Keyword Tool vs Keywords Everywhere in 2026: A standalone research app vs an inline browser extension
One is a 15-platform autocomplete research tool with an API and MCP server, starting at $88 a month for real data. The other overlays search volume and CPC directly on Google, YouTube, and Amazon as you browse, from $7 a month.
Keyword Tool
Keywords Everywhere- Keyword Tool covers 15 autocomplete sources including TikTok and Perplexity. Keywords Everywhere covers 20+ platforms including ChatGPT, Claude, Gemini, and DeepSeek inline.
- Keywords Everywhere starts at $7 a month on a credit-based model. Keyword Tool's cheapest paid plan with real volume data is $88 a month ($68/mo billed annually).
- Keyword Tool's free tier gives unlimited keyword suggestions with no volume or CPC data. Keywords Everywhere requires a paid plan for volume and CPC, though some features like prompt templates are free.
- Keyword Tool offers an API and MCP server from its paid tiers, with MCP server access starting on the Growth plan at $188 a month.
- Keywords Everywhere is a browser extension for Chrome, Firefox, and Edge with over 1.5 million users, delivering data inline rather than in a separate app.
- Neither tool offers white-label reporting on any plan, which limits both for agencies that need client-branded deliverables.
- Keywords Everywhere's credits expire after 12 months, so light users need to size their plan down. Keyword Tool has no credit expiry, just a flat monthly tier.
Keyword Tool and Keywords Everywhere solve the same underlying problem, finding keywords with real search demand, but they hand you the data in completely different ways. Keyword Tool is a destination: you open the app, pick a platform from 15 options including Google, TikTok, and Perplexity, and pull long-tail autocomplete suggestions in a dedicated interface, with paid plans starting at $88 a month for volume and CPC data. Keywords Everywhere is a browser extension that rides along with you on Google, YouTube, Amazon, and more than 15 other sites, showing search volume and competition inline without a separate tab, on a credit-based plan starting at $7 a month. Both have added MCP integrations and, in Keywords Everywhere's case, ChatGPT and Claude overlays, but the core difference is workflow: do you want to visit a tool to research, or have the data follow you while you work? That distinction, more than any single feature, is what should drive the pick.
The tools at a glance
Keyword Tool
Multi-platform keyword research tool generating long-tail suggestions from autocomplete data across 15 search engines and marketplaces
Keyword Tool pulls suggestions directly from the autocomplete systems of the platforms it supports, rather than modeling search behavior from a database. That means the keywords it returns reflect queries people are actually typing, which tends to surface long-tail and question-based variations that database-driven tools miss.
It covers 15 sources: Google, YouTube, Bing, Amazon, eBay, the App Store, Play Store, Instagram, Twitter, Pinterest, TikTok, Etsy, and Perplexity. Paid plans add search volume, CPC, and competition data sourced from Google Ads, plus bulk keyword upload and CSV export. An API and MCP server are available from the Starter and Growth tiers respectively, which makes it a real option for developers building keyword data into AI-assisted tools rather than just researching manually.
The trade-off is price. The free tier is genuinely useful for ideation but has no volume data at all, and the jump to paid starts at $88 a month, which is steep for a tool that does not do rank tracking or site auditing. There is also no white-label option, so agencies delivering branded client reports need a second tool for that layer.
| Feature | Free Free | Starter $88/month ($68/mo annual) | Growth $188/month ($148/mo annual) | Scale $388/month ($308/mo annual) | Agency $788/month ($628/mo annual) |
|---|---|---|---|---|---|
| Keyword suggestions | ✓ | ✓ | ✓ | ✓ | ✓ |
| Search volume data | ✗ | ✓ | ✓ | ✓ | ✓ |
| Bulk keyword upload | ✗ | ✓ | ✓ | ✓ | ✓ |
| API access | ✗ | ✓ | ✓ | ✓ | ✓ |
| MCP server access | ✗ | ✗ | ✓ | ✓ | ✓ |
| White-label reports | ✗ | ✗ | ✗ | ✗ | ✗ |
Keywords Everywhere
Turn your browser into a keyword research powerhouse across 20+ platforms
Keywords Everywhere is a browser extension for Chrome, Firefox, and Edge that overlays keyword metrics directly on the sites you already visit. Instead of switching tabs, you see search volume, CPC, and competition data inline on Google Search, YouTube, Amazon, eBay, Etsy, and more than 15 other platforms, including ChatGPT, Claude, Gemini, and DeepSeek.
Launched in 2015, it has grown to over 1.5 million users largely on the strength of its simplicity: install the extension, add an API key, and keyword data follows you as you browse rather than requiring a dedicated research session. The credit-based pricing starts at $7 a month, and some features, like AI prompt templates and hashtag generation, are free without a paid plan at all.
