Rank Ranger vs SE Ranking in 2026: a discontinued agency suite vs a full SEO platform with AI visibility built in
Rank Ranger no longer exists as an independent product after its Similarweb acquisition. SE Ranking is actively sold today, starting at €87.20/month, and now tracks brand visibility across five AI search surfaces.
Rank Ranger
SE Ranking- Rank Ranger is no longer sold as a standalone product. It was acquired by Similarweb, and rankranger.com redirects to Similarweb's SEO tools page.
- SE Ranking is actively sold starting at €87.20/month for Core, with white-label reporting and API access included on every tier, including Core.
- SE Ranking tracks brand visibility across 5 AI surfaces: ChatGPT, Gemini, Perplexity, Google AI Overviews, and Google AI Mode. Rank Ranger never tracked AI-generated answers at all, even before its acquisition.
- Rank Ranger tracked SERP feature types most competitors ignored: App Box, Video Box, News Carousel, Local Finder, and Google for Jobs. SE Ranking's feature set does not list this same level of SERP feature granularity.
- Custom-domain white-label reporting required Rank Ranger's Standard plan at $149/month. SE Ranking includes white-label reporting on its entry Core plan at €87.20/month.
- SE Ranking includes AI-powered content writing and on-page optimization tools from the Growth plan up. Rank Ranger had no content generation capability at any tier.
This comparison carries the same asterisk as any Rank Ranger matchup in 2026: Rank Ranger was acquired by Similarweb, and rankranger.com now redirects to Similarweb's SEO tools section, so it is not something you can sign up for today. SE Ranking, by contrast, is an actively sold, actively developed full SEO suite that has moved with the market, adding AI visibility tracking across ChatGPT, Gemini, Perplexity, Google AI Overviews, and Google AI Mode on top of its existing keyword research, rank tracking, backlink analysis, and white-label reporting. If you are choosing between the two as live purchase options, there is no real decision left to make. Where this comparison earns its keep is for teams migrating off Rank Ranger and weighing what SE Ranking does and does not replace from what Rank Ranger used to offer.
The tools at a glance
Rank Ranger
Agency-focused SEO suite with white-label reporting, deep SERP tracking, and broad integrations, now folded into Similarweb
Rank Ranger was built for agencies that needed a fully branded client reporting experience, with custom-domain dashboards, scheduled PDF reports, and granular template control from the Standard plan up. Its rank tracking engine covered SERP feature types most competitors still do not match, including App Box, Video Box, News Carousel, Local Finder, Local Pack, and Google for Jobs, alongside local and mobile tracking in the same campaign view.
The platform also connected to more than 20 external data sources, including Google Analytics, LinkedIn, Instagram, and CallRail, letting agencies overlay rank data with traffic and conversion metrics for client-facing reports through its Insight Graph widget.
None of that is buyable today. Similarweb acquired Rank Ranger and folded it into its own platform; rankranger.com now forwards visitors straight to Similarweb. Rank Ranger also never added any AI visibility tracking, so even a hypothetical still-independent version of the product would already be behind SE Ranking on that front.
| Feature | Lite $79/month | Standard $149/month | Pro From $699/month | Premium From $2,700/month |
|---|---|---|---|---|
| Keywords tracked | 500 | 1,000 | 5,000+ | 25,000+ |
| Custom domain for reports | ✗ | ✓ | ✓ | ✓ |
| API access | ✗ | ✓ | ✓ | ✓ |
| Data Studio connector | ✗ | ✓ | ✓ | ✓ |
| Site crawl (pages/month) | 25,000 | 50,000 | 100,000 | 100,000 |
SE Ranking
Full SEO suite with AI visibility tracking, content tools, and white-label reporting for agencies
SE Ranking is an all-in-one SEO platform covering keyword research, rank tracking, competitive analysis, backlink monitoring, site auditing, and content optimization, and it has expanded into AI visibility tracking across ChatGPT, Gemini, Perplexity, Google AI Overviews, and Google AI Mode. That puts traditional rank data and AI citation tracking in the same platform, something Rank Ranger never offered even at its most feature-dense.
White-label reporting and automated report scheduling are included from the entry Core plan at €87.20/month, alongside API access on every tier. Multi-client management and flexible report templates make it a practical fit for agencies that used to lean on Rank Ranger's dashboard customization.
