Ruler Analytics vs Simple Analytics in 2026: CRM revenue attribution vs cookieless traffic counting
One is a demo-gated B2B measurement platform starting at £269 a month. The other is a self-serve, cookieless analytics tool you can sign up for in minutes at €20 a month. They solve almost none of the same problems.
Ruler Analytics
Simple Analytics- Ruler Analytics requires a sales demo on every plan with pricing from £269/month. Simple Analytics is self-serve with a free tier and paid plans from €20/month.
- Ruler matches offline conversions, phone calls, trade show leads, and CRM deals, back to marketing touchpoints. Simple Analytics has no CRM integration or offline conversion tracking of any kind.
- Simple Analytics tracks visitors without cookies and needs no consent banner, recovering traffic that ad-blockers and GDPR opt-outs hide from tools like GA4. Ruler Analytics does not make this claim; its first-party data platform is built for attribution, not consent-banner avoidance.
- Ruler integrates with 1,000+ apps including Salesforce, HubSpot, and BI tools. Simple Analytics offers a single API and a deliberately one-page dashboard with no BI connector.
- Simple Analytics offers white-label configurations for agencies from its paid tiers. Ruler Analytics does not publish white-label as a stated feature.
- Marketing mix modelling and an AI Agent layer are Ruler's most advanced features, locked to the £1,349/month Advanced plan. Simple Analytics has no equivalent modelling features at any price.
Ruler Analytics and Simple Analytics both live in the Analytics & Reporting category, but a side-by-side comparison mostly proves how differently that label gets used. Ruler is built to trace closed-won CRM revenue back to the marketing touchpoints that produced it, across six attribution models, offline conversions, and marketing mix modelling, with every plan gated behind a demo. Simple Analytics is built to answer a much narrower question honestly: how many people actually visited your site, counted without cookies or a consent banner, on a one-page dashboard you can set up yourself in minutes. Neither replaces the other. The real decision is whether your reporting problem is "which channel closed this deal" or "how many visitors did we actually get."
The tools at a glance
Ruler Analytics
Unified marketing measurement platform that connects every customer touchpoint, online and offline, to real revenue in your CRM
Ruler Analytics is a UK-based measurement platform for B2B and lead-generation businesses that need to connect marketing spend to actual CRM revenue, not just form fills. Six attribution models cover the click-path data, while offline conversion tracking matches phone calls, live chat, and trade show leads back to the touchpoints that started the journey.
The Advanced plan adds marketing mix modelling for channels that never generate a trackable click, plus a budget scenario planner built on saturation curves. An AI Agent layer automates some of that analysis on the top tier. The platform integrates with more than 1,000 apps spanning ad platforms, CRMs, data warehouses, and BI tools.
Every plan requires a demo before you see real pricing, there is no free trial, and the most valuable features sit behind the £1,349/month Advanced tier. For B2B teams with long, offline-heavy sales cycles, that depth is difficult to find elsewhere in one product.
| Feature | Small From £269/month | Medium From £449/month | Large From £899/month | Advanced From £1,349/month |
|---|---|---|---|---|
| Monthly visits included | Up to 10k | Up to 50k | Up to 100k | 100k+ |
| Multi-touch attribution | ✓ | ✓ | ✓ | ✓ |
| Marketing mix modelling | ✗ | ✗ | ✗ | ✓ |
| Dedicated CS manager | ✓ | ✓ | ✓ | ✓ |
Simple Analytics
Privacy-first web analytics that captures 100% of visitors without cookies or consent banners
Simple Analytics is a privacy-first web analytics tool built on the idea that consent banners and ad-blockers have made Google Analytics undercount real traffic. Tracking runs without cookies, so no consent popup is needed, which means visitors who would otherwise decline a GDPR banner still get counted.
The product is intentionally narrow: pageviews, referrers, top pages, devices, and geography on a single-page dashboard, with no funnels, no user-level tracking, and no behavioral cohorts. That scope is a deliberate trade for simplicity, aimed at people who want an accurate traffic count rather than a BI analyst's toolkit.
