Keyword.com vs Whatsmyserp in 2026: AI visibility tracking vs unlimited on-demand rank refreshes
One tool added AI visibility tracking on top of rank tracking. The other stayed a pure Google rank tracker and doubled down on unlimited on-demand refreshes and white-label reports at every tier.
Keyword.com
Whatsmyserp- Whatsmyserp does not track AI visibility in any form. Its own FAQ page recommends AI Peekaboo or TrueRanker for teams that need LLM brand monitoring.
- Keyword.com tracks ChatGPT, Perplexity, and Gemini brand mentions plus Google AI Overviews, but only on its $33/month 360 plan or $39/month AI Visibility tier.
- Whatsmyserp offers unlimited on-demand keyword refreshes on every plan, a genuinely uncommon feature since most rank trackers ration manual checks.
- Whatsmyserp has no API access at any pricing tier. Keyword.com includes API access on every paid plan, though the documentation has known gaps.
- Keyword.com's cheapest tier is $7/month for rank tracking alone. Whatsmyserp's cheapest tier is $19.99/month, but it includes white-label reports and position alerts that Keyword.com does not bundle at $7.
- Whatsmyserp scores higher on ease of use (8.5 vs 8.0) but Keyword.com scores higher overall (7.4 vs 7.1), mainly on API and AI-tracking breadth.
Keyword.com and Whatsmyserp both target agencies that want affordable, white-label-friendly rank tracking, but they made different bets about what to build next. Keyword.com added AI visibility monitoring across ChatGPT, Perplexity, and Gemini, plus Google AI Overviews, on top of its core rank tracker. Whatsmyserp stayed focused on Google rank tracking and put its engineering effort into unlimited on-demand keyword refreshes, a feature most competitors ration, at every price tier starting at $19.99/month. Neither tool has an API that a developer would call complete, but only one of them has an API at all: Whatsmyserp has none. If a client has ever asked whether your reporting covers ChatGPT or Google AI Overviews, that alone settles which of these two can answer yes.
The tools at a glance
Keyword.com
Rank tracker and AI visibility monitoring for SEO agencies, starting at $7/month.
Keyword.com is a modular rank tracker that lets you buy Google rank tracking on its own for $7/month, or add AI visibility tracking across ChatGPT, Perplexity, and Gemini, plus Google AI Overviews monitoring, for $39/month, or take both together in the $33/month 360 plan. White-label domain support and API access are included on every paid tier, not held back for a higher plan.
The core rank tracking covers desktop and mobile splits with multi-location support and daily updates, which is standard for the category. What sets it apart from Whatsmyserp is that it actually has an answer when a client asks about AI search visibility, even if the API documentation and support response times are rougher than a more established competitor.
Where it loses ground to Whatsmyserp is polish and refresh flexibility. There is no unlimited on-demand refresh feature and no position-change alert system, both of which Whatsmyserp includes at every tier.
| Feature | Search Visibility $7/month | 360 Visibility $33/month | AI Visibility $39/month | Custom Plan Contact for pricing |
|---|---|---|---|---|
| Google rank tracking | Yes | Yes | No | Yes |
| AI Overviews monitoring | No | Yes | Yes | Yes |
| LLM brand mentions | No | Yes | Yes | Yes |
| White-label domain | Yes | Yes | Yes | Yes |
| API access | Yes | Yes | Yes | Yes |
Whatsmyserp
Daily rank tracking with unlimited on-demand keyword refreshes and white-label client reporting from $19.99/month.
Whatsmyserp is a focused Google rank tracker built around one standout feature: unlimited on-demand keyword refreshes on every plan. Most rank trackers ration manual checks or charge extra for them; Whatsmyserp lets you trigger a live check anytime, which is genuinely useful right after publishing content or building a link and wanting to see the impact immediately rather than waiting for the next scheduled update.
White-label client reporting is included from the $19.99/month Starter plan, which is unusual since most competitors reserve white-label for a mid or top tier. Position change alerts and local geo-location tracking round out a feature set that is narrow but well-executed for agencies whose core deliverable is a clean, branded rank report.
The gaps are explicit rather than implied. There is no API at any pricing tier, so programmatic access to rank data is not possible. There is no backlink monitoring and no AI visibility tracking of any kind, and the platform's own FAQ tells users to look elsewhere, at AI Peekaboo or TrueRanker, if AI search monitoring is a requirement.
| Feature | Starter $19.99/mo | Premium $29.99/mo | Professional $59.99/mo |
|---|---|---|---|
| Daily rank updates | ✓ | ✓ | ✓ |
| On-demand refreshes | Unlimited | Unlimited | Unlimited |
| White-label reports | ✓ | ✓ | ✓ |
| Local geo-location tracking | ✓ | ✓ | ✓ |
| Position change alerts | ✓ | ✓ | ✓ |
| API access | ✗ | ✗ | ✗ |
Head-to-head feature comparison
| Feature | Keyword.com | Whatsmyserp |
|---|---|---|
| Google rank tracking | Yes (Search Visibility tier and above) | Yes, all plans |
| AI visibility tracking | ChatGPT, Perplexity, Gemini, Google AI Overviews | No |
| On-demand refresh limits | Not unlimited (not advertised) | Unlimited, all plans |
| Position change alerts | No | Yes, all plans |
| White-label delivery | Yes, all paid tiers | Yes, all plans |
| API access | Yes, all paid tiers | No |
| Backlink monitoring | No | No |
| Local / geo rank tracking | Multi-location supported | Yes, local geo-location |
| Starting price | $7/mo | $19.99/mo |
Considering AI Peekaboo alongside Keyword.com and Whatsmyserp?
