SE Ranking vs Sistrix in 2026: AI visibility tracking vs the European Visibility Index standard
SE Ranking tracks 5 AI search surfaces from its entry tier. Sistrix has no AI model tracking at all, leaning instead on its proprietary Visibility Index and a strong European search data foundation.
SE Ranking
Sistrix- Sistrix does not track AI model visibility for ChatGPT, Gemini, or any LLM, at any of its five pricing tiers. SE Ranking tracks 5 AI surfaces from its entry Core tier.
- Sistrix's Visibility Index is a proprietary score weighting keyword rankings against search volume, widely cited as a benchmark in European SEO. SE Ranking has no equivalent single-score metric.
- Sistrix does not offer white-label client reporting on any plan. SE Ranking includes white-label reporting from its entry Core tier.
- Sistrix includes AI content creation tools on every tier, from Start at €119/month. SE Ranking gates its AI content tools to the Growth tier and above.
- Sistrix monitors Amazon and Instagram as social commerce channels from its Plus tier. SE Ranking has no social commerce monitoring feature.
- Sistrix's entry Start tier costs €119/month versus SE Ranking's €87.20/month Core tier, and Sistrix has no free tier or trial without contacting sales.
SE Ranking and Sistrix both compete as full SEO suites with a well-documented API, but they have grown in different directions. SE Ranking has added AI visibility tracking across ChatGPT, Gemini, Perplexity, Google AI Overviews, and Google AI Mode from its €87.20/month entry tier, plus white-label reporting for agencies. Sistrix has stayed a traditional search platform, built around its proprietary Visibility Index, a single score that has become an industry benchmark for domain-level Google presence across DACH and broader European markets, and it explicitly does not track AI models at any of its five tiers. Sistrix also does not offer white-label reporting, while SE Ranking includes it from the start. The two tools serve genuinely different priorities: one is chasing AI search coverage, the other has built its reputation on a single trusted metric for traditional Google visibility.
The tools at a glance
SE Ranking
Full SEO suite with AI visibility tracking, content tools, and white-label reporting for agencies
SE Ranking covers keyword research, rank tracking, backlink monitoring, site audits, and content optimization, with AI visibility tracking across ChatGPT, Gemini, Perplexity, Google AI Overviews, and Google AI Mode included from its entry Core tier at €87.20/month.
White-label reporting and automated report scheduling are also part of Core, making SE Ranking a reasonable single-vendor option for agencies that need both AI monitoring and branded client deliverables without moving to a higher tier for either.
What SE Ranking does not have is anything like Sistrix's Visibility Index: a single, widely recognized score for comparing domains. Its keyword and competitor data is presented per-metric rather than rolled into one benchmark figure.
| Feature | Core €87.20/mo | Growth €188.00/mo | Enterprise Custom pricing |
|---|---|---|---|
| AI visibility tracking | ✓ | ✓ | ✓ |
| AI models tracked | 5 | 5 | 5 |
| Keyword research | ✓ | ✓ | ✓ |
| Site audits | ✓ | ✓ | ✓ |
| White-label reports | ✓ | ✓ | ✓ |
| API access | ✓ | ✓ | ✓ |
| AI content tools | ✗ | ✓ | ✓ |
Sistrix
Professional SEO platform with the Visibility Index, competitor intelligence, and AI-powered content tools
Sistrix is the dominant SEO platform in the DACH region, built around the Visibility Index, a proprietary score that weights keyword rankings against search volume to produce a single number for tracking and comparing a domain's Google presence over time. That metric alone drives much of its adoption among European SEO teams and agencies.
Beyond the Visibility Index, Sistrix covers technical SEO audits, competitor intelligence, keyword research, and AI-powered content creation tools included on every tier from Start at €119/month. It also monitors Amazon and Instagram as social commerce channels from the Plus tier up, reflecting the multi-channel nature of visibility for product brands.
