Peec AI vs Scrunch AI in 2026: $95 self-serve benchmarking vs $250 1,000-prompt category map
Two AI visibility platforms with very different operating models. Peec AI ships self-serve competitive benchmarking plus a 7-day free trial from $95/month. Scrunch AI ships a 1,000-prompt industry library from $250/month with persona-based analysis.
Peec AI
Scrunch AI- Peec AI Starter is cheaper at $95/month versus Scrunch AI Starter at $250/month. For self-serve marketing teams on tighter budgets, Peec AI is the lower-cost entry with a 7-day free trial.
- Peec AI covers 3 of 7 AI platforms on every plan with paid add-ons for more engines. Scrunch AI covers 5 fixed engines (ChatGPT, Claude, Perplexity, Gemini, Microsoft Copilot). Scrunch wins on raw engine count.
- Scrunch AI ships a 1,000-prompt industry library on Starter that maps citation patterns across your entire category. Peec AI focuses on brand-level benchmarking. If category intelligence is decisive, Scrunch is the answer.
- Peec AI includes unlimited seats on every tier including Starter at $95/month. Scrunch AI includes 3 user licenses on Starter. For team-based monitoring at the entry tier, Peec AI is the clearer fit.
- Scrunch AI locks API access to Enterprise custom contracts. Peec AI locks API access to Advanced ($495/month). For programmatic data access on a known published tier, Peec AI Advanced is the right budget choice.
- Neither tool offers white-label delivery at any tier. Both are designed primarily for in-house monitoring rather than agency delivery workflows. Peec offers credits-based agency plans with pitch workspaces which partially substitutes.
- For Generative Engine Optimization (GEO) workflows that need self-serve benchmarking with a free trial, Peec AI is the right answer. For GEO workflows that need category citation intelligence with budget for $250/month, Scrunch AI is the deeper choice.
If you are choosing between Peec AI and Scrunch AI in 2026, you are weighing two platforms that optimize for opposite layers of the AI visibility problem. Both sit in the Generative Engine Optimization (GEO) category. How does Peec AI compare to Scrunch AI for teams that need brand-level benchmarking versus category citation intelligence? Peec AI Starter at $95/month ships competitive benchmarking as a first-class feature, 3 of 7 configurable platform coverage, unlimited seats, and a 7-day free trial. Scrunch AI Starter at $250/month ships a 1,000-prompt industry library that maps which prompts drive citations across your entire category, plus persona-based analysis and page audits. The split is at price and question. Peec AI answers "how does my visibility compare to competitors". Scrunch answers "what prompts are driving citations across my category and who is getting cited". The right pick depends on whether competitive benchmarking at $95/month or category citation intelligence at $250/month fits your GEO programme.
The tools at a glance
Peec AI
AI visibility analytics with public pricing from $95/mo, competitive benchmarking, and a Looker Studio connector on higher tiers
Peec AI is an AI search visibility analytics platform built for marketing teams that need to track how their brand performs across AI-powered search. Unlike many tools in the category that hide pricing behind a sales call, Peec publishes its plans openly: Starter at $95/month, Pro at $245/month, and Advanced at $495/month, with annual billing saving 15 percent and a 7-day free trial that does not require a credit card.
Each plan lets you track 3 of 7 supported platforms (ChatGPT, Google AI Mode, Google AI Overviews, Microsoft Copilot, Perplexity, Gemini, and Grok), with paid add-ons for additional engines at $35 to $165/month each. The platform centers on competitive benchmarking and prompt-level analytics, with side-by-side share-of-voice across brands as a first-class feature.
The trade-off versus Scrunch AI is scope. Peec AI answers brand-level benchmarking questions. Scrunch answers category citation intelligence questions. For teams that need cheap self-serve benchmarking with a free trial, Peec is the answer. For teams that need category citation intelligence with budget for $250/month, Scrunch is the deeper choice.
| Feature | Starter $95/mo | Pro $245/mo | Advanced $495/mo | Enterprise Custom |
|---|---|---|---|---|
| Prompts per month | 50 | 150 | 350 | Unlimited |
| AI engines included | 3 of 7 | 3 of 7 | 3 of 7 | 3 + add-ons |
| Projects | 1 | 2 | 5 | Unlimited |
| Competitive benchmarking | ✓ | ✓ | ✓ | ✓ |
| Looker Studio connector | ✗ | ✗ | ✓ | ✓ |
| API access | ✗ | ✗ | ✓ | ✓ |
| Unlimited seats | ✓ | ✓ | ✓ | ✓ |
| White label | ✗ | ✗ | ✗ | ✗ |
Scrunch AI
Category-level AI citation intelligence for content strategy
Scrunch AI takes a different approach to the Generative Engine Optimization (GEO) problem. Instead of starting with "where does my brand appear in AI answers", it asks "what prompts are driving citations in my category, and who is getting cited". That shift in framing gives content teams a different kind of insight: a picture of which topics, formats, and sources AI models reliably cite in your niche, and where your brand sits within that landscape.
The platform includes a library of 1,000 pre-built industry prompts on the Starter plan, drawn from real AI query patterns in your category. Growth expands to 2,500 industry prompts. On top of the industry baseline you can add up to 350 custom prompts (700 on Growth) to track specific brand or competitive queries. The persona-based citation analysis lets you segment that data by user type.
