Keywords Everywhere vs SECockpit in 2026: Passive browser extension vs a bundled research-and-rank-tracking tool
One tool overlays keyword data on the 20+ sites you already browse. The other is a dashboard you open to pull multi-source keywords, analyze SERPs, and track rankings in one place.
Keywords Everywhere
SECockpit- Keywords Everywhere works passively across 20+ platforms as a browser extension, while SECockpit is an active search tool covering 5 sources: Google Ads, Google Suggest, Google Related Searches, YouTube, and Amazon.
- SECockpit includes a built-in daily rank tracker on every plan, covering desktop, mobile, and city-level tracking. Keywords Everywhere has no rank tracking feature at all.
- Keywords Everywhere starts at $7/month, the cheapest entry point of the two tools, while SECockpit starts at $39/month for its Personal plan.
- Keywords Everywhere overlays keyword data directly on ChatGPT, Claude, Gemini, and DeepSeek. SECockpit has no AI platform coverage.
- SECockpit provides a SERP-level competition breakdown showing domain authority, on-page signals, and backlink counts for every top-ranking page. Keywords Everywhere offers only a general SEO difficulty score.
- Keywords Everywhere offers API access on its Gold and Platinum plans. SECockpit has no API or third-party integrations at any tier.
- SECockpit bundles a traffic and conversion calculator to estimate business outcomes from ranking positions, a feature Keywords Everywhere does not have.
Keywords Everywhere and SECockpit both do keyword research, but they ask you to work in completely different ways. Keywords Everywhere is a Chrome, Firefox, and Edge extension that overlays search volume, CPC, and competition data on Google, YouTube, Amazon, and 15-plus other sites as you browse them, starting at $7 per month on a credit system. SECockpit is a standalone platform you log into: it pulls keyword ideas from Google Ads, Google Suggest, Related Searches, YouTube, and Amazon in one search, then layers in SERP-level competition analysis, a traffic and conversion calculator, and a built-in daily rank tracker, starting at $39 per month. Neither tool replaces a full SEO suite, but they solve different problems: Keywords Everywhere is a passive companion for people who already spend their day in a browser, while SECockpit is an active research-plus-monitoring tool built for small business owners and solo SEOs who want one login instead of three.
The tools at a glance
Keywords Everywhere
Turn your browser into a keyword research powerhouse across 20+ platforms
Keywords Everywhere is a browser extension for Chrome, Firefox, and Edge that overlays search volume, CPC, and competition data directly on the sites you already visit, including Google Search, Google Keyword Planner, YouTube, Amazon, eBay, and Etsy. There is no dashboard to log into for most of the workflow; you install the extension, add an API key, and the data follows you as you browse.
Since launching in 2015, the extension has grown to more than 1.5 million users, and it has extended beyond classic search platforms into AI-era research with prompt templates for ChatGPT, Claude, Gemini, and DeepSeek plus an MCP integration for teams building AI agent workflows. That AI coverage is something SECockpit has no equivalent for.
The trade-off is that Keywords Everywhere has no rank tracking, no SERP competition breakdown, and no project management layer of its own. It answers "what does this keyword look like" well, but it does not answer "am I ranking for it" or "who is beating me for it" the way a dedicated platform like SECockpit does.
| Feature | Bronze $7/month | Silver $14/month | Gold $40/month | Platinum $120/month |
|---|---|---|---|---|
| Search volume & CPC | ✓ | ✓ | ✓ | ✓ |
| Competition data | ✓ | ✓ | ✓ | ✓ |
| Keyword suggestions | ✓ | ✓ | ✓ | ✓ |
| Trend data | ✓ | ✓ | ✓ | ✓ |
| SEO difficulty scores | ✗ | ✓ | ✓ | ✓ |
| Bulk keyword analysis | ✗ | ✗ | ✓ | ✓ |
| API access | ✗ | ✗ | ✓ | ✓ |
SECockpit
Keyword research with multi-source data, built-in rank tracking, and competition analysis for small business owners and solo SEOs
SECockpit, built by SwissMadeMarketing, is a keyword research and rank tracking platform designed to take a small business owner or solo SEO from seed keyword to ranked page inside one interface. A single search pulls ideas from Google Keyword Planner, Google Suggest, Google Related Searches, YouTube Suggest, and Amazon Suggest, all returned with volume, CPC, competition score, and trend data together.
Where SECockpit pulls ahead of a metrics-overlay tool like Keywords Everywhere is depth per keyword: for every result, it breaks down the top-ranking pages by domain authority, on-page signals, and backlink counts, and adds a traffic and conversion calculator so you can weigh a keyword by projected business outcome rather than volume alone. A built-in rank tracker, included as a bonus on all plans, checks positions daily for desktop and mobile, with city-level tracking and branded PDF reports.
The cost of that depth is flexibility. SECockpit has no API and no third-party integrations, so everything stays inside its own interface, and daily search limits (10 on Personal, 50 on Pro) can pinch high-volume workflows. It is a consolidated tool, not an extensible one.
| Feature | Personal $39/mo | Pro $59/mo | Agency $99/mo |
|---|---|---|---|
| Keyword searches per day | 10 | 50 | Unlimited |
| Search results per keyword | 800 | 10,000 | 10,000 |
| Daily tracked keywords | Included | 50 | 100 |
| Google Ads + Suggest + Related | ✓ | ✓ | ✓ |
| YouTube + Amazon Suggest | ✓ | ✓ | ✓ |
| AI recommendations | ✓ | ✓ | ✓ |
| Branded PDF reports | ✓ | ✓ | ✓ |
| Email reports and notifications | ✓ | ✓ | ✓ |
| 30-day money back guarantee | ✓ | ✓ | ✓ |
Head-to-head feature comparison
| Feature | Keywords Everywhere | SECockpit |
|---|---|---|
| Research model | Passive inline browser extension | Active multi-source research dashboard |
| Platforms/data sources covered | 20+ platforms including Google, YouTube, Amazon, eBay, Etsy, ChatGPT, Claude, Gemini, DeepSeek | 5 sources: Google Ads, Google Suggest, Google Related Searches, YouTube Suggest, Amazon Suggest |
| Built-in rank tracking | No | Yes (daily, desktop and mobile, city-level) |
| Competition analysis depth | General SEO difficulty score | Per-SERP breakdown of domain authority, on-page signals, and backlinks |
| Traffic/conversion calculator | No | Yes |
| Browser extension | Yes (Chrome, Firefox, Edge) | No |
| API access | Yes (Gold and Platinum plans) | No |
| Branded PDF reports | No | Yes (all plans) |
| AI prompt templates / MCP integration | Yes | No (AI recommendations layer only) |
| Free features without a paid plan | Yes (prompt templates, traffic data, hashtag/engagement tools) | No (7-day trial only) |
| Daily search limits | Credit-based, no fixed daily cap | 10/day Personal, 50/day Pro, unlimited Agency |
| Entry price | $7/month | $39/month |
| Top published price | $120/month | $99/month |
Which should you choose?
Keywords EverywhereSECockpitKeywords EverywhereSECockpitKeywords EverywhereSECockpitThese tools rarely compete for the same click because they assume different workflows. Keywords Everywhere assumes you are already on Google, YouTube, or Amazon and just want numbers to appear where you are looking. SECockpit assumes you want to sit down, run a structured search, and walk away with a competition breakdown and a rank tracker already attached. The overlap is thin enough that some solo SEOs run both rather than choosing one.
Bottom line
Install Keywords Everywhere if your research happens inside your normal browsing and you want the option of API access later; at $7 a month it is close to a no-brainer add-on. Choose SECockpit if you want one tool that does keyword discovery, SERP-level competition analysis, and daily rank tracking without a second subscription, especially as a small business owner who does not want to learn multiple interfaces. Agencies that need both AI-platform research and hard API access should lean toward Keywords Everywhere, since SECockpit offers neither.
Frequently asked questions
Does Keywords Everywhere or SECockpit have built-in rank tracking?
SECockpit includes a built-in rank tracker on every plan, checking desktop and mobile positions daily across any country, language, and city. Keywords Everywhere has no rank tracking feature at all, so it needs to be paired with a separate rank tracker if monitoring position changes over time matters to your workflow.
Which tool is cheaper, Keywords Everywhere or SECockpit?
Keywords Everywhere is cheaper at the entry level, starting at $7 per month compared to SECockpit's $39 per month Personal plan. SECockpit's higher starting price reflects that it bundles rank tracking and SERP-level competition analysis, features Keywords Everywhere does not offer at any price.
Can I use Keywords Everywhere or SECockpit for Amazon keyword research?
Both tools cover Amazon keyword data. Keywords Everywhere overlays search volume and CPC directly on Amazon product and search pages as you browse, while SECockpit pulls Amazon Suggest data into its multi-source keyword discovery results alongside Google, YouTube, and Google Related Searches.
Does either tool have an API for pulling keyword data into other systems?
Keywords Everywhere offers API access on its Gold ($40/month) and Platinum ($120/month) plans. SECockpit has no API and no third-party integrations at any tier, so all research and reporting stays inside its own interface.
Is Keywords Everywhere or SECockpit better for researching keywords on ChatGPT and other AI platforms?
Keywords Everywhere is the clear choice here, since it overlays keyword data directly on ChatGPT, Claude, Gemini, and DeepSeek and ships prompt templates built for AI-assisted keyword workflows. SECockpit has no AI platform coverage and focuses entirely on traditional search engines, YouTube, and Amazon.
Which tool is better for a small business owner who wants one login for keyword research and rank tracking?
SECockpit is built for exactly this use case, combining multi-source keyword discovery, SERP-level competition analysis, and a daily rank tracker in a single interface with branded PDF reports for $39 to $99 per month. Keywords Everywhere is a browser extension that adds passive keyword data to normal browsing, but it has no rank tracking or reporting layer, so a business owner wanting a consolidated tool would still need a second subscription.