The Best AI Visibility Tools for Home Services and Contractors in 2026
7 AI visibility tools compared for plumbers, roofers, HVAC and cleaning companies that need to show up when a homeowner asks ChatGPT or Google AI Overviews who to call in their service area.
AI Peekaboo is the best pick for contractors: it tracks each service and town as its own question across ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode, and saves the exact source URLs behind every answer.
Wellows pairs AI tracking with outreach contacts, Google Search Console data and strategy calls on every tier, but its Lite plan only watches ChatGPT, so Essential is the tier that adds Google AI Overviews.
Visiblie emails you when your AI visibility changes and tracks Google AI Overviews alongside four chat assistants, a good match for an owner who will not open a dashboard.
Writesonic GEO's Starter plan is $79 a month on annual billing and covers ChatGPT, Gemini and Google AI Overviews, with content rewriting tools for turning a gap into a better service page.
Otterly.AI's $29 Lite plan checks daily and includes a GEO audit, but 15 prompts covers only a few services in a few towns.
AIclicks starts at $59 a month with 30 prompts on three platforms you choose, a sensible size for one trade in one metro area.
AI Search Watcher comes bundled with Mangools, so keyword research for your service pages and AI checks on ChatGPT, Gemini, Perplexity and Google AI Overviews share one login.
At 11pm a homeowner with water coming through the kitchen ceiling asks ChatGPT "who should I call for a burst pipe in Austin", and the two companies it names get the call, the job and possibly the next ten years of that customer's business. AI Peekaboo is the best pick for finding out whether your company is one of those two, because you can load every service and every town you cover and see how ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode answer, with the exact links each answer cited. Look elsewhere if you want monthly strategy calls and outreach contacts bundled in (Wellows), if you only want an email when something changes (Visiblie), or if your work sits in one city and a few services, where Otterly.AI is the low-cost way to check daily. Generative Engine Optimization (GEO) for a trade business is mostly local: the same question about a roof leak can get a different answer in every suburb, so the tool has to let you track by town, not just by brand.
- Emergency calls go to whoever the AI names first, and you have no idea whether that is you at 2am or the franchise that just moved into your county
- You cover a dozen towns, but you can only check what ChatGPT says in the one you type, from the one phone you happen to be holding
- Your Google Business Profile, reviews and service pages are in good shape, yet Google AI Overviews still names a competitor above the local pack for "AC repair near me"
- Demand swings with the season, storm damage in spring and furnaces in November, and you find out the AI stopped recommending you only when the phone goes quiet in your busy month
What you should look for
Does the plan you would actually buy check Google's AI answers, where many "plumber near me" and "emergency roof repair" searches now show an AI summary above the map?
Can you track "water heater replacement in Round Rock" and "drain cleaning in Pflugerville" as separate questions without hitting the plan's prompt cap in the first week?
Will it email you when something changes, so you do not have to remember to log in between estimates?
Does it show which pages or directories the AI relied on, so you know whether the fix is a new service-area page, a directory profile or more reviews?
Tools at a glance
A contractor's AI visibility is really a grid: every service you offer multiplied by every town you cover. AI Peekaboo lets you build that grid as plain questions ("emergency plumber in Cedar Park", "who installs heat pumps in Georgetown"), then checks ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode on the cadence you set. Each answer is stored with the exact URLs the AI cited, so when a competitor wins a town, you can see whether a home services directory, a local news roundup or their own service-area page did the work.
Pricing scales with brands, prompts, platforms and how often you check, with no per-seat fees, so you can keep your emergency services tracked year-round and add seasonal questions (AC repair before summer, furnace tune-ups before the first cold snap) only for the months they matter. Competitor share of voice shows whether the new franchise in your area is taking answers town by town, and sentiment flags an answer that describes your company badly. What it does not show is crawler logs, so you cannot see when an AI bot visited your site; for most trades, knowing who got named matters far more.
