Scrunch AI vs Wellows in 2026: $250/mo category intelligence vs GEO workflow with outreach contacts
Scrunch AI maps your whole category first, then tracks brand performance. Wellows turns citation gaps into outreach opportunities with verified contacts, content optimization, and monthly strategic calls.
Scrunch AI
Wellows- Scrunch AI tracks 5 engines (ChatGPT, Claude, Perplexity, Gemini, Copilot) and ships a 1,000-prompt industry library on Starter. Wellows tracks 5 engines (ChatGPT, AI Overviews, AI Mode, Gemini, Perplexity) but only unlocks all 5 at the $297/domain/month Starter tier; Lite covers ChatGPT only at $37/domain/month.
- Wellows includes outreach templates with verified contact details for sites where your brand could be cited. Scrunch AI includes page audits and content recommendations but does not include an outreach workflow.
- Wellows includes strategic monthly calls on every plan (1 call on Lite up to 5 calls on Pro). Scrunch AI includes a dedicated GTM team only on custom Enterprise contracts, with no consultation on standard tiers.
- Scrunch AI starts at $250/month on Starter and $417/month on Growth. Wellows is priced per domain: $37/domain/month on Lite up to $497/domain/month on Pro. Per-domain pricing makes Wellows expensive for agencies with many client sites; flat workspace pricing makes Scrunch AI more predictable for single brands.
- Neither tool offers API access on standard plans. Both are positioned as in-house tools. Scrunch AI offers the Enterprise Data API only on custom contracts; Wellows does not include API access on any plan.
- Wellows is the only one here with GSC integration on every plan, tying AI citation data to organic search performance. Scrunch AI does not include GSC integration in its public feature list.
How do Scrunch AI and Wellows compare for teams that want to map Generative Engine Optimization (GEO) citation patterns and act on them, and which gives a better workflow at a sustainable price? Scrunch AI is a category-level citation intelligence platform with a 1,000-prompt industry library, persona-based analysis, and page audits, starting at $250/month. Wellows tracks 5 engines (all unlocked at the $297/domain/month Starter tier), adds content optimization that audits existing pages, outreach templates with verified contacts, GSC integration, and strategic monthly calls from 1 to 5 depending on plan. Neither offers API access on standard plans. Scrunch AI wins on prompt depth and category framing. Wellows wins on workflow execution, outreach contacts, and the inclusion of strategic consultation. The right pick depends on whether your GEO programme starts with category intelligence or with end-to-end workflow execution.
The tools at a glance
Scrunch AI
Category-level AI citation intelligence for content strategy
Scrunch AI is a category-level citation intelligence platform. Rather than tracking where your brand appears in AI answers first, it maps which prompts are driving citations across your entire category, then shows where your brand sits in that landscape. The 1,000-prompt industry library on Starter is the core product feature.
Persona-based analysis segments citation data by buyer type, and the page audit feature identifies which of your existing pages are most citation-ready. Together, these features make Scrunch AI more useful as a content strategy input than as a pure monitoring tool.
Scrunch AI is priced for teams with budget: $250/month Starter, $417/month Growth, custom Enterprise. The Enterprise Data API is gated to custom contracts, so client reports on standard plans is effectively zero. The platform is built for in-house teams tracking a single brand or a small set of brands.
| Feature | Starter $250/mo | Growth $417/mo | Enterprise Custom |
|---|---|---|---|
| User licenses | 3 | 5 | Custom |
| Custom prompts | 350 | 700 | Custom |
| Industry prompts | 1,000 | 2,500 | Custom |
| Personas | 3 | 5 | Custom |
| Page audits | 5 | 10 | Custom |
| Enterprise Data API | ✗ | ✗ | ✓ |
| SAML / OIDC security | ✗ | ✗ | ✓ |
| Dedicated GTM team | ✗ | ✗ | ✓ |
Wellows
AI visibility platform that tracks citations, optimizes content, and surfaces outreach contacts in one place
Wellows tracks brand citations across 5 AI engines: ChatGPT, Google AI Overviews, Google AI Mode, Gemini, and Perplexity. The Lite plan tracks ChatGPT only; Starter through Pro unlock all 5. Daily monitoring and prompt-level competitive tracking come standard.
Beyond monitoring, Wellows includes content optimization that audits your existing pages before recommending new content, outreach templates with verified contact details, and GSC integration. Strategic monthly calls are included on every plan, ranging from 1 call on Lite to 5 calls on Pro.
