Adbeat vs Adthena in 2026: Display research vs paid-search intelligence
Adbeat maps display and native activity. Adthena maps paid-search markets, brand protection, and selected AI-search surfaces. The right choice follows the media channel you need to investigate.
Adbeat
Adthena- Adbeat covers display and native campaigns across 1000+ networks in 140+ countries; it does not cover Google Search ads.
- Adthena’s Whole Market View covers brand and generic search intelligence, while Brand Market View is its protection-focused product.
- Adthena’s self-serve ChatGPT Ads Intelligence plan starts at $399 per month with a 21-day trial and 200 prompts; its broader market products are custom priced.
- Adbeat Intro starts at $99 per month and Professional adds API access and white-label reporting.
- Adthena describes a detected ad as evidence to investigate, not a legal conclusion about infringement.
- Neither tool reports advertiser-verified spend: Adbeat’s spend data is estimated, and Adthena’s profile does not establish audited competitor spend.
Adbeat and Adthena both help teams study competitors, but their data begins in different places. Adbeat is a display and native advertising specialist with creative, landing-page, publisher, and estimated-spend data across 1000+ networks. Adthena is built around paid-search intelligence, from custom whole-market and brand-protection programmes to a self-serve ChatGPT Ads Intelligence plan. If the question is where a competitor buys display inventory, Adbeat is the fit. If it is who competes on search terms, whether a brand ad may need investigation, or how AI Overviews affect paid search, Adthena is more relevant. The choice should follow the next decision, not the desire to own a single competitor database: these products observe different ad environments and neither fills the other’s central gap.
The tools at a glance
Adbeat
Display and native competitive intelligence across 1000+ ad networks
Adbeat tracks display and native creative, landing pages, publisher placements, and estimated spend across more than 1000 ad networks in more than 140 countries. It is most useful when a media buyer wants to understand a competitor’s display distribution before testing publishers or creative angles.
The platform’s creative library retains 90 days on Intro, 365 days on Professional, and full history on Enterprise. That lets a team compare messages over time, but an ad running repeatedly is evidence to investigate, not a guarantee of campaign economics.
Adbeat does not cover Google Search ads or social ads. Its pricing is public, beginning with a limited free tier and $99-per-month Intro; Professional adds white-label reports and API access.
| Feature | Free $0/month | Intro $99/month | Professional $399/month | Enterprise Custom quote |
|---|---|---|---|---|
| Network coverage | Very limited | 1000+ | 1000+ | 1000+ |
| Countries | 1-2 | 10+ | 140+ | 140+ |
| Creative history | 30 days | 90 days | 365 days | Full history |
| Publisher intelligence | No | Yes | Yes | Yes |
| API | No | No | Yes | Yes |
| White-label reports | No | No | Yes | Yes |
Adthena
AI search intelligence for paid-media teams
Adthena is a search-intelligence layer for paid-media teams. Whole Market View maps brand and generic keywords, share of voice, ad copy, competitor sizing, and daily market movement. Its Brand Market View focuses on trademark protection, ad-hijacking and conquesting signals, plus evidence a team can investigate.
Its public ChatGPT Ads Intelligence plan monitors advertisers in ChatGPT, trigger topics, AI share of voice, competitor ad copy, benchmarks, and market shifts. The plan includes 200 prompts across a customer’s topics and a 21-day trial without a credit card. Google AI Overview monitoring is listed on Whole Market View, not that entry plan.
Adthena is not an ad-spy database for display publisher research. Its broader paid-search, brand-protection, and market products use custom pricing. Whole Market View lists full application and API access, MCP access, and Google Ads and SA360 integration.
| Feature | ChatGPT Ads Intelligence $399/month | Brand Market View Custom pricing | Whole Market View Custom pricing |
|---|---|---|---|
| Evaluation | 21-day trial | Personalized demo | Personalized demo |
| Coverage | 200 prompts | Brand keywords | Full market, brand and generic keywords |
| ChatGPT advertiser tracking | Yes | No | No |
| Google AI Overview monitoring | No | No | Yes |
| Trademark and hijacking detection | No | Yes | Yes |
| Full API access | No | No | Yes |
Head-to-head feature comparison
| Feature | Adbeat | Adthena |
|---|---|---|
| Primary channel | Display and native | Paid search and selected AI-search products |
| Search keyword intelligence | No | Yes |
| Display publisher intelligence | Yes | No |
| Creative-history retention | 30 days to full history | Not published as a retention tier |
| Brand protection workflow | No | Brand Market View and Whole Market View |
| ChatGPT advertiser tracking | No | ChatGPT Ads Intelligence |
| Google AI Overview monitoring | No | Whole Market View |
| Public entry price | $0/month, Intro $99/month | $399/month for ChatGPT Ads Intelligence |
| API access | Professional and Enterprise | Whole Market View |
Which should you choose?
AdbeatAdthenaAdthenaAdbeatAdbeatAdthenaThis is a channel decision, not a contest between two versions of the same database. Adbeat works from display inventory and Adthena works from search-market and brand-protection signals. Adbeat is useful before choosing a display publisher or creative test because its records are organised around observed placements. Adthena is useful when a search team must understand a market, brand terms, or named competitor movement. Neither turns its findings into verified competitor economics, and neither is a campaign editor that changes bids or targeting inside Google Ads.
Bottom line
Pick Adbeat for display and native competitive research with public pricing, especially when publisher intelligence and creative history will lead to a concrete media hypothesis. Pick Adthena for paid-search market mapping, brand protection, or its specific ChatGPT Ads Intelligence workflow. Use both only if your paid-media strategy genuinely needs research in both channels and someone will act on each data set. A team running search alone should not pay for Adbeat’s network breadth, while a display specialist does not gain publisher intelligence from Adthena.
Frequently asked questions
Is Adbeat or Adthena better for finding competitors bidding on my Google Search terms?
Adthena is better for finding paid-search competition because its market products cover brand and generic keywords, competitor sizing, search terms, and ad copy. Adbeat does not cover Google Search ads.
Can Adthena identify display publishers where competitors spend budget?
Adthena is not the right tool for display publisher intelligence because its documented products focus on search markets, brand protection, and AI-search visibility. Adbeat is built to research display and native publisher placements.
Which tool has a free trial for paid-media research in 2026?
Adthena offers a 21-day no-credit-card trial for its $399-per-month ChatGPT Ads Intelligence plan. Adbeat offers a limited free tier, while its practical paid entry is Intro at $99 per month.
Does Adthena prove that a competitor has committed trademark infringement?
Adthena does not prove trademark infringement because it presents detected ads as evidence to investigate rather than a legal conclusion. Its Brand Market View can support investigation and removal workflows, but legal assessment remains separate.
Can an agency use Adbeat and Adthena for one client account?
An agency can use Adbeat and Adthena together when it needs display publisher intelligence and paid-search market or brand-protection intelligence. The tools cover different channels, so duplicate subscriptions only make sense when both research jobs recur.
Reviewed by Filipe Lins DuarteCo-Founder & CEOVast experience talking to customers and users to understand what good software looks like. Background spans commercial and product roles.
Checked by John RiceCo-Founder & CTO15+ years building tech products and web applications. Conducted hundreds of user interviews to know what a good product looks like.
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