Moz Pro vs Serpstat in 2026: AI visibility tracking vs API access from the entry plan
Moz Pro bundles AI search monitoring into every tier but has no API at any price. Serpstat has API access from $50/month but does not track AI search visibility at all.
Moz Pro
Serpstat- Moz Pro tracks AI visibility across ChatGPT, Gemini, Perplexity, and Claude on every plan. Serpstat has no AI search visibility tracking on any plan.
- Serpstat includes API access from its $50/month Individual plan. Moz Pro has no API access on any standard plan.
- Moz Pro includes white-label reporting on all plans starting at $99/month. Serpstat only unlocks white-label reports from its Team plan at $100/month.
- Serpstat covers rank tracking across 230 countries, notably strong for international and multilingual SEO. Moz Pro's data is primarily English-market focused.
- Moz Pro's Link Explorer indexes over 40 trillion links. Serpstat's backlink database updates less frequently than top-tier competitors.
Moz Pro and Serpstat cover the same core SEO workflow, keyword research, rank tracking, site audits, and backlink analysis, but split on the two features that increasingly separate modern SEO tools. Moz Pro includes an AI Visibility Dashboard tracking ChatGPT, Gemini, Perplexity, and Claude on every plan starting at $99 per month, plus white-label reporting from the same entry tier, but offers no API access on any plan. Serpstat has no AI search visibility tracking whatsoever, but includes API access from its $50-per-month Individual plan and covers rank tracking across 230 countries. Neither tool does both, so the choice mostly comes down to whether AI visibility monitoring or programmatic data access matters more to your workflow.
The tools at a glance
Moz Pro
All-in-one SEO and AI visibility platform with 1.25B+ keywords and white-label client reports
Moz Pro's core differentiator against a tool like Serpstat is the AI Visibility Dashboard, which tracks brand presence across ChatGPT, Gemini, Perplexity, and Claude on every plan, including the $99-per-month Standard tier. That sits alongside a Keyword Explorer covering 1.25 billion+ keywords and a Link Explorer indexing over 40 trillion links, giving Moz Pro real depth on the traditional search side too.
White-label reporting is included from the entry plan, which is a meaningful convenience for agencies that want to hand a single branded report covering both Google rankings and AI visibility trends to a client.
What Moz Pro does not offer is an API. Teams that want to automate reporting pipelines or build custom dashboards on top of Moz Pro data have no built-in path to do that within the standard subscription.
| Feature | Standard $99/mo ($79/mo yearly) | Medium $179/mo ($143/mo yearly) | Large $299/mo ($239/mo yearly) |
|---|---|---|---|
| AI platforms tracked | 4 (ChatGPT, Gemini, Perplexity, Claude) | 4 | 4 |
| White-label reports | Yes | Yes | Yes |
| API access | No | No | No |
| Country coverage | Primarily English-market | Primarily English-market | Primarily English-market |
Serpstat
Comprehensive SEO platform with keyword research, site audits, and API access across 230 countries
Serpstat's standout feature against Moz Pro is API access from the entry-level Individual plan at $50 per month, which covers keyword data, domain analytics, backlink data, and rank tracking results. Most competitors either exclude API access from lower tiers or reserve it for enterprise plans, so this is a meaningful cost advantage for teams building automated reporting pipelines or custom dashboards.
The platform covers rank tracking across 230 countries, making it a stronger option than Moz Pro for teams doing international or multilingual SEO where broad geographic coverage matters as much as raw data depth.
Serpstat does not track AI search visibility at all, for ChatGPT, Gemini, or any other model, so teams that need that channel covered will have to add a separate tool regardless of which SEO suite they choose. White-label reporting is also gated behind the $100-per-month Team plan rather than included from the start.
| Feature | Individual $50/mo | Team $100/mo | Team x2 $169/mo | Agency $410/mo |
|---|---|---|---|---|
| AI platforms tracked | 0 | 0 | 0 | 0 |
| White-label reports | No | Yes | Yes | Yes |
| API access | Yes | Yes | Yes | Yes |
| Country coverage | 230 countries | 230 countries | 230 countries | 230 countries |
Head-to-head feature comparison
| Feature | Moz Pro | Serpstat |
|---|---|---|
| AI search visibility tracking | Yes (ChatGPT, Gemini, Perplexity, Claude) | No |
| API access | No | Yes, from the Individual plan |
| White-label reporting | Yes, all plans | Team plan and above ($100/mo) |
| Country/language coverage | Global, primarily English-market keyword data | 230 countries |
| Backlink index | 40 trillion+ links (Link Explorer) | Smaller, updates less frequently than top competitors |
| Site audit | Yes | Yes |
| Starting price | $99/mo ($79/mo yearly) | $50/mo (Individual) |
Considering AI Peekaboo alongside Moz Pro and Serpstat?
Moz Pro tracks AI visibility but has no API on any plan. Serpstat has API access from $50 per month but no AI search visibility tracking at all. Neither tool combines both. AI Peekaboo ships a read and write API on every plan from $50 per month alongside dedicated AI engine monitoring, which is the more direct path for teams that need AI visibility data and programmatic access in one subscription.
Read the AI Peekaboo review →Which should you choose?
Moz ProSerpstatSerpstatMoz ProSerpstatMoz ProMoz Pro and Serpstat make almost mirror-image trade-offs. Moz Pro treats AI visibility and white-label reporting as included features but leaves API access out entirely. Serpstat treats API access as a baseline feature available from its cheapest plan but has never added AI search visibility tracking. Whichever gap matters less to your workflow should decide the pick, since fixing the other tool's gap usually means adding a third product anyway.
Bottom line
Choose Moz Pro if AI visibility tracking across ChatGPT, Gemini, Perplexity, and Claude needs to be part of your core SEO subscription and white-label reporting matters from the entry tier. Choose Serpstat if API access and international rank tracking coverage are the priority and AI visibility can wait. Teams that need both AI visibility and API access in one tool should look at AI Peekaboo instead of trying to make either suite cover the other's gap.
Frequently asked questions
Does Serpstat track AI search visibility like Moz Pro does?
No. Serpstat does not include any AI search visibility tracking, for ChatGPT, Gemini, or any other model, on any plan. Moz Pro tracks all four of ChatGPT, Gemini, Perplexity, and Claude starting at its $99-per-month Standard plan, so it is the clear choice if AI visibility monitoring is a requirement.
Which tool has better API access, Moz Pro or Serpstat?
Serpstat, by a wide margin. Serpstat includes API access on every plan starting at $50 per month for keyword data, domain analytics, backlinks, and rank tracking. Moz Pro has no API access on any standard plan; Moz sells a separate Moz API product independently of Moz Pro.
Is Serpstat good for international SEO campaigns?
Yes. Serpstat covers rank tracking across 230 countries, including support for Google country variants, Yandex, and regional search engines, which makes it a stronger fit than Moz Pro for teams running multilingual or international SEO programs.
Does Serpstat offer white-label reporting on its cheapest plan?
No. White-label reporting on Serpstat only becomes available from the Team plan at $100 per month; the Individual plan at $50 per month does not include it. Moz Pro includes white-label reporting from its $99-per-month Standard plan by comparison.
Is Moz Pro worth it over Serpstat if I do not need an API?
If API access is not a requirement, Moz Pro's bundled AI visibility tracking and white-label reporting make it the stronger pick despite the similar price point, since Serpstat offers neither AI tracking nor white-label reports on its comparable $50 to $100 tiers.