SERPWoo vs STAT Search Analytics in 2026: self-serve Top 100 SERP tracking from $49.95 vs enterprise scale with AI brand visibility
SERPWoo is a self-serve rank tracker that stores full Top 100 SERP results and cross-platform brand mentions from $49.95 a month. STAT, part of Moz, is a contact-only platform built to track millions of keywords with AI visibility monitoring across five models layered on top.
SERPWoo
STAT Search Analytics- SERPWoo publishes self-serve pricing from $49.95 per month. STAT requires a sales conversation and does not publish pricing at any account size.
- STAT tracks AI brand visibility across ChatGPT, Gemini, Perplexity, Claude, and Google AI Mode, five platforms. SERPWoo has no AI visibility tracking at all.
- SERPWoo stores the full Top 100 SERP results for every tracked keyword daily. STAT tracks 75+ SERP feature types at daily cadence, a different kind of depth focused on feature detection rather than full result-set storage.
- SERPWoo monitors brand mentions across Google, YouTube, Twitter, and Reddit. STAT has no comparable cross-platform social brand monitoring.
- SERPWoo includes white-label dashboards, PDFs, and email reports from its entry Bronze plan. STAT has no built-in white-label report generator; agencies build branded reports through the API instead.
- STAT is built for accounts tracking hundreds of thousands to millions of keywords. SERPWoo does not publish a keyword ceiling but is positioned for standard agency and competitive-SEO accounts rather than enterprise-scale volumes.
SERPWoo and STAT Search Analytics both go deeper than a basic rank tracker, just in different directions. SERPWoo's depth is in the SERP itself: it stores the full Top 100 results for every tracked keyword every day, not just your position, and adds brand mention monitoring across Google, YouTube, Twitter, and Reddit. Pricing is published and self-serve, starting at $49.95 a month. STAT's depth is in scale and AI coverage: it's built for accounts tracking hundreds of thousands to millions of keywords, tracks more than 75 SERP feature types daily, and monitors AI brand visibility across ChatGPT, Gemini, Perplexity, Claude, and Google AI Mode, five platforms. None of that is available without a sales conversation; STAT does not publish pricing at any account size. The comparison really comes down to whether your keyword volume and AI-tracking needs justify an enterprise sales process, or whether SERPWoo's self-serve depth covers what you actually need.
The tools at a glance
SERPWoo
Rank tracking with full Top 100 SERP view, brand mention monitoring across Reddit and Twitter, and white-label client reporting.
SERPWoo's core differentiator is how much SERP data it keeps. Instead of reporting your position and moving on, it stores the full Top 100 results for every tracked keyword, every day, which means you can see the entire competitive landscape shift over time, not just your own line in it. Pricing is self-serve and published, starting at $49.95 a month for the Bronze plan.
Brand mention monitoring extends the tool past pure rank tracking, watching Google, YouTube, Twitter, and Reddit for mentions of your brand. White-label dashboards, PDFs, and automated email reports are included from Bronze, and API access unlocks at the Silver tier ($99.95/month). SERPWoo also ships ZORA, an on-page SEO analysis tool for any URL, alongside tracking across more than 70 countries.
What SERPWoo doesn't have is AI visibility tracking of any kind, and no path to enterprise-scale keyword volumes the way STAT is built for. For competitive SEO teams and agencies that want deep SERP context and don't need AI monitoring or millions of tracked keywords, that's rarely a dealbreaker; for teams whose clients are specifically asking about AI search presence, it's a real gap.
| Feature | Bronze $49.95/mo | Silver $99.95/mo | Gold $199.95/mo | Platinum $299.95/mo |
|---|---|---|---|---|
| Full Top 100 SERP view | ✓ | ✓ | ✓ | ✓ |
| Brand mention monitoring | ✓ | ✓ | ✓ | ✓ |
| White-label reports | ✓ | ✓ | ✓ | ✓ |
| API access | ✗ | ✓ | ✓ | ✓ |
| Multi-country tracking (70+) | ✓ | ✓ | ✓ | ✓ |
STAT Search Analytics
Enterprise rank tracking at scale with daily SERP data, 75+ SERP feature types, and AI brand visibility monitoring from Moz
STAT Search Analytics, now part of Moz, is built for a different scale of problem: tracking hundreds of thousands to millions of keywords daily, with 75-plus SERP feature types detected across every check, from AI Overviews and Knowledge Panels to shopping results and video carousels. None of that is available without going through Moz's sales team; there's no published pricing at any account size.
The AI visibility layer is the broadest in this comparison, covering ChatGPT, Gemini, Perplexity, Claude, and Google AI Mode, five platforms, tracking both your own brand's presence and competitor brand mentions in AI-generated answers. Custom segmentation, backed by 1.25 billion keyword suggestions, lets enterprise teams build tracking sets that map to product lines or markets rather than flat keyword lists.
