Otterly.AI vs Peec AI in 2026: $29 GEO audit vs $95 self-serve benchmarking
Two AI visibility tools with different buying motions. Otterly.AI offers the cheapest paid monitoring entry at $29/month with a built-in GEO audit. Peec AI publishes self-serve pricing from $95/month with a 7-day free trial and competitive benchmarking across any 3 of 7 platforms.
Otterly.AI
Peec AI- Otterly.AI Lite is the cheapest paid AI visibility plan in the category at $29/month and covers 7 AI engines with citation link analysis and a built-in GEO audit. For solo marketers on tight budgets, Otterly is the lowest-friction entry path.
- Peec AI publishes Starter pricing at $95/month with a 7-day free trial and no credit card required. Competitive benchmarking is built in from day one. For teams that want transparent pricing plus benchmarking before committing, Peec is the cleaner buying motion.
- Otterly.AI covers 7 AI engines on every plan (ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Microsoft Copilot, Claude, Gemini). Peec AI covers 3 of 7 on Starter with paid add-ons for more engines ($35 to $165/month each).
- Otterly.AI Lite caps tracking at 15 prompts. Peec AI Starter includes 50 prompts. For monitoring programmes beyond a single product or topic, Peec gives more room at the entry price.
- Otterly.AI locks API access and MCP integration to Standard ($189/month) and above. Peec AI locks API access to Advanced ($495/month) and above. Both require a meaningful step-up from the entry tier for programmatic data retrieval.
- Otterly.AI includes a GEO audit with optimization recommendations on every tier. Peec AI focuses on competitive benchmarking rather than optimization guidance. For Generative Engine Optimization (GEO) workflows that need built-in recommendations, Otterly is the better fit.
- Neither tool offers white-label delivery at any tier. For agencies that need branded client views, both fall short, and a third platform focused on agency workflow is required.
If you are choosing between Otterly.AI and Peec AI in 2026, you are weighing two self-serve AI visibility platforms with different strengths. Both track Generative Engine Optimization (GEO) signals across major AI engines, both are transparent about pricing, and both avoid the demo-call sales cycle. How does Otterly.AI compare to Peec AI on engine coverage, audit depth, and integration flexibility? Otterly.AI Lite ships for $29/month with 7-engine coverage, citation link analysis, and a GEO audit with optimization recommendations. Peec AI Starter costs $95/month with 50 prompts, any 3 of 7 tracked platforms, and competitive benchmarking across brands. The split is at price and audit versus benchmarking: Otterly is cheaper and ships a GEO audit, while Peec is more expensive and ships competitive share-of-voice as a first-class feature. The right pick depends on whether you need a $29/month monitoring-plus-audit dashboard or a $95/month benchmarking platform with a 7-day trial.
The tools at a glance
Otterly.AI
Track brand visibility across 7 AI engines from $29/month with API and MCP support
Otterly.AI is an AI search monitoring platform that tracks how and where your brand appears across ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Microsoft Copilot, Claude, and Gemini. It positions itself as a Generative Engine Optimization (GEO) tool, meaning it goes beyond showing you where you appear and actively recommends changes to improve your citations.
The platform launched with one of the most competitive price points in the category. At $29/month for the Lite plan, you get real tracking across all 7 AI models, answer ranking monitoring, citation link analysis, and a GEO audit with optimization recommendations. That is significantly cheaper than most dedicated AI visibility tools, which tend to start at $79 to $99/month for comparable coverage.
