AdClarity vs Use Poach in 2026: cross-channel competitive intelligence vs a Facebook Ad Library capture workflow

AdClarity serves a strategic question that starts before a researcher opens an individual ad: how is a competitor appearing to allocate attention and budget across display, video, social, and native? It brings modeled spend estimates, budget trajectory, creative, placements, publishers, geography, and benchmark views into one product. That lets a performance team identify a potential channel shift, find recurring publisher relationships, or prepare a category context for a media-plan review. It is substantially broader than a swipe-file tool, and it is also a different kind of evidence. Modeled spend is directional, not audited competitor financial data.

The share-of-voice module is the sharpest distinction. Advanced lets teams compare apparent category presence, while Team adds full tracking, five or more seats, and API access. Those capabilities fit agency audits, in-house strategy, and recurring client reporting. AdClarity does not claim a local file capture workflow, a user-owned Notion database, or a way to preserve a Facebook Ad Library result outside the service. A team can save examples elsewhere, but that is not the product’s documented specialism. Its specialism is interpreting a broader competitive media picture.

Basic costs $129 per month for one seat, limited competitor tracking, display plus social coverage, and creative-library access. Advanced is $289 per month with expanded tracking, all channels, and share of voice. Team is $349 per month and includes API access; Enterprise uses contact pricing. No public trial is prominently stated. The cost is reasonable only when a team will repeatedly make cross-channel decisions from the research. It is excessive for a person who simply wants to keep a few strong Facebook ads for a brief.

Use Poach begins after discovery, not before it. A researcher finds an ad in the public Facebook Ad Library, opens the extension, and retains the selected example. Free saves the ad image or video plus a screenshot card to local disk. The vendor says that card includes headline, primary copy, CTA, advertiser, landing URL, dates, and user tags, with metadata embedded in the PNG for ExifTool reading. That is a useful safeguard against a reference losing its context after it leaves the browser. It is a simple, narrow job, and the product is best precisely because it does not force a solo researcher into another hosted dashboard.

Pro turns the same capture into a record in the customer’s own Notion workspace. For a one-time $67 payment, Use Poach creates a 13-column database and saves each capture as a native row with its screenshot. The user can apply niche, awareness-stage, and lead-type tags, while the product says records are deduplicated. Its privacy policy says the Notion token remains in Chrome extension storage and is sent only to Notion for user-triggered actions. The licensing service does not receive captured ads, screenshots, Notion content, or Notion tokens according to the published policy.

The boundaries are important. Use Poach does not publish its own ad database, advertiser search, alerts, cross-network discovery, team workflow, API, or reporting suite. It only works with the public Facebook Ad Library, so it cannot replace a researcher’s discovery work or monitor a rival on its own. Free is enough for local capture. Buy Pro only when the user will actively search, tag, and reuse the Notion database, rather than because Notion integration sounds useful in the abstract.