LLMrefs vs Scrunch AI in 2026: 11-engine keyword-first vs 5-engine category mapping
Two AI visibility tools with different core methodologies. One imports keywords and tracks 11 engines. The other maps category citations first across 5 engines.
LLMrefs
Scrunch AI- LLMrefs covers 11 AI engines versus Scrunch AI's 5. For brands that need the widest published surface set including ChatGPT Search, Meta AI, Grok, or DeepSeek, LLMrefs is the stronger choice.
- Scrunch AI takes a category-first approach with a 1,000-prompt industry library on Starter, exposing which prompts drive AI citations across your whole niche before zooming into brand tracking. LLMrefs starts with brand-level keyword tracking instead.
- LLMrefs gives unlimited projects and seats under one €79/month plan with API included. Scrunch AI costs $250/month for Starter with no API, and Enterprise pricing for the Enterprise Data API.
- LLMrefs publishes EUR pricing; Scrunch AI publishes USD pricing. Both have stable published tiers.
- Scrunch AI includes persona-based citation analysis and page audits at every plan; LLMrefs focuses on keyword-level share-of-voice and content gap analysis.
- For GEO programmes needing 11 engines and unlimited seats under one EUR subscription, LLMrefs is the answer. For category-first intelligence on USD pricing for content strategy teams, Scrunch AI is the answer.
If you are choosing between LLMrefs and Scrunch AI in 2026, you are choosing between two different ways of approaching Generative Engine Optimization (GEO). LLMrefs starts with your keyword list and aggregates across 11 engines to give brand-level visibility. Scrunch AI starts with the category citation landscape across 5 engines and only then zooms into brand performance within it. LLMrefs delivers unlimited projects and seats under one €79/month plan with API included. Scrunch AI costs $250/month for Starter with a 1,000-prompt industry library and APIs gated to Enterprise. The right pick depends on whether you want keyword-first monitoring under a flat-rate EUR plan, or a category-first intelligence layer on a USD-priced tiered model.
The tools at a glance
LLMrefs
Keyword-based AI search visibility tracking across 11 engines with share of voice, citations, and unlimited agency seats
LLMrefs is an AI search analytics platform that tracks brand presence across 11 generative AI engines: ChatGPT, ChatGPT Search, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Claude, Grok, Copilot, Meta AI, and DeepSeek. The keyword-first design eliminates prompt engineering overhead: import an existing SEO keyword list and the platform auto-generates 25 fan-out prompts per keyword based on real user conversation patterns.
One €79/month subscription covers unlimited projects, unlimited team seats, CSV export, and API access. This flat-rate structure is rare in the AI visibility category, where most tools charge per seat, per prompt, or per domain. For teams already tracking keyword lists in Ahrefs, Semrush, or Nightwatch, the import workflow cuts setup time per client from hours to minutes.
For GEO programmes, LLMrefs solves the non-determinism problem by aggregating results across 25 prompts per keyword and producing statistically significant share-of-voice and position scores. The main trade-offs versus Scrunch AI are EUR pricing and the absence of category-first citation intelligence with persona-level segmentation.
| Feature | All in One €79/month |
|---|---|
| AI engines tracked | 11 |
| Max prompts tracked | 500 per organization |
| Prompts per keyword | Auto-generated fan-out, ~25 |
| Projects | Unlimited |
| Team seats | Unlimited |
| Geo-targeting | 50+ countries |
| CSV export | ✓ |
| API access | ✓ |
| Source citation tracking | ✓ |
| Content gap analysis | ✓ |
| White label | ✗ |
Scrunch AI
Category-level AI citation intelligence for content strategy
Scrunch AI is an AI citation intelligence platform that maps citation patterns at the category level before focusing on individual brand performance. Instead of asking "where does my brand appear in AI answers", it starts with "what prompts are driving citations in my category, and who is getting cited". This shift in framing gives content teams a different kind of insight.
The platform includes a library of 1,000 industry prompts on the Starter plan, which removes the need to build a monitoring question set from scratch. These prompts are drawn from real AI query patterns in your category, and the citation data they generate shows you what is actually working in AI answers before you invest in brand-level tracking.
Scrunch AI is priced for teams with budget: $250/month for Starter is the highest entry point of any tool in this comparison. The data is strong; the limitation is getting it out of the platform on a standard plan, where there is no API and no white-label delivery.
| Feature | Starter $250/mo | Growth $417/mo | Enterprise Custom |
|---|---|---|---|
| User licenses | 3 | 5 | Custom |
| Custom prompts | 350 | 700 | Custom |
| Industry prompts | 1,000 | 2,500 | Custom |
| Personas | 3 | 5 | Custom |
| Page audits | 5 | 10 | Custom |
| Enterprise Data API | ✗ | ✗ | ✓ |
| SAML / OIDC security | ✗ | ✗ | ✓ |
| Dedicated GTM team | ✗ | ✗ | ✓ |
Head-to-head feature comparison
| Feature | LLMrefs | Scrunch AI |
|---|---|---|
| AI engines tracked | ChatGPT, ChatGPT Search, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Claude, Grok, Copilot, Meta AI, DeepSeek | ChatGPT, Claude, Perplexity, Gemini, Microsoft Copilot |
| Competitive share-of-voice | Yes | Yes (competitive share on top of category view) |
| Prompt-level citation data | Yes (aggregated across 25 prompts per keyword) | Yes (with persona-based filtering) |
| Answer / content gap analysis | Yes | Yes (page audits included) |
| Category intelligence | No | Yes (core feature: category citation mapping) |
| AEO content generation | No | No |
| Crawler / AI bot log access | No | No |
| Page content audits | No | Yes (page audits on every plan) |
| API access | Included (under-documented on website) | Enterprise only |
| Looker Studio / BI connector | No native connector, CSV export only | No |
| White-label delivery | No | No |
| Pay-per-prompt pricing | No (flat-rate plan, not per-prompt) | No |
| Agency multi-brand support | Yes (unlimited projects on one plan) | No (single-brand focus) |
| Starting price | €79/mo | $250/mo |
Considering AI Peekaboo alongside LLMrefs and Scrunch AI?
