT is the tool enterprise SEO teams reach for once they've outgrown standard rank trackers that cap out around tens of thousands of keywords. Now part of Moz, it checks every tracked keyword daily, regardless of account size, and identifies over 75 distinct SERP feature types, including AI Overviews, featured snippets, Knowledge Panels, and shopping results.
The AI visibility layer covers ChatGPT, Gemini, Perplexity, Claude, and Google AI Mode, tracking both your own brand mentions and competitor brand appearances across those platforms. Custom segmentation lets you build keyword clusters that mirror product lines, markets, or campaigns, drawing on a database of 1.25 billion keyword suggestions to populate them.
None of this is available without going through Moz's sales process; there's no published pricing and no self-serve signup. There's also no built-in white-label report generator, agencies build their own branded reporting through STAT's API instead. That API is designed for the data volumes enterprise accounts generate, which is a different problem than what a smaller rank tracker's API needs to solve.
| Feature | Enterprise Contact for pricing |
|---|---|
| Keywords | Millions (custom) |
| Daily tracking | ✓ |
| SERP feature tracking (75+ types) | ✓ |
| AI visibility monitoring | ✓ |
| API access | ✓ |
| Custom segmentation | ✓ |
| Dedicated support | ✓ |
Head-to-head feature comparison
| Feature | Keyword.com | STAT Search Analytics |
|---|---|---|
| AI platforms tracked | ChatGPT, Perplexity, Gemini, plus Google AI Overviews | ChatGPT, Gemini, Perplexity, Claude, Google AI Mode |
| SERP feature-type tracking | Not published at STAT's depth | 75+ types |
| Daily tracking at scale | Daily, standard rank tracking | Yes, up to millions of keywords |
| Custom keyword segmentation | No | Yes, 1.25B keyword suggestions |
| White-label reporting | Yes, on every tier | No built-in module |
| API access | Yes, on every tier | Yes, built for high-volume exports |
| Self-serve signup | Yes | No, contact sales |
| Starting price | $7/month | Contact for pricing |
Broad AI coverage still comes with a catch on both sides here
STAT tracks Claude and Google AI Mode, which Keyword.com does not, but getting there means an enterprise sales process with no published price and no self-serve white-label reporting. Keyword.com is self-serve and includes white-label domains everywhere, but its AI coverage stops at three engines. AI Peekaboo is self-serve from $50 a month, tracks a broad set of AI answer engines, and ships white-label reports plus a read and write API on every plan, so agencies get the coverage without either the enterprise sales process or the missing platforms.
Read the AI Peekaboo review →Which should you choose?
STAT Search AnalyticsKeyword.comSTAT Search AnalyticsKeyword.comSTAT Search AnalyticsKeyword.comThis comparison mostly resolves on scale, not features. STAT does more, tracks more AI platforms, and handles far larger keyword volumes, but every bit of that comes wrapped in an enterprise sales process with no visible price tag and no white-label reporting out of the box. Keyword.com does less, misses Claude and AI Mode, but you can buy it in five minutes and it hands you a white-label domain and API key immediately. If your keyword volume and budget are enterprise-scale, STAT's depth is worth the sales call. If they're not, none of STAT's extra 75 SERP feature types will matter to you.
Bottom line
Book a STAT demo if you're tracking hundreds of thousands of keywords or need Claude and Google AI Mode coverage specifically, the depth is real but budget for an enterprise sales cycle and building your own white-label layer. Sign up for Keyword.com if you want AI visibility tracking and white-label reporting today, without a sales call, and your keyword volumes are agency-sized rather than enterprise-sized.
Frequently asked questions
Does STAT Search Analytics track more AI platforms than Keyword.com?
Yes, STAT monitors brand visibility across five AI platforms: ChatGPT, Gemini, Perplexity, Claude, and Google AI Mode. Keyword.com covers three: ChatGPT, Perplexity, and Gemini, plus Google AI Overviews monitoring. If Claude or AI Mode coverage is a specific requirement, STAT is currently the only one of the two that offers it.
Can I sign up for STAT Search Analytics without talking to sales?
No, STAT does not offer self-serve signup or published pricing; account access goes through a sales process with Moz. Keyword.com is fully self-serve, with plans starting at $7/month that you can purchase and start using immediately, no sales conversation required.
Is Keyword.com powerful enough for an enterprise account tracking millions of keywords?
Keyword.com's own data doesn't describe support for millions of keywords or the kind of custom segmentation STAT offers across its 1.25 billion keyword suggestion database. STAT is purpose-built for that scale. If you're tracking under roughly 20,000 to 50,000 keywords, Keyword.com's tier structure is likely a simpler and cheaper fit.
Does STAT offer white-label reporting for agency clients?
No, STAT does not have a built-in white-label report generator; agencies typically build their own branded reporting by pulling data through STAT's API into custom dashboards or templates. Keyword.com includes white-label domains on every plan, including its $7/month entry tier, with no custom build required.
Which tool has the more complete API for building custom dashboards?
STAT's API is designed for high-volume data extraction into BI tools like Looker or Tableau, built for the data volumes enterprise accounts generate. Keyword.com includes API access on every paid plan starting at $7/month, but the platform's own documentation is uneven in places, which can slow down more complex integrations.