Otterly.AI vs Riff Analytics in 2026: GEO audit + API vs 7 LLM engines, no API
Two self-serve AI visibility tools with different entry prices and audit depth. Otterly.AI starts at $29/month with a built-in GEO audit. Riff Analytics starts at $49/month across 7 engines with no API at all.
Otterly.AI
Riff Analytics- Otterly.AI Lite is cheaper at $29/month versus Riff Analytics Starter at $49/month. For solo marketers on tight budgets, Otterly.AI is the lower-cost entry into 7-engine monitoring with a built-in GEO audit.
- Both tools cover 7 AI engines. Otterly.AI covers ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Microsoft Copilot, Claude, Gemini. Riff Analytics covers ChatGPT, Perplexity, Claude, Gemini, Grok, DeepSeek, Llama. Riff wins on long-tail model coverage.
- Otterly.AI includes a GEO audit with optimization recommendations on every tier. Riff Analytics does not include a built-in audit. For Generative Engine Optimization (GEO) workflows that need recommendations surfaced in the tool, Otterly.AI is the only choice here.
- Otterly.AI includes API access and MCP integration on Standard ($189/month) and above. Riff Analytics has no API access on any tier. For programmatic data workflows, Otterly.AI Standard is the right option.
- Neither tool offers white-label delivery on any tier. Both are designed for in-house monitoring. Agencies need a separate platform built for agency delivery workflows.
- Riff Analytics positions itself for in-house brand managers and content strategists. Otterly.AI positions itself for solo marketers and small SEO consultancies. The target audience is similar but the operational model differs.
- If your monitoring must include long-tail models like Grok, DeepSeek, or Llama, Riff Analytics is the cheaper choice. If your monitoring can live with ChatGPT, Claude, Gemini, Perplexity plus Google AI Overviews and Microsoft Copilot, Otterly.AI is the better value.
If you are choosing between Otterly.AI and Riff Analytics in 2026, you are weighing two self-serve AI visibility tools with overlapping engine coverage and very different operational layers. How does Otterly.AI compare to Riff Analytics for teams that need Generative Engine Optimization (GEO) plus delivery options? Otterly.AI Lite covers 7 AI engines at $29/month with a built-in GEO audit, citation link analysis, and the option to unlock API and MCP integration at Standard ($189/month). Riff Analytics covers 7 AI engines including Grok, DeepSeek, and Llama at $49/month, but does not offer API access, white-label delivery, or a built-in optimization audit on any tier. The split is at price, audit, and integration. Otterly.AI wins on entry price, audit, and Standard-tier unlock; Riff wins on long-tail model coverage including DeepSeek and Llama. The right pick depends on whether you need cheap audit-led monitoring with optional API, or broader long-tail model coverage with no API at all.
The tools at a glance
Otterly.AI
Track brand visibility across 7 AI engines from $29/month with API and MCP support
Otterly.AI is an AI search monitoring platform that tracks how and where your brand appears across ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Microsoft Copilot, Claude, and Gemini. It positions itself as a Generative Engine Optimization (GEO) tool, meaning it goes beyond showing you where you appear and actively recommends changes to improve your citations.
The platform launched with one of the most competitive price points in the category. At $29/month for the Lite plan, you get real tracking across all 7 AI models, answer ranking monitoring, citation link analysis, and a GEO audit with optimization recommendations on every tier. The audit layer is the feature that separates Otterly from pure monitoring tools.
The trade-off versus Riff Analytics is long-tail model coverage and API access on Lite. Otterly.AI Lite does not include API access or MCP integration. Both unlock at Standard ($189/month). Riff Analytics has no API on any tier. For teams that need Grok, DeepSeek, or Llama in monitoring, Otterly.AI is not sufficient. For teams that need 7-engine coverage and an audit on a budget, Otterly.AI is the answer.
| Feature | Lite $29/mo | Standard $189/mo | Premium $489/mo |
|---|---|---|---|
| AI models tracked | 7 | 7 | 7 |
| Tracked prompts | 15 | Unlimited | Unlimited |
| GEO audit | ✓ | ✓ | ✓ |
| Citation link analysis | ✓ | ✓ | ✓ |
| Answer ranking monitoring | ✓ | ✓ | ✓ |
| API access | ✗ | ✓ | ✓ |
| MCP integration | ✗ | ✓ | ✓ |
| White label | ✗ | ✗ | ✗ |
Riff Analytics
AI brand visibility tracking across 7 LLM engines with citation source analysis, sentiment monitoring, and competitor benchmarking
Riff Analytics is an AI brand visibility monitoring platform that tracks where your brand is mentioned across seven major AI engines: ChatGPT, Perplexity, Claude, Gemini, Grok, DeepSeek, and Llama. Unlike tools that focus on a narrower set of models, Riff Analytics casts a wide net, which is useful for brands that want visibility across the full landscape of AI assistants rather than just the top two or three.
The platform monitors not just whether your brand appears in AI answers, but which sources those AI engines are citing when they mention you. This citation source tracking tells you whether AI engines are pulling from your own content, third-party reviews, press coverage, or competitor domains, which informs where to invest in content and PR to improve AI visibility over time.
