Wellows vs LLMrefs vs AI Peekaboo in 2026: Workflow, Keywords, or a Data API for AI Visibility

Wellows tracks brand citations across ChatGPT, Google AI Overviews, Google AI Mode, Gemini, and Perplexity, then layers action tooling on top. Where most AI visibility platforms stop at the monitoring dashboard, Wellows adds content optimisation that audits before recommending, outreach templates with verified contact details, and strategic monthly calls included at every pricing tier.

The Content Optimization feature (currently in beta) audits existing site pages before flagging gaps. If a strong page already covers a topic but is not being cited by AI engines, the platform recommends optimizing that page rather than creating a new one, which avoids keyword cannibalisation and concentrates effort where the site already has authority. The outreach module surfaces relevant pages where the brand is not being cited and provides contact details so the team can request inclusion.

Plans range from $37/domain/month for Lite (ChatGPT only) up to $497/domain/month for Pro (all five engines, 1,000 prompts, five strategic calls). The per-domain pricing model makes agency margins require careful management, since every client domain adds cost. There is no public API tier, and there is no white-label delivery mention on the public pricing page, which constrains the agency-first use case versus AI Peekaboo or LLMrefs.

LLMrefs is built around a keyword-first workflow for AI search. You import your existing SEO keyword list (from Ahrefs, Semrush, Moz, or any CSV), and the platform automatically generates 25 fan-out prompts per keyword based on real user conversation patterns. Results aggregate across all 25 prompts to produce statistically meaningful share-of-voice and position metrics per keyword, addressing the non-determinism that makes single-prompt tracking noisy.

Coverage spans 11 AI engines: ChatGPT, ChatGPT Search, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Claude, Grok, Copilot, Meta AI, and DeepSeek. Geo-targeting covers 50+ countries and 10+ languages, so agencies running global campaigns can track brand visibility market by market. Source citation tracking shows which third-party domains carry citation authority in the category.

Pricing is flat: a single All-in-One plan at €79/month covers unlimited projects, unlimited team seats, geo-targeting, source tracking, API access, and CSV export. The 7-day free trial requires no credit card. There is no white-label client portal on any plan, so agencies that want branded dashboards under their own domain need to build them on top of the API.

AI Peekaboo tracks brand mentions across ChatGPT, Gemini, Perplexity, Google AI Overviews, and Google AI Mode, then exposes the data through a read and write API on every plan from $50/month. The read API pulls visibility data into existing reporting setups. The write API triggers monitoring runs programmatically, useful for on-demand audits and integration into existing tooling.

The platform is built with agency workflows in mind. Pricing scales per prompt rather than per seat, so adding more clients does not inflate the cost per brand. White-label delivery with guest access links is included on every plan, so clients see visibility reports under the agency brand without logging into a separate platform. Looker Studio connector is included on every plan, which makes it easy to put AI visibility alongside SEO, paid, and other data in existing reports.

The main gap is that there is no crawler log access and no built-in content generation. If you need to connect citations to specific crawl events (GPTBot, ClaudeBot, etc.), Profound or LLM Pulse are better suited. If you need a full workflow platform with outreach and content optimisation, Wellows is the closer fit. If you need the data to travel into existing tools and reports at $50/month self-serve, AI Peekaboo is the only one of the three that delivers that combination on a standard plan.