Peec AI vs AI Peekaboo vs Otterly.AI in 2026: Self-Serve AI Visibility Across Three Price Points

Peec AI is a self-serve AI visibility platform that publishes its pricing openly: Starter at $95/month, Pro at $245/month, Advanced at $495/month, and a custom Enterprise tier. A 7-day free trial runs without a credit card. Annual billing takes 15 percent off the listed rates. The platform tracks seven AI platforms, ChatGPT, Google AI Mode, Google AI Overviews, Microsoft Copilot, Perplexity, Gemini, and Grok, with three included per plan and paid add-ons for additional engines.

The standout feature is competitive benchmarking. Peec AI treats share-of-voice analysis across competitor brands as a core surface, not a bolt-on. You configure a competitor set and see each brand citation frequency, prompt performance, and model-level visibility side by side. This depth of competitive data is what separates Peec from the lighter monitoring tools at similar price points, and it feeds directly into Generative Engine Optimization (GEO) strategy rather than just internal reporting.

The friction point is at the integration layer. The Looker Studio connector and the REST API only unlock on the $495/month Advanced plan and above. Teams on Starter or Pro get the core monitoring and competitive data but cannot pipe it into their own reporting stack. There is also no white-label delivery on any tier, which limits the platform for agencies with branded client reporting requirements.

AI Peekaboo is the operationally practical option in this comparison. The read and write API are included on every plan from $50/month, which means you can pull visibility data into your own dashboards, trigger monitoring runs programmatically, or pipe data into existing reporting workflows without upgrading. The Looker Studio connector ships on every tier as well, alongside white-label views with guest access links for client delivery.

The platform covers five AI surfaces on every plan: ChatGPT, Gemini, Perplexity, Google AI Overviews, and Google AI Mode. Coverage is narrower than Peec AI on raw engine count, but Google AI Overviews and Google AI Mode are surfaced as distinct data streams, which matters because the two Google surfaces reward different citation patterns. Pricing is per-prompt rather than per-seat, so adding team members does not increase cost and agencies managing multiple client brands see predictable unit economics.

The gap versus the other two is competitive depth. AI Peekaboo includes competitor benchmarking as a feature, but Peec AI treats competitive share-of-voice analysis as a primary surface with more granular prompt-level breakdowns. There is also no built-in Generative Engine Optimization (GEO) audit, no AEO content generation, and no crawler log access. For agencies and consultants that need data to leave the platform, those gaps are acceptable trade-offs for the operational flexibility.

Otterly.AI is the most accessible entry point in the comparison at $29/month for the Lite plan. That price gets you real monitoring across all seven supported AI surfaces, ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Microsoft Copilot, Claude, and Gemini, plus answer ranking monitoring, domain-level citation intelligence, and a built-in Generative Engine Optimization (GEO) audit that recommends specific content and practical changes to improve citation frequency.

The GEO audit is the differentiator versus the other two. Most monitoring platforms tell you whether you appear in AI answers. Otterly.AI runs an audit that identifies gaps in your AI search presence and generates optimization recommendations you can act on. For solo marketers and small in-house teams that do not have a dedicated SEO function, this is more useful than raw visibility data with no next step attached. The quality of the recommendations varies by industry, but for documented B2B categories the output is actionable.

The friction point is at the workflow integration tier. The Lite plan gives you monitoring and the GEO audit but no API access and no MCP integration. To pull data into your own tools or connect Otterly to an agent stack, you need Standard at $189/month. There is no white-label delivery on any plan, which means agencies will need to export data into their own report templates rather than sharing a branded client view directly.