SE Ranking also includes an AI-powered content module for brief generation, writing, and on-page optimization from the Growth plan, closing the loop between spotting an AI-visibility content gap and actually producing something for it. The trade-off is depth on SERP feature types: SE Ranking does not list the granular App Box, Video Box, and Local Finder tracking Rank Ranger used to offer, and there is no permanent free tier.
| Feature | Core €87.20/mo | Growth €188.00/mo | Enterprise Custom pricing |
|---|---|---|---|
| AI visibility tracking | ✓ | ✓ | ✓ |
| AI models tracked | 5 | 5 | 5 |
| Site audits | ✓ | ✓ | ✓ |
| White-label reports | ✓ | ✓ | ✓ |
| API access | ✓ | ✓ | ✓ |
| AI content tools | ✗ | ✓ | ✓ |
Head-to-head feature comparison
| Feature | Rank Ranger | SE Ranking |
|---|---|---|
| AI visibility tracking | No | Yes, 5 models (ChatGPT, Gemini, Perplexity, AI Overviews, AI Mode) |
| SERP feature tracking beyond standard rankings | Yes: App Box, Video Box, News Carousel, Local Finder, Local Pack, Google for Jobs | Not listed at the same granularity |
| Keyword rank tracking | Yes, historically | Yes, daily |
| Site audits | Yes, proprietary crawl engine | Yes |
| Backlink analysis | No dedicated module | Yes |
| Content generation tools | No | Yes, from Growth plan |
| White-label reporting | Yes, from Standard plan ($149/mo) | Yes, from Core plan |
| API access | Yes, from Standard plan ($149/mo) | Yes, on every plan |
| Free trial | 14 days on Lite and Standard | No permanent free tier |
| Entry-level price | $79/month (Lite) | €87.20/month (Core) |
| Product status in 2026 | Discontinued as a standalone product; acquired by Similarweb, rankranger.com redirects | Actively sold and supported |
Which should you choose?
SE RankingSE RankingSE RankingSE RankingThis isn't a fair fight between two live competitors; it's a comparison between a discontinued product and an actively developed one that has since moved into a category, AI visibility, that Rank Ranger never entered. SE Ranking wins on every practical buying question because it is the only one you can still sign up for, and it has also kept building where Rank Ranger stopped. The genuine trade-off for teams migrating off Rank Ranger is SERP feature granularity: SE Ranking's feature list does not call out the same App Box, Video Box, and Local Finder tracking depth Rank Ranger used to offer, so agencies with clients in those niches should verify current coverage directly with SE Ranking before assuming full parity.
Bottom line
If you need to pick a tool today, sign up for SE Ranking; there is no working alternative in Rank Ranger. If you specifically miss Rank Ranger's SERP feature tracking depth or its Insight Graph-style data overlays, contact Similarweb directly rather than searching for a Rank Ranger signup page, since that functionality now lives inside their platform under different packaging and pricing.
Frequently asked questions
Is Rank Ranger still available to buy in 2026?
No. Rank Ranger was acquired by Similarweb and is no longer sold as a standalone product. The rankranger.com domain now redirects visitors to Similarweb's SEO tools section, and there is no independent signup flow left to use.
Does SE Ranking track AI search visibility the way a dedicated AI visibility tool does?
SE Ranking tracks brand mentions across 5 AI surfaces: ChatGPT, Gemini, Perplexity, Google AI Overviews, and Google AI Mode. That is narrower than some dedicated AI visibility tools tracking 7 to 10 models, but it is more than Rank Ranger ever offered, since Rank Ranger never added any AI visibility tracking before its acquisition.
What SERP features did Rank Ranger track that SE Ranking does not mention?
Rank Ranger tracked App Box appearances for mobile apps, Video Box positions, News Carousel placements, Local Finder and Local Pack rank, and Google for Jobs listings, all in one campaign view. SE Ranking's published feature set does not call out this same level of SERP feature granularity, so agencies that relied heavily on those specific trackers should verify current coverage directly with SE Ranking.
Is white-label reporting available on SE Ranking's entry plan?
Yes. White-label reporting is included on SE Ranking's Core plan at €87.20/month. Rank Ranger, by comparison, required the $149/month Standard plan before custom-domain white-label reports were available.
What is the best alternative to Rank Ranger now that it is discontinued?
SE Ranking is a strong direct alternative for agencies that want white-label SEO reporting with rank tracking, backlink analysis, and AI visibility monitoring bundled into one active subscription. For teams that specifically need Rank Ranger's old SERP feature tracking depth or its Insight Graph-style data overlays, contacting Similarweb directly is the more literal continuation of the original product.
Does SE Ranking include backlink analysis like Rank Ranger did?
Yes. SE Ranking includes backlink monitoring and research covering referring domains, anchor text distribution, and new or lost links on every plan. It is not as deep as dedicated backlink specialists, but it is functional for the same kind of SEO monitoring and outreach planning Rank Ranger supported.