Moz Pro vs ResponseSource in 2026: Search visibility tooling against UK media relations
These two rarely compete for the same budget line. Moz Pro is a keyword-and-rankings SEO suite with AI visibility tracking; ResponseSource is a UK journalist enquiry platform for earning press coverage.
Moz Pro
ResponseSource- Moz Pro has fully published self-serve pricing starting at $99/month. ResponseSource requires contacting sales for every tier; no price is published anywhere.
- Moz Pro tracks AI visibility across ChatGPT, Gemini, Perplexity, and Claude. ResponseSource has no AI or LLM tracking feature; it is built around earned media coverage in traditional UK press.
- ResponseSource's core value is the Journalist Enquiry Service, a reverse-pitch model where journalists actively seeking sources come to PR professionals rather than PRs cold-pitching. Moz Pro has no equivalent to this in the SEO world.
- Neither tool offers API access. Moz Pro gates it to a separate Moz API product; ResponseSource does not offer an API at all.
- ResponseSource is almost entirely UK and Ireland focused; it has minimal value for brands operating in other markets. Moz Pro has no such geographic limitation.
- Moz Pro includes white-label reporting on every plan. ResponseSource's feature list includes no white-label or client-branded reporting capability.
- The two tools have almost no feature overlap: Moz Pro is search-and-AI-visibility tooling, ResponseSource is earned-media relationship tooling. Agencies serving UK clients often need both rather than choosing one.
Moz Pro and ResponseSource sit in the same site category but solve almost entirely different problems. Moz Pro is a self-serve SEO suite: keyword research across 1.25 billion terms, rank tracking, technical site audits, and an AI Visibility Dashboard covering ChatGPT, Gemini, Perplexity, and Claude, priced transparently from $99/month. ResponseSource is a UK-focused media relations platform built around the Journalist Enquiry Service, where working journalists post live requests for expert comment and PR professionals respond directly, plus a UK journalist database and press release wire, all sold through custom sales quotes with no published pricing. An agency is unlikely to choose between the two; the realistic question is whether a team needs one, the other, or both alongside each other.
The tools at a glance
Moz Pro
All-in-one SEO and AI visibility platform with 1.25B+ keywords and white-label client reports
Moz Pro covers the core SEO workflow: keyword research across 1.25 billion terms, rank tracking on Google and Bing for desktop and mobile, technical site audits, and backlink analysis through a 40-trillion-link index. It has been a fixture in the SEO industry for over a decade.
The AI Visibility Dashboard extends that into AI-generated answers, tracking brand mentions across ChatGPT, Gemini, Perplexity, and Claude alongside traditional rankings, which keeps SEO and AI-search monitoring in one subscription rather than two.
Pricing is fully transparent and self-serve, starting at $99/month for Standard with white-label reporting included. There is no API access on standard plans, and the platform has no earned-media or journalist relationship features at all; it is exclusively focused on search and AI visibility.
| Feature | Standard $99/mo ($79/mo yearly) | Medium $179/mo ($143/mo yearly) | Large $299/mo ($239/mo yearly) |
|---|---|---|---|
| AI Visibility Dashboard | Yes | Yes | Yes |
| Rank tracking | 300 keywords | 1,500 keywords | 3,000 keywords |
| White-label reports | Yes | Yes | Yes |
| Journalist / media outreach tools | No | No | No |
| Published self-serve pricing | Yes | Yes | Yes |
ResponseSource
UK media relations platform connecting PR professionals with journalists seeking expert comment
ResponseSource has operated in the UK PR industry for over two decades. Its flagship product, the Journalist Enquiry Service (JES), lets journalists post live requests for expert comment, data, or sources, which PR subscribers receive filtered by beat or keyword and respond to directly, a reverse-pitch model rather than cold outreach.
Beyond JES, the platform includes a UK journalist and media outlet database for proactive pitching, a press release wire for distributing news to curated UK media lists, and basic coverage monitoring, though that monitoring is lighter than dedicated media intelligence platforms.