Hosting is EU-based and GDPR/CCPA compliant by default. A public API is available on paid plans for pulling data into other systems, and white-label configurations let agencies present the dashboard under their own branding for client reporting.
| Feature | Free Free | Self-Serve €20/mo | Enterprise Contact |
|---|---|---|---|
| Pageviews included | Limited | Unlimited | Unlimited |
| Cookieless tracking | ✓ | ✓ | ✓ |
| API access | ✗ | ✓ | ✓ |
| White-label | ✗ | ✗ | ✓ |
Head-to-head feature comparison
| Feature | Ruler Analytics | Simple Analytics |
|---|---|---|
| Primary use case | B2B marketing attribution to CRM revenue | Cookieless web traffic counting |
| Self-serve signup | No (demo required) | Yes |
| Free tier or trial | No | Yes (free tier available) |
| CRM revenue attribution | Yes (Salesforce, HubSpot, Dynamics, Pipedrive, and more) | No |
| Offline conversion tracking | Yes (calls, live chat, trade show leads) | No |
| Marketing mix modelling | Yes (Advanced plan only) | No |
| Cookieless / no consent banner required | No claim made; not built around consent-banner avoidance | Yes |
| White-label delivery | Not published as a stated feature | Yes (paid tiers) |
| API access | Not published as a stated feature | Yes (paid tiers) |
| Dashboard depth | Deep: MTA, MMM, budget scenario planning, CRM revenue | Deliberately shallow: pageviews, referrers, devices, geography |
| Starting paid price | £269/month | €20/month |
Which should you choose?
Ruler AnalyticsSimple AnalyticsRuler AnalyticsSimple AnalyticsSimple AnalyticsRuler AnalyticsThis comparison is really a test of what "analytics" means to the person asking. If the question is "which campaign closed this six-figure deal in Salesforce," Simple Analytics has nothing to offer; it does not connect to a CRM and was never built to. If the question is "how much of our traffic is Google Analytics failing to count because visitors declined the cookie banner," Ruler Analytics is the wrong tool entirely, since it is priced and built for attribution depth, not consent-banner avoidance. The two rarely get shortlisted against each other in practice, and when they do, the deciding factor is almost always whether the buyer needs CRM-level attribution or a lightweight, accurate traffic count.
Bottom line
Book the Ruler Analytics demo if you run B2B or lead-generation marketing and need to prove which channels actually produced closed revenue, including deals that started offline. Sign up for Simple Analytics directly, no sales call required, if you just want an accurate, privacy-compliant visitor count without consent-banner friction. Running both is not unusual: Simple Analytics for the honest traffic number, Ruler Analytics for the revenue attribution layer on top.
Frequently asked questions
Can Simple Analytics replace Ruler Analytics for B2B revenue attribution?
No. Simple Analytics does not integrate with a CRM and has no attribution modelling, so it cannot match a closed-won deal in Salesforce or HubSpot back to a marketing channel. Ruler Analytics is built specifically for that job, using CRM revenue data rather than a proxy conversion event. Simple Analytics is a traffic-counting tool, not an attribution platform.
Why does Ruler Analytics require a demo when Simple Analytics does not?
Ruler Analytics prices by monthly traffic volume and product requirements, and its buyers are typically B2B marketing teams evaluating a multi-thousand-pound-a-year platform, so a sales conversation is part of the standard enterprise-software sales motion. Simple Analytics is priced as a flat self-serve subscription starting at €20/month, low enough that a demo call would add more friction than it removes for the target buyer.
Does Simple Analytics need a cookie consent banner under GDPR?
No. Simple Analytics tracks visitors without cookies, which means no consent banner is legally required under GDPR. This is the core reason it captures visitors that decline consent popups on sites running Google Analytics, since Simple Analytics never asks for consent in the first place.
Is Ruler Analytics overkill for a small business that just wants traffic numbers?
Yes, in most cases. Ruler Analytics is built around multi-touch attribution, offline conversion matching, and CRM revenue data, none of which a small business tracking basic traffic needs. Simple Analytics, starting at €20/month with a free tier, is a much better fit for that narrower use case.
Does either tool offer white-label reporting for agencies?
Simple Analytics offers white-label configurations on its paid tiers, letting agencies present the dashboard under their own branding. Ruler Analytics does not list white-label as a published feature, though it does offer agency partner pricing and a dedicated customer success manager on every paid plan.