Lumar vs Sitebulb in 2026: enterprise five-module platform vs self-serve crawler with prioritized hints
Lumar bundles technical crawling, AI visibility, site speed, and WCAG accessibility into one enterprise contract sold through a demo. Sitebulb is a crawler you can buy today for $18 a month, with 300+ prioritized hints and JavaScript rendering included on every tier.
Lumar
Sitebulb- Lumar tracks brand visibility across ChatGPT, Gemini, and Perplexity as part of its platform. Sitebulb has no AI brand-visibility tracking of any kind.
- Sitebulb publishes pricing starting at $18/month with a 14-day free trial and no credit card required. Lumar has no public pricing and requires a sales demo before you see a number.
- Sitebulb includes JavaScript rendering on every tier at no extra cost, including the entry-level Lite plan. Several competing crawlers charge separately for this or gate it to a higher tier.
- Lumar is the only one of the two with WCAG 2.2 accessibility compliance testing built directly into the crawl workflow.
- Sitebulb Cloud handles up to 10 million URLs per audit for $125/month. Lumar does not publish a URL ceiling for its enterprise crawls.
- Sitebulb has an MCP server in development so AI tools can query audit data directly, but that is a workflow feature for interrogating your own crawl, not a brand-visibility tracker like Lumar's GEO/AEO module.
Lumar and Sitebulb both call themselves technical SEO crawlers, but they are answering different questions. Lumar is asking "how do we consolidate crawling, AI brand visibility, Core Web Vitals, and accessibility compliance into one enterprise vendor relationship," which is why it has no public price and every deal starts with a demo. Sitebulb is asking "how do we make a crawl actually tell you what to fix first," which is why it ships 300+ prioritized Hints, free JavaScript rendering on every tier, and a $18/month entry price with a 14-day trial and no credit card required. If your team needs GEO/AEO tracking and accessibility testing under one roof, Lumar is built for that. If you need a crawler you can buy this afternoon and start using tonight, Sitebulb is the more practical tool.
The tools at a glance
Lumar
Enterprise website optimization combining technical SEO, AI visibility, and accessibility
Lumar (formerly DeepCrawl) covers five areas under one contract: AI brand visibility tracking for GEO and AEO, technical SEO crawling with AI-powered issue prioritization, Core Web Vitals monitoring, WCAG 2.2 accessibility testing, and custom analytics with AI-generated remediation code. The crawl engine itself handles the standard technical SEO checklist, redirects, canonicals, hreflang, structured data, internal linking, but the AI prioritization layer is what separates it from a raw crawler: issues get scored by likely impact instead of dumped into an undifferentiated list.
The accessibility module runs inside the same crawl workflow rather than requiring a separate vendor, which matters for enterprise legal and compliance teams that need one report covering both SEO and accessibility obligations. The AI visibility layer tracks how a brand shows up in AI-generated answers across ChatGPT, Gemini, and Perplexity, giving teams already running a GEO programme one less platform to manage.
None of that comes cheap or fast. Pricing is never published, every deal goes through a demo, and the platform assumes a team with dedicated technical SEO staff to configure it. For an organization that wants crawling, accessibility, and AI visibility consolidated under one vendor, that is the trade worth making. For a team that just needs a crawler this week, it is a lot of process to sit through.
| Feature | Enterprise Contact for pricing |
|---|---|
| Technical SEO crawling | ✓ |
| AI brand visibility (GEO/AEO) tracking | ✓ |
| Core Web Vitals monitoring | ✓ |
| WCAG 2.2 accessibility testing | ✓ |
| API access | Yes, for data export |
| Self-serve signup | No, demo required |
Sitebulb
Website crawler for technical SEO audits with prioritized hints and visual reporting
Sitebulb's whole design premise is that a crawl should tell you what to do, not just what it found. Every audit surfaces from a library of 300+ Hints, each ranked by priority and written with enough educational context that a junior team member understands the why, not just the what. That prioritization layer is the main thing that separates Sitebulb from crawlers that hand you a raw list of errors and leave the triage to you.
The product ships in two forms that work together: Sitebulb Desktop runs locally, which suits agencies and freelancers who want full control without a cloud dependency, while Sitebulb Cloud adds team collaboration, scheduled recurring crawls, unlimited projects, and audits up to 10 million URLs, aimed at teams working enterprise-scale sites. Crawls sync between the two, so triggering a cloud crawl from the desktop client is a normal part of the workflow rather than a separate system.