| Feature | Pay for what you track From $30/mo |
|---|---|
| How the price is set | Brands, prompts, AI models and check frequency you choose |
| AI models | ChatGPT, Gemini, Perplexity, Google AI Overviews, Google AI Mode |
| Add-on models | Claude, Microsoft Copilot |
| Team members | Unlimited |
| REST API and Looker Studio | Included on paid plans |
| White-label reports and share links | From $100/mo |
| Free trial | 14 days on plans under $100, card required |
- You pay for what you track: plans start at $30 a month and are built from brands, prompts, AI models and check frequency
- Read and write API and Looker Studio on every paid plan
- No per-seat fees, so adding team members does not raise the price
- White-label reports and client share links from $100 a month
- Tracks ChatGPT, Gemini, Perplexity, Google AI Overviews, and Google AI Mode, with Claude and Microsoft Copilot as add-ons
- No crawler log access (cannot see when GPTBot or ClaudeBot visited your pages)
- White-label reports and share links need a plan of $100 a month or more
- Claude and Microsoft Copilot cost extra as add-on models
- Content briefs only, no full article drafting
Wellows
AI visibility platform that tracks citations, optimizes content, and surfaces outreach contacts in one place
Wellows is the closest thing on this list to a tool with a coach attached. Every tier includes strategic monthly calls, Google Search Console integration and outreach opportunities with contacts, so when the AI cites a local directory or a home improvement blog that leaves you out, you get someone to email about it instead of just a red mark. Daily monitoring and brand sentiment come on every plan, and each tier has a 7-day free trial.
Watch the tier names. Lite tracks ChatGPT only, Essential adds Google AI Overviews, and full coverage including Gemini, Perplexity and AI Mode starts on the third tier, which is confusingly called Starter. Pricing is per domain, which is fine for one company website but adds up if you run separate sites for plumbing and HVAC. For most single-trade contractors Essential is the plan that makes sense, because Google AI Overviews is where a lot of homeowners meet an AI answer first.
| Feature | Basic $29/mo | Standard $97/mo | Growth $249/mo | Scale $497/mo | Custom Custom quote |
|---|---|---|---|---|---|
| AI answers per month | 1,800 | 6,500 | 18,000 | 36,000 | Custom |
| Outreach opportunities | Unlimited | Unlimited | Unlimited | Unlimited | Contact |
| Sourced sentiment | ✓ | ✓ | ✓ | ✓ | ✓ |
| GSC integration | ✓ | ✓ | ✓ | ✓ | ✓ |
| Daily monitoring | ✓ | ✓ | ✓ | ✓ | ✓ |
| Performance history | ✓ | ✓ | ✓ | ✓ | ✓ |
| Content Optimization | ✓ | ✓ | ✓ | ✓ | ✓ |
| Free trial | 7 days | Not verified | Not verified | Not verified | Contact |
| White-label client dashboards | Not verified | Not verified | ✓ | ✓ | Contact |
- Outreach templates with verified contacts included at every tier, not just monitoring
- Content Optimization feature checks existing site pages before recommending new content
- GSC integration on all plans ties AI visibility data to search console signals
- Setup help and support on every plan, not just a dashboard
- Entry plan from $29/month with a 7-day free trial
- AI answer allowances climb steeply: 18,000 answers on Growth costs $249/month and 36,000 on Scale costs $497/month
- Answer-based pricing gets expensive quickly for agencies tracking many client brands
- White-label client dashboards are listed for Growth and Scale
Visiblie suits the contractor who is on a roof at 10am and pricing a job at 4pm. Email alerts fire when your visibility changes, so you hear about a drop without logging in, and it tracks Google AI Overviews next to ChatGPT, Claude, Gemini and Perplexity. GEO recommendations come on every plan, so the alert arrives with something to do about it.
