Reporting Ninja Review
Marketing reporting platform with five output modes: custom reports, Looker Studio connectors, Google Sheets, REST API, and MCP for AI assistants.
Reporting Ninja makes a credible case for replacing Supermetrics or AgencyAnalytics at a fraction of the cost. Every plan includes all five output modes: custom reports, Looker Studio connectors, Google Sheets add-on, REST API, and a new MCP so AI assistants can query your marketing data directly. The $20 per month Starter tier (billed annually) is the strongest entry-level option in agency reporting. The only real weakness is a lighter visual template library compared to more established competitors.
Pros and cons
- All features on every plan with no gating: Looker Studio connectors, Google Sheets add-on, REST API, and MCP are all included from Starter
- Pricing undercuts Supermetrics by 80% or more for equivalent account counts, with no connector surcharges
- MCP integration lets Claude, ChatGPT, and other AI clients query your marketing data without exports or SQL
- 15-day free trial with no credit card required on all plan tiers
- Predictable flat-rate billing: no per-connector fees, no per-destination charges, no usage surprises
- Template library is thinner than AgencyAnalytics or Whatagraph, requiring more manual setup on first reports
- No built-in project management or client portal, so clients cannot log in to view live reports independently
- Starter plan limits to 10 reports and 4 users, which may require an upgrade sooner than expected for active agencies
- No white-label custom domain option mentioned for the custom reports platform, only branding within reports
- Smaller user community and fewer third-party tutorials compared to more established tools
What is Reporting Ninja?
Reporting Ninja is a marketing data reporting tool designed for performance agencies and in-house teams. Its differentiator is the five-in-one model: a single subscription gives you a custom reports platform, Looker Studio connectors, a Google Sheets add-on, a REST API, and an MCP server for querying data from AI assistants. Most competitors charge separately for connectors to each destination.
The platform positions itself directly against Supermetrics and AgencyAnalytics on pricing. An agency needing to push data to both Looker Studio and Google Sheets from 20 accounts would pay over 600 euros per month on Supermetrics Pro plus connector surcharges. The equivalent on Reporting Ninja Medium sits at $70 per month annually, covering 70 accounts and unlimited reports across all destinations. That math is why the testimonials on their site come from agencies that switched from exactly those tools.
The MCP server is the most forward-looking feature on the platform. It means any MCP-compatible AI assistant including Claude can query your connected marketing integrations in plain language, compare time periods, blend channels, and return analysis without needing to export data or write SQL. This arrives on every plan including Starter, which makes it accessible to small agencies experimenting with AI-assisted reporting workflows.
Core features
Custom Reports Platform
A visual report builder that pulls from connected integrations and produces branded, multi-channel reports. Supports automated scheduling so reports go to clients or stakeholders on a defined cadence. The white-label client portal lets clients access reports directly without email attachments. Template library is functional but narrower than established competitors, so expect manual configuration for the first few report types.
Looker Studio Connectors
Native connectors push marketing data from every supported integration into Looker Studio as a live data source. You define queries, adjust fields, set date ranges, apply filters, and run scheduled queries from within Reporting Ninja. This replaces the need for separate Supermetrics or Funnel connectors and covers unlimited Looker Studio reports on every plan tier.
Google Sheets Add-on
A Google Sheets add-on lets you pull channel data into spreadsheets for custom analysis, multi-channel blending, or feeding internal dashboards. Queries can be scheduled to refresh automatically. The add-on uses the same account quota as the Looker Studio connectors, so a Medium plan with 70 accounts applies across both destinations.
REST API
A documented REST API lets developers pull any connected integration data programmatically. Available on every plan, this is useful for agencies building internal dashboards, feeding data warehouses, or triggering reports from external systems. The API applies to all supported integrations with no extra cost per channel.
MCP for AI Assistants
The MCP server connects Claude, ChatGPT, and other MCP-compatible AI clients to your marketing data. You ask questions in plain language: compare this month versus last month across all channels, surface the top-performing campaigns by CPA, or blend Google Ads and Meta data in one answer. No exports or SQL required. Read-only access, available on every plan.
Pricing
| Feature | Starter $20/mo (annual) | Small $40/mo (annual) | Medium $70/mo (annual) | Large $120/mo (annual) |
|---|---|---|---|---|
| Custom Reports | 10 | 30 | 70 | 150 |
| Users | 4 | 8 | 12 | 16 |
| Accounts per Integration | 10 | 30 | 70 | 150 |
| Looker Studio Connectors | ✓ | ✓ | ✓ | ✓ |
| Google Sheets Add-on | ✓ | ✓ | ✓ | ✓ |
| REST API | ✓ | ✓ | ✓ | ✓ |
| MCP Server | ✓ | ✓ | ✓ | ✓ |
| All Integrations | ✓ | ✓ | ✓ | ✓ |
| Unlimited Looker Studio Reports | ✓ | ✓ | ✓ | ✓ |
| Custom Plan Available | ✗ | ✗ | ✗ | ✓ |
| Free Trial | 15 days | 15 days | 15 days | 15 days |
Who it is for
Agencies paying over $200 per month for Supermetrics connectors plus destination fees will find Reporting Ninja covers the same workflow, the same Looker Studio and Sheets destinations, and the same data sources for less than half the price with no connector upsells.
Teams experimenting with AI-assisted analysis benefit from the MCP server, which lets Claude or ChatGPT query live marketing data directly. This removes the manual export step from AI-assisted reporting and makes natural-language data questions practical in a client context.
Agencies using Looker Studio for client reports but paying Supermetrics per connector will find the Starter plan at $20/month covers 10 account connections across all integrations to Looker Studio, Google Sheets, and the REST API with no add-ons required.
Verdict
Reporting Ninja delivers a five-in-one data output model at a price point that makes the per-connector pricing of Supermetrics look difficult to justify. The MCP integration is a genuine differentiator as agencies start incorporating AI into their reporting workflows. The gaps, lighter templates and no client portal, are real but secondary for teams that prioritize data access over out-of-the-box visual polish.
Frequently asked questions
Does every Reporting Ninja plan really include all features?
Yes. The Looker Studio connectors, Google Sheets add-on, REST API, and MCP are all included from the $20 Starter plan upward. The only difference between plans is the number of reports, users, and accounts per integration type. There are no feature tiers or add-ons.
How does the account quota work across destinations?
The account limit applies per integration type, not per destination. On the Starter plan with 10 accounts, you can connect 10 Google Ads accounts. That same 10-account limit applies whether you send that data to Looker Studio, Google Sheets, the custom reports platform, or the REST API. You are not charged per destination.
What is the MCP integration and which AI tools does it work with?
The MCP (Model Context Protocol) server exposes your connected marketing integrations to MCP-compatible AI clients including Claude and ChatGPT. You connect the server once and then ask your AI assistant questions about your marketing data in plain language. It returns analysis without requiring data exports or SQL. It is read-only access available on all plans.
How does Reporting Ninja compare to Supermetrics for Looker Studio?
For Looker Studio specifically, Reporting Ninja provides the same connector functionality as Supermetrics but without per-connector or per-destination pricing. Supermetrics charges for each connector and each additional destination separately, which drives costs up quickly for multi-channel, multi-destination setups. Reporting Ninja covers all integrations and all destinations in the base plan price.
Is there a client-facing portal where clients can view reports?
Yes. The custom reports platform includes a white-label client portal where clients can access their reports directly. This is included across plans. However, clients log in to a shared Reporting Ninja-hosted portal rather than a custom-domain client portal, which may matter for agencies with strong white-label requirements.