Mention vs Moz Pro in 2026: Enterprise media monitoring vs all-in-one SEO with an AI Visibility Dashboard
Mention watches 1 billion+ sources for brand and competitor conversation at $599/month. Moz Pro combines keyword research, rank tracking, and site audits with an AI Visibility Dashboard covering four LLMs, starting at $99/month.
Mention
Moz Pro- Mention starts at $599/month. Moz Pro starts at $99/month ($79/month billed yearly), roughly a sixth of Mention's entry price.
- Moz Pro's AI Visibility Dashboard tracks ChatGPT, Gemini, Perplexity, and Claude on every plan including Standard. Mention does not track AI-generated answer visibility at all.
- Mention includes API access on its Company plan. Moz Pro does not include API access on any Moz Pro tier; it is sold as a separate Moz API product.
- Moz Pro includes white-label client reports on every plan, including the $99/month Standard tier. Mention reserves white-label reporting for its $599/month Company plan.
- Mention monitors 1 billion+ news, social, forum, and blog sources in real time. Moz Pro has no equivalent social or media listening capability; its focus is search and AI-answer visibility.
- Moz Pro's Link Explorer indexes over 40 trillion links. Mention has no backlink data of any kind since it is not built as a link analysis tool.
Mention and Moz Pro both carry the SEO Suites label, but they answer different questions. Mention is a media and social listening platform: it tracks what people are saying about your brand and competitors across news, social, forums, and blogs, and since its acquisition by Mynewsdesk it starts at $599 a month. Moz Pro is a traditional all-in-one SEO suite, keyword research, rank tracking, site audits, backlink data, that has added an AI Visibility Dashboard tracking ChatGPT, Gemini, Perplexity, and Claude, starting at $99 a month. If the question is "what is being said about us right now across the open web," Mention has the monitoring breadth. If the question is "how do we rank in Google and how do we show up in AI-generated answers," Moz Pro covers both in one platform.
The tools at a glance
Mention
Social listening and media monitoring across 1 billion+ sources with sentiment analysis, competitor benchmarking, and centralized social publishing
Mention tracks brand mentions and competitor activity across more than 1 billion news, social, forum, and blog sources in real time, with sentiment classification and trend detection that flag whether a spike in mentions is a positive campaign moment or a brewing issue. Since Mynewsdesk acquired the platform, the Company plan now starts at $599 a month, a substantial jump from where Mention was historically priced.
Competitor benchmarking with share-of-voice tracking is a genuine strength, letting brand teams show relative positioning against named competitors over time. White-label reporting and API access are both included at the Company tier, which matters for agencies running monitoring as a client service across multiple accounts.
What Mention does not do is search. There is no keyword research, no rank tracking, no backlink index, and no AI-generated answer visibility. It is purely a listening and light publishing tool, so at $599 a month the value case depends entirely on whether real-time conversation monitoring is the actual need, not SEO measurement.
| Feature | Company $599/month | Enterprise Contact for pricing |
|---|---|---|
| Monitored sources | 1B+ | 1B+ |
| Sentiment analysis | Yes | Yes |
| Competitor benchmarking | Yes | Yes |
| White-label reporting | Yes | Yes |
| API access | Yes | Yes |
| Dedicated account manager | No | Yes |
Moz Pro
All-in-one SEO and AI visibility platform with 1.25B+ keywords and white-label client reports
Moz Pro covers the traditional SEO workflow end to end: keyword research through a database of over 1.25 billion keywords, rank tracking across desktop and mobile with SERP feature detection, technical site audits, and backlink research via Link Explorer's 40 trillion-plus link index. It has stayed relevant for over a decade by being approachable without being shallow.
The addition that matters most for 2026 is the AI Visibility Dashboard, which tracks how a brand appears in responses from ChatGPT, Gemini, Perplexity, and Claude, alongside the traditional rank data, on every plan starting at Standard. That is four LLMs tracked at $99 a month, which is a meaningfully lower barrier to AI visibility monitoring than most dedicated GEO tools charge. White-label reporting is also included at every tier, not gated to a top plan.