Sistrix explicitly does not track AI model visibility for ChatGPT, Gemini, or other LLMs, and it does not offer white-label client reporting on any plan. Pricing is Euro-denominated and sits at the higher end, with no free tier and no trial without a sales conversation. For teams whose SEO work is centered on traditional Google search, especially in Europe, those gaps matter less than the depth of what Sistrix does cover.
| Feature | Start €119/month | Plus €239/month | Professional €419/month | Premium €799/month | Enterprise Contact for pricing |
|---|---|---|---|---|---|
| API access | ✓ | ✓ | ✓ | ✓ | ✓ |
| White-label reports | ✗ | ✗ | ✗ | ✗ | ✗ |
| AI content tools | ✓ | ✓ | ✓ | ✓ | ✓ |
| Amazon monitoring | ✗ | ✓ | ✓ | ✓ | ✓ |
| Instagram monitoring | ✗ | ✓ | ✓ | ✓ | ✓ |
| AI model tracking | ✗ | ✗ | ✗ | ✗ | ✗ |
Head-to-head feature comparison
| Feature | SE Ranking | Sistrix |
|---|---|---|
| AI visibility tracking | Yes, from entry Core tier | No |
| AI models tracked | 5 (ChatGPT, Gemini, Perplexity, AI Overviews, AI Mode) | None |
| Proprietary visibility metric | No | Yes, the Sistrix Visibility Index |
| White-label reporting | Yes, from Core tier | No, not offered at any tier |
| API access | Yes, all tiers | Yes, all tiers including entry Start |
| AI content tools | Yes, from Growth tier | Yes, all tiers |
| Social commerce monitoring | Not offered | Amazon and Instagram, from Plus tier |
| Starting price | €87.20/mo | €119/mo |
Considering AI Peekaboo alongside SE Ranking and Sistrix?
Sistrix has no AI model tracking at any tier, and SE Ranking's 5-platform coverage still leaves out engines like Claude and Copilot. AI Peekaboo focuses specifically on AI answer engine visibility, with a read and write API on every plan from $50 per month and white-label delivery included, making it a more direct fit for teams that need AI search monitoring as the primary product rather than an add-on to a traditional SEO suite.
Read the AI Peekaboo review →Which should you choose?
SE RankingSistrixSE RankingSistrixSistrixSistrix and SE Ranking rarely compete for the same buyer once you look past the shared "SEO suite" label. Sistrix's case rests entirely on the Visibility Index and its European search data depth, with AI model tracking and white-label reporting simply absent from the roadmap as described. SE Ranking's case rests on covering AI visibility and agency reporting needs in the same subscription. The choice mostly comes down to whether the Visibility Index or AI search coverage matters more to how you report on performance.
Bottom line
Choose Sistrix if you operate primarily in European markets and want the Visibility Index as your reporting benchmark, along with strong API access and social commerce monitoring, and you do not need AI model tracking or white-label client reports. Choose SE Ranking if AI visibility tracking and white-label reporting both need to live in the same platform as your core SEO workflow, and a single proprietary visibility score is not a requirement.
Frequently asked questions
Does Sistrix track AI visibility in ChatGPT or Gemini?
No, Sistrix does not include AI model or LLM visibility tracking on any of its five plans. It remains focused on traditional Google search visibility through its Visibility Index, competitor intelligence, and technical SEO tools.
What is the Sistrix Visibility Index and does SE Ranking have an equivalent?
The Visibility Index is a proprietary Sistrix score that weights keyword rankings against search volume into a single comparable number for a domain's Google presence. SE Ranking has no equivalent single-score metric, presenting its keyword and ranking data as separate figures instead.
Can I get white-label reports from Sistrix for client delivery?
No, Sistrix does not offer white-label client reporting on any of its plans, from Start at €119/month up to Enterprise. Agencies that need branded reports would have to export Sistrix data into a separate reporting tool, whereas SE Ranking includes white-label reporting from its entry Core tier.
Is Sistrix a good fit for a US-based SEO team?
Sistrix's data is strongest for European markets, particularly Germany, Austria, Switzerland, the UK, France, Spain, and Italy, and its US coverage is considered thinner than tools built around US search data. Teams primarily focused on US markets may find SE Ranking or a US-centric alternative a better data fit.
Which tool is cheaper to start with, SE Ranking or Sistrix?
SE Ranking's entry Core tier costs €87.20/month against Sistrix's entry Start tier at €119/month. Sistrix also has no free tier or trial without a sales conversation, while SE Ranking's pricing is available directly without a demo requirement.