There is no API on any plan, sentiment starts on Growth, and Starter tracks only two competitors, which can be too few if you are up against a franchise, a national lead-gen site and a local rival at once. Pricing is in euros. For a single-trade company that wants to be told when something changes and otherwise left alone, those limits rarely bite.
| Feature | AI Visibility Audit + Roadmap From $1,000 | Strategic Advisory From $2,292/mo billed annually | Done for You From $4,125/mo billed annually |
|---|---|---|---|
| AI platforms tracked | Not verified | Not verified | Not verified |
| GEO recommendations | Not verified | Not verified | Not verified |
| Sentiment analysis | Included in the audit baseline | Not verified | Not verified |
| Competitor tracking | Not verified | Not verified | Not verified |
| Email alerts | Not verified | Not verified | Not verified |
| API access | Not verified | Not verified | Not verified |
| White label | Not verified | Not verified | Not verified |
- Tracks real buyer prompts across major models, including ChatGPT, Claude, Gemini, and Perplexity
- GEO recommendations give content teams specific optimization actions, not just data
- Named competitor tracking across prompt categories is updated weekly
- Sentiment analysis included to track brand perception shifts
- Offers a platform subscription alongside done-for-you services
- API access availability is unconfirmed
- No free tier is listed; a free trial is advertised, and the AI Visibility Audit + Roadmap starts at $1,000
- White-label and client-sharing availability is unconfirmed; Visiblie positions its platform for agencies
- Pricing supports USD and EUR display options
Writesonic GEO
AI Search Growth Engine tracking brand visibility across 9 AI platforms with content optimization
Writesonic GEO makes the most sense if your service pages are thin and you know it. Starter costs $79 a month billed annually and tracks ChatGPT, Gemini and Google AI Overviews daily, while the Action Center ranks what to fix and the content rewriting tools let you rework a "Water Heater Repair" page right there instead of handing notes to a web designer.
Starter is one project and one user, there is no API, and sentiment does not appear until Growth. Annual billing also means a year's commitment, so confirm that those three platforms match how your customers search before you pay. If you would rather fix pages yourself than read reports, it works well as a second tool next to a broader tracker.
| Feature | Starter $79/mo billed annually | Basic $199/mo billed annually | Growth $399/mo billed annually | Enterprise Custom |
|---|---|---|---|---|
| AI platforms tracked | 3 | 3 | 3 | All 9 |
| 7-day trend data | Not verified | Not verified | Not verified | Not verified |
| Action Center | Not included | Not included | Trial: 5 off-page + 5 on-page actions/mo | Full |
| AI Article Writer | 15 articles/mo | 25 articles/mo | 50 articles/mo | Custom |
| Citation management | Not verified | Not verified | Not verified | Not verified |
| Site audits | 10 audits/mo, 100 pages each | 20 audits/mo, 1,200 pages each | 50 audits/mo, 2,500 pages each | Custom |
| White label | Not verified | Not verified | Not verified | Not verified |
| API access | Not verified | Not verified | Not verified | Not verified |
- Enterprise tracks brand visibility across all 9 AI platforms, including ChatGPT, Claude, Gemini, Grok, Microsoft Copilot, Google AI Mode, and Muse Spark
- Action Center surfaces optimisation priorities ranked by estimated impact rather than leaving you to interpret raw data
- AI-powered content rewriting tools let you act on recommendations inside the platform
- Citation management shows where to build links on Reddit, YouTube, and blogs to influence AI citations
- White-label reporting is listed on custom-priced Agency Enterprise
- API plan eligibility is not publicly resolved, although official REST documentation covers GEO prompts, citations, and performance reports
- No free tier; the entry plan at $79/month billed annually is higher than some competitors
- Looker Studio, APIs, and MCP are listed as integrations, with Looker Studio included on Enterprise
- Writesonic is primarily known as a content generation platform, so GEO functionality is newer and still maturing
Otterly.AI
Track brand visibility across 4 base AI engines from $29/month, with more engines as add-ons and API and MCP support
Otterly.AI is the low-cost way to watch your two or three money services every day. The $29 Lite plan runs daily checks, shows the exact sources behind each answer and includes a GEO audit that points at what your site is missing, useful if nobody at your company has done this before.