The trade-off is that credits expire after 12 months, which punishes infrequent users who stockpile them, and there is no bulk keyword analysis or API until the Gold tier at $40 a month. It also has no project management or rank tracking built in, so it works best as a companion to a heavier SEO tool rather than a full replacement for one.
| Feature | Bronze $7/month | Silver $14/month | Gold $40/month | Platinum $120/month |
|---|---|---|---|---|
| Search volume & CPC | ✓ | ✓ | ✓ | ✓ |
| Competition data | ✓ | ✓ | ✓ | ✓ |
| SEO difficulty scores | ✗ | ✓ | ✓ | ✓ |
| Bulk keyword analysis | ✗ | ✗ | ✓ | ✓ |
| API access | ✗ | ✗ | ✓ | ✓ |
Head-to-head feature comparison
| Feature | Keyword Tool | Keywords Everywhere |
|---|---|---|
| Primary interface | Standalone web app | Browser extension (Chrome, Firefox, Edge) |
| Platforms/sources covered | 15 (Google, YouTube, Bing, Amazon, eBay, App Store, Play Store, Instagram, Twitter, Pinterest, TikTok, Etsy, Perplexity) | 20+ (Google, YouTube, Bing, Amazon, eBay, Etsy, Google Play, Pinterest, Instagram, X, ChatGPT, Claude, Gemini, DeepSeek, and more) |
| Free tier available | Yes (suggestions only, no volume or CPC data) | Yes (prompt templates and some data free without an API key) |
| Bulk keyword upload | Yes (Starter tier and above) | Yes (Gold tier and above, $40/mo) |
| API access | Yes (Starter tier and above, $88/mo) | Yes (Gold tier and above, $40/mo) |
| MCP server or integration | Yes (MCP server from Growth tier, $188/mo) | Yes (MCP integration plus AI prompt templates) |
| AI chat platform coverage (ChatGPT, Claude, Gemini) | Perplexity autocomplete only | ChatGPT, Claude, Gemini, DeepSeek |
| White-label reports | No | No |
| Starting paid price | $88/month (Starter, $68/mo billed annually) | $7/month (Bronze) |
Which should you choose?
Keyword ToolKeywords EverywhereKeyword ToolKeywords EverywhereKeyword ToolKeywords EverywhereKeyword ToolThe price gap here is the real story: Keywords Everywhere's $7 entry point is roughly an eighth of Keyword Tool's $88 paid tier, and for most solo users that difference will outweigh feature parity. But that comparison flatters Keywords Everywhere a little, since credits expire annually and heavy researchers will burn through them fast, pushing regular users toward the $40 Gold plan for bulk analysis and API access. Keyword Tool's pricing looks steep in isolation but includes unlimited paid-tier usage with no credit ceiling, which matters if your research volume is high and unpredictable. The platforms Keyword Tool covers that Keywords Everywhere does not, TikTok and Perplexity autocomplete in particular, are also a real differentiator for anyone researching those channels specifically.
Bottom line
For most freelancers, bloggers, and small teams doing keyword research as part of daily browsing, Keywords Everywhere at $7 to $40 a month is the better value and the better workflow fit. Keyword Tool is worth its higher price only if you specifically need TikTok or Perplexity autocomplete data, unlimited free ideation without volume data, or a dedicated MCP server for a keyword-suggestion agent rather than a passive browser overlay.
Frequently asked questions
Is Keyword Tool or Keywords Everywhere cheaper for a solo freelancer?
Keywords Everywhere is cheaper for most solo freelancers, starting at $7 a month on a credit-based plan versus Keyword Tool's $88-a-month entry price for volume and CPC data. Keyword Tool's free tier is unlimited for keyword suggestions alone, so if you only need ideation without volume numbers, that free tier can substitute for either paid plan.
Can I get keyword data on ChatGPT or Claude with either tool?
Keywords Everywhere overlays keyword data directly on ChatGPT, Claude, Gemini, and DeepSeek as you use them, and includes AI prompt templates for LLM-based research. Keyword Tool has no inline AI chat overlay, though it does pull autocomplete suggestions from Perplexity as one of its 15 supported platforms.
Which tool is better for TikTok keyword research?
Keyword Tool is the better option for TikTok keyword research since TikTok autocomplete is one of its 15 supported platforms, alongside Instagram and Pinterest. Keywords Everywhere does not include TikTok among its 20-plus platform integrations.
Does either tool offer white-label reporting for agencies?
Neither Keyword Tool nor Keywords Everywhere offers white-label reporting on any plan. Agencies that need client-branded keyword deliverables will need to export data from either tool and rebuild reports in a separate platform.
What happens to unused credits on Keywords Everywhere?
Keywords Everywhere credits expire 12 months after purchase, so unused credits do not roll over indefinitely. Light users should choose a lower tier like Bronze or Silver to avoid paying for credits they will not use before expiry, since Keyword Tool's flat monthly tiers have no equivalent expiry mechanic.
Do Keyword Tool and Keywords Everywhere both have an MCP server?
Both tools offer some form of MCP integration for AI-assisted workflows. Keyword Tool's MCP server unlocks on the Growth plan at $188 a month and gives AI assistants direct access to keyword suggestion data, while Keywords Everywhere's MCP integration connects its browsing-based keyword data into agent workflows from the Gold tier at $40 a month.