Whatsmyserp has zero AI visibility capability today, its own FAQ tells users to look elsewhere. Keyword.com does track AI visibility, but only on its $33/month or $39/month plans, and the model coverage stops at ChatGPT, Perplexity, and Gemini with no Claude and no Google AI Mode. AI Peekaboo is a dedicated AI-visibility platform that tracks ChatGPT, Gemini, Perplexity, Google AI Overviews, and Google AI Mode, with a read and write API and white-label guest links on every plan from $50/month. It does not do Google rank tracking at all, so agencies using Whatsmyserp for its unlimited on-demand refreshes, or Keyword.com for its low entry price, would pair either one with AI Peekaboo rather than replace it. For any account where the client is asking about AI search visibility specifically, this is the more focused tool.
Read the AI Peekaboo review →Which should you choose?
Keyword.comWhatsmyserpKeyword.comWhatsmyserpWhatsmyserpKeyword.comWhatsmyserpThis comparison is less about overlapping features and more about what each tool chose not to build. Whatsmyserp chose depth in one lane: unlimited on-demand rank refreshes, white-label reports from the cheapest tier, and position alerts, with no API and no AI tracking at all. Keyword.com chose breadth: a cheaper entry price, an included API, and genuine AI visibility tracking, at the cost of the refresh flexibility and alerting that Whatsmyserp built in. If your clients only ever ask about Google rankings, Whatsmyserp's narrower focus is arguably better executed. If AI search visibility comes up even occasionally, Whatsmyserp cannot help at all, and Keyword.com becomes the only option of the two.
Bottom line
Choose Whatsmyserp if your accounts are pure Google rank tracking, you value unlimited on-demand refreshes and alerts, and API access is not a requirement. Choose Keyword.com if there is any chance a client asks about ChatGPT, Perplexity, Gemini, or Google AI Overviews visibility, since Whatsmyserp has no answer for that today and its own site says so. On overall review score Keyword.com edges ahead at 7.4 versus Whatsmyserp's 7.1, driven almost entirely by API access and AI-tracking breadth rather than core rank tracking quality, where Whatsmyserp actually scores higher on ease of use.
Frequently asked questions
Does Whatsmyserp track AI visibility like ChatGPT or Google AI Overviews?
Whatsmyserp does not track AI visibility in any form. It is focused entirely on Google keyword position tracking, and its own FAQ page directs users who need LLM brand monitoring to AI Peekaboo or TrueRanker instead.
Which tool has an API, Keyword.com or Whatsmyserp?
Keyword.com includes API access on every paid plan, though the documentation has known gaps that can slow integration work. Whatsmyserp has no API at any pricing tier, so there is no way to pull its rank data into a custom dashboard or workflow.
Is Whatsmyserp cheaper than Keyword.com for basic rank tracking?
Keyword.com is cheaper at the entry level, with Search Visibility at $7/month versus Whatsmyserp's Starter plan at $19.99/month. Whatsmyserp's higher starting price includes white-label reports and unlimited on-demand refreshes from day one, features Keyword.com either does not offer at all (refresh limits) or includes at the same $7 tier (white-label).
What does unlimited on-demand refresh mean and does Keyword.com have it?
Unlimited on-demand refresh means you can trigger a live rank check for any keyword at any time, without a quota, instead of waiting for the next scheduled update. Whatsmyserp offers this on all its plans. Keyword.com does not advertise an unlimited on-demand refresh feature, so if instant re-checks after a content or link change matter to your workflow, Whatsmyserp is the stronger fit.
Can I use either tool for white-label client reporting?
Both tools include white-label features from their cheapest paid tier. Keyword.com offers a white-label domain for report delivery starting at $7/month, and Whatsmyserp offers white-label branded reports starting at $19.99/month. Neither requires stepping up to a top-tier plan for this.
Which tool should an agency pick if AI search visibility might come up with a future client?
Keyword.com is the safer choice if AI search visibility could become a requirement, since it already tracks ChatGPT, Perplexity, and Gemini brand mentions plus Google AI Overviews on its 360 and AI Visibility plans. Whatsmyserp has no AI tracking roadmap indicated anywhere in its own materials, so an agency on Whatsmyserp would need to add a second tool, such as Keyword.com or AI Peekaboo, the moment a client asks about it.