STAT Search Analytics vs Whatsmyserp in 2026: enterprise AI visibility at millions of keywords vs a $19.99 Google-only tracker
STAT is Moz's enterprise-only platform for teams tracking millions of keywords, with AI brand visibility across five platforms and sales-only pricing. Whatsmyserp is a self-serve Google rank tracker with unlimited on-demand refreshes and no AI visibility tracking at all.
STAT Search Analytics
Whatsmyserp- STAT monitors AI brand visibility across five platforms: ChatGPT, Gemini, Perplexity, Claude, and Google AI Mode. Whatsmyserp does not track AI visibility on any platform.
- Whatsmyserp publishes self-serve pricing from $19.99 per month. STAT requires a sales conversation and does not publish pricing at any account size.
- STAT is built for accounts tracking hundreds of thousands to millions of keywords with daily updates across 75+ SERP feature types. Whatsmyserp is built for smaller accounts tracking straightforward Google keyword positions.
- Whatsmyserp offers unlimited on-demand keyword refreshes on every plan. STAT runs entirely on a fixed daily schedule with no on-demand refresh option.
- Whatsmyserp includes white-label client reports from its $19.99 Starter plan. STAT has no built-in white-label report generator at any tier.
- Whatsmyserp's own tool listing recommends AI Peekaboo or TrueRanker for teams that need AI visibility monitoring it doesn't provide.
STAT Search Analytics and Whatsmyserp sit at opposite ends of the rank-tracking market, which makes this less a feature-for-feature comparison and more a question of whether you're the buyer either tool was built for. STAT, part of Moz, tracks hundreds of thousands to millions of keywords daily, identifies 75+ SERP feature types, and monitors AI brand visibility across ChatGPT, Gemini, Perplexity, Claude, and Google AI Mode, all behind a sales-only process with no published price. Whatsmyserp tracks Google positions only, with unlimited on-demand refreshes and white-label reports included from its $19.99 Starter plan, and no AI visibility tracking whatsoever. Almost nobody is actually choosing between these two tools directly; the value of comparing them is seeing exactly how much scale, feature depth, and price separate an enterprise platform from a self-serve one in the same category.
The tools at a glance
STAT Search Analytics
Enterprise rank tracking at scale with daily SERP data, 75+ SERP feature types, and AI brand visibility monitoring from Moz
STAT is designed for a scale Whatsmyserp was never meant to serve: enterprise accounts tracking hundreds of thousands to millions of keywords, checked daily, with more than 75 distinct SERP feature types identified, including AI Overviews, Knowledge Panels, shopping results, and video carousels. This is infrastructure for teams that have already outgrown standard rank trackers, not a starting tool.
AI brand visibility monitoring covers ChatGPT, Gemini, Perplexity, Claude, and Google AI Mode, giving STAT the broadest AI platform coverage of any rank tracker in this comparison set. Custom segmentation, backed by 1.25 billion keyword suggestions, lets enterprise teams build keyword sets mapped to product lines, markets, or campaigns, at a level of structure a tool like Whatsmyserp has no equivalent for.
None of this comes cheap or fast. STAT does not publish pricing at any account size, requires a sales conversation and demo before evaluation, and explicitly is not built for small businesses or solo practitioners. There is also no white-label reporting layer; agencies build branded output themselves through the API. If your account looks anything like Whatsmyserp's target buyer, STAT is not the right tool regardless of its feature depth.
| Feature | Enterprise Contact for pricing |
|---|---|
| Keywords | Millions (custom) |
| Daily tracking | ✓ |
| SERP feature tracking (75+ types) | ✓ |
| AI visibility monitoring | ✓ |
| API access | ✓ |
| Custom segmentation | ✓ |
| Dedicated support | ✓ |
Whatsmyserp
Daily rank tracking with unlimited on-demand keyword refreshes and white-label client reporting from $19.99/month.
Whatsmyserp does one job and keeps the price low doing it: daily automatic Google position updates, plus unlimited on-demand refreshes on every plan, so you can trigger a live check anytime instead of waiting on a schedule. That single feature is worth more to a freelancer checking positions after a content push than STAT's entire SERP-feature library.
White-label reporting ships from the $19.99 Starter plan, which is unusually generous at this price point, most platforms reserve branded reports for higher tiers. Local geo-location tracking and custom position-change alerts round out a feature set aimed squarely at agencies and consultants sending clients regular, clean rank updates.
