Landbase vs Ortto in 2026: Account discovery data layer vs unified CDP journey automation
Landbase finds and qualifies B2B accounts you have never contacted. Ortto builds journeys and support workflows for people already inside your CDP, with no discovery layer of its own.
Landbase
Ortto- Landbase discovers and qualifies new B2B accounts via natural language search; Ortto's CDP only unifies data about contacts already known to your business.
- Ortto includes a journey builder, multi-channel messaging (email, SMS, push, in-app), and live chat support (Talk) natively; Landbase has none of these, it produces a data output only.
- Landbase offers transparent self-serve pricing from $0 to $299/month; Ortto requires contacting sales for all three of its tiers, with no published pricing at all.
- Landbase charges per verified contact result delivered; Ortto's CDP, journey builder, and messaging are bundled into flat (though undisclosed) subscription tiers.
- Ortto was recently acquired by Canva, adding uncertainty to its product roadmap and pricing; Landbase raised a $30M Series A and was named a Gartner Cool Vendor.
- Landbase has a CLI that installs into AI coding environments like Claude Code; Ortto's API access is reserved for its Business tier and above.
Landbase and Ortto both lean on data to power automation, but the data each one starts with is entirely different. Landbase's data is external: a 50M-campaign-trained AI model searching a B2B universe for companies that match your criteria, charged per verified contact delivered. Ortto's data is internal: a built-in customer data platform that unifies website events, CRM records, and product usage into customer profiles that already exist inside your business, feeding a visual journey builder plus live chat and support tools. Landbase has no journey builder, no CDP, and no support inbox. Ortto has no account discovery and cannot find a single new company. They answer different halves of the same question: where do new customers come from, and what happens once they are inside your world.
The tools at a glance
Landbase
GTM data platform that uses AI agents to find, qualify, and prioritize B2B accounts from a natural language prompt.
Landbase solves the problem that comes before any customer data platform has anything to unify: finding the account in the first place. A natural language query against the GTM-2 Omni model, trained on more than 50 million GTM campaigns, returns qualified companies and lookalike expansions without a filter menu in sight.
Every account is scored for ICP fit at zero credit cost before you spend anything on enrichment, and contact retrieval only charges when Landbase delivers a verified email or phone number, an email at 1 credit, a phone at 10. The free tier's 1,000 credits require no card, making it genuinely testable without a sales process.
Once a contact is enriched, Landbase's job is done. There is no journey builder, no messaging channel, and no in-house data unification for behavior that happens after the first contact; a CLI and API exist specifically to hand that enriched data off to whatever tool runs next.
| Feature | Free $0 | Starter $49/mo | Most Popular $149/mo | Professional $299/mo |
|---|---|---|---|---|
| Credits included | 1,000 (one-time) | 1K/mo | 3.5K/mo | 7.5K/mo |
| Natural language account search | Free | Free | Free | Free |
| Journey builder / messaging | ✗ | ✗ | ✗ | ✗ |
| CDP / unified customer profiles | ✗ | ✗ | ✗ | ✗ |
| Credit card required | ✗ | ✓ | ✓ | ✓ |
| CLI / API access | ✓ | ✓ | ✓ | ✓ |
Ortto
Marketing automation, CDP, analytics, and customer support in one platform built for SaaS and high-growth teams.
Ortto bundles a built-in customer data platform with journey automation, multi-channel messaging, and support tools, aimed at removing the usual headache of syncing data across separate systems. The CDP ingests website events, CRM records, and product usage into unified customer profiles, and that data becomes immediately actionable inside the visual, no-code journey builder.
Journeys can trigger email, SMS, push notifications, and in-app messages based on real product behavior rather than static list rules, with conditional branching and A/B split testing available. Custom activities let a team define what engagement actually means for their business, and lead scoring connects that engagement to sales-qualified thresholds. A native live chat product called Talk, plus a shared inbox and knowledge base, brings support into the same workspace.
