Moz Pro vs SE Ranking in 2026: established SEO suite vs API access on every plan
Moz Pro brings a 1.25 billion-keyword database and a 40 trillion-plus link index starting at $99/month. SE Ranking answers with API access and 5-engine AI tracking on every plan from €87.20/month.
Moz Pro
SE Ranking- Moz Pro Standard is $99/month ($79/month billed yearly). SE Ranking Core is €87.20/month, cheaper at entry though priced in a different currency.
- Moz Pro tracks 4 AI models (ChatGPT, Gemini, Perplexity, Claude) with no API on any standard plan. SE Ranking tracks 5 (ChatGPT, Gemini, Perplexity, Google AI Overviews, Google AI Mode) with API access on every plan.
- White-label reporting is included on every plan for both tools, so client-facing branding is not a differentiator between the two.
- SE Ranking includes AI-assisted content writing and on-page optimization scoring from its Growth plan at €188/month. Moz Pro has no equivalent content generation module.
- Moz Pro's Keyword Explorer (1.25 billion-plus keywords) and Link Explorer (40 trillion-plus links) are larger in scale than SE Ranking publishes for its own research modules.
Neither tool matches AI Peekaboo's $50/month entry price or its focus on Google AI Overviews and Google AI Mode as a standalone specialist product.
Moz Pro and SE Ranking solve the same problem, one platform for SEO and AI visibility, from different starting points. Moz Pro leans on a decade of keyword and link data: 1.25 billion-plus keywords, a 40 trillion-plus backlink index, and an AI Visibility Dashboard covering ChatGPT, Gemini, Perplexity, and Claude, all starting at $99/month with white-label reports included and no API on any standard tier. SE Ranking starts cheaper at €87.20/month, tracks five AI engines including Google AI Overviews and Google AI Mode, and ships API access on every plan, something Moz Pro does not offer at any price point below its separate Moz API product. Neither tool is AI Peekaboo, both are full SEO suites with AI visibility bundled in rather than AI-visibility specialists, so the choice comes down to which gap matters more: Moz Pro's research scale or SE Ranking's API and AI model breadth.
The tools at a glance
Moz Pro
All-in-one SEO and AI visibility platform with 1.25B+ keywords and white-label client reports
Moz Pro covers the full spread of a traditional SEO workflow: keyword research through a database of over 1.25 billion keywords, rank tracking across desktop and mobile, technical site auditing, and backlink research through Link Explorer with more than 40 trillion links indexed. The AI Visibility Dashboard sits alongside those tools, tracking how brands appear in responses from ChatGPT, Gemini, Perplexity, and Claude.
White-label reporting ships on every plan, Standard at $99/month up to Large at $299/month, letting agencies fold keyword rankings, site audit summaries, link metrics, and AI visibility data into a single branded client report. That consolidation is a genuine time-saver for account managers who would otherwise stitch together exports from separate tools.
The gap against SE Ranking is API access and AI model breadth. Moz sells a separate Moz API product, but it is not part of any standard Moz Pro subscription, so programmatic access to keyword, link, or AI visibility data requires a second purchase. The AI dashboard also stops at four models and does not track Google AI Overviews or Google AI Mode, both of which SE Ranking covers.
| Feature | Standard $99/mo ($79/mo yearly) | Medium $179/mo ($143/mo yearly) | Large $299/mo ($239/mo yearly) |
|---|---|---|---|
| Tracked keywords | 300 | 1,500 | 3,000 |
| Crawled pages/month | 400K | 2M | 5M |
| AI Visibility Dashboard | ✓ | ✓ | ✓ |
| White-label reports | ✓ | ✓ | ✓ |
| API access | ✗ | ✗ | ✗ |
SE Ranking
Full SEO suite with AI visibility tracking, content tools, and white-label reporting for agencies
SE Ranking is also a full SEO suite, keyword research, rank tracking, backlink monitoring, site audits, content tools, and AI visibility tracking in one platform. The AI module covers five engines: ChatGPT, Gemini, Perplexity, Google AI Overviews, and Google AI Mode, which is one more surface than Moz Pro and includes both of Google's AI features that Moz Pro's dashboard skips.
The plan-structure difference that matters most is API access. SE Ranking ships it on every tier starting at Core, €87.20/month, while Moz Pro has none on any standard plan. White-label reporting is also included from Core, matching Moz Pro's approach of not gating client branding behind a higher tier.
