Profound vs Wellows in 2026: Nine engines and crawler logs versus five engines with outreach contacts
Enterprise depth with structured onboarding, or a workflow platform with verified outreach contacts and strategic calls?
Profound
Wellows- Profound tracks 9 AI engines including ChatGPT, Gemini, Perplexity, Copilot, Meta AI, Grok, DeepSeek, Claude, and Google AI Overviews. Wellows tracks 5: ChatGPT, Google AI Overviews, Google AI Mode, Gemini, and Perplexity. For pure engine breadth, Profound wins.
- Profound is the only tool in this comparison that exposes AI crawler log access. Wellows does not expose crawler logs. If correlating crawl timing with citation changes is core to your programme, Profound is the only answer.
- Wellows includes outreach templates with verified contacts and a Content Optimization feature that audits existing pages before recommending new content. Profound includes Marketing Agents for direct AEO content generation. Both tools close the insight-to-action loop differently.
- Wellows includes 1 to 5 strategic monthly calls on every plan tier. Profound includes dedicated Slack support on Enterprise contracts only. Both tools position around structured guidance, but Wellows bakes consultation into every tier.
- Profound locks API access to Enterprise contracts. Wellows does not currently advertise API access on any tier. For programmatic data delivery on a standard plan, both tools are weak.
- Wellows uses per-domain pricing that gets expensive for agencies managing multiple clients. Profound uses tier-based pricing that scales by engine coverage. The right structure depends on how many domains you manage.
- For Generative Engine Optimization (GEO) workflows that need crawler log data and direct content generation, Profound wins. For GEO workflows that need outreach contacts and strategic consultation on every tier, Wellows is the practical answer.
If you are weighing Profound against Wellows, you are really choosing between two different AI visibility tool comparison philosophies. Profound tracks 9 engines, exposes AI crawler log access, and includes built-in AEO content generation, but the entry price is $99/month for ChatGPT only and buying requires a demo call. Wellows tracks 5 engines (ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity) and goes beyond monitoring with content optimization that audits existing pages first, outreach templates with verified contacts, and strategic monthly calls on every tier, with the full five-engine coverage requiring Starter at $297/domain/month. The right pick depends on whether you need the deepest enterprise-grade analysis and crawler log data, or an end-to-end AI visibility workflow with outreach and consultation built in.
The tools at a glance
Profound
Enterprise AI visibility with crawler log analysis and AEO content generation
Profound is the most feature-rich AI visibility platform available, tracking up to 9 engines across the tier stack: ChatGPT, Gemini, Perplexity, Microsoft Copilot, Meta AI, Grok, DeepSeek, Claude, and Google AI Overviews. The Starter plan covers ChatGPT only at $99/month, Growth expands to 3 engines at $399/month, and Enterprise covers up to 10 engines with custom pricing. No other tool in this comparison matches this breadth at the top of the market.
Two capabilities are unique to Profound. First, the crawler log layer shows when GPTBot, ClaudeBot, and other AI crawlers last visited specific pages on your site, letting teams correlate crawl timing with citation changes. Second, the Marketing Agents feature generates AEO-optimised content designed to close accuracy gaps surfaced by the analysis. For in-house content teams that want insight and execution in the same platform, those two layers together are the deciding capability.
The buying process is the trade-off. Profound requires a demo call before purchase, with structured onboarding and a Customer Success Manager once you are in. The API is locked to Enterprise custom contracts, there is no white-label delivery, and the platform is not designed for agencies managing multiple client brands under one account. For internal Generative Engine Optimization (GEO) programmes with budget, the depth justifies the friction.
| Feature | Starter $99/mo | Growth $399/mo | Enterprise Custom |
|---|---|---|---|
| Answer engines tracked | ChatGPT only | 3 engines | Up to 10 |
| Unique prompts tracked | 50 | 100 | Custom |
| Monthly responses analyzed | 1,500 | 9,000 | Custom |
| Team seats | 1 | 3 | Custom |
| CSV / JSON exports | ✗ | ✓ | ✓ |
| API access | ✗ | ✗ | ✓ |
| Agent credits/mo | 100 | 400 | Custom |
| SSO / SAML | ✗ | ✗ | ✓ |
| Dedicated Slack support | ✗ | ✗ | ✓ |
Wellows
AI visibility platform that tracks citations, optimizes content, and surfaces outreach contacts in one place
Wellows is an AI visibility platform that tracks brand citations across ChatGPT, Google AI Overviews, Google AI Mode, Gemini, and Perplexity, then gives you tools to act on what you find. Where most AI visibility tools stop at the monitoring dashboard, Wellows adds content optimization, outreach discovery, and a customized 90-day AI visibility plan built into the product. The 5-engine coverage is the entry tier requirement for full visibility.
The platform is structured around two main use cases: in-house brand teams who need to understand and fix how AI platforms represent them, and agencies who want to run multiple client accounts from one place. Both use cases get the same core monitoring plus the action layer. The Content Optimization feature, currently in beta, audits your existing site pages before flagging gaps, which is a meaningfully different workflow from tools that simply generate a topic list.
