GetResponse Review
Email marketing and automation platform with unlimited sends, AI content tools, and webinar hosting built in.
GetResponse stands out on value. Unlimited monthly email sends start at €13.12/month on an annual plan, and every tier includes AI content generators without gating them to upper tiers. The Creator plan adds webinars and a course creator, which makes it an unusual choice for knowledge businesses that want email and content monetization in one tool. The integration library is narrower than some competitors at 150+ connections, and advanced segmentation requires the Marketer plan.
Pros and cons
- Unlimited email sends on all paid plans, no per-email overage charges
- AI content generators included on every tier, not locked to higher plans
- Creator plan bundles webinars, course hosting, and newsletter subscriptions with full email automation
- Abandoned cart recovery and sales funnels available from the Marketer tier without needing an enterprise plan
- 99% deliverability rate across 160+ countries with 24/7 support on all plans
- Advanced audience segmentation requires upgrading to the Marketer plan at €44.28/month
- Only 1 custom automation workflow included on Starter, limiting multi-touch sequence design at the entry tier
- The integration library at 150+ connections is smaller than competitors like ActiveCampaign with 1,000+
- No free tier, only a 14-day trial, which reduces low-risk experimentation compared to platforms with permanent free plans
- SMS and web push notifications are not consistently available across all tiers without checking tier-specific details
What is GetResponse?
GetResponse is an email marketing and automation platform serving 350,000+ customers across eCommerce, content businesses, and marketing agencies. It covers email campaigns, automated customer journeys, landing pages, SMS, web push notifications, and webinar hosting from a single platform. The pricing model is built around unlimited monthly sends rather than a per-email cost, which makes budgeting predictable for high-volume senders.
The AI tools in GetResponse generate email copy, recommend send times based on customer behavior, and build landing pages from prompts. These are available on every paid plan rather than reserved for enterprise tiers. The Marketer plan at €44.28/month on an annual basis opens up unlimited automation workflows, advanced segmentation, abandoned cart recovery, and sales funnels, which covers the majority of eCommerce marketing use cases.
The Creator plan is a differentiated offering in the space because it combines the full email marketing stack with webinar hosting, a course creator, up to 500 students, and premium newsletter subscriptions. For educators, coaches, and content creators who want to run a business rather than just send email campaigns, this removes the need for separate tools like Teachable or Kajabi alongside an email platform.
Core features
Unlimited Email Sends with AI
All paid plans include unlimited monthly email sends to your list, with AI that generates copy, selects layouts, and recommends send times for each subscriber. No per-email billing means you can run re-engagement campaigns or increase send frequency without cost surprises. The AI content generator works for both campaign emails and automated sequences.
Automated Customer Journeys
Build automation workflows that respond to subscriber behavior, including welcome series, abandoned cart recovery, post-purchase follow-up, and re-engagement flows. Starter plans include 1 workflow, while Marketer and Creator unlock unlimited automation. The workflow builder uses a visual drag-and-drop interface with conditional branching and time delay steps.
AI Landing Page Builder
Create landing pages for campaigns, lead capture, or product launches with an AI builder that writes copy, selects layouts, and populates images based on a brief. Pages connect directly to your contact list and automation workflows. A free custom domain is included with annual plans.
Webinars and Course Creator
The Creator plan includes webinar hosting integrated with the email platform, so you can register attendees, send reminders, and follow up automatically. The course creator supports up to 500 students and monetization through premium newsletter subscriptions. This is rare in email-first platforms and valuable for knowledge businesses that want one platform rather than three.
eCommerce Tools
Marketer and above include abandoned cart recovery, sales funnels, promo codes, and revenue tracking. Advanced audience segmentation lets you build lists based on purchase history, engagement levels, and behavioral triggers. Integration with eCommerce platforms enables data sync for product recommendations and lifecycle campaigns.
SMS and Web Push Notifications
GetResponse supports SMS campaigns and unlimited web push notifications as part of the platform. Web push is included on Marketer and above, adding a browser-based channel to sequences without requiring a separate tool. This keeps multi-channel coordination inside the same automation builder rather than splitting across platforms.
Pricing
| Feature | Starter €13.12/mo | Marketer €44.28/mo | Creator €50.84/mo | Enterprise Custom |
|---|---|---|---|---|
| Monthly Email Sends | Unlimited | Unlimited | Unlimited | Unlimited |
| AI Content Generators | ✓ | ✓ | ✓ | ✓ |
| Automation Workflows | 1 | Unlimited | Unlimited | Unlimited |
| Landing Page Builder | ✓ | ✓ | ✓ | ✓ |
| Advanced Segmentation | ✗ | ✓ | ✓ | ✓ |
| Abandoned Cart Recovery | ✗ | ✓ | ✓ | ✓ |
| Sales Funnels | ✗ | ✓ | ✓ | ✓ |
| Web Push Notifications | ✗ | Unlimited | Unlimited | Unlimited |
| Webinars | ✗ | ✗ | ✓ | ✓ |
| Course Creator | ✗ | ✗ | ✓ | ✓ |
| Newsletter Subscriptions | ✗ | ✗ | ✓ | ✓ |
| Free Custom Domain | Annual only | Annual only | Annual only | ✓ |
Who it is for
Online stores that need unlimited email sends, abandoned cart recovery, advanced segmentation, and revenue tracking without paying enterprise rates. The Marketer plan at €44.28/month covers all the core eCommerce automation use cases.
Course creators, coaches, and newsletter publishers who want email marketing, webinar hosting, and course delivery in a single platform. The Creator plan removes the need to combine separate tools for each of these functions.
Marketing teams that run email campaigns, landing pages, and automated sequences but want predictable pricing without per-email charges or per-seat costs that scale with headcount.
Verdict
GetResponse delivers strong value at every price point and is the only platform in its tier that meaningfully combines email automation with webinar hosting and course creation. The unlimited sends model and AI tools on all plans remove common friction points at the entry level.
Frequently asked questions
Does GetResponse have a free plan?
No. GetResponse offers a 14-day free trial on all plans but does not have a permanent free tier. If you need to start without paying, competitors like Omnisend and Mailchimp have free plans, though with send and feature limits.
What does unlimited email sends actually mean?
You can send as many emails per month as you want to your contact list without per-email charges. Pricing is based on list size, not send volume. This matters for businesses that run frequent campaigns or lifecycle sequences where limiting sends would require active management of cost.
Is the AI landing page builder available on the Starter plan?
Yes. The landing page builder and AI content generators are available on all paid plans including Starter. The free custom domain is only included with annual billing.
Can I host webinars with GetResponse without upgrading to Creator?
Webinar hosting is exclusive to the Creator plan and above. If webinars are part of your use case, the jump from Marketer at €44.28/month to Creator at €50.84/month is a small increment for what you get.
How does GetResponse compare on integrations?
GetResponse offers 150+ integrations, which is functional but narrower than platforms like ActiveCampaign with 1,000+. The major eCommerce platforms, CRMs, and Zapier are covered. If your stack includes less common tools, verify your specific integrations before committing.