JavaScript rendering is included on every plan, even the $18/month Lite tier, which is notable since several competitors treat rendered crawls as a paid upgrade. Integrations cover Google Analytics, Search Console, Sheets, and Looker Studio, and the team has an MCP server in development so AI tools can query audit data directly, still in waitlist phase but a clear signal of where the roadmap is heading.
| Feature | Lite $18/month | Pro $42/month | Cloud From $125/month |
|---|---|---|---|
| URLs per audit | 10,000 | 500,000 | Up to 10 million |
| SEO Hints | 100+ | 300+ | 300+ |
| JavaScript crawling | Yes | Yes | Yes |
| Scheduled audits | No | Yes | Yes |
| Customized PDF reports | No | Yes | Yes |
| Free trial | 14 days | 14 days | 14 days |
Head-to-head feature comparison
| Feature | Lumar | Sitebulb |
|---|---|---|
| AI brand visibility (GEO/AEO) tracking | Yes (ChatGPT, Gemini, Perplexity) | No |
| Technical SEO crawling | Yes | Yes |
| JavaScript rendering | Not publicly detailed | Yes, included on every tier |
| Core Web Vitals / site speed monitoring | Yes | Not a core feature |
| WCAG accessibility testing | Yes (WCAG 2.2) | No |
| AI-powered issue prioritization | Yes | No (uses ranked Hints instead) |
| Scheduled recurring audits | Not published | Pro and Cloud only |
| Audit-to-audit comparison | Not published | Pro and Cloud only |
| Branded PDF reporting | Not published | Pro and Cloud only |
| Looker Studio / BI connector | Not published | Cloud only |
| API access | Yes, for data export | Not published |
| Free trial | No | 14 days, no card required |
| Starting price | Contact for pricing | $18/month |
Considering AI Peekaboo alongside Lumar and Sitebulb?
Lumar bundles AI brand visibility tracking for ChatGPT, Gemini, and Perplexity into its enterprise platform, but only as one module inside a five-part contract that requires a sales demo. Sitebulb has no AI visibility tracking at all; its MCP server is built for querying your own crawl data, not for monitoring how your brand appears in AI answers. If AI visibility is the actual requirement rather than a bundled extra, AI Peekaboo ships a dedicated read and write API on every plan from $50 per month, tracks five named AI surfaces, and includes white-label delivery without a demo call, worth evaluating alongside either crawler.
Read the AI Peekaboo review →Which should you choose?
LumarSitebulbLumarSitebulbSitebulbSitebulbLumarThe two tools rarely compete for the same buyer. Lumar is priced and sold like an enterprise martech platform, five modules under one contract, no public price, a mandatory demo. Sitebulb is priced and sold like a tool a working SEO buys with a credit card, $18 to $125 a month, a 14-day trial, no sales call required. The real decision point is whether AI visibility tracking and WCAG accessibility testing are requirements you need bundled into your crawler, or whether a sharper, cheaper crawler with better issue prioritization covers what your team actually does day to day.
Bottom line
Book the Lumar demo if your organization already needs WCAG 2.2 accessibility testing and AI visibility tracking alongside technical crawling, and has the budget and staff to run an enterprise vendor relationship. Start the Sitebulb trial if you want a crawler that tells you what to fix first, includes JavaScript rendering at every price point, and lets you see the full cost before you talk to anyone. For most solo consultants and small-to-mid agencies, Sitebulb's Pro plan at $42/month covers more practical ground than Lumar's enterprise depth justifies paying for.
Frequently asked questions
Is Sitebulb a good replacement for Lumar for a small agency?
For most small agencies, yes: Sitebulb's Pro plan at $42/month covers 500,000 URLs, JavaScript rendering, scheduled audits, and branded PDF reports, which is more practical crawl depth than most small teams use in a month. What Sitebulb does not replace is Lumar's WCAG 2.2 accessibility testing and AI brand visibility tracking, so an agency that has clients asking for either of those specifically will still need to look elsewhere.
Does Sitebulb track AI visibility the way Lumar does?
No, Sitebulb does not track AI brand visibility in ChatGPT, Gemini, or any other AI answer engine. Its upcoming MCP server lets AI tools query your own crawl data on request, which is a workflow convenience, not a monitoring feature, and it is a different capability entirely from Lumar's GEO/AEO tracking module.
Why does Lumar not publish pricing while Sitebulb does?
Lumar sells as an enterprise platform with custom configuration across five modules, crawling, AI visibility, speed, accessibility, and analytics, which typically means pricing is negotiated per contract rather than published. Sitebulb sells as a self-serve product with fixed tiers, which is why you can see the full price ladder, $18 to $125 a month, without talking to sales.
How many URLs can each tool crawl in one audit?
Sitebulb Cloud handles up to 10 million URLs per audit at $125/month and up, while Desktop Pro caps out at 500,000. Lumar does not publish a URL ceiling for its enterprise crawls, which is typical for a custom-contract platform, so confirm the number directly with their sales team if crawl scale is a deciding factor.
Does either tool handle WCAG accessibility compliance testing?
Only Lumar does. WCAG 2.2 accessibility testing is one of Lumar's five core modules, integrated into the same crawl workflow as its technical SEO checks, which matters for enterprise teams with legal compliance obligations. Sitebulb has no accessibility testing feature; agencies that need it should pair Sitebulb with a dedicated accessibility tool or evaluate Lumar instead.
Is JavaScript rendering free on both platforms?
Sitebulb includes JavaScript rendering on every tier, including the $18/month Lite plan, at no extra cost. Lumar does not publish specifics on JavaScript rendering as a standalone line item in its available materials, so it is reasonable to assume it is handled as part of the core enterprise crawl engine, but confirm directly if that detail affects your evaluation.