The outreach module surfaces relevant pages where your brand is not being cited and provides contact details so you can request inclusion, which rounds out the platform into something closer to a full AI search workflow than a reporting tool. Per-domain pricing means agency margins require careful management, but the platform includes 1 to 5 strategic monthly calls depending on tier, which makes it more of a managed-service hybrid than a pure self-serve SaaS tool.
| Feature | Lite $37/domain/mo | Essential $97/domain/mo | Starter $297/domain/mo | Pro $497/domain/mo |
|---|---|---|---|---|
| Answer engines tracked | 1 (ChatGPT) | 2 (ChatGPT, AI Overviews) | 5 (all engines) | 5 (all engines) |
| Prompts tracked per month | 40 | 100 | 400 | 1,000 |
| Responses analyzed per month | 1,200 | 6,000 | 60,000 | 150,000 |
| Content generation credits | 2 | 5 | 15 | 70 |
| Outreach opportunities | Unlimited | Unlimited | Unlimited | Unlimited |
| Brand sentiment analysis | ✓ | ✓ | ✓ | ✓ |
| GSC integration | ✓ | ✓ | ✓ | ✓ |
| Daily monitoring | ✓ | ✓ | ✓ | ✓ |
| All-time history | ✓ | ✓ | ✓ | ✓ |
| Strategic monthly calls | 1 | 2 | 3 | 5 |
| Content Optimization (beta) | ✓ | ✓ | ✓ | ✓ |
| Free trial | 7 days | 7 days | 7 days | 7 days |
Head-to-head feature comparison
| Feature | Profound | Wellows |
|---|---|---|
| AI engines tracked | ChatGPT, Gemini, Perplexity, Copilot, Meta AI, Grok, DeepSeek, Claude, Google AI Overviews | ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity (full coverage on Starter+) |
| Competitive share-of-voice | Yes | Yes (prompt-level) |
| Prompt-level citation data | Yes | Yes |
| Answer / content gap analysis | Yes (brand accuracy gap analysis) | Yes (Content Optimization audits existing pages) |
| Category intelligence | Partial (prompt volume intelligence) | No |
| AEO content generation | Yes (Marketing Agents) | Yes (content generation credits) |
| Crawler / AI bot log access | Yes | No |
| Page content audits | No | Yes (Content Optimization) |
| API access | Enterprise only | Not advertised |
| Looker Studio / BI connector | No | No |
| White-label delivery | No | No |
| Pay-per-prompt pricing | No | No |
| Agency multi-brand support | Limited | Yes (multi-client with per-domain) |
| Starting price | $99/mo | $37/domain/mo (Lite, ChatGPT only) |
Considering AI Peekaboo alongside Profound and Wellows?
Neither Profound nor Wellows offers white-label delivery for agency client reporting on any tier, and Profound locks API access to enterprise contracts. AI Peekaboo is the best AI visibility tool for agencies with white-label reports, guest access links, and read and write API on every plan from $50/month Starter. For SEO and marketing agencies managing multiple clients, AI Peekaboo covers what neither tool delivers at standard pricing, with 5 AI surfaces and Looker Studio connector included.
Read the AI Peekaboo review →Which should you choose?
ProfoundWellowsProfoundWellowsProfoundWellowsProfoundProfound and Wellows serve different audiences with different operating models. Profound is the deeper enterprise platform with crawler logs, gap analysis, and content generation in one stack, gated by demo-call sales and Enterprise contracts. Wellows is an end-to-end AI visibility workflow with content optimization, outreach contacts, and strategic calls baked into every tier, with per-domain pricing. The trade-off is enterprise depth versus integrated workflow with consultation.
Bottom line
Profound answers how deeply you can map the relationship between AI models, crawlers, content, and citations once you have committed to a serious AI search programme. Wellows answers how an in-house brand team or agency can run an end-to-end AI visibility workflow with outreach contacts and strategic consultation included at every tier. If you need crawler logs and content execution in one platform, Profound. If you need an integrated workflow with verified outreach contacts, Wellows.
Frequently asked questions
How does Profound compare to Wellows on AI engine coverage?
Profound tracks up to 9 engines: ChatGPT, Gemini, Perplexity, Copilot, Meta AI, Grok, DeepSeek, Claude, and Google AI Overviews. Wellows tracks 5: ChatGPT, Google AI Overviews, Google AI Mode, Gemini, and Perplexity (full coverage requires Starter at $297/domain/month). For teams that need Copilot, Meta AI, Grok, or DeepSeek coverage, Profound is the only option in this AI visibility tool comparison.
Is Wellows worth the cost compared to Profound for outreach-heavy teams?
For teams whose AI visibility workflow depends on outreach to third-party sites for citation building, Wellows delivers verified contact details on every tier, which is unusual at this price level. Profound does not include an outreach module. Wellows Starter at $297/domain/month is more expensive than Profound Starter, but the bundled consultation and outreach contacts justify the premium for the right audience.
Which tool tracks crawler logs, Profound or Wellows?
Profound is the only tool in this AI visibility tool comparison that exposes crawler log data showing when GPTBot, ClaudeBot, and other AI crawlers last visited specific pages on your site. Wellows does not expose crawler logs. If correlating AI crawler activity with citation outcomes is central to your programme, Profound is the answer.
Which is best for Generative Engine Optimization (GEO) workflows, Profound or Wellows?
For GEO workflows that need crawler log visibility, brand accuracy gap analysis, and direct content generation in one platform, Profound is the right choice. For GEO workflows that need outreach contacts, content optimization that audits existing pages, and strategic monthly consultation on every tier, Wellows is the right choice. Neither tool offers API access on standard plans.
How much does Profound cost compared to Wellows?
Profound Starter is $99/month for ChatGPT only; Growth is $399/month for 3 engines; Enterprise is custom. Wellows Lite is $37/domain/month for ChatGPT only; Essential is $97/domain/month for 2 engines; Starter is $297/domain/month for full 5-engine coverage; Pro is $497/domain/month. Profound is cheaper at the entry tier for ChatGPT-only tracking; Wellows scales by domain rather than engine count.
Can I use Profound or Wellows for agency client reporting?
Neither tool offers white-label delivery. Profound does not have an outreach module. Wellows supports multi-client setups with per-domain pricing and strategic calls that suit agency workflows, but it lacks white-label delivery. For agencies needing white-label reports under their own brand, look at platforms built specifically for agency delivery.