There's no white-label report generator, no on-demand refresh (everything runs on STAT's daily schedule), and no way to evaluate the tool without a demo. For enterprise SEO programs and large agencies already comfortable with a sales-led buying process, that's a normal cost of admission for the scale and AI coverage on offer. For a team tracking a few thousand keywords, it's a lot of process for features SERPWoo already covers at a fraction of the friction.
| Feature | Enterprise Contact for pricing |
|---|---|
| Keywords | Millions (custom) |
| Daily tracking | ✓ |
| SERP feature tracking (75+ types) | ✓ |
| AI visibility monitoring (5 platforms) | ✓ |
| API access | ✓ |
| White-label reports | ✗ |
Head-to-head feature comparison
| Feature | SERPWoo | STAT Search Analytics |
|---|---|---|
| AI engines tracked | None | ChatGPT, Gemini, Perplexity, Claude, Google AI Mode |
| Competitive share-of-voice | No | Yes (competitor brand monitoring in AI responses) |
| Prompt-level citation data | No | Not stated |
| Answer / content gap analysis | No | No |
| Category intelligence | No | No |
| AEO content generation | No | No |
| Crawler / AI bot log access | No | No |
| Page content audits | Yes (ZORA on-page analysis) | No |
| API access | Yes, from Silver plan ($99.95/mo) | Yes (high-volume, enterprise) |
| Looker Studio / BI connector | Not stated | Yes (Looker, Tableau, and data warehouse export) |
| White-label delivery | Yes, from Bronze plan | No |
| Pay-per-prompt pricing | No | No |
| Agency multi-brand support | Yes (agency-focused) | Yes (large agency accounts) |
| Starting price | $49.95/mo | Custom (sales-led) |
Considering AI Peekaboo alongside SERPWoo and STAT Search Analytics?
STAT is the only tool here with AI visibility tracking, and it's locked behind an enterprise sales process with no published pricing at any scale. SERPWoo has none at all. AI Peekaboo covers the middle ground: self-serve signup from $50 per month, tracking ChatGPT, Gemini, Perplexity, Google AI Overviews, and Google AI Mode, with a read and write API and white-label guest links included on every plan, no demo required. It won't match STAT's 75+ SERP feature tracking or its Claude coverage, and it won't match SERPWoo's Top 100 SERP depth or Reddit and Twitter brand monitoring, but for a team that wants a self-serve AI-visibility layer to sit alongside either rank tracker without going through Moz's sales team, it's the more accessible option specifically for that piece of the stack.
Read the AI Peekaboo review →Which should you choose?
SERPWooSTAT Search AnalyticsSERPWooSTAT Search AnalyticsSERPWooSTAT Search AnalyticsSERPWooSERPWoo and STAT aren't really priced or built for the same buyer. SERPWoo is the self-serve, published-pricing option: $49.95 a month buys genuine SERP depth and white-label reports, but no AI visibility tracking. STAT is the enterprise option: no published price, a mandatory sales process, but daily tracking at a scale and AI platform breadth SERPWoo doesn't attempt to match. If your keyword volume is in the thousands rather than the hundreds of thousands, and AI visibility tracking isn't a hard requirement, SERPWoo's self-serve model is the more practical starting point. If you're already fielding client questions about Claude or Gemini visibility and track keywords at real enterprise scale, STAT's sales process is worth the friction.
Bottom line
Choose SERPWoo if you want published, self-serve pricing from $49.95 a month, full Top 100 SERP data, and white-label reports without an AI-visibility requirement. Choose STAT Search Analytics if your account is tracking hundreds of thousands of keywords or more, you need AI brand visibility across five platforms including Claude, and you don't mind a sales-led buying process to get there. For agencies who want SERPWoo's self-serve rank data plus a lighter-weight AI-visibility layer without STAT's enterprise sales cycle, pairing SERPWoo with AI Peekaboo covers both halves without a demo call.
Frequently asked questions
Which is cheaper, SERPWoo or STAT Search Analytics?
SERPWoo is dramatically cheaper and its pricing is public: plans start at $49.95 per month for Bronze. STAT does not publish pricing at any tier; every account goes through Moz's sales team. If knowing the cost before a demo call matters to you, SERPWoo is the more transparent option by default.
Does SERPWoo track AI visibility the way STAT does?
No, SERPWoo does not track AI visibility at all. STAT monitors brand mentions across ChatGPT, Gemini, Perplexity, Claude, and Google AI Mode, five platforms, as part of its enterprise platform. If AI search visibility is a requirement, STAT is the one built for it in this pair, though only through a sales-led account setup.
How many keywords can SERPWoo and STAT track?
SERPWoo does not publish a specific keyword cap, but it's built for standard agency and competitive-SEO account sizes rather than enterprise volumes. STAT is purpose-built for hundreds of thousands to millions of keywords, with account size scoped during the sales process rather than a fixed self-serve tier.
Is STAT Search Analytics worth the enterprise sales process compared to a self-serve tool like SERPWoo?
STAT is worth it once your keyword volume genuinely exceeds what self-serve tools handle well, or once AI brand visibility across five platforms including Claude is a hard client requirement. Below that threshold, SERPWoo's published pricing and Top 100 SERP depth cover most competitive SEO use cases without a sales conversation.
Does SERPWoo or STAT offer white-label reporting for agency clients?
SERPWoo includes white-label dashboards, PDFs, and automated email reports from its $49.95 Bronze plan. STAT has no built-in white-label generator; agencies pull data through the API and build branded reports in a separate tool, which is the expected workflow at STAT's enterprise scale.
What is the best SERPWoo alternative for agencies that also need to track Claude and Gemini visibility?
STAT Search Analytics tracks Claude and Gemini alongside ChatGPT, Perplexity, and Google AI Mode, coverage SERPWoo does not offer at all. The trade-off is STAT's enterprise-only, sales-led access model, versus SERPWoo's self-serve $49.95 entry price with no AI tracking. A lighter option is pairing SERPWoo with a self-serve AI-visibility tool like AI Peekaboo instead of moving to STAT's enterprise tier.