Pricing is entirely quote-based across all three tiers, JES Only, Journalist Database, and Full Suite, with no published rates and no API access on any tier. The platform's value is almost entirely concentrated in the UK and Irish markets; it offers little for brands operating primarily elsewhere.
| Feature | JES Only Contact for pricing | Journalist Database Contact for pricing | Full Suite Contact for pricing |
|---|---|---|---|
| Journalist Enquiry Service | Yes | No | Yes |
| UK journalist database | No | Yes | Yes |
| Press Release Wire | No | No | Yes |
| Coverage monitoring | No | No | Yes |
| API access | No | No | No |
Head-to-head feature comparison
| Feature | Moz Pro | ResponseSource |
|---|---|---|
| AI/LLM visibility tracking | Yes (ChatGPT, Gemini, Perplexity, Claude) | No |
| Keyword research | Yes, 1.25B+ keywords | No |
| Rank tracking | Yes (Google and Bing, desktop and mobile) | No |
| Journalist enquiry / reverse-pitch access | No | Yes (Journalist Enquiry Service) |
| Media / journalist database | No | Yes (UK journalist and outlet database) |
| White-label client reporting | Yes, all plans | Not offered |
| API access | No (separate Moz API product) | No |
| Published self-serve pricing | Yes | No, quote-based |
| Primary market | Global | UK and Ireland |
| Starting price | $99/mo ($79/mo yearly) | Contact for pricing |
Considering AI Peekaboo alongside Moz Pro and ResponseSource?
Moz Pro tracks AI visibility across four models but with no API on standard plans, and ResponseSource has no AI or LLM tracking capability at all since it is built around earned UK media coverage. For agencies that need to connect earned-media wins to actual AI citation and mention tracking, AI Peekaboo adds a read/write API and AI visibility monitoring on every plan starting at $50 per month, giving teams a way to measure whether press coverage earned through a platform like ResponseSource is actually showing up when AI models answer questions about a brand.
Read the AI Peekaboo review →Which should you choose?
Moz ProResponseSourceMoz ProResponseSourceMoz ProThese two platforms almost never compete for the same purchase decision because they solve different problems for different teams. Moz Pro is the right call whenever the need is search rankings, keyword research, or AI visibility monitoring. ResponseSource is the right call whenever the need is UK-specific earned media coverage through journalist relationships. Many UK agencies end up licensing both rather than treating this as an either/or choice.
Bottom line
Subscribe to Moz Pro if your work is search visibility, whether traditional rankings or AI-generated answers, and you want transparent self-serve pricing. Subscribe to ResponseSource if you run UK or Irish PR campaigns and need live journalist requests and a UK media database, and are comfortable with quote-based pricing and no API. If your agency does both SEO and UK PR for clients, expect to run both tools side by side rather than picking one.
Frequently asked questions
Are Moz Pro and ResponseSource actually competitors?
Not really. Moz Pro is a search-focused SEO suite with keyword research, rank tracking, and AI visibility monitoring. ResponseSource is a UK media relations platform built around journalists actively requesting expert sources. Their feature sets barely overlap, and most teams would use them for different purposes rather than choosing one over the other.
Does ResponseSource have any AI visibility or LLM tracking features?
No. ResponseSource has no AI or LLM monitoring capability. It is built entirely around earned media relationships with UK and Irish journalists through its Journalist Enquiry Service, not around search or AI-generated answer visibility.
Why does ResponseSource not publish its pricing like Moz Pro does?
ResponseSource sells all three of its tiers, JES Only, Journalist Database, and Full Suite, through a sales quote process rather than published self-serve rates. Moz Pro, by contrast, lists its Standard, Medium, and Large plan prices directly on its pricing page starting at $99/month.
Is ResponseSource useful for a brand based outside the UK?
Generally no. ResponseSource's journalist database and Journalist Enquiry Service are focused almost exclusively on UK and Irish media. Brands operating primarily in the US, Europe, or elsewhere would get very little value from it and should look at a media intelligence platform built for their market instead.
Can Moz Pro help measure whether ResponseSource-earned coverage is showing up in AI answers?
Indirectly, yes. Moz Pro's AI Visibility Dashboard tracks brand mentions across ChatGPT, Gemini, Perplexity, and Claude, which could reflect increased visibility after a wave of earned press coverage, though it does not directly attribute that visibility to specific ResponseSource activity. A dedicated AI visibility tool built for that kind of attribution, like AI Peekaboo, is a closer fit for teams that specifically want to connect PR wins to AI citations.