The trade-off versus Peec AI is competitive benchmarking. Otterly Lite gives you monitoring plus a GEO audit but does not surface detailed share-of-voice comparison across named competitors. Workflow integration requires the Standard plan at $189/month. Teams who want to pull data into their own tools or connect Otterly to an agent stack will need to upgrade to that tier.
| Feature | Lite $29/mo | Standard $189/mo | Premium $489/mo |
|---|---|---|---|
| AI models tracked | 7 | 7 | 7 |
| Tracked prompts | 15 | Unlimited | Unlimited |
| GEO audit | ✓ | ✓ | ✓ |
| Citation link analysis | ✓ | ✓ | ✓ |
| Answer ranking monitoring | ✓ | ✓ | ✓ |
| API access | ✗ | ✓ | ✓ |
| MCP integration | ✗ | ✓ | ✓ |
| White label | ✗ | ✗ | ✗ |
Peec AI
AI visibility analytics with public pricing from $95/mo, competitive benchmarking, and a Looker Studio connector on higher tiers
Peec AI is an AI search visibility analytics platform built for marketing teams that need to track how their brand performs across AI-powered search. Unlike many tools in the category that hide pricing behind a sales call, Peec publishes its plans openly: Starter at $95/month, Pro at $245/month, and Advanced at $495/month, with annual billing saving 15 percent and a 7-day free trial that does not require a credit card.
Each plan lets you track 3 of 7 supported platforms (ChatGPT, Google AI Mode, Google AI Overviews, Microsoft Copilot, Perplexity, Gemini, and Grok), with paid add-ons for additional engines at $35 to $165/month each. The platform centers on competitive benchmarking and prompt-level analytics, with side-by-side share-of-voice across brands as a first-class feature that Otterly.AI does not ship at the entry tier.
The constraint versus Otterly.AI is the higher entry price and the absence of a built-in GEO audit. Peec focuses on measuring and comparing visibility rather than recommending specific page-level content changes. For teams that need optimization guidance baked into the tool, that is a meaningful gap. For teams whose priority is benchmarking and tracking competitive shifts, Peec delivers cleanly.
| Feature | Starter $95/mo | Pro $245/mo | Advanced $495/mo | Enterprise Custom |
|---|---|---|---|---|
| Prompts per month | 50 | 150 | 350 | Unlimited |
| AI engines included | 3 of 7 | 3 of 7 | 3 of 7 | 3 + add-ons |
| Projects | 1 | 2 | 5 | Unlimited |
| Competitive benchmarking | ✓ | ✓ | ✓ | ✓ |
| Looker Studio connector | ✗ | ✗ | ✓ | ✓ |
| API access | ✗ | ✗ | ✓ | ✓ |
| Unlimited seats | ✓ | ✓ | ✓ | ✓ |
| White label | ✗ | ✗ | ✗ | ✗ |
Head-to-head feature comparison
| Feature | Otterly.AI | Peec AI |
|---|---|---|
| AI engines tracked | ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Microsoft Copilot, Claude, Gemini | 3 of 7: ChatGPT, Google AI Mode, Google AI Overviews, Microsoft Copilot, Perplexity, Gemini, Grok |
| Competitive share-of-voice | Yes (domain ranking) | Yes (first-class benchmarking feature) |
| Prompt-level citation data | Yes | Yes |
| Answer / content gap analysis | Yes (GEO audit with optimization recommendations) | No (no built-in audit) |
| Category intelligence | No | No |
| AEO content generation | No | No |
| Crawler / AI bot log access | No | No |
| Page content audits | No | No |
| API access | Standard and Premium only ($189/mo+) | Advanced and Enterprise only ($495/mo+) |
| Looker Studio / BI connector | No | Yes (Advanced and Enterprise) |
| White-label delivery | No | No |
| Pay-per-prompt pricing | No (fixed tier pricing) | No (fixed tier pricing) |
| Agency multi-brand support | No (Lite is single-brand) | Yes (separate credits-based agency plans) |
| Starting price | $29/mo | $95/mo |
Want API access and white-label that Otterly.AI and Peec AI both restrict?
Otterly.AI locks API to its $189/month Standard plan, and Peec AI restricts API to its $495/month Advanced plan. Neither offers white-label on any tier. AI Peekaboo is the best AI visibility tool for agencies that need read and write API plus white-label from $50/month, with 5 AI surfaces and self-serve signup. For marketing teams that need to start this week with pay-per-prompt pricing, AI Peekaboo is the self-serve AEO alternative.