The trade-off versus Otterly.AI is integrations and audit. Riff Analytics has no API access, no white-label delivery, and no built-in GEO audit on any tier. The $49/month Starter is accessible for small teams, though the jump to $199/month Pro is steep for what is publicly documented as the next tier. For teams that need long-tail model coverage including Grok, DeepSeek, and Llama at the cheapest tier, Riff Analytics is the answer.
| Feature | Starter $49/mo | Pro $199/mo |
|---|---|---|
| AI models tracked | 7 | 7 |
| Citation source tracking | ✓ | ✓ |
| Competitor benchmarking | ✓ | ✓ |
| AI readiness audit | ✓ | ✓ |
| API access | ✗ | ✗ |
| White-label delivery | ✗ | ✗ |
| Looker Studio connector | ✗ | ✗ |
Head-to-head feature comparison
| Feature | Otterly.AI | Riff Analytics |
|---|---|---|
| AI engines tracked | ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Microsoft Copilot, Claude, Gemini | ChatGPT, Perplexity, Claude, Gemini, Grok, DeepSeek, Llama (7 engines) |
| Competitive share-of-voice | Yes (domain ranking) | Yes |
| Prompt-level citation data | Yes | Yes |
| Answer / content gap analysis | Yes (GEO audit with optimization recommendations) | No (AI readiness audit only, no optimization recommendations) |
| Category intelligence | No | No |
| AEO content generation | No | No |
| Crawler / AI bot log access | No | No |
| Page content audits | No | No |
| API access | Standard and Premium only ($189/mo+) | No (none on any tier) |
| Looker Studio / BI connector | No | No |
| White-label delivery | No | No |
| Pay-per-prompt pricing | No (fixed tier pricing) | No |
| Agency multi-brand support | No (Lite is single-brand) | No |
| Starting price | $29/mo | $49/mo |
Considering AI Peekaboo alongside Otterly.AI and Riff Analytics?
Neither Otterly.AI nor Riff Analytics ships a read and write API and white-label delivery on standard plans. AI Peekaboo includes both from the $50/month Starter, with 5 AI surfaces and a Looker Studio connector on every tier. The best AI visibility tool for agencies that need white-label client reports and programmatic data access without enterprise contracts.
Read the AI Peekaboo review →Which should you choose?
Otterly.AIOtterly.AIOtterly.AIOtterly.AIRiff AnalyticsRiff AnalyticsOtterly.AIBoth tools cover 7 AI engines on the entry tier but optimize for very different things. Otterly.AI wins on entry price ($29 versus $49), audit (built-in GEO audit on every tier), Google AI Overviews/AI Mode/Copilot coverage, and Standard-tier API and MCP unlocks. Riff Analytics wins on long-tail model coverage (Grok, DeepSeek, Llama) and citation source tracking depth. Choose Otterly.AI if your monitoring narrative includes Google surfaces or you need a built-in audit. Choose Riff Analytics if your monitoring narrative includes long-tail models and you do not need API or audit.
Bottom line
Otterly.AI and Riff Analytics are both legitimate 7-engine AI visibility tools, but they target different audiences. Otterly.AI is the right answer for teams that need a built-in GEO audit, Google AI Overviews and Copilot coverage, and optional API access at the Standard tier. Riff Analytics is the right answer for teams that need long-tail models like Grok, DeepSeek, and Llama covered, with no API requirement.
Frequently asked questions
How does Otterly.AI compare to Riff Analytics on engine coverage?
Both tools track 7 AI engines. Otterly.AI covers ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Microsoft Copilot, Claude, and Gemini. Riff Analytics covers ChatGPT, Perplexity, Claude, Gemini, Grok, DeepSeek, and Llama. Otterly.AI wins on Google surfaces and Copilot. Riff Analytics wins on long-tail models like Grok, DeepSeek, and Llama.
How much does Riff Analytics cost compared to Otterly.AI?
Riff Analytics Starter starts at $49/month versus Otterly.AI Lite at $29/month. Otterly.AI is the cheaper entry point. Riff Analytics Pro is $199/month versus Otterly.AI Standard at $189/month and Premium at $489/month. For teams that need API access, Otterly.AI Standard is the cheaper option by a small margin.
Which tool has a built-in GEO audit?
Otterly.AI includes a GEO audit with optimization recommendations on every tier including Lite at $29/month. Riff Analytics runs an AI readiness audit on Starter and Pro but does not ship an optimization audit with content recommendations. For Generative Engine Optimization (GEO) workflows that need recommendations in the tool, Otterly.AI is the stronger choice.
Does Riff Analytics have an API?
No. Riff Analytics does not offer API access on any tier. Data cannot be exported programmatically. Otterly.AI includes API access and MCP integration on Standard ($189/month) and above. If programmatic data access is a requirement, Otterly.AI is the only choice between these two tools.
Which tool is better for Generative Engine Optimization (GEO) workflows?
Otterly.AI is the better GEO fit. It ships a built-in audit with optimization recommendations on every tier, plus API access and MCP integration at Standard. Riff Analytics delivers monitoring and citation source tracking but no built-in optimization audit and no API. If the GEO workflow requires recommendations surfaced in the tool plus delivery options, Otterly.AI is the answer.
Which tool should I pick on a budget?
On the cheapest paid entry, Otterly.AI at $29/month wins on price, audit, and Google AI Overviews/AI Mode/Copilot coverage. Riff Analytics at $49/month is the right call if your monitoring must include Grok, DeepSeek, or Llama at a low tier and you do not need API. Evaluate which engines matter most for your brand before choosing.