The trade-off versus Peec AI is price and brand focus. Scrunch AI Starter is $250/month versus Peec AI Starter at $95/month. Scrunch answers category citation questions; Peec answers brand benchmarking questions. For content and SEO teams with budget that need category intelligence before brand-level monitoring, Scrunch is the deeper choice. For self-serve teams that need cheap brand benchmarking with a free trial, Peec AI is the cleaner answer.
| Feature | Starter $250/mo | Growth $417/mo | Enterprise Custom |
|---|---|---|---|
| User licenses | 3 | 5 | Custom |
| Custom prompts | 350 | 700 | Custom |
| Industry prompts | 1,000 | 2,500 | Custom |
| Personas | 3 | 5 | Custom |
| Page audits | 5 | 10 | Custom |
| Enterprise Data API | ✗ | ✗ | ✓ |
| SAML / OIDC security | ✗ | ✗ | ✓ |
| Dedicated GTM team | ✗ | ✗ | ✓ |
Head-to-head feature comparison
| Feature | Peec AI | Scrunch AI |
|---|---|---|
| AI engines tracked | 3 of 7 on every plan (ChatGPT, Google AI Mode, Google AI Overviews, Microsoft Copilot, Perplexity, Gemini, Grok) | ChatGPT, Claude, Perplexity, Gemini, Microsoft Copilot (5 engines) |
| Competitive share-of-voice | Yes (first-class benchmarking feature) | Yes |
| Prompt-level citation data | Yes | Yes |
| Answer / content gap analysis | No (no built-in audit) | Yes (page audit feature) |
| Category intelligence | No | Yes (1,000-prompt industry library on Starter) |
| AEO content generation | No | No |
| Crawler / AI bot log access | No | No |
| Page content audits | No | Yes (page audit on Starter, 5 audits) |
| API access | Advanced and Enterprise only ($495/mo+) | Enterprise only (custom contracts) |
| Looker Studio / BI connector | Yes (Advanced and Enterprise) | No |
| White-label delivery | No | No |
| Pay-per-prompt pricing | No (fixed tier pricing) | No |
| Agency multi-brand support | Yes (separate credits-based agency plans) | No |
| Starting price | $95/mo | $250/mo |
Considering AI Peekaboo alongside Peec AI and Scrunch AI?
Peec AI locks its API and Looker Studio connector to the $495/month Advanced plan, and Scrunch AI reserves API access for enterprise contracts with no white-label delivery on any tier. AI Peekaboo is the best AI visibility tool that includes read and write API plus white-label reports with guest access links on every plan from $50/month Starter. For SEO agencies that need multi-brand support with self-serve signup, AI Peekaboo covers what neither tool delivers at standard pricing, with 5 AI surfaces included.
Read the AI Peekaboo review →Which should you choose?
Peec AIPeec AIPeec AIPeec AIScrunch AIScrunch AIScrunch AIBoth platforms serve the Generative Engine Optimization (GEO) category but optimize for opposite layers. Peec AI wins on entry price ($95 versus $250), free trial, unlimited seats, configurable engine selection, and API access on Advanced at $495. Scrunch AI wins on category citation intelligence, 1,000-prompt industry library, persona-based analysis, and page audit depth. Choose Peec AI if you want cheap brand benchmarking with trial. Choose Scrunch AI if you want category citation strategy with budget.
Bottom line
Peec AI and Scrunch AI both target serious AI visibility programmes, but they sit at different price points and answer different questions. Peec AI is the right answer for self-serve teams that need competitive benchmarking, trial access, and unlimited seats at $95/month. Scrunch AI is the right answer for content and SEO teams with budget that need category citation intelligence and persona-based analysis at $250/month.
Frequently asked questions
How does Peec AI compare to Scrunch AI on price?
Peec AI Starter is $95/month versus Scrunch AI Starter at $250/month. Peec AI is dramatically cheaper at the entry tier. Scrunch justifies the higher price with a 1,000-prompt industry library, persona-based analysis, and 5 page audits at Starter. If your priority is cheap self-serve benchmarking with a free trial, Peec AI wins. If your priority is category citation strategy with budget, Scrunch is the deeper choice.
Which tool is better for Generative Engine Optimization (GEO) workflows?
Both platforms support GEO workflows but emphasize different layers. Peec AI focuses on competitive benchmarking plus prompt-level analytics. Scrunch AI focuses on category citation intelligence plus persona analysis. Choose Peec AI for benchmark-led GEO with trial access. Choose Scrunch AI for category-led GEO with persona analysis at higher spend.
How many AI engines does each tool track?
Peec AI covers 3 of 7 platforms on every plan (you choose which three) with paid add-ons for more engines. Scrunch AI covers 5 fixed engines: ChatGPT, Claude, Perplexity, Gemini, Microsoft Copilot. Scrunch wins on raw engine count but loses on configurability.
Does either tool offer API access on a standard plan?
Peec AI includes API access on Advanced ($495/month) and Looker Studio at the same tier. Scrunch AI locks API access to Enterprise custom contracts. If programmatic data access at a known published price is the requirement, Peec AI Advanced is the cheaper choice. AI Peekaboo includes API on every plan from $50/month and is worth evaluating.
Is Scrunch AI worth the cost compared to Peec AI?
Scrunch AI is worth the cost when you specifically need a 1,000-prompt category citation library, persona-based analysis, or page audits across many existing pages. Peec AI is worth the cost when you need the cheapest self-serve benchmarking with a free trial and unlimited seats. Neither tool is universally better. Pick based on whether brand-level benchmarking or category intelligence is your priority.
Can I use either tool for agency client reporting?
Neither tool offers white-label delivery or branded client views by default. Peec AI offers credits-based agency plans with pitch workspaces that partially substitute. Scrunch AI is built for in-house single-brand teams. For native agency delivery, a separate platform with white-label at lower cost is the right fit.