Scrunch AI vs Goodie vs AI Peekaboo in 2026: Which Tool Delivers the GEO Workflow That Actually Fits Your Team

Scrunch AI maps citation patterns at the category level before focusing on individual brand performance. The starting question is different from most AI visibility tools: rather than "where does my brand appear in AI answers", Scrunch asks "what prompts are driving citations across my category, and who is getting cited". That shift in framing produces a different kind of insight, including which content formats, sources, and topics AI models reliably cite in your niche before you have set up brand tracking.

The Starter plan ships with a 1,000-prompt industry library, which removes the work of building a monitoring prompt set from scratch. Persona-based analysis filters citation patterns by user type, which matters for brands serving multiple buyer segments. Page audits identify which existing pages are most citation-ready. These layers go further than raw mention counts and make Scrunch a useful GEO starting point for content strategists building a content calendar against category citation patterns.

Delivery is the constraint. There is no API, no white-label option, no client guest access on standard plans, and no crawler log data. The Enterprise Data API is the only programmatic access and requires a custom contract. At $250/month for Starter, Scrunch is the most expensive entry point of the three, positioned for in-house content teams with budget rather than agencies that need data to move between systems.

Goodie covers the full generative engine optimization (GEO) workflow across 12 AI models: prompt research, brand monitoring, prioritized optimization actions, AEO content generation, agentic commerce tracking, crawler behavior analysis, and revenue attribution. The model coverage includes ChatGPT, Gemini, Claude, Perplexity, Copilot, Meta AI, Grok, AI Overviews, AI Mode, DeepSeek, Amazon Rufus, and Sparky.

The action layer is what makes Goodie different from a monitoring tool. Optimization Actions generate a prioritized list of changes for owned and earned assets, ranked by estimated impact. The Agent Experience Suite shows how AI crawlers actually traverse your site, surfacing technical gaps that block discovery. The Analytics module ties AI visibility to traffic and conversions in Google Analytics, which is the proof most executive teams want before they renew a GEO budget.

Pricing reflects positioning. Explorer is $399/month for 3 engines and 100 prompts. Pro and Enterprise both require a sales conversation. Goodie ships an MCP server on every plan, integrates into Claude, Cursor, and other MCP-compatible tools, and holds SOC 2 compliance for enterprise procurement. Multi-brand tracking is Enterprise-only, which is the clearest constraint for agencies that want day-one multi-client support.

AI Peekaboo tracks where your brand appears across ChatGPT, Gemini, Perplexity, Google AI Overviews, and Google AI Mode. Beyond monitoring, the platform gives both a read and write API on every plan from $50/month. The read API pulls visibility data into your own tools. The write API triggers monitoring runs programmatically, which is useful for on-demand audits and integration into existing workflows.

Pricing scales per prompt rather than per seat, so the cost grows with actual usage rather than team size. Agencies managing multiple brands can configure different monitoring frequencies per client. White-label delivery with guest access links is included on every plan, so clients view reports under your branding without logging into a separate platform. A Looker Studio connector is included on all plans for teams that want AI visibility alongside their existing reporting.

The main gap versus Profound or Goodie is that there is no crawler log access and no built-in AEO content generation. If you need to connect citations to specific GPTBot or ClaudeBot crawl events, that is a reason to look elsewhere. If you need data to flow into your dashboards, into client reports, and into your own systems at $50/month self-serve, AI Peekaboo is the only one of the three that delivers that without a sales call.