What Whatsmyserp doesn't do is the whole other side of this comparison: no API at any tier, no backlink monitoring, no technical audits, and no AI visibility tracking for ChatGPT, Gemini, or Claude. It is not trying to compete with STAT's scale or feature breadth, and pricing it against an enterprise platform mostly just underlines how different the two buyers are.
| Feature | Starter $19.99/mo | Premium $29.99/mo | Professional $59.99/mo |
|---|---|---|---|
| Daily rank updates | ✓ | ✓ | ✓ |
| On-demand refreshes | Unlimited | Unlimited | Unlimited |
| White-label reports | ✓ | ✓ | ✓ |
| Local geo-location tracking | ✓ | ✓ | ✓ |
| Position change alerts | ✓ | ✓ | ✓ |
| API access | ✗ | ✗ | ✗ |
Head-to-head feature comparison
| Feature | STAT Search Analytics | Whatsmyserp |
|---|---|---|
| AI engines tracked | ChatGPT, Gemini, Perplexity, Claude, Google AI Mode | None |
| Competitive share-of-voice | Yes | No |
| Prompt-level citation data | Limited | No |
| Answer / content gap analysis | No | No |
| Category intelligence | No | No |
| AEO content generation | No | No |
| Crawler / AI bot log access | No | No |
| Page content audits | No | No |
| API access | Yes (high-volume, enterprise) | No (not offered at any tier) |
| Looker Studio / BI connector | No | No |
| White-label delivery | No | Yes (from Starter, $19.99/mo) |
| Pay-per-prompt pricing | No | No |
| Agency multi-brand support | Yes (large agency accounts) | Yes (white-label reports, unlimited refreshes) |
| Starting price | Custom (sales-led) | $19.99/mo |
Considering AI Peekaboo alongside STAT Search Analytics and Whatsmyserp?
This gap is unusually clean. Whatsmyserp has no AI visibility tracking at all, and its own product listing points teams that need it toward AI Peekaboo or TrueRanker. STAT does track AI visibility, genuinely broadly, across five platforms, but only for enterprise accounts willing to go through a sales process, with no self-serve tier and no white-label reporting layer. If you're a Whatsmyserp-sized team (freelancer, small agency, solo consultant) that also needs to know how your brand shows up in ChatGPT or Gemini answers, STAT's enterprise pricing model isn't built for you. AI Peekaboo fills that specific space: self-serve signup, published pricing from $50 per month, a read and write API, and white-label delivery, sized for exactly the kind of team that already fits Whatsmyserp's pricing.
Read the AI Peekaboo review →Which should you choose?
STAT Search AnalyticsWhatsmyserpSTAT Search AnalyticsWhatsmyserpWhatsmyserpSTAT Search AnalyticsWhatsmyserpThere is very little functional overlap between STAT and Whatsmyserp, which is the point of laying them out side by side. STAT is enterprise infrastructure: daily tracking across millions of keywords, 75+ SERP feature types, and AI visibility monitoring across five platforms, sold through a sales team to accounts that need that scale. Whatsmyserp is a lightweight reporting tool: accurate Google positions, unlimited on-demand checks, and white-label output for a fraction of the price, aimed at freelancers and small agencies. Neither tool is a compromise version of the other; they're built for buyers who would never actually be choosing between the two in practice.
Bottom line
Choose STAT Search Analytics only if your account genuinely tracks hundreds of thousands to millions of keywords and you need daily SERP feature tracking plus AI brand visibility across five platforms, sales process included. Choose Whatsmyserp if you're a freelancer or small agency that wants unlimited on-demand rank checks and white-label reports for $19.99 a month. If you're in the Whatsmyserp bracket but still need AI visibility tracking, don't wait on a STAT sales call: AI Peekaboo or TrueRanker are the self-serve options actually built for your scale.
Frequently asked questions
Should a small agency ever choose STAT Search Analytics over Whatsmyserp?
A small agency should choose STAT only if it is already managing enterprise-scale keyword volumes in the hundreds of thousands, since STAT is explicitly not built for small businesses or solo practitioners. For the freelancer and small-agency workflow, Whatsmyserp's $19.99 plan covers rank tracking and white-label reporting without the sales process or enterprise price tag STAT requires.
Does Whatsmyserp track AI visibility in ChatGPT or Gemini answers?
No, Whatsmyserp does not track brand visibility in AI-generated answers from ChatGPT, Gemini, or Claude. Its own product page recommends pairing it with AI Peekaboo or TrueRanker for AI visibility monitoring, while STAT covers this natively across five platforms, but only on its enterprise plan.
Why is there no public pricing for STAT Search Analytics?
STAT does not publish pricing at any account size because it is sold as an enterprise platform through Moz, with pricing scoped to each account's keyword volume during a sales conversation. Whatsmyserp, by contrast, publishes self-serve pricing starting at $19.99 per month, with no sales call required to sign up.
Can I get unlimited on-demand rank refreshes on STAT the way I can with Whatsmyserp?
No, STAT runs entirely on a fixed daily tracking schedule with no on-demand refresh option. Whatsmyserp includes unlimited on-demand keyword refreshes on every plan, which is one of its defining features for teams that want to check rankings the moment they make a change.
How many SERP feature types does STAT track compared to Whatsmyserp?
STAT identifies and tracks over 75 distinct SERP feature types daily, including AI Overviews, Knowledge Panels, and shopping results. Whatsmyserp is focused on core keyword position tracking and does not publish a comparable SERP feature count, since that level of granularity isn't the product it's built to deliver.
What is the best AI visibility alternative for a Whatsmyserp-sized team that cannot afford STAT?
AI Peekaboo and TrueRanker are the self-serve options built for teams at Whatsmyserp's scale. AI Peekaboo offers published pricing from $50 per month with a read and write API and white-label delivery, while TrueRanker bundles AI visibility tracking with rank tracking starting at $12.49 per month, both without the enterprise sales process STAT requires.