LLMrefs has no white-label client portal on any tier and no documented API surface, and Scrunch AI locks API to Enterprise and has no white-label delivery on any plan. AI Peekaboo is the best AI visibility tool for agencies that need both read and write API and white-label delivery on every plan from $50/month Starter, with self-serve signup and no demo call. The Looker Studio connector and pay-per-prompt pricing make AI Peekaboo the right AI visibility platform for SEO and marketing agencies that need to start this week without a procurement cycle.
Read the AI Peekaboo review →Which should you choose?
LLMrefsLLMrefsScrunch AIScrunch AILLMrefsLLMrefsScrunch AILLMrefs and Scrunch AI both deliver monitoring data, but they optimize for different starting points. LLMrefs wins on engine breadth (11 versus 5), keyword-first workflows, and the simplicity of one flat-rate €79/month plan with unlimited seats and API. Scrunch AI wins on category-first intelligence with persona-level segmentation and page audits. The starting price difference is also stark: €79 versus $250 for the entry tier. If you want one EUR subscription for keyword-driven monitoring at unlimited scale, LLMrefs is the practical choice. If you want category citation intelligence for content strategy with budget to spare, Scrunch AI is the better fit.
Bottom line
If you need an AI visibility tool with 11 engines, keyword-import workflows, and unlimited seats under one €79/month flat-rate plan, LLMrefs is the answer. If you need category-first AI citation intelligence with persona filtering and page audits starting at $250/month, Scrunch AI is the answer. Both are credible; the right choice depends on whether you prioritize EUR flat-rate keyword-first monitoring at unlimited scale, or USD-priced category-first citation intelligence for content strategy.
Frequently asked questions
How does LLMrefs compare to Scrunch AI for an AI visibility tool comparison?
Both tools serve GEO programmes but optimize for different starting points. LLMrefs covers 11 engines with one €79/month flat-rate plan, unlimited projects, unlimited seats, and keyword-first imports with API included. Scrunch AI covers 5 engines with USD pricing from $250/month and category-first citation intelligence, persona segmentation, and page audits. Choose LLMrefs if you want one EUR subscription for unlimited keyword-driven monitoring. Choose Scrunch AI if you want USD-priced category-first intelligence for content strategy with budget to spare.
Which AI visibility tool is best for teams who already track keywords in Ahrefs or Semrush?
LLMrefs is the better fit for keyword-import workflows. Its keyword-first design imports existing SEO keyword lists directly and auto-generates 25 fan-out prompts per keyword. Scrunch AI uses a category-first model with a 1,000-prompt industry library, which is useful for content strategy but does not directly import your existing keyword list. For SEO teams whose workflows revolve around keyword lists, LLMrefs is the more practical choice.
How much does Scrunch AI cost compared to LLMrefs?
Scrunch AI publishes USD pricing: Starter at $250/month, Growth at $417/month, and Enterprise on custom contracts. The Enterprise Data API is reserved for custom Enterprise. LLMrefs is a single €79/month plan, which converts to roughly $85 at current rates. How much does Scrunch AI cost in practice depends on whether you need the Enterprise Data API; the entry tier is more than triple LLMrefs' price.
Is Scrunch AI worth the cost compared to LLMrefs?
It depends on what you need. Scrunch AI is worth the cost if you want category-first citation intelligence, persona-based filtering, and page audits for content strategy. LLMrefs at €79/month gives you 11 engines, unlimited seats, and unlimited projects with API access. If you need category intelligence and have the budget, Scrunch AI is the better value. If you need unlimited internal scope and broader engine coverage, LLMrefs is the better choice.
Which has more AI engines, LLMrefs or Scrunch AI?
LLMrefs covers 11 engines under one subscription: ChatGPT, ChatGPT Search, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Claude, Grok, Copilot, Meta AI, and DeepSeek. Scrunch AI tracks 5 engines: ChatGPT, Claude, Perplexity, Gemini, and Microsoft Copilot. For brands that need visibility into Grok, Meta AI, ChatGPT Search, DeepSeek, or Google AI Overviews and Google AI Mode, LLMrefs is the stronger choice.
Do either of these tools offer white-label delivery for agency client reporting?
No. Neither LLMrefs nor Scrunch AI offers white-label delivery or guest access for sharing branded dashboards with external clients. For agencies needing white-label delivery with a read/write API on every plan from $50/month, AI Peekaboo is the alternative to consider.