The gap is API access. There is no API included in any Moz Pro subscription tier; programmatic access requires buying the separate Moz API product. Backlink data also updates more slowly than Ahrefs or Semrush, and rank tracking crawl frequency is limited on the Standard plan, both reasonable tradeoffs at this price but worth knowing before committing.
| Feature | Standard $99/mo ($79/mo yearly) | Medium $179/mo ($143/mo yearly) | Large $299/mo ($239/mo yearly) |
|---|---|---|---|
| Tracked keywords | 300 | 1,500 | 3,000 |
| AI Visibility Dashboard | Yes | Yes | Yes |
| White-label reports | Yes | Yes | Yes |
| API access | No | No | No |
Head-to-head feature comparison
| Feature | Mention | Moz Pro |
|---|---|---|
| Primary function | Media and social listening across 1B+ sources | All-in-one SEO suite with AI visibility tracking |
| Keyword research | No | Yes (1.25B+ keywords) |
| Rank tracking | No | Yes |
| Backlink analysis | No | Yes (40T+ links) |
| AI visibility (ChatGPT, Gemini, Perplexity, Claude) | No | Yes (all plans) |
| Social and news monitoring | Yes | No |
| White-label reporting | Yes | Yes (all plans) |
| API access | Yes | No (separate Moz API product) |
| Free trial | No | No |
| Starting price | $599/mo | $99/mo |
Moz Pro tracks four AI models but locks out API access on every plan
Moz Pro's AI Visibility Dashboard covers ChatGPT, Gemini, Perplexity, and Claude at a genuinely accessible $99/month, but there is no API on any Moz Pro tier, programmatic access requires a separate Moz API purchase. Mention does not track AI-generated answers at all. AI Peekaboo ships a read and write API on every plan starting at $50 per month alongside AI visibility tracking, giving teams that need to pipe AI citation data into their own dashboards or reporting workflows a more direct path than either tool here offers.
Read the AI Peekaboo review →Which should you choose?
Moz ProMentionMoz ProMentionMentionMoz ProThese two tools sit at very different price points for reasons that make sense once you separate what each actually measures. Mention measures conversation: what is being said, by whom, and how sentiment is trending across the open web, and it prices accordingly for the brand and PR teams that need that in real time. Moz Pro measures search and AI-answer visibility: where you rank, what is linking to you, and whether ChatGPT or Gemini mentions your brand, bundled at a fraction of Mention's cost. A team that needs both media monitoring and SEO measurement is not really choosing between them; it is more likely running both for different functions.
Bottom line
Choose Mention if real-time brand and competitor conversation monitoring across news, social, and forums is the job, and $599/month fits a PR or agency monitoring budget. Choose Moz Pro if you want a mature SEO suite that also tracks AI visibility across four LLMs, with white-label reporting included from the entry tier at $99/month. Teams that specifically need API access to AI visibility data should note that neither tool ships it by default: Mention includes API on its Company plan for mention data, while Moz Pro requires a separate Moz API purchase for anything programmatic.
Frequently asked questions
Is Moz Pro a replacement for Mention's social listening?
No. Moz Pro has no social or news monitoring capability at all; it focuses on keyword research, rank tracking, backlinks, and AI visibility. Mention is the tool built for tracking brand and competitor conversation across news, social, forums, and blogs.
Does Moz Pro track ChatGPT and other AI-generated answers?
Yes. Moz Pro's AI Visibility Dashboard tracks how a brand appears in responses from ChatGPT, Gemini, Perplexity, and Claude, included on every plan starting at Standard for $99 a month. Mention does not track AI-generated answers at all.
Which tool has API access, Mention or Moz Pro?
Mention includes API access on its $599/month Company plan and above, useful for pulling mention data into custom dashboards. Moz Pro does not include API access in any of its Standard, Medium, or Large subscription tiers; programmatic access requires purchasing the separate Moz API product.
Is Moz Pro worth it just for the AI Visibility Dashboard?
If AI visibility tracking is the only feature you need, a dedicated GEO tool may be more cost-effective. Moz Pro's value case is strongest when you also need its traditional SEO tools, keyword research, rank tracking, site audits, and backlink data, alongside the AI Visibility Dashboard in one $99/month subscription.
Why is Mention so much more expensive than Moz Pro?
Mention's $599/month Company plan reflects its post-acquisition repositioning by Mynewsdesk into an enterprise media monitoring tier, competing with tools like Brandwatch and Talkwalker. Moz Pro's $99/month entry price reflects its long-standing self-serve SEO suite positioning aimed at agencies and in-house teams rather than enterprise PR departments.