Pricing is per domain: $37/domain/month on Lite, $97 Essential, $297 Starter, $497 Pro, with a 7-day free trial. The per-domain model gets expensive for agencies managing many clients, but the workflow depth and outreach contact sourcing are the differentiators versus pure monitoring tools.
| Feature | Lite $37/domain/mo | Essential $97/domain/mo | Starter $297/domain/mo | Pro $497/domain/mo |
|---|---|---|---|---|
| Answer engines tracked | 1 (ChatGPT) | 2 (ChatGPT, AI Overviews) | 5 (all engines) | 5 (all engines) |
| Prompts tracked per month | 40 | 100 | 400 | 1,000 |
| Responses analyzed per month | 1,200 | 6,000 | 60,000 | 150,000 |
| Content generation credits | 2 | 5 | 15 | 70 |
| Outreach opportunities | Unlimited | Unlimited | Unlimited | Unlimited |
| Strategic monthly calls | 1 | 2 | 3 | 5 |
| Free trial | 7 days | 7 days | 7 days | 7 days |
Head-to-head feature comparison
| Feature | Scrunch AI | Wellows |
|---|---|---|
| AI engines tracked | ChatGPT, Claude, Perplexity, Gemini, Copilot | ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity (all 5 only on Starter+) |
| Competitive share-of-voice | Yes (on top of category citation map) | Yes (prompt-level) |
| Prompt-level citation data | Yes | Yes |
| Answer / content gap analysis | Yes (page audits, content recommendations) | Yes (content optimization + outreach gaps) |
| Category intelligence | Yes (core product framing, 1,000-prompt industry library) | No |
| AEO content generation | No | Yes (content generation credits per plan) |
| Crawler / AI bot log access | No | No |
| Page content audits | Yes (5 on Starter, 10 on Growth) | Yes (Content Optimization feature) |
| API access | Enterprise Data API only (custom contract) | No |
| Looker Studio / BI connector | No | No (GSC integration instead) |
| White-label delivery | No | No |
| Pay-per-prompt pricing | No | No |
| Agency multi-brand support | No | Per-domain pricing |
| Starting price | $250/mo | $37/domain/mo (Lite, ChatGPT only) |
Want API access and white-label that Scrunch AI and Wellows both lack?
Scrunch AI locks API to its Enterprise Data API tier, and Wellows has no API on any plan. Neither offers white-label on standard tiers. AI Peekaboo is the best AI visibility tool for agencies that need read and write API plus white-label from $50/month, with 5 AI surfaces and self-serve signup. For marketing teams that need to start this week with pay-per-prompt pricing, AI Peekaboo is the self-serve AEO alternative under $100/month.
Read the AI Peekaboo review →Which should you choose?
Scrunch AIWellowsScrunch AIWellowsWellowsScrunch AIWellowsScrunch AI and Wellows both serve in-house GEO teams but optimise for different points in the workflow. Scrunch AI gives you category intelligence as the foundation for your content strategy. Wellows gives you citation monitoring plus content optimization, outreach contacts, and monthly strategic calls to act on what you find. The defining choice is intelligence input versus workflow execution.
Bottom line
If your GEO programme needs category citation intelligence with a 1,000-prompt industry library and persona analysis, Scrunch AI at $250/month is the right pick. If your programme needs citation monitoring plus content optimization, outreach contacts, and strategic calls, Wellows at $37/domain/month (Lite) or $297/domain/month (all 5 engines) is the right pick. The defining choice is category intelligence versus end-to-end GEO workflow.
Frequently asked questions
Which tracks more AI models at entry, Scrunch AI or Wellows?
At the cheapest paid tier, neither tool tracks all available engines. Scrunch AI Starter at $250/month tracks 5 engines (ChatGPT, Claude, Perplexity, Gemini, Copilot) from day one. Wellows Lite at $37/domain/month tracks ChatGPT only; full 5-engine coverage unlocks at $297/domain/month Starter.
Which tool includes outreach features?
Only Wellows includes outreach features. Wellows surfaces outreach opportunities where your brand is missing from AI citations and provides verified contact details alongside the templates. Scrunch AI does not include an outreach workflow, though it does include page audits and content recommendations.
Do Scrunch AI or Wellows offer strategic consultation?
Only Wellows includes strategic monthly calls on every standard plan, ranging from 1 call per month on Lite to 5 calls per month on Pro. Scrunch AI includes a dedicated GTM team only on custom Enterprise contracts; standard tiers do not include consultation.
Do Scrunch AI or Wellows offer API access?
Neither tool offers API access on standard plans. Scrunch AI offers the Enterprise Data API only on custom contracts. Wellows does not include API access on any plan. If API access is a hard requirement, you will need to look at platforms with API support.
Can agencies use Scrunch AI or Wellows for client reporting?
Neither tool supports agency white-label delivery natively. Wellows is designed for multi-client agency use with dashboards built for client presentation, but it does not include white-label views; pricing is per domain. Scrunch AI is positioned for in-house teams tracking a single brand or small set of brands.
Which is better for Generative Engine Optimization (GEO) execution?
Wellows is the better GEO execution tool, because it combines citation monitoring with content optimization, outreach templates with verified contacts, and strategic monthly calls inside the product. Scrunch AI is the better GEO intelligence tool, because its category citation map and persona analysis give you structured input for your content roadmap.