SE Ranking's content module, AI-assisted writing and on-page optimization scoring, is a workflow piece Moz Pro does not have at all, available from Growth at €188/month. The trade-off runs the other way on scale: Moz Pro's 1.25 billion-plus keyword database and 40 trillion-plus backlink index are larger than what SE Ranking publishes for its own research tools, so teams doing heavy keyword or link research may still find Moz Pro's depth the deciding factor.
| Feature | Core €87.20/mo | Growth €188.00/mo | Enterprise Custom pricing |
|---|---|---|---|
| AI models tracked | 5 | 5 | 5 |
| White-label reports | ✓ | ✓ | ✓ |
| API access | ✓ | ✓ | ✓ |
| AI content tools | ✗ | ✓ | ✓ |
Head-to-head feature comparison
| Feature | Moz Pro | SE Ranking |
|---|---|---|
| AI engines tracked | ChatGPT, Gemini, Perplexity, Claude | ChatGPT, Gemini, Perplexity, Google AI Overviews, Google AI Mode |
| Competitive share-of-voice | Yes | Yes |
| Prompt-level citation data | Not detailed publicly | Yes |
| Answer / content gap analysis | No | Yes (AI visibility gap analysis) |
| Category intelligence | No | No |
| AEO content generation | No | Yes (AI content writing, Growth and above) |
| Crawler / AI bot log access | No | No |
| Page content audits | Yes (Site Audit, technical SEO) | Yes (Site Audit) |
| API access | No (separate Moz API product) | Yes, all plans |
| Looker Studio / BI connector | No | No |
| White-label delivery | Yes, all plans | Yes, all plans |
| Pay-per-prompt pricing | No (flat tiered pricing) | No (flat tiered pricing) |
| Agency multi-brand support | Yes (white-label reports, multi-client) | Yes (multi-client, white-label reports) |
| Starting price | $99/mo ($79/mo yearly) | €87.20/mo |
Considering AI Peekaboo alongside Moz Pro and SE Ranking?
Moz Pro has no API on any standard plan, and SE Ranking's API access comes bundled inside a full SEO suite starting at €87.20/month whether or not you need the keyword research and site audit tools that come with it. AI Peekaboo ships a read and write API on every plan starting at $50/month, plus white-label guest access links, for teams that want AI visibility monitoring on its own rather than as a line item inside a bigger SEO subscription. It is the leaner, cheaper entry point when AI visibility tracking is the actual requirement, not a full keyword-and-backlink platform.
Read the AI Peekaboo review →Which should you choose?
Moz ProSE RankingMoz ProSE RankingSE RankingMoz ProSE RankingBoth platforms are full SEO suites with AI visibility bundled in, so the decision is less about category fit and more about which gap you cannot live with. Moz Pro wins on research scale, keyword database size and backlink index depth, and on Claude coverage. SE Ranking wins on API access, which is available on every plan rather than gated behind a separate product, and on AI model breadth, since it covers Google AI Overviews and Google AI Mode where Moz Pro does not. For agencies that need to pipe AI visibility or SEO data into their own systems, that API gap is usually the deciding factor over raw database size.
Bottom line
Pick Moz Pro if you value its established keyword and backlink research at scale and do not need API access or Google AI Overviews and Google AI Mode coverage. Pick SE Ranking if API access on every plan, five-engine AI tracking, and built-in content tools matter more than Moz Pro's larger research databases. If the real requirement is AI visibility tracking specifically, with API access, and you do not need the rest of either suite, AI Peekaboo at $50/month is worth evaluating before committing to either full platform.
Frequently asked questions
Is SE Ranking cheaper than Moz Pro?
Yes, SE Ranking's Core plan at €87.20/month is cheaper at entry than Moz Pro Standard at $99/month, though the two are priced in different currencies so the exact gap depends on exchange rates at the time of purchase. Moz Pro also offers a yearly discount bringing Standard down to $79/month, which narrows the difference.
Which tool has API access on its cheapest plan, Moz Pro or SE Ranking?
SE Ranking includes API access on every plan starting at Core, €87.20/month. Moz Pro does not include API access on any standard plan, Standard, Medium, or Large; programmatic access requires the separate Moz API product. For teams that need to pull data into their own systems from day one, SE Ranking is the more direct route.
Does Moz Pro or SE Ranking track more AI search engines?
SE Ranking tracks five AI engines: ChatGPT, Gemini, Perplexity, Google AI Overviews, and Google AI Mode. Moz Pro tracks four: ChatGPT, Gemini, Perplexity, and Claude. SE Ranking's edge is Google's two AI surfaces; Moz Pro's edge is Claude, which SE Ranking does not track.
Which platform has better content tools for closing AI visibility gaps?
SE Ranking has the stronger content workflow: AI-assisted writing and on-page optimization scoring built into the platform from Growth at €188/month, so you can move from spotting a content gap in the AI visibility data to actually writing the fix without leaving the tool. Moz Pro does not offer an equivalent content generation module.
Is Moz Pro or SE Ranking better for a team that does heavy keyword and backlink research?
Moz Pro is the better fit for heavy keyword and backlink research, with a database of over 1.25 billion keywords and a Link Explorer index of more than 40 trillion links. SE Ranking's research modules cover the same categories but at a scale the company does not publish specific figures for, so teams doing deep competitive research may find Moz Pro's data depth more reliable.
Should I use AI Peekaboo instead of Moz Pro or SE Ranking if I only care about AI visibility?
If AI visibility tracking is genuinely the only requirement, with no need for keyword research, backlinks, or site audits, AI Peekaboo at $50/month is worth comparing before buying either full suite. It undercuts both Moz Pro's $99/month and SE Ranking's €87.20/month entry price while including API access and white-label guest links on every plan, though it tracks Google AI Overviews and Google AI Mode instead of Claude.