Read the AI Peekaboo review →Which should you choose?
Otterly.AIOtterly.AIOtterly.AIPeec AIPeec AIPeec AIPeec AIBoth tools are legitimate AI visibility platforms with strong self-serve positioning. The decision is price versus benchmarking and audit depth. Otterly.AI wins on entry price ($29/month versus $95/month), engine count (7 versus 3), and the built-in GEO audit. Peec AI wins on trial access (7-day free trial versus none), prompt volume at the entry tier (50 versus 15), competitive benchmarking as a default feature, and a separate credits-based agency plan structure. If you want the cheapest legitimate monitoring with a GEO audit, Otterly.AI is the answer. If you want competitive benchmarking, more headroom on prompts, and a free trial before paying, Peec AI is the answer.
Bottom line
Otterly.AI and Peec AI both publish pricing and ship solid AI visibility products, but they optimize for different workflows. Otterly.AI is the more practical choice for solo marketers and small in-house teams who want the cheapest entry point, 7-engine coverage, and a built-in GEO audit. Peec AI is the more practical choice for self-serve marketing and SEO teams who want a free trial, competitive benchmarking built into the dashboard, and broader prompt volume at the entry tier.
Frequently asked questions
How does Otterly.AI compare to Peec AI on price?
Otterly.AI Lite is cheaper at $29/month versus Peec AI Starter at $95/month. The gap is meaningful for solo marketers on tight budgets. Peec justifies the higher price with a 7-day free trial, 50 prompts versus 15, and built-in competitive benchmarking. If your priority is the cheapest paid entry into AI visibility monitoring, Otterly.AI wins. If you want benchmarking plus trial access, Peec AI is the better value at $95/month.
Which AI visibility tool has a built-in GEO audit?
Otterly.AI includes a GEO audit with optimization recommendations on every tier (Lite, Standard, Premium). Peec AI focuses on competitive benchmarking and prompt-level analytics; it does not ship a built-in optimization audit on any tier. For Generative Engine Optimization (GEO) workflows that need recommendations alongside monitoring, Otterly.AI is the stronger choice.
How many AI engines does each tool track?
Otterly.AI tracks 7 engines on every plan: ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Microsoft Copilot, Claude, and Gemini. Peec AI tracks 3 of 7 on Starter (you choose which three: ChatGPT, Google AI Mode, Google AI Overviews, Microsoft Copilot, Perplexity, Gemini, Grok), with paid add-ons from $35 to $165/month each for additional engines. Otterly wins on raw engine count; Peec wins on configurability.
Is Peec AI worth the cost compared to Otterly.AI?
It depends on what you need. Peec AI costs $95/month for Starter with 50 prompts and competitive benchmarking. Otterly.AI costs $29/month for Lite with 15 prompts and a GEO audit. Peec is the better value if competitive benchmarking is your priority and you want a free trial before paying. Otterly is the better value if the cheapest paid entry and audit recommendations matter more than benchmarking.
Which tool is better for Generative Engine Optimization (GEO) workflows?
Both platforms support GEO programmes, but they emphasize different layers. Otterly.AI ships a GEO audit with optimization recommendations on Lite, Standard, and Premium. Peec AI focuses on prompt-level citation data, competitive share-of-voice, and analysis of which sources AI models cite. Choose Otterly.AI if the audit is the priority. Choose Peec AI if competitive benchmarking and broader prompt volume are the priority.
Do either of these tools support white-label client reporting?
No. Neither Otterly.AI nor Peec AI offers white-label delivery or branded client views on any tier. Agencies can use the data and export it into their own reports, but there is no built-in delivery workflow on either platform. For native agency delivery, tools like AI Peekaboo include white-label delivery and a read/write API from $50/month.