Fifteen prompts in one workspace is the ceiling, so a roofer covering eight towns has to choose between depth on services and breadth across the map. Gemini and Google AI Mode are paid add-ons on top of the base engines. Start here if your work is concentrated in one city and a few services; if your service area is wide, you will hit the cap in the first week.
| Feature | Lite $29/mo | Standard $189/mo | Premium $489/mo | Enterprise From €1,000/mo |
|---|---|---|---|---|
| AI models tracked | 4 base, more as paid add-ons | 4 base, more as paid add-ons | 4 base, more as paid add-ons | Contact |
| Prompts | 15 | Contact | Contact | Contact |
| Workspaces | 1 | Unlimited | Unlimited | Contact |
| GEO audit | ✓ | ✓ | ✓ | ✓ |
| Citation link analysis | ✓ | ✓ | ✓ | ✓ |
| API access | ✗ | ✓ | ✓ | ✓ |
| MCP integration | ✗ | ✓ | ✓ | ✓ |
| White label | ✗ | ✗ | ✗ | Contact |
- Cheapest paid plan in the category at $29/month with real multi-model tracking
- Covers 7 AI engines including Google AI Overviews, AI Mode, and Microsoft Copilot
- Built-in GEO audit with optimization recommendations, not just monitoring
- API access plus MCP integration on Standard and Premium plans
- Domain ranking and citation link analysis included
- API and MCP integration locked to Standard ($189/mo) and above
- Branded agency reporting relies on custom Google Looker Studio reports
- No free tier to evaluate before committing
AIclicks
AI search visibility tracking with competitor benchmarking and agent recommendations
AIclicks fits a contractor running one website for one trade in one metro area. Starter is $59 a month for 30 prompts on three platforms you pick, enough for your main services across your busiest towns, and daily prompt and citation monitoring shows which pages the AI leaned on. Its AI agent turns that into recommendations, and AIclicks also generates AI-optimized articles if you want help writing a page about, say, slab leak detection.
Picking three platforms means giving something up, so start with ChatGPT and Google AI Overviews and choose the third based on where your customers ask. The Google Analytics connection starts on Pro at $189 a month, which most owner-run trades will never need. If you already write blog posts to win local search, AIclicks puts the tracking and the drafting under one login.
| Feature | Starter $59/month | Pro $189/month | Business $499/month | Enterprise Custom |
|---|---|---|---|---|
| Prompts | 30 | 150 | 300 | Customisable |
| AI models tracked | 3 selected | 4 selected | 6 selected | All models |
| AI articles | 5/mo | 15/mo | 30/mo | 30+/mo |
| API access | ✗ | ✓ | ✓ | Not verified |
| MCP access | ✗ | ✓ | ✓ | Not verified |
| Support | Slack | Dedicated account specialist | Dedicated account specialist | |
| Google Analytics integration | ✗ | ✓ | ✓ | Not verified |
| White-label delivery | Not verified | Not verified | Not verified | Not verified |
| AI agent recommendations | ✓ | ✓ | ✓ | ✓ |
- API and MCP access from the $189/month Pro plan, enabling data export and integration with custom dashboards
- AI agent recommendations provide actionable optimization guidance alongside monitoring data
- Google Analytics integration and Slack support listed on the $189/month Pro plan
- White-label delivery availability is unconfirmed
- No permanent free tier is advertised, and the $59/month Starter may feel steep for a single brand just getting started. A card-backed 3-day free trial is available.
- Prompt frequency is listed as daily, while prompt methodology is not fully transparent in public documentation
AI Search Watcher
AI visibility monitoring for brand mentions across ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Claude, Grok, Llama, and Mistral
If you, or whoever built your website, already pay for Mangools to research keywords like "gutter cleaning cost" or "emergency electrician near me", AI Search Watcher is sitting in the same account. It checks ChatGPT, Perplexity, Gemini and Google AI Overviews, sends an email when a new mention appears, and benchmarks you against competitors.
