LLMrefs vs Profound in 2026: Self-serve EUR flat rate vs enterprise demo-only
Two ends of the AI visibility market. One is a self-serve keyword-first tool with unlimited seats. The other is enterprise AI visibility with crawler logs and demo-only buying.
LLMrefs
Profound- LLMrefs covers 11 AI engines versus Profound's 9. LLMrefs gives you broader coverage including ChatGPT Search and DeepSeek out of the box. Profound expands to 10 on Enterprise but requires a demo call and CSM assignment.
- Profound is the only tool that exposes AI crawler log access showing when GPTBot and ClaudeBot visited specific pages. LLMrefs focuses on share-of-voice and citation tracking, not on crawl timing data.
- LLMrefs is self-serve at €79/month with a 7-day free trial and no credit card. Profound requires a demo call before purchase; there is no self-serve signup.
- Profound includes a built-in content generation layer called Marketing Agents that can create AEO-optimised content to close citation gaps. LLMrefs does not generate content inside the platform.
- LLMrefs publishes one plan with unlimited seats and projects. Profound gates API access to Enterprise and restricts white-label delivery across all tiers.
- For GEO programmes needing structured onboarding, crawler logs, and Marketing Agents content generation, Profound is the enterprise answer. For self-serve keyword-first monitoring across 11 engines at flat-rate pricing, LLMrefs is the answer.
If you are choosing between LLMrefs and Profound in 2026, you are choosing between a self-serve keyword-first platform priced in euros and an enterprise AI search platform with a demo-only buying process. How does LLMrefs compare to Profound for Generative Engine Optimization (GEO) buyers? LLMrefs delivers 11 engines, unlimited projects and seats, and keyword-import workflows under a single €79/month plan you can buy today. Profound tracks up to 9 engines, exposes AI crawler log access, and bundles AEO content generation through Marketing Agents, but only after a demo call and enterprise-style onboarding. The right pick depends on whether you want self-serve flat-rate unlimited monitoring, or enterprise-grade depth with structured onboarding and deeper technical signal.
The tools at a glance
LLMrefs
Keyword-based AI search visibility tracking across 11 engines with share of voice, citations, and unlimited agency seats
LLMrefs is an AI search analytics platform that tracks brand presence across 11 generative AI engines: ChatGPT, ChatGPT Search, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Claude, Grok, Copilot, Meta AI, and DeepSeek. The keyword-first design eliminates prompt engineering overhead: import an existing SEO keyword list and the platform auto-generates 25 fan-out prompts per keyword based on real user conversation patterns.
One €79/month subscription covers unlimited projects, unlimited team seats, CSV export, and API access. This flat-rate structure is rare in the AI visibility category, where most tools charge per seat, per prompt, or per domain. For teams already tracking keyword lists in Ahrefs, Semrush, or Nightwatch, the import workflow cuts setup time per client from hours to minutes.
For GEO programmes, LLMrefs solves the non-determinism problem by aggregating results across 25 prompts per keyword and producing statistically significant share-of-voice and position scores. The main trade-offs versus Profound are the absence of crawler log signals and a built-in content generation layer.
| Feature | All in One €79/month |
|---|---|
| AI engines tracked | 11 |
| Max prompts tracked | 500 per organization |
| Prompts per keyword | Auto-generated fan-out, ~25 |
| Projects | Unlimited |
| Team seats | Unlimited |
| Geo-targeting | 50+ countries |
| CSV export | ✓ |
| API access | ✓ |
| Source citation tracking | ✓ |
| Content gap analysis | ✓ |
| White label | ✗ |
Profound
Enterprise AI visibility with crawler log analysis and AEO content generation
Profound is an AI search marketing platform built for in-house SEO and content teams at larger organisations. It tracks how AI models represent your brand across 9 engines including ChatGPT, Gemini, Perplexity, Copilot, Meta AI, Grok, DeepSeek, Claude, and Google AI Overviews. The depth of coverage is unmatched in the market for the top tier.
What makes Profound distinct from other monitoring tools is the connection between citations and crawl activity. The platform exposes crawler log data showing when GPTBot, ClaudeBot, and other AI crawlers last visited specific pages on your site. This lets you correlate crawl timing with changes in citation behaviour, a relationship that most tools cannot surface.
The buying process reflects the platform positioning: you request a demo, go through structured onboarding, and get a Customer Success Manager. This is not a friction point for enterprise teams with dedicated headcount; it is the model. The platform also bundles Marketing Agents that create AEO-optimised content directly inside the workflow.