None of this includes finding new companies to target. Ortto is entirely inbound and lifecycle-focused, working with data about contacts your business already has a relationship with, and pricing across all three tiers requires a sales conversation rather than self-serve signup.
| Feature | Professional Contact for pricing | Business Contact for pricing | Enterprise Contact for pricing |
|---|---|---|---|
| Journey builder | ✓ | ✓ | ✓ |
| Built-in CDP | ✓ | ✓ | ✓ |
| Email, SMS, Push | ✓ | ✓ | ✓ |
| Live chat (Talk) | ✗ | ✓ | ✓ |
| API access | ✗ | ✓ | ✓ |
| Account discovery / B2B prospecting | ✗ | ✗ | ✗ |
Head-to-head feature comparison
| Feature | Landbase | Ortto |
|---|---|---|
| B2B account discovery | Yes, core feature | No |
| Natural language query search | Yes, native | Not applicable |
| Customer data platform (CDP) | No | Yes, built-in |
| Journey builder / automation | No | Yes, visual no-code builder |
| Multi-channel messaging | No | Yes, email, SMS, push, in-app |
| Live chat / support inbox | No | Yes, native (Talk) |
| Published pricing | Yes, transparent tiers | No, contact sales for all tiers |
| API access | Yes, plus CLI | Yes, from Business tier |
| Free tier | 1,000 one-time credits, no card required | Not published |
| Starting price | $0 free tier | Contact for pricing |
Which should you choose?
LandbaseOrttoLandbaseOrttoLandbaseOrttoThe clean way to separate these is data direction. Landbase pulls data in from the outside world to identify accounts you do not yet know. Ortto unifies data you already generate, from your website, CRM, and product, to act on customers you already have. Ortto's recent acquisition by Canva adds some near-term uncertainty about pricing and roadmap that a prospective buyer should factor in, while Landbase's transparent tiered pricing at least removes that particular unknown, even though it answers a completely different question.
Bottom line
Choose Landbase if your gap is finding and qualifying B2B accounts before you have any data on them at all. Choose Ortto if you already have product usage, CRM, and website data scattered across systems and need it unified into journeys, messaging, and support in one place. A growth-stage SaaS company running outbound and a strong product-led motion at the same time will plausibly want both, one for the top of funnel and one for everything after signup.
Frequently asked questions
Does Ortto have any way to find new B2B accounts, similar to what Landbase does?
No, Ortto has no account discovery or B2B prospecting feature. Its CDP unifies data about contacts your business already knows about through website events, CRM records, or product usage, but it has no mechanism for identifying a company you have never interacted with.
Can Landbase build customer journeys or send lifecycle email like Ortto?
No, Landbase has no journey builder, messaging channel, or CDP for ongoing customer behavior. It is explicitly a data discovery and enrichment layer; once it delivers a qualified account list or verified contact, its job is finished, and journey automation is not part of its scope.
Why doesn't Ortto publish its pricing the way Landbase does?
Ortto requires a sales conversation across all three of its tiers, Professional, Business, and Enterprise, with no published pricing available on its site. Landbase, by contrast, publishes transparent self-serve tiers from $0 to $299 per month, only requiring a sales conversation at its enterprise level starting at $5,000 annually.
Is Ortto a good fit for B2B outbound sales prospecting?
Not really. Ortto is built for SaaS teams running lifecycle automation off product usage and CRM data for contacts they already have, not for finding new prospects. A B2B sales team focused on outbound prospecting would get more direct value from Landbase's natural language account search.
How does the Canva acquisition affect whether I should choose Ortto?
Ortto announced it is joining Canva, which introduces genuine uncertainty about future pricing and product direction that existing and prospective customers should watch closely. This does not affect Ortto's current feature set, but it is a real factor for teams making a multi-year platform bet, unlike Landbase, which has no comparable acquisition-related uncertainty at this time.
Can Landbase and Ortto be used together in the same GTM stack?
Yes, this pairing makes sense for a growth-stage company. Landbase can identify and qualify new B2B accounts and enrich verified contacts, which could then be imported or API-connected into Ortto's CDP, where the contact becomes part of unified customer profiles that trigger Ortto's journey builder and messaging once the relationship begins.