It has no standalone plan, no API for the AI data, and lighter scoring and trend history than dedicated tools. That makes it a smart extra for an existing Mangools user and a poor reason to sign up for Mangools if you do not want the keyword tools. Pair it with Google Search Console and you have a cheap read on both classic and AI search across your service area.
| Feature | Basic €37.70/mo billed annually | Premium €52.70/mo billed annually | Agency €97.70/mo billed annually |
|---|---|---|---|
| AI Search Watcher access | PRO | PRO | PRO |
| Prompts | 500 | 500 | 500 |
| Monitors | Unlimited | Unlimited | Unlimited |
| API / MCP access | ✓ | ✓ | ✓ |
- AI Search Watcher Pro comes with paid Mangools bundles from €37.70/month billed annually
- Covers ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Claude, Grok, Llama, and Mistral
- Familiar interface for existing Mangools users
- Email alert availability is unconfirmed
- Competitor benchmarking included
- AI Search Watcher offers a free AI monitor; AI Search Watcher PRO is included with Mangools SEO bundles.
- AI endpoint scope and integration requirements should be confirmed before relying on the API or MCP for a custom workflow
- Platform coverage includes ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Claude, Grok, Llama, and Mistral
- White-label delivery and guest access availability is unconfirmed
- Comparative scoring and trend-data depth versus purpose-built AI visibility tools is unconfirmed
Which AI visibility tool should a contractor pick?
For most trade businesses AI Peekaboo is the right first tool, because the real question is never "does AI know my company" but "does AI name me for this service in this town", and it tracks that grid across ChatGPT, Gemini, Perplexity and both of Google's AI surfaces with the source links that explain each answer. If you want a person on a call each month and a list of sites to contact, Wellows on its Essential tier is the better fit, as long as you run one website. Visiblie is for the owner who wants email alerts and nothing else, Writesonic GEO is for the company whose service pages need more work than its tracking does, and AIclicks sits between them for one trade in one metro. Otterly.AI is the cheapest daily option if your area fits inside 15 prompts, and AI Search Watcher is a free extra if Mangools is already on your card. Set your prompts before the busy season, not during it: by the time the phone goes quiet in July, the answer that cost you those calls may have been in place for weeks.
Frequently asked questions
Does AI Peekaboo work for a single-location plumbing company?
AI Peekaboo works well for a single-location plumbing company, because you can track each service in each town you cover as a separate question and see exactly which competitor ChatGPT or Google AI Overviews names instead of you. Pricing follows prompts, platforms and check frequency rather than seats, so a one-truck operation and a 20-van company each pay for what they track, not for headcount.
What is the best AI visibility tool for an HVAC company that covers multiple towns?
AI Peekaboo is the best fit for an HVAC company covering several towns, because it treats "AC repair in Leander" and "AC repair in Round Rock" as separate tracked questions across ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode. Add your seasonal services ahead of each peak so you see the answer before the calls start, not after they stop.
Why does Google AI Overviews show a different roofing company than the map pack?
Google AI Overviews can name a different roofing company than the map pack because it draws on web pages beyond business listings, such as directories, review roundups and competitors' service pages. A tool that saves the cited sources, such as AI Peekaboo, Otterly.AI or AIclicks, shows which pages fed the answer, and getting your company onto those pages is usually the fastest fix.
Can a cleaning company get an alert when ChatGPT stops recommending it?
A cleaning company can get email alerts from Visiblie whenever its AI visibility changes, which is the simplest setup for an owner who does not want to log in every week. AI Search Watcher also emails you when a new brand mention appears, but it only makes sense if you already use Mangools.
How many prompts does a contractor need to track AI recommendations across a service area?
A contractor usually needs one prompt per core service per town that matters, so three services across five towns is already 15 prompts, the full Otterly.AI Lite allowance. Start with the emergency and high-ticket jobs (burst pipes, roof leaks, no heat, AC out) in your three busiest towns, then add more once you see which answers move.
What is the cheapest AI visibility tool for a small roofing business that tracks Google AI Overviews?
Otterly.AI's $29 Lite plan is the lowest-priced dedicated tracker in this comparison that includes Google AI Overviews, with daily checks and a GEO audit. If you already pay for Mangools, AI Search Watcher adds Google AI Overviews checks to your existing plan, and if your roofing work spreads across many towns, a plan sized for more prompts will pay off faster than the cheapest one.
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