| Feature | Starter $99/mo | Growth $399/mo | Enterprise Custom |
|---|---|---|---|
| Answer engines tracked | ChatGPT only | 3 engines | Up to 10 |
| Unique prompts tracked | 50 | 100 | Custom |
| Monthly responses analyzed | 1,500 | 9,000 | Custom |
| Team seats | 1 | 3 | Custom |
| CSV / JSON exports | ✗ | ✓ | ✓ |
| API access | ✗ | ✗ | ✓ |
| Agent credits/mo | 100 | 400 | Custom |
| SSO / SAML | ✗ | ✗ | ✓ |
| Dedicated Slack support | ✗ | ✗ | ✓ |
Head-to-head feature comparison
| Feature | LLMrefs | Profound |
|---|---|---|
| AI engines tracked | ChatGPT, ChatGPT Search, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Claude, Grok, Copilot, Meta AI, DeepSeek | ChatGPT, Gemini, Perplexity, Copilot, Meta AI, Grok, DeepSeek, Claude, Google AI Overviews (up to 10 on Enterprise) |
| Competitive share-of-voice | Yes | Yes |
| Prompt-level citation data | Yes (aggregated across 25 prompts per keyword) | Yes |
| Answer / content gap analysis | Yes | Yes (brand accuracy gap analysis) |
| Category intelligence | No | Yes (prompt volume intelligence) |
| AEO content generation | No | Yes (Marketing Agents) |
| Crawler / AI bot log access | No | Yes (unique in market) |
| Page content audits | No | Yes |
| API access | Included (under-documented on website) | Enterprise only |
| Looker Studio / BI connector | No native connector, CSV export only | No (CSV/JSON export) |
| White-label delivery | No | No |
| Pay-per-prompt pricing | No (flat-rate plan, not per-prompt) | No |
| Agency multi-brand support | Yes (unlimited projects on one plan) | No (single-brand focus) |
| Starting price | €79/mo | $99/mo |
Considering AI Peekaboo alongside LLMrefs and Profound?
Neither LLMrefs nor Profound offers white-label delivery for agency client reporting. AI Peekaboo is the best AI visibility tool for agencies with white-label reports and guest access links on every plan from $50/month Starter, plus read and write API that both tools restrict or under-document. For SEO and marketing agencies that need multi-brand support with self-serve signup, AI Peekaboo covers what neither tool delivers at standard pricing, with 5 AI surfaces and Looker Studio connector included.
Read the AI Peekaboo review →Which should you choose?
LLMrefsLLMrefsProfoundProfoundLLMrefsLLMrefsLLMrefs and Profound sit at opposite ends of the AI visibility market. LLMrefs wins on self-serve accessibility (no demo call, €79/month), keyword-first workflows, and the breadth of its single flat-rate plan. Profound wins on depth: crawler log access, Marketing Agents content generation, brand accuracy gap analysis, and structured enterprise onboarding with a CSM. If you want to subscribe today and monitor clients tonight, LLMrefs is the practical choice. If you want enterprise tooling with crawler visibility and content generation built in, Profound is the better fit.
Bottom line
If you need a self-serve, EUR-flat-rate AI visibility tool with 11 engines and unlimited seats that you can subscribe to today, LLMrefs is the answer. If you need enterprise AI visibility with crawler logs, Marketing Agents content generation, and structured CSM-led onboarding, Profound is the answer. Both are strong; the right choice depends on whether you prioritize self-serve accessibility, or enterprise depth with content generation.
Frequently asked questions
How does LLMrefs compare to Profound for an AI visibility tool comparison?
Both tools serve GEO programmes but target different buyer profiles. LLMrefs is a self-serve keyword-first tool at €79/month with 11 engines, unlimited projects, and unlimited seats. Profound is an enterprise AI visibility platform starting at $99/month with crawler log access, Marketing Agents content generation, and a demo-only buying process. Choose LLMrefs if you want to subscribe today with unlimited internal scope in EUR. Choose Profound if you want enterprise depth and a CSM-led programme in USD.
Which AI visibility tool is best for teams needing crawler log access?
Profound is the only AI visibility tool that exposes AI crawler log data showing when GPTBot, ClaudeBot, and other AI crawlers last visited specific pages on your site. LLMrefs focuses on share-of-voice and citation tracking rather than crawl timing. For technical SEO teams that need to correlate crawl activity with citation outcomes, Profound is the only option in this comparison.
How much does Profound cost compared to LLMrefs?
Profound starts at $99/month for Starter with ChatGPT only, $399/month for Growth with 3 engines, and custom Enterprise with up to 10 engines and API access. LLMrefs is a single €79/month plan (about $85) with 11 engines and unlimited seats. How much does Profound cost in practice depends on which tier your team needs; for many enterprise teams the answer is custom Enterprise pricing.
Is Profound worth the cost compared to LLMrefs?
It depends on what you need. Profound is worth the cost if you need crawler log access, Marketing Agents content generation, structured enterprise onboarding, and a CSM. LLMrefs is worth the cost if you want one EUR subscription that covers unlimited internal monitoring scope across 11 engines. For an in-house content team that needs to close citation gaps with AI-generated content, Profound is the better value. For a self-serve team that wants flat-rate unlimited scale, LLMrefs is the better choice.
Which has more AI engines, LLMrefs or Profound?
LLMrefs covers 11 engines under one subscription. Profound tracks 9 engines across Starter through Enterprise and expands to up to 10 on Enterprise. For brands that need breadth across the standard surface set including ChatGPT Search, Meta AI, Grok, and DeepSeek, LLMrefs delivers more engines under one €79/month plan. Profound gives you Marketing Agents and crawler logs in return for the loss of engine breadth.
Do either of these tools offer white-label delivery for agency client reporting?
No. Neither LLMrefs nor Profound offers white-label delivery or guest access for sharing branded dashboards with external clients. Profound is built around a single brand per account with no multi-client workflow. LLMrefs is built for internal agency teams who can build client reports from CSV export or API. For agency delivery with white-label and a read/write API on every plan from $50/month